• 한국산학기술학회논문지
• /
• 제14권11호
• /
• pp.5522-5529
• /
• 2013

본 연구에서는 소셜커머스 환경에서 "환경-마케팅-성과" 간의 연계성 분석을 통해 소셜커머스 업체의 마케팅 전략의 변화를 살펴보았다. 2010년 4월부터 2013년 3월까지의 신문기사 3,783건 대상으로 내용분석을 통해 소셜커머스에서 나타나는 환경조건들과 마케팅 전략의 구성요소들을 매치하였다. 성과지표로서는 UV(Unique Visitor)와 PV(Page View)를 활용하였다. 소셜커머스마케팅의 특성상 마케팅전략자체가 언론에서 주목을 받게 되는 점을 고려하여 신문기사분석을 하였으며 인터넷비즈니스의 특성상 방문자의 수와 페이지뷰의 숫자를 성과를 나타나는 변수로 활용하였다. 연구결과 "환경-전략" 간의 관계에 있어서는 부정적 환경조건의 변화(불안 확산)에 따라 마케팅 전략이 변화되는 양상이 명확하게 나타났으며, "전략-성과"간의 관계에 있어서는 제품요소와 외재적 판매촉진 요소를 변화시키는 경우 성과에 직접적으로 효과가 나타나는 것으로 추정할 수 있었다. 아울러서 유사한 업체들이지만 업체들간에 마케팅 전략을 활용하는 방법이나 시점에 있어서도 차이가 나타났다. 쿠팡의 경우 UV와 PV와 마케팅 요소들 간에 모든 부분에서 높은 상관관계가 나타난 반면 위메프의 경우는 UV와 관계가 낮았고, 환경요소들과의 관련성에 있어서도 비교적 낮은 수치가 나타났다. 본 연구의 결과는 소셜커머스에 있어서 마케팅 전략의 선행변수로서 환경조건과 후행 변수로서의 성과를 간접적으로 실증하였다는 데에 학술적 의미가 있으며 실시간으로 반응을 해야 하는 소셜커머스에 있어서 마케팅 전략의 의미, 그리고 더 나아가서는 효과의 시차와 관련하여 실증을 하였는 바, 전략 수립에 참고가 될 수 있을 것이다.

• Journal of Preventive Medicine and Public Health
• /
• 제33권4호
• /
• pp.393-401
• /
• 2000

Objectives : To evaluate the impacts of the DRG payment system on the behavior of medical insurance claimants. Specifically, we evaluated the case-mix index, the numbers of diagnosis and procedure codes utilized, and the corresponding rate of diagnosis codes before, during and after implementation of the DRG payment system. Methods : In order to evaluate the case-mix index, the number of diagnosis and procedure codes utilized, we used medical insurance claim data from all medical facilities that participated in the DRG-based Prospective Payment Demonstration Program. This medical insurance claim data consisted of both pre-demonstration program data (fee-for-service, from November, 1998 to January, 1999) and post-demonstration program data (DRG-based Prospective Payment, from February, 1999 to April, 1999). And in order to evaluate the corresponding rate of diagnosis codes utilized, we reviewed 820 medical records from 20 medical institutes that were selected by random sampling methods. Results : The case-mix index rate decreased after the DRG-based Prospective Payment Demonstration Program was introduced. The average numbers of different claim diagnosis codes used decreased (new DRGs from 2.22 to 1.24, and previous DRGs from 1.69 to 1.21), as did the average number of claim procedure codes used (new DRGs from 3.02 to 2.16, and previous DRGs from 2.97 to 2.43). With respect to the time of participation in the program, the change in number of claim procedure codes was significant, but the change in number of claim diagnosis codes was not. The corresponding rate of claim diagnosis codes increased (from 57.5% to 82.6%), as did the exclusion rate of claim diagnosis codes (from 16.5% to 25.1%). Conclusions : After the implementation of the DRG payment system, the corresponding rate of insurance claim codes and the corresponding exclusion rate of claim diagnosis codes both increased, because the inducement system for entering the codes for claim review was changed.

