• Journal of Astronomy and Space Sciences
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• 제22권1호
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• pp.1-12
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• 2005

한국우주전파관측망(Korean VLBI Network: KVN)은 우리나라 최초의 초장기선 전파간섭계로 새로운 천문우주 연구 분야 및 측지, 지구물리 등의 연구를 위하여 3기의 21m 최첨단 밀리미터파 전파 안테나를 이용하여 우주를 바라보는 새로운 영역을 개척할 예정이다. 전파간섭계의 성능은 안테나 배열 및 관측 대상 천체의 적위, 그리고 천체와 크기 및 형태에 따른 의존성이 매우 크다. 본 연구는 현재 설정되어있는 KVN관측소 및 시스템 자료를 근거로 단일 점광원, 다중 점광원, 원형광원 2개, Cygnus A의 5개 모델 영상에 대하여 가상관측을 수행하였다. 적위에 따른 KVN의 UV 궤적 분포로부터 가장 이상적이라고 여겨지는 적위 60도인 천체에 대하여 22GHz의 관측 파장으로 12시간 동안 가상관측을 수행하여 얻어진 UV데이터를 가지고 간섭계 표준 영상처리를 하였다. 그 결과 22GHz에서 예상되는 KVN의 빔 크기에 의해 분해가 되지 않는 모델들의 RMS 대비 최대밝기 강도(Jy/Beam)가 대략 점광원의 징우 l0000:1, 지름 6mas(milli arcsecond) 원형 광원의 경우 5000:1 정도로 매우 높은 반면, 빔 크기보다 큰 모델에서는 115:1 및 34:1정도로 현저하게 감소하였으며 영상의 복원 정도도 이와 같은 결과를 보였다. 이것은 KVN이 상대적으로 적은 기선의 개수로 인하여 UV평면을 충분히 채우지 못하며, 동시에 짧은 기선이 부족하여 넓은 분포를 가지는 천체들에 대한 영상화능력이 떨어지기 때문이다. 그러나 각 모델과 CLEAN 영상과의 픽셀 좌표비교에서는 12mas 원형광원을 제외하고는 정확하게 일치함을 보였다. 그러므로 KVN의 주요한 관측 대상은 콤팩트한 천체들이 적당할 것이며, 이러한 천체들에 대하여 KVN은 위치측정에 우수한 성능을 보였다.

• 한국방사선학회논문지
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• 제14권3호
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• pp.203-209
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• 2020

