• Culinary science and hospitality research
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• v.5 no.1
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• pp.175-204
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• 1999

Today, the hotel industry in a whole are facing serious problems with a number of reasons. To overcome this situation, Customer-Oriented Marketing is considered to be a solution for the hotel F & B management, due to the potential of F & B department. The main purpose of this study was to present the Food and Beverage Marketing Mix Strategies suitable for the market characteristics. To achieve the purpose of this study, theoretical and empirical approaches were used. In review of theoritical background, basic concepts and characteristics of hotel F & B, hotel F & B marketing environment, and hotel F & B marketing mix were studied. Based on the theoritical studies and previous studies, F & B marketing mix sub-components were chosen. In this research, F & B 5P's and 1I marketing mix are discussed, they are Product, Price, Promotion, People, Physical evidence and Image. Through the survey, a number of important segment markets are emerged, which lead to essential segment markets ; business, conference and leisure market. F & B marketing mix strategies as follows. First, for the physical evidence mix, to build up the position as deluxe hotels, it is necessary to matte an investment in technical and decorative components. Second, for the people mix, to assure the service quality, the education and training programs for employee are required. Third, for the image mix, to ensure the image of hotel brand strength, the consideration for public area layout, restaurant and bar ambience, and green policy are required. Fourth, for the product and price mix, to differentiate the F & B, it is necessary to offer thorned and ethnic cuisine, and signature restaurants. Fifth, for the promotion mix, to attract more cumstomers, creative and various promotion activities, and long-term investment in customer-oriented marketing are required. There were some limitations in this study. That is, most of hotels don't operate the concrete and effective F & B marketing, have difficulty in getting data base for F & B customer. Despite their limitations, this study add some values to hotel F & B management in that it introduce the service marketing mix strategies to hotel F & B marketing.

• Environmental and Resource Economics Review
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• v.20 no.4
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• pp.761-796
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• 2011

The purpose of this paper is to derive fuel mix of electricity generating system with the lowest cost considering energy security and climate change mitigations as the target of energy policy. Energy Security Price Index(ESPI), based on the measure of market concentration in fossil fuel market and political risk of exporting countries, is chosen to assess the level of energy security. The methodology of Energy Conservation Supply Curve(CSC) is applied to fuel mix to meet the carbon emission mitigation through increasing the alternatives participation and introduction of new technologies. These also represent an improvement on the level of energy security, having the complementarity between two objectives. The alternative measure for improving energy security is exploration and production(E&P) of fossil fuel for energy sufficiency. Fuel mix of electricity generating system to achieve certain objectives in 2020 can be derived with the lowest cost considering energy security and carbon emission mitigations.

• STI Policy Review
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• v.5 no.1
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• pp.34-56
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• 2014

This paper reviews the most central analytical and methodological issues that arise in developing national STI strategies. First, an outline of the relationship between national innovation systems and the strategic dimension is presented. The paper shows that science, technology and innovation strategy are often used in different forms and that there is no common understanding yet of the actual meaning and coverage of these strategies. The paper develops the terminology from a discussion of different approaches towards company innovation processes analyzing their evolution in different socioeconomic environments and the role and impact of science, technology and innovation policy on company innovation processes. Based on this conceptual understanding the paper defines national science, technology, innovation, and STI strategy and explains the basic terminology. From these definitions, the strategic dimension including the impact on the stakeholders is discussed. It is shown that a major success factor for STI strategy development is the involvement of stakeholders to vary and extend their use of their portfolio of instruments. Moreover it becomes evident that stakeholders follow their own interests which aren't necessarily in the interest of the national STI strategies. The analysis shows advantages and disadvantages as well as potentials and limitations of different approaches to develop STI strategies in their ability to describe the reality of innovation processes and to allow conclusions about the relationship between innovation policy and the innovation processes implemented by companies. It is shown that knowledge of these limitations is an important factor to consider in designing consistent and coherent national STI policy which aims at supporting innovation eventually. Finally the paper concludes that the STI policy mix concept needs a more systemic development approach which is integrated in the national STI strategy development and implementation.

• 한국디지털정책학회:학술대회논문집
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• 2007.06a
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• pp.305-313
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• 2007

유비쿼터스 컴퓨팅 사회의 보안기술에 대한 적절한 정의가 필요하고 유비쿼터스 컴퓨터 환경을 신뢰하고 안전하게 사용할 수 있고 활성화하기 위한 환경을 만드는 것이 매우 중요하다. 본 논문에서는 유비쿼터스 컴퓨팅 환경 내 개인정보의 중요성 및 특징, 피해현황, 해외 개인정보 동향, 개인정보의 침해 기술 개인정보 보호 기술에 대하여 검토하고 정보보호 구현방안을 검토한다.

• Journal of the Korean Regional Science Association
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• v.32 no.3
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• pp.3-15
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• 2016

The purpose of this paper is to examine the effect of income-mix on place attachment as civic pride in Seoul. Place attachment and social mix are considered important in urban planning. However, place attachment is frequently thought to form more strongly in the homogeneous area. On the other hand, social mix policy is aimed to form more heterogenous area. So, the two concepts are thought to be incompatible. This paper focused on the income-mix which is kind of social mix, and used the 2013 "Seoul Survey" and 2010 "Household Travel Diary Survey" data. Based on the review of the literature, we used the civic pride in Seoul as the indicator of place attachment. The results of this paper indicate that the degree of income-mix increases, place attachment in Seoul also increases. Also, it appears that as regional income levels get higher, the effects of income-mix on place attachment decrease.

