• Journal of Digital Convergence
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• v.16 no.12
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• pp.231-241
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• 2018

This is a study of reputation from the perspective of evolutionary psychology. To start a theory building process in PR, Tall Puppy scale is examined using dominance hierarchy and reputation hierarchy. Tall Puppy scale is a measure toward highly successful, thus famous people. when they fall. The result showed that Koreans have negative attitude toward famous people 8times more and prefer their fall than Austrailians. The number one variable to explain the psychology of reputation hierarchy was self-esteem. It was strongly correlated with reputation hierarchy attitude. People with higher self-esteem were more generous about famous figures when people with low self-esteem prefer more the fall of tall puppies. A discussion for reputation hierarchy theory is followed.

• 한국디지털정책학회:학술대회논문집
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• 2007.06a
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• pp.79-87
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• 2007

This paper aims to offer a solution based on semantic document classification to improve e-Government utilization and efficiency for people using their own information retrieval system and linguistic expression Generally, semantic document classification method is an approach that classifies documents based on the diverse relationships between keywords in a document without fully describing hierarchial concepts between keywords. Our approach considers the deep meanings within the context of the document and radically enhances the information retrieval performance. Concept Weight Document Classification(CoWDC) method, which goes beyond using exist ing keyword and simple thesaurus/ontology methods by fully considering the concept hierarchy of various concepts is proposed, experimented, and evaluated. With the recognition that in order to verify the superiority of the semantic retrieval technology through test results of the CoWDC and efficiently integrate it into the e-Government, creation of a thesaurus, management of the operating system, expansion of the knowledge base and improvements in search service and accuracy at the national level were needed.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.36 no.3
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• pp.51-62
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• 2013

We propose a method using QFD for design the hierarchical structure of AHP. This method provides definition for each area of House of Quality and design the hierarchical structure of the bottom-up QFD/AHP in which the upper hierarchy is designed through the classification of common characteristics with a focus on the lower hierarchy. Finally, we apply it to the development of an evaluation index for selecting heavy lifting service providers. This study has significance as the first instance of designing the archical structure of AHP after objectively verifying whether MECE condition, the basic requirement for AHP design, is satisfied.

• Health Policy and Management
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• v.20 no.4
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• pp.74-96
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• 2010

The purpose of this empirical study is to evaluate efficiency of the regional public hospitals, using DEA(Data Envelopment Analysis). to do this, we design a DEA-AR/AHP Hybrid model to evaluate efficiency of 34 Regional Public Hospitals. the proposed model is developed by adding Acceptance Region(AR). using analytical hierarchy process(AHP). this model is compared with those of typical DEA models. Financial data used in this study were obtained from Database of the Korea Association Regional Public Hospital and analyzed using DEA model. As a result of analysis, This study found that the DEA-AR/AHP Hybrid model was superior to those typical DEA models in determining the priority among efficient hospitals. the result of this study can provide helpful information to evaluate the efficiency of public hospitals for efficient operational management, to develop more precise measurement for the priority of the efficient hospitals.

• Journal of Navigation and Port Research
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• v.43 no.2
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• pp.86-92
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• 2019

IMO has enacted a convention that air pollution due to emissions of ships and sulfur oxides emissions should be significantly reduced by 2020. Based on the current support policies, this work intended to draw up the government support plans required by the shipping companies. Analytic Hierarchy Process analysis was done with factors derived from brainstorming and literature studies. The analysis results showed that the cost factor was generally the most important criterion and the Financial Aid was relatively more important within this cost factor. The policy implications for the regulation of sulfur oxides emissions was provided.

• 한국디지털정책학회:학술대회논문집
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• 2003.12a
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• pp.241-250
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• 2003

With an increasing awareness of information security, the market demand for better information security goods and services causes shortage in well trained information security manpower. This study analyzes the priorities of the options available to the qualitative information security manpower training policy. The analysis is conducted through four hierarchies: goals, criteria, sub-criteria and alternatives for each of which priorities are developed through the rating approach of the Analytic Hierarchy Process (AHP). 3 criteria and 8 sub-criteria are involved in the four hierarchies. The analysis result indicates that the fundamental information security technology is the most desirable.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.8
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• pp.4987-4998
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• 2014

Recently, the use of nanotechnology in products is constantly expanding, and the problems on human health hazard has emerged as a major issue. A nanomaterials regulatory policy on the products is urgently required. This study analyzed the introduction of regulatory policies of nanomaterials contained in industrial products. In this study, the AHP (Analytic Hierarchy Process) method was applied and three regulatory policies were evaluated to analyze the validity of the introduction of a nanomaterials regulatory policy. To select the optimal regulatory policy, the policy evaluation criteria were set as enforcement (effectiveness), economics, acceptability, and protection. For the regulatory policies, self-regulation, product labelling, and enforced registration were introduced and evaluated as the regulatory policies, and product labelling was selected as the optimal regulatory policy.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.348-354
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• 2016

This study was conducted to investigate policy priority with respect to development of a smart farming system. Professors, researchers and policy makers in related fields were surveyed to develop a long-term plan and improved direction for the smart farming system, and the AHP (Analytic Hierarchy Process) was used for analysis. Overall, 61 experts in the frontiers of the field were surveyed and 42 questionnaires were analyzed. The results showed that the most important factors influencing development plans are increasing the income of farmers, minimizing management costs and standardizing and localizing smart farming systems. However, some plans differ with respect to economic and technology factors; therefore, those things should be analyzed in more detail by experts.

• The Korean Journal of Health Service Management
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• v.7 no.4
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• pp.289-303
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• 2013

This study looks at priorities in managing public hospitals by figuring out categories needed to examine the quality of each hospital. In order to analyze priorities and relative importance of valuation indicator in Seoul municipal hospitals, surveys were sent via e-mail to medical professionals who have participated in evaluation of municipal hospitals. The analytic hierarchy process (AHP) was conducted using the Expert Choice 11.5 program. The results show that 'providing public service' is considered to be the most important category for all kinds of public hospitals, followed by 'improving the quality of medical care', 'hospital management and governance', and 'efficient hospital management'. The importance of 'hospital management and governance' and 'efficient hospital management' is different depending on the types of hospitals, but the importance of 'providing public service' and 'improving the quality of care' remains the same regardless of the types of hospitals. Based on these results, the study comes to a conclusion that public hospitals should place high value on certain categories and their management purposes should differ depending on their specific fields and characteristics. This study will help furthering discussions on the identity and roles of public hospitals.

• Korean Journal of Agricultural Science
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• v.38 no.1
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• pp.183-190
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• 2011

The paper is to analyze multi-attributes for expanding new renewable energy in agricultural sectors which have environmental, technical, economic, and social factors consisting of 15 attributes which have both positive and negative impacts. We applied the analytic hierarchy process (AHP) to data from opinion polls. As a result of the AHP survey, the overall results indicate that the respondents more weight on economical factor than environmental, technical, and social factors for expanding new renewable energy. At the lowest level, a comparison of individual 15 attributes within three factors shows that fixed cost highest in multi-attributes, followed by operating cost, technical superiority. To achieve the public acceptance about expanding new renewable energy in agricultural sectors, the policy-makers should take all relevant factors into account through the decision-making process by the public opinions.