본 연구는 렉셀 감마나이프 퍼펙션 모델에서 다양한 무게를 가진 자동환자이송장치의 안정성 즉 정렬됨 평가를 위함이다. 퍼펙션 자동환자이송장치의 정렬됨을 평가하기 위해서 부산, 경남 소재 3개 대학병원에서 교정된 서비스 다이오드 테스트 도구를 사용하여 다중 빔의 방사선 초점과 감마나이프 교정 중심점의 일치성에 대한 방사상 편차 △r을 측정하여 평균하였다. 자동환자이송장치 상에 무게 없이 모든 콜리메이터 4, 8, 16 mm에 대한 중심 다이오드에 조사와 4 mm 콜리메이터에 대한 짧은 다이오드와 긴 다이오드에 조사한 경우를 살펴보면 중심 다이오드에 4, 8, 16 mm 콜리메이터 각각 조사 시 검증 차이 즉 방사상 편차의 평균은 각각 0.058 ± 0.023, 0.079 ± 0.023, 0.097 ± 0.049 mm로 나타났고, 중심 다이오드, 짧은 다이오드와 긴 다이오드에 4 mm 콜리메이터 조사 시 방사상 편차의 평균은 각각 0.058 ± 0.023, 0.078 ± 0.01, 0.070 ± 0.023 mm로 나타났다. 무게 없이 짧은 다이오드와 긴 다이오드에 8, 16 mm 조사 시 방사상 편차의 평균은 각각 0.07 ± 0.003(8 mm sd), 0.153 ± 0.002 mm(16 mm sd)와 0.031 ± 0.014(8 mm ld), 0.175 ± 0.01 mm(16 mm ld)로 측정되었다. 다양한 무게 50 ~ 90 kg을 자동환자이송장치에 올린 경우 4, 8, 16 mm에 대한 중심 다이오드에 조사 시 방사상 편차의 평균은 각각 0.061±0.041 ~ 0.075±0.015, 0.023±0.004 ~ 0.034±0.003, 0.158±0.08 ~ 0.17±0.043 mm를 나타냈다. 또한 동일한 상황에서 4, 8, 16 mm에 대한 짧은 다이오드에 조사 시 방사상 편차의 평균은 각각 0.063±0.024 ~ 0.07±0.017, 0.037±0.006 ~ 0.059±0.001, 0.154±0.03 ~ 0.165±0.07 mm로 나타났다. 그리고 4, 8, 16 mm에 대한 긴 다이오드에 조사 시 방사상 편차의 평균이 각각 0.102±0.029 ~ 0.124±0.036, 0.035±0.004 ~ 0.054±0.02, 0.183±0.092 ~ 0.202±0.012 mm로 측정되었다. 수행된 모든 검증 결과는 제조사의 허용 편차 기준에 적합함을 확인할 수 있었다. 실제 치료 환경을 흉내 낸 자동환자이송장치에 올린 다양한 무게에 따른 정렬됨의 측정 결과 무게 의존성은 무시할 수 있음을 알 수 있었다. 저자들은 다양한 무게에 따른 자동환자이송장치의 검증 테스트가 렉셀 감마나이프 퍼펙션의 통상적인 정도관리를 위하여 적합한 것으로 확인하였다.

• 조형예술학연구
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• 제7권
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• pp.64-104
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• 2005