• Asian Journal of Innovation and Policy
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• v.8 no.3
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• pp.417-427
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• 2019

This article puts forward the opinion of a policy expert, who had been involved in Korea's science and technology policy for 30 years, about technology policy for SMEs. This article first explains why technology policies for SMEs are needed, and from what point of view. The next section looks at the current problems facing Korean SMEs, followed by the introduction of past and current polices to support SMEs. The comparison between current issues facing SMEs and past and current policies leads to lessons that can be learned. There are four lessons for the policy itself and three for the implementation of these policies. As for policy, the first four are about stages of development, concentration, R&D and diffusion, and policy mix. The latter three are policymakers, institutional building, and cooperation between ministries. This article makesfour suggestions for future policy: the importance of startups' culture, cooperation with others, infrastructure to reduce uncertainty, and policy monitoring and evaluation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.153-161
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• 2014

This study is to contribute to the policy decision of cosmetic industry through analyzing marketing mix factors which affects customers' buying intention. For this study, marketing mix factors that impact on cosmetic customers purchasing intention were collected and chi-square independence analysis of SPSS and qualitative analysis technology of Kano & Timko were used. Analysis reached one conclusion, which factors were maximizing customers satisfaction, shows the price discount policy and recommendation from family and colleague. Product's effectiveness, usefulness and skin compatibility were rated as an one-dimensional quality as those factors were linearly affected when customers needs were satisfied. However product's containers, package design, colors, brand reputation, low and middle price, distribution channel and advertising medias were investigated as an indifferent quality and they were rated as low satisfaction/dissatisfaction coefficient of Timko. Therefore they do not need to invest to those factors too much budget for attaining customers' buying intention.

• International Journal of Highway Engineering
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• v.10 no.4
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• pp.19-29
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• 2008

To produce asphalt mixtures at temperature significantly below $135^{\circ}C$, called "Warm Mix Asphalt (WMA)", new technologies are currently being developed worldwide. To produce WMA mixtures in this research, foaming technology is adopted to effectively disperse asphalt binder at lower temperature than hot mix asphalt (HMA) in the field. The main objectives of this study are to develop WMA process using foaming technology (WMA-foam) and evaluate its performance characteristics under various temperatures and loading conditions. WMA-foam mixtures were produced by injecting PO 64-22 foamed asphalt into warm aggregates whereas WMA mixtures were produced by adding PO 64-22 asphalt (without foaming) in the warm aggregates. Both dynamic modulus and flow number of WMA-foam mixtures were higher than those of WMA mixtures. Based on the limited dynamic modulus and repeated load test results, it is concluded that the WMA-foam mixtures using warm aggregates at $100^{\circ}C$ are more resistant to fatigue cracking and rutting than WMA mixtures.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.58 no.3
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• pp.467-477
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• 2009

Renewable Portfolio Standard (RPS) is a regulatory policy that requires the generation companies to increase the proportion of renewable energy sources such as wind, solar, LFG, fuel cell, and small hydro. Recently, Korean government decided to increase the portion of renewable energy to 3% to total electricity generation by 2012 from the current level of 0.13%. To achieve this goal, an innovative plan for market competitiveness would be required in addition to the present Feed-In-Tariff (FIT). That is Korean government has taken it into consideration to introduce a Renewable Portfolio Standard (RPS) as an alternative to FIT. This paper reviews the impact of RPS on the long-term fuel mix in 2020. The studies have been carried out with the GATE-PRO (Generation And Transmission Expansion PROgram) program, a mixed-integer non-linear program developed by Hongik university and Korea Energy Economics Institute. Detailed studies on long-term fuel mix in Korea have been carried out with four RPS scenarios of 3%, 5%, 10% and 20%. The important findings and comments on the results are given to provide an insight on future regulatory policies.

• Journal of Information Technology Services
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• v.20 no.1
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• pp.93-115
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• 2021

Various policy declarations and institutional experiments involving artificial intelligence are being made in most countries. Depending on how the artificial intelligence policy changes, the role of the government, the scope of the policy, and the policy means used may vary, which can lead to the success or failure of the policy. This study proposed a perspective on AI(Artificial Intelligence) in policy research, investigated the theory of path change, and derived the characteristics of path change in AI policy. Since AI policy is related to a wide range of policy areas and the policy making is at the start points, this study is based on the neo-institutional path theory about the types of institutional changes. As a result of this study, AI policy showed the characteristics of path creation, and in detail presented the conflict relationship between institutional design elements, the scalability of policy areas, policy stratification and policy mix, the top policy characteristics transcending the law, and the experiment for regulatory innovation. Since AI can also be used as a key tool for policy innovation in the future, research on the path and characteristics of AI policy will provide a new direction and approach to government policy or institutional innovation seeking digital transformation.