• 한국경제지리학회지
• /
• 제19권4호
• /
• pp.782-798
• /
• 2016

본 논문은 EU의 스마트 전문화 전략과 미국의 제조업 르네상스 정책을 비판적으로 검토하고 한국 지역산업정책의 방향을 제안한다. EU의 스마트 전문화 전략은 기업가적인 자기발견과 전략적 조정, 미국의 제조업 르네상스 정책은 생태계에 기반한 산업공유자산의 구축, 그리고 한국의 지역산업정책은 클러스터에 기반한 지역혁신체제 구축으로 요약된다. EU와 미국 정책 사례는 지역산업정책이 지리적으로 착근되어야 한다는 점을 예증하고 있다. 또한 산업과 기술간 융 복합을 위해 산업정책과 혁신정책을 연계시킴으로써 정책수단 혼합의 적실성을 보여주고 있다. 그리고 국가의 역할도 산업 생태계에서 민주적인 규율을 착근시키는 조정자, 매개자로서 자리매김하고 있다. 이러한 점을 고려하면 향후 지역산업정책은 산업과 기술 간의 연계를 촉진할 수 있는 플랫폼 방식으로 전환되어야 한다.

• 한국콘텐츠학회논문지
• /
• 제11권12호
• /
• pp.753-763
• /
• 2011

본 연구는 생활공감정책 추진 및 운영의 성과와 문제점들을 분석하고 그 활성화 방안을 제시하는 데 목적이 있다. 이를 위하여 문헌연구, 실증조사 등을 병행 하였다. 분석결과 생활공감정책의 문제점은 담당부서의 혼재로 인한 혼란, 홍보 부족, 주부모니터단의 정체성 부족 및 지속성의 불확실, 주부모니터단에 대한 통일된 운영지침 부재, 주부모니터단 활동 및 운영에 대한 평가 부족 등이다. 생활공감정책을 활성화시키기 위해서는 제도적 측면 및 운영적 측면의 활성화가 필요하다. 먼저 제도적 측면의 활성화 과제는 관련법의 정비, 조직의 강화, 담당 인력강화, 모티터단 참여범위 확대 등이다. 운영적 측면의 개선방안으로는 정책의 통합성 연계성 강화, 정책의 평가 및 환류기능 강화, 생활공감정책의 활성화 환경조성, On-line을 통한 운영시스템 강화 등이 필요하다. 이 부문의 활성화를 통해 주부들의 아이디어를 정책에 활용과 더불어 정부정책에 주부들이 참여 활성화는 21세기 한국의 발전에 많은 공헌을 할 수 있을 것이다.

• 한국주거학회논문집
• /
• 제14권3호
• /
• pp.137-146
• /
• 2003

The Primary Purpose of this study is to evaluate transportation conditions (including parking space shortage problem) of the old single house district and to derive some policy implications for living environment improvement policy. For these purposes, data were collected from field survey and questionaire survey. The main findings are follows. Residents are discontent about building structure, old house, high risk of traffic accident in the housing district and parking space shortage. The living environment of the old single house district is further degraded by mix of commercial and business functions in the residential area. Based on these findings, we suggest that the introduction of resident-first parking zones, restriction of use of facilities with more detail division of use than current zoning system for improvement of living environment.

• 보건행정학회지
• /
• 제9권2호
• /
• pp.139-156
• /
• 1999

Recent changes in the health care environment have directed increasing attention to the number and specialty mix of practicing physicians. A major concern identified in Korean health care system is the serious oversupply of specialists and a relative lack of primary care physicians. Currently only 21% of Korean physicians are primary care physicians(general practitioners and family physicians), and less than 10% of recent medical school graduates are choosing to enter primary care. More primary care physicians are needed to deal with major problems in the current health care system, such as cost and access. The infrastructure that relies on primary care physicians is needed to deliver cost-effective and efficient care. To achieve a better balance of primary care to non-primary care physicians. more medical students need to choose careers in one of the primary care specialties(family medicine. internal medicine and pediatrics). This paper suggests the necessity of reforming the Korean graduate medical education system, that is, establishing the path of training primary care physicians in internal medicine and pediatrics residency training programs.

• 대한산업공학회지
• /
• 제15권1호
• /
• pp.65-75
• /
• 1989

This study complements the previous studies on workload distribution problems in Flexible Manufacturing Systems. Specifically, we consider the problem in two perspectives, the long-range policy and the short and medium-term planning and control. The long-term loading policy focusses on identifying the optimal loading of the system characterized by either balanced loading or unique unbalanced loading for which a steepest ascent method is developed. These results are then applied to study the optimal medium and short-term planning and control problems, for which a truncated dynamic programming method is developed in order to obtain the optimal allocation of the given operation mix of part types to work stations.