Visual media transmits image and information reproduced in large quantities, such as a photography, film, television, video, advertisement, or computer image. Correspondence to the students' reception and recognition of culture in the future. arrangements for the field of studies of visual culture. 'Visual Culture' implies cultural phenomena of visual images via visual media, which includes not only the categories of traditional arts like a painting, sculpture, print, or design, but the performance arts including a fashion show or parade of carnival, and the mass and electronic media like a photography, film, television, video, advertisement, cartoon, animation, or computer image. In the world of visual media, Image' functions as an essential medium of communication. Therefore, people call the culture of today fra of Image Culture', which has been converted from an alphabet convergence era to an image convergence one. Image, via visual media, has become a dominant means for communication in large part of human life, so we can designate an Image' as a typical aspect of visual culture today. Image, as an essential medium of communication, plays an important role in contemporary society. The one way is the conversion of analogue image like an actual picture, photograph, or film into digital one through the digitalization of digital camera or scanner as 'an analogue/digital commutator'. The other is a way of process with a computer drawing, or modeling of objects. It is appropriate to the production of pictorial and surreal images. Digital images, produced by the other, can be divided into the form of Pixel' and form of Vector'. Vector is a line linking the point of departure to the point of end, which organizes informations. Computer stores each line's standard location and correlative locations to one another Digital image shows for more 'Perfectness' than any other visual media. Digital image has been evolving in the diverse aspects, such as a production of geometrical or organic image compositing, interactive art, multimedia art, or web art, which has been applied a computer as an extended trot of painting. Someone often interprets digitalized copy with endless reproduction of original even as an extension of a print. Visual af is no longer a simple activity of representation by a painter or sculptor, but now is intimately associated with a matter of application of media. There is some problem in images via visual media. First, the image via media doesn't reflect a reality as it is, but reflects an artificial manipulated world, that is, a virtual reality. Second, the introduction of digital effect and the development of image processing technology have enhanced a spectacle of destructive and violent scenes. Third, a child intends to recognize the interactive images of computer game and virtual reality as a reality, or truth. Education needs not only to point out an ill effect of mass media and prevent the younger generation from being damaged by it, but also to offer a knowledge and know-how to cope actively with social, cultural circumstances. Visual media education is one of these essential methods for the contemporary and future human being in the overflowing of image informations. The fosterage of 'Visual Literacy' can be considered as a very purpose of visual media education. This is a way to lead an individual to the discerning, active consumer and producer of visual media in life as far as possible. The elements of 'Visual Literacy' can be divided into a faculty of recognition related to the visual media, a faculty of critical reception, a faculty of appropriate application, a faculty of active work and a faculty of creative modeling, which are promoted at the same time by the education of 'visual literacy'. In conclusion, the education of 'Visual Literacy' guides students to comprehend and discriminate the visual image media carefully, or receive them critically, apply them properly, or produce them creatively and voluntarily. Moreover, it leads to an artistic activity by means of new media. This education can be approached and enhanced by the connection and integration with real life. Visual arts and education of them play an important role in the digital era depended on visual communications via image information. Visual me야a of day functions as an essential element both in daily life and in arts. Students can soundly understand visual phenomena of today by means of visual media, and apply it as an expression tool of life culture as well. A new recognition and valuation visual image and media education is required to cultivate the capability of active, upright dealing with the changes of history of civilization. 1) Visual media education helps to cultivate a sensibility for images, which reacts to and deals with the circumstances. 2) It helps students to comprehend the contemporary arts and culture via new media. 3) It supplies a chance of students' experiencing a visual modeling by means of new media. 4) There are educational opportunities of images with temporality and spaciality, and therefore a discerning person becomes to increase. 5) The modeling activity via new media leads students to be continuously interested in the school and production of plastic arts. 6) It raises the ability of visual communications dealing with image information society. 7) An education of digital image is significant in respect of cultivation of man of talent for the future society of image information as well. To correspond to the changing and developing social, cultural circumstances, and the form and recognition of students' reception of them, visual arts education must arrange the field of studying on a new visual culture. Besides, a program needs to be developed, which is in more systematic and active level in relation to visual media education. Educational contents should be extended to the media for visual images, that is, photography, film, television, video, computer graphic, animation, music video, computer game and multimedia. Every media must be separately approached, because they maintain the modes and peculiarities of their own according to the conveyance form of message. The concrete and systematic method of teaching and the quality of education must be researched and developed, centering around the development of a course of study. Teacher's foundational capability of teaching should be cultivated for the visual media education. In this case, it must be paid attention to the fact that a technological level of media is considered as a secondary. Because school education doesn't intend to train expert and skillful producers, but intends to lay stress on the essential aesthetic one with visual media under the social and cultural context, in respect of a consumer including a man of culture.

• 한국인쇄학회지
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• 제30권3호
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• pp.89-114
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• 2012

For as to world, the concern about the environment problem is enhanced than any other time in the past because of being 21 century. And the environment problem is highlighted as the world-wide issue. The time of the environment problem intimidates the alive of the mankind and presence of an earth over the time. It becomes the essentiality not being selection in the personal living or the economical viewpoint now to prepare for the climatic modification. As to the company management, the green growth period which it excludes the environment management considering an environment, cannot carry on the company the continued management comes. That is, in the change center of the management paradigm, there is the environment management. Nearly, the greenhouse gas which the publication industry is the environmental toxic material like all industries is generated. The greenhouse gas is ejected in the process of running the manufacturing process and print shop of the various kinds material used as the raw material of the book. Particularly, the tree felling for getting the material of the paper is known to reach the direct influence on the global warming. This study does according to an object it considers and organizes the environment parameter based on this kind of fact as to the publication industry. And it is determined as the reference which is used as the basic materials preparing the case that carbon exhaust right transaction(CAP and TRADE) drawing are enforced in all industries and is sustainable the management of the publication industry and reduces the environmental risk among the company many risk management elements and plans and enforces the publication related policy that there is a value. In the printing publication industry, this study tried to inquire into elements discharging the environmental pollutant or the greenhouse gas. Additionally, in the printed publication production process, it tried to inquire into the effort for an environment-friendly and necessity at the printing paper and the printers ink, regarded as the element discharging the greenhouse gas all kinds of the printing materials, operation of the print shop and all kinds of the machines and recycle process, and etc. These considerations make these industrial field employees aware of the significance about a conservation and environmental protection. They try to give a help in the subsequent study producing quantitatively each environmental parameter emission of green house gas. This makes the calculation of the relative $CO_2$ output reproached ultimately possible. Meanwhile, in a sense, many research protects and improving an environment in connection with the contents of research at the printing publication industrial field is in progress. There will be the voluntary human face that it has to protect an environment but this can not do by the outside factor according to all kinds of environment related law and regulation. Anyway, because of acting on company management as the factor of oppression, the increase of this environment-related correspondence cost could know that the research that the environment loading relates with a procurement and development, environment management system introduction, quality control standard, including, normalizing including a material, and etc. through the part of the effort to reduce the cost low was actively in progress. As to the green growth era, as follows, this paper prescribed the subject and alternative of the print publication industry. It is surrounded by the firstly new digital environment and the generation of the subject. And secondly the printing industry is caused by the point of time when the green growth leaves by the topic which is largest in the global industry and it increases. The printing publication industry has to prepare the bridgehead for the environment-friendly green growth as the alternative for this resolution with first. The support blown in each industry becomes the obligation not being selection. Prestek in which the print publishing was exposed to spend many energies and which is known as the practice of the sustainable print publishing insisted that it mentioned importance of the green printing through the white pages in 2008 and a company had to be the green growth comprised through the environment-friendly activity. The core management for the sustainable printing publication industry presented from Presstack white pages is compacted to 4 words that it is a remove, reduce, recover, and recycle. Second, positively the digital printing(POD) system should be utilized. In the worldwide print out market, the digital printing area stops at the level of 10% or so but the change over and growth of the market of an analog-to-digital will increase rapidly in the future. As to the CEO Jeff Hayes of the Infoland, the offset print referred to that it of the traditional method got old and infirm with the minor phase of the new printing application like the customer to be wanted publication and the print of the digital method led the market. In conclusion, print publishers have to grasp well the market flow in the situation where a digitalization cannot be generalized and a support cannot avoid. And it keeps pace with the flow of the digital age and the recognition about the effort for the development and environment problem have to be raised. Particularly, the active green strategy is employed for the active green strategy.

• 동국한의학연구소논문집
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• 제8권2호
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• pp.1-24
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• 2000

명대 장경악은 기상 현상에 관하여 "오운육기를 토대로 기화를 추측하면 피차의 영허에 대해 십중칠팔은 들어맞는다"고 하였는데, 이를 착안하여 논자는 "황제내경"에 기재된 기상에 관하여 운기의 기후 특징을 한반도 서울을 중심으로 실제 기상관측 자료와 비교 분석하였다. 기상청 자료를 토대로 서울의 평균 풍속 평균 기온 강수량 평균 습도를 운기 이론 가운데 대운과 비교하였다. 또한 과거 1564년에서 1863년까지 한반도의 이상 기후 발생 빈도와 운기성쇠 운기동화 운기순역과 비교하였을 때 운기동화의 경우와 이상 기후 발생 빈도와 일치하였다. 다만 본 논문의 실제관측 자료와 통계는 한국의 서울을 중심한 분석이기에, 중국과의 어느 정도 오차를 고려하여야 할 것이다.