• 벤처창업연구
• /
• 제11권2호
• /
• pp.157-165
• /
• 2016

이 논문은 미시(微視)기반레벨에서 (at Micro-Foundations level) PBR(등급에 의한 가격책정)도구를 개발하여 PBR이 어느 상황에서든 가격책정(Pricing)의 기준과 비즈니스모델평가에 대한 일반적인 기준으로 사용될 수 있음을 주장하고 있다. 본 논문은 우선 구매력과 지불/구매의향 (Willingness to Pay/Purchase: WTP)을 동시에 지니고 있는 현시니즈(Explicit Needs)로부터 WTP모델을 유도하여 WTP수준과 WTS(willingness to supply/sell: 공급/판매의향) 수준간의 간격에 대한 서열척도(ordinal scale)를 취하여 PBR방법을 개발하였다. 구체적으로 고객이 기대하는 이상적 마케팅믹스인 최선의 SPEC (Solution, Price Indicator by WTP, Encouragement, Channel)과 기업이 제공하는 실제 마케팅믹스 (Marketing Mix) 4P에 대하여 우선 각 구성요소 마다마다를 상호 개별적으로 비교할 뿐만 아니라 전체를 하나로 인식하여 상호 비교함으로써 PBR방법을 개발한 후 이를 적용한 몇 가지 예시를 통해서 PBR방법이 실제로 비즈니스모델을 평가하는데 사용될 수 있음을 보여 준다. 결론적으로 본 논문은 어떤 상황에서든 PBR이 가격책정과 비즈니스모델의 평가도구로서 유용하게 사용될 수 있다고 주장한다.

• 보건행정학회지
• /
• 제20권1호
• /
• pp.19-36
• /
• 2010

Fee for long-term care insurance in Korea are determined in proportion to resources utilized according to severity rather than based on categorization of beneficiaries in consideration of the characteristics of resource utilization. This adoption is based on the assumption that as beneficiaries of long-term care insurance, characteristically, demands social services rather than needs medical treatments, the characteristics of beneficiaries and the quality of utilized resources are comparatively homogenous. Therefore, the proposition is that the size of resource consumed by beneficiaries in the same grade is identical. However, even in the same grade, the level of utilized resources is different depending on the characteristic of beneficiaries. In this regard, this study is to examine whether there are differences in the volumes of utilized resources depending on the characteristics of beneficiaries even in the same grade. We analyzed time study data for 2003, 2005, 2006 which conducted by the Korea Institute for Health and Social Affairs. To look at differences in the volumes of utilized resources, we identified characteristics of beneficiaries that influence utilized resource volumes and categorized services provided by facilities into the rehabilitation treatment category, the problematic behavior category, and the physical malfunction category. Then, we examined each service in consideration of service difficulty levels and wage weights. The result of examination showed that differences in utilized resource volumes exist in all three grades depending on the characteristics of beneficiaries. Especially, in the first grade with a high level of seriousness, utilized resource volumes were different for those three service categories and the problematic behaviour category considered dementia was found to consume the largest volume of resources. Moreover, there was the inversion phenomenon of utilized resources volumes between the grades. This result indicates that utilized resource volumes are different even in the same grade depending on the characteristics of beneficiaries and it is required to consider case-mix for reflection of the volumes of utilized resources depending on the characteristics of beneficiaries.

• 보건행정학회지
• /
• 제27권3호
• /
• pp.199-210
• /
• 2017

Background: This paper aims to demonstrate current health expenditure (CHE) and National Health Accounts of the years 2015 constructed according to the SHA2011, which is a new manual of System of Health Accounts (SHA) that was published jointly by the Organization for Economic Cooperation and Development (OECD), Eurostat, and World Health Organization in 2011. Comparison is made with international trends by collecting and analysing health accounts of OECD member countries. Particularly, financing public-private mix is parsed in depth using SHA data of both HF as financing schemes as well as FS (financing source) as their revenue types. Methods: Data sources such as Health Insurance Review and Assessment Service's publications of both motor insurance and drugs are newly used to construct the 2015 National Health Accounts. In the case of private financing, an estimation of total expenditures for revenues by provider groups is made from the Economic Census data; and the household income and expenditure survey, Korean healthcare panel study, etc. are used to allocate those totals into functional classifications. Results: CHE was 115.2 trillion won in 2015, which accounts for 7.4 percent of Korea's gross domestic product. It was a big increase of 9.3 trillion won, 8.8 percent, from the previous year. Government and compulsory schemes's share (or public share) of 56.4% of the CHE in 2015 was much lower than the OECD average of 72.6%. 'Transfers from government domestic revenue' share of total revenue of HF was 17.8% in Korea, lower than the other contribution-based countries. When it comes to 'compulsory contributory health financing schemes,' 'Transfers from government domestic revenue' share of 14.9% was again much lower compared to Japan (44.7%) and Belgium (34.8%) as contribution-based countries. Conclusion: Considering relatively lower public financing share in the inpatient care as well as overall low public financing share of total CHE, priorities in health insurance coverage need to be repositioned among inpatient care, outpatient care and drugs.