• Investigative Magnetic Resonance Imaging
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• 제7권2호
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• pp.100-107
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• 2003

목적 : 급성심근경색을 진단하는데 있어 심장자기공명영상의 유용성을 알아보고, 생존심근을 평가하는데 있어 Tl-201 심근관류 SPECT와 비교하고자 하였다. 대상 및 방법 : 흉통 및 호흡곤란이 있는 환자 중 심장자기공명영상과 Tl-201 SPECT를 시행한 17명을 후향적으로 조사하였다. 심장자기공명영상에서는 T2강조영상에서 심벽의 고신호 강도 유무, 영화영상에서 심벽 운동, Gd-DTPA 조영 증강 후 좌심실 벽의 관류 결손 및 주입 15분 후의 지연조영증강 유무를 평가하였다. T1-201 SPECT에서는 아데노신 부하 영상과 휴식기 영상을 얻어 관류 결손 유무와 관류 결손시 가역성 여부를 평가하였다. 결과 심장자기공명영상과 T1-201 SPECT 모두 급성심근경색을 진단하는데 통계적으로 의미가 있었고, T2강조영상, T1-201 SPECT, 지연조영증강 및 심벽운동 순으로 연관성이 있는 것으로 나타났고, 관류 결손은 통계적 유의성이 없었다. 생존심근 평가에 있어서는 두 검사간 유의한 차이가 없었으며, T2강조영상과 관류영상에서 T1-201 SPECT와 높은 일치율, 지연조영증강 및 심벽운동은 낮은 일치율을 보였다. 결론 : 심장자기공명영상은 급성심근경색을 진단하는데 매우 유의한 진단율을 보였고, 생존 심근여부의 판단에 있어 SPECT와 높은 일치율을 보였다. 그러나 각 검사별 판독 기준과 방법에서 많은 연구가 필요할 것으로 생각된다.

• 대한화학회지
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• 제57권5호
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• pp.640-655
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• 2013

우리나라 중학교 '과학1'에 실려 있는 '물질의 상태 변화'와 '분자의 운동'에 대한 서술 내용이 요구하는 인지 요구도를 분석하였다. '분자의 운동'에는 '확산과 증발', '기체의 압력과 부피', '기체의 온도와 부피', 그리고 '상태 변화와 열에너지' 개념이 포함된다. 인지 요구도 분석에 활용한 분석 준거는 영국에서 개발된 과학 교과 내용 분류틀에 있는 3종류 분석틀이다. 분석 대상인 6종 교과서 내용들이 요구하는 인지 수준들은 구체적 조작 수준과 형식적 조각 수준들이 다양하였다. 해당 내용에는 여러 인지 수준들이 있으나 그 중에서도 높은 인지 수준을 요구하는 내용들을 보면 다음과 같다. 첫째, 단원 초기에 물질의 세 가지 상태를 설명할 때에는 그 서술 내용이 요구하는 높은 인지 수준이 6종 모두 후기 구체적 조작 수준이다. 그러나 단원의 초기 이후부터는 이에 대한 설명이 모두 초기 형식적 수준이다. 분자 배열과 분자 모형에 관한 내용이 요구하는 높은 인지 수준은 모든 6종 교과서가 분자 운동으로 서술하고 있기 때문에 초기 형식적 조작 수준이다. 둘째, 확산과 증발 개념에 대한 내용이 요구하는 높은 인지 수준은 6종 교과서 모두 초기 형식적 조작 수준이다. 왜냐하면 상태 변화를 분자 운동론으로 서술하고 있어서 초기 형식적 조작 수준이다. 셋째, 기체의 압력과 부피, 기체의 온도와 부피 개념에 대한 내용이 요구하는 높은 인지 수준은 교과서 6종 모두 초기 형식적 조작 수준이다. 분자 운동을 이용한 형식적 모델을 이해해야 하고 그리고 그래프를 통해 보일 법칙과 샤를 법칙을 이해해야 하기 때문에 학생들은 고차식의 그래프를 해석해야 하며, 두 독립변수 사이의 관계를 발견해야 하므로 초기 형식적 조작 수준이다. 넷째, 상태 변화와 열에너지 개념에 대한 내용이 요구하는 높은 인지 수준은 교과서 6종 모두 초기 형식적 조작 수준이다. 물질의 끓는점과 어는점을 설명하는 고차식 그래프의 해석 능력을 요구하고 있기 때문에 초기 형식적 조작 수준이다. 물질의 상태 변화와 온도의 관계도 분자 운동론을 이용하여 서술하고 있기 때문에 초기 형식적 조작 수준이다.

• 마케팅과학연구
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• 제19권2호
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• pp.68-79
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• 2009

The interplay between hedonic and utilitarian attributes has assumed special significance in recent years; it has been proposed that consumption offerings should be viewed as experiences that stimulate both cognitions and feelings rather than as mere products or services. This research builds on previous work on hedonic versus utilitarian benefits, regulatory focus theory, customer satisfaction to address two question: (1) Is the shopping goal at the point of purchase different from the shopping value? and (2) Is the customer loyalty after the use different from the shopping value and shopping goal? We surveyed 345 peoples those who have bought the electronic-goods within 6 months. This research dealt with the shopping value which is consisted of 2 types, hedonic and utilitarian. Those who pursue the hedonic shopping value may prefer the pleasure of purchasing experience to the product itself. They tend to prefer atmosphere, arousal of the shopping experience. Consistent with previous research, we use the term "hedonic" to refer to their aesthetic, experiential and enjoyment-related value. On the contrary, Those who pursue the utilitarian shopping value may prefer the reasonable buying. It may be more functional. Consistent with previous research, we use the term "utilitarian" to refer to the functional, instrumental, and practical value of consumption offerings. Holbrook(1999) notes that consumer value is an experience that results from the consumption of such benefits. In the context of cell phones for example, the phone's battery life and sound volume are utilitarian benefits, whereas aesthetic appeal from its shape and color are hedonic benefits. Likewise, in the case of a car, fuel economics and safety are utilitarian benefits whereas the sunroof and the luxurious interior are hedonic benefits. The shopping goals are consisted of the promotion focus goal and the prevention focus goal, based on the self-regulatory focus theory. The promotion focus is characterized into focusing ideal self because they are oriented to wishes and vision. The promotion focused individuals are tend to be more risk taking. They are more sensitive to hope and achievement. On the contrary, the prevention focused individuals are characterized into focusing the responsibilities because they are oriented to safety. The prevention focused individuals are tend to be more risk avoiding. We wanted to test the relation among the shopping value, shopping goal and customer loyalty. Customers show the positive or negative feelings comparing with the expectation level which customers have at the point of the purchase. If the result were bigger than the expectation, customers may feel positive feeling such as delight or satisfaction and they would want to share their feelings with other people. And they want to buy those products again in the future time. There is converging evidence that the types of goals consumers expect to be fulfilled by the utilitarian dimension of a product are different from those they seek from the hedonic dimension (Chernev 2004). Specifically, whereas consumers expect the fulfillment of product prevention goals on the utilitarian dimension, they expect the fulfillment of promotion goals on the hedonic dimension (Chernev 2004; Chitturi, Raghunathan, and Majahan 2007; Higgins 1997, 2001) According to the regulatory focus theory, prevention goals are those that ought to be met. Fulfillment of prevention goals in the context of product consumption eliminates or significantly reduces the probability of a painful experience, thus making consumers experience emotions that result from fulfillment of prevention goals such as confidence and securities. On the contrary, fulfillment of promotion goals are those that a person aspires to meet, such as "looking cool" or "being sophisticated." Fulfillment of promotion goals in the context of product consumption significantly increases the probability of a pleasurable experience, thus enabling consumers to experience emotions that result from the fulfillment of promotion goals. The proposed conceptual framework captures that the relationships among hedonic versus utilitarian shopping values and promotion versus prevention shopping goals respectively. An analysis of the consequence of the fulfillment and frustration of utilitarian and hedonic value is theoretically worthwhile. It is also substantively relevant because it helps predict post-consumption behavior such as the promotion versus prevention shopping goals orientation. Because our primary goal is to understand how the post consumption feelings influence the variable customer loyalty: word of mouth (Jacoby and Chestnut 1978). This research result is that the utilitarian shopping value gives the positive influence to both of the promotion and prevention goal. However the influence to the prevention goal is stronger. On the contrary, hedonic shopping value gives influence to the promotion focus goal only. Additionally, both of the promotion and prevention goal show the positive relation with customer loyalty. However, the positive relation with promotion goal and customer loyalty is much stronger. The promotion focus goal gives the influence to the customer loyalty. On the contrary, the prevention focus goal relates at the low level of relation with customer loyalty than that of the promotion goal. It could be explained that it is apt to get framed the compliment of people into 'gain-non gain' situation. As the result, for those who have the promotion focus are motivated to deliver their own feeling to other people eagerly. Conversely the prevention focused individual are more sensitive to the 'loss-non loss' situation. The research result is consistent with pre-existent researches. There is a conceptual parallel between necessities-needs-utilitarian benefits and luxuries-wants-hedonic benefits (Chernev 2004; Chitturi, Raghunathan and Majaha 2007; Higginns 1997; Kivetz and Simonson 2002b). In addition, Maslow's hierarchy of needs and the precedence principle contends luxuries-wants-hedonic benefits higher than necessities-needs-utilitarian benefits. Chitturi, Raghunathan and Majaha (2007) show that consumers are focused more on the utilitarian benefits than on the hedonic benefits of a product until their minimum expectation of fulfilling prevention goals are met. Furthermore, a utilitarian benefit is a promise of a certain level of functionality by the manufacturer or the retailer. When the promise is not fulfilled, customers blame the retailer and/or the manufacturer. When negative feelings are attributable to an entity, customers feel angry. However in the case of hedonic benefit, the customer, not the manufacturer, determines at the time of purchase whether the product is stylish and attractive. Under such circumstances, customers are more likely to blame themselves than the manufacturer if their friends do not find the product stylish and attractive. Therefore, not meeting minimum utilitarian expectations of functionality generates a much more intense negative feelings, such as anger than a less intense feeling such as disappointment or dissatisfactions. The additional multi group analysis of this research shows the same result. Those who are unsatisfactory customers who have the prevention focused goal shows higher relation with WOM, comparing with satisfactory customers. The research findings in this article could have significant implication for the personal selling fields to increase the effectiveness and the efficiency of the sales such that they can develop the sales presentation strategy for the customers. For those who are the hedonic customers may be apt to show more interest to the promotion goal. Therefore it may work to strengthen the design, style or new technology of the products to the hedonic customers. On the contrary for the utilitarian customers, it may work to strengthen the price competitiveness. On the basis of the result from our studies, we demonstrated a correspondence among hedonic versus utilitarian and promotion versus prevention goal, WOM. Similarly, we also found evidence of the moderator effects of satisfaction after use, between the prevention goal and WOM. Even though the prevention goal has the low level of relation to WOM, those who are not satisfied show higher relation to WOM. The relation between the prevention goal and WOM is significantly different according to the satisfaction versus unsatisfaction. In addition, improving the promotion emotions of cheerfulness and excitement and the prevention emotion of confidence and security will further improve customer loyalty. A related potential further research could be to examine whether hedonic versus utilitarian, promotion versus prevention goals improve customer loyalty for services as well. Under the budget and time constraints, designers and managers are often compelling to choose among various attributes. If there is no budget or time constraints, perhaps the best solution is to maximize both hedonic and utilitarian dimension of benefits. However, they have to make trad-off process between various attributes. For the designers and managers have to keep in mind that without hedonic benefit satisfaction of the product it may hard to lead the customers to the customer loyalty.