• Title/Summary/Keyword: Platform characteristics

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The Effect of Virtual Reality Content Production Types on Customer Satisfaction (Virtual Reality 콘텐츠 제작 유형이 고객 만족에 미치는 영향)

  • Lee, Dongseon;Lim, Daehyun;Kim, Kyonghwan;Choi, Jeongil
    • Journal of Korean Society for Quality Management
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    • v.48 no.3
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    • pp.433-451
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    • 2020
  • Purpose: The purpose of this study is to investigate how the type of virtual reality content production affects the interaction and immersion that is a virtual reality characteristic, and to provide the platform companies and content producers with the basic information necessary to provide the production and service of content suitable for VR characteristics. Methods: Based on the data collected in the survey, multiple regression analysis and hierarchical regression analysis were used. The measurement tools used in this study were studied through three-dimensional composition, including the characteristics and interaction and immersion of content produced in 2D, 3D and 360°, which are elements of virtual reality characteristics. Results: The results of this study are as follows. Among the types of content production, content produced with 2D and 360 technologies was found to affect immersion, while content produced in 3D affected interaction. Motion sickness has been investigated to affect both immersion and interaction. Conclusion: Service-provided platform enterprises and content-making enterprises should consider content-making and providing services that suit service characteristics and purposes, taking into account the characteristics of interaction and immersion in content-making investment and service delivery.

Brand Marketing Strategy of Live Streaming in Mobile Era : A Case Study of Tmall Platform

  • Liu, Lin;Aremu, Emmanuel Olugbemisola;Yoo, Dongwoo
    • Journal of East Asia Management
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    • v.1 no.1
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    • pp.65-87
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    • 2020
  • In recent years, with the rapid development of network live streaming, with the popularization of mobile Internet and mobile terminal equipment, the live streaming industry has ushered in great development. A sudden outbreak of the COVID-19 makes the PC end live streaming which has been developed for many years enter a new era, giving birth to the rapid development of mobile end live streaming. Not only because of the expansion of the live streaming industry market, the rise of the trend of the national live streaming, but also because the mobile live streaming is more and more valued by the brand, becoming an important tool for brand communication and product promotion. It is because of its unique communication characteristics that some scholars believe that the era of precision marketing has been opened by live network. Mobile live from the initial fans to reward and promote the brand, to now in the form of live marketing, consumers can "buy while watching". The time period from the understanding of the goods to the final completion of the purchase behavior has been greatly shortened. It is conducive to improving sales volume and brand awareness. Marketing communication through mobile live platform has become a popular way of brand marketing. This paper mainly studies the current situation, methods, problems and development strategies of brand marketing activities with the help of live streaming platform under the background of mobile internet. Taking Tmall live streaming platform as an example, this paper analyzes several ways of brand marketing with the help of live streaming and some universal characteristics of live streaming marketing by using the relevant theories of marketing. In view of the problems existing in live streaming brand marketing, it puts forward relevant Improvement measures. First of all, the paper puts forward the innovation in content and form. Second, the paper suggests that we should make full use of new technologies such as AR and VR to effectively combine with mobile live broadcasting. Third, the paper explores the integration of multiple channels to create intelligent marketing, and further optimize the live interface of mobile terminals. Finally, the paper emphasizes that the government departments and the platform itself should jointly supervise the mobile network live streaming platform and establish a good live broadcasting environment for mobile terminals. With the help of mobile live streaming, the marketing mode has an important impact on the promotion of brand marketing. How to make better use of this business mode and accurately use mobile live broadcast to promote brand marketing, so that enterprises can create greater profits, is also of profound research significance.

The Evaluation of Hydrodynamic Resistance and Motion Response Characteristics of Platform Supply Vessel (해양플랜트지원선의 저항성능과 운동응답특성에 관한 연구)

  • Seo, Kwang-Cheol;Gim, Ok-Sok;Ryu, Youn-Chul;Atlar, Mehmt;Lee, Gyoung-Woo
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.19 no.4
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    • pp.397-402
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    • 2013
  • In this study, numerical hull form development of a platform supply vessel, a full scale with the overall length of 26.75m, was performed to predict a bare-hull resistance and a large scale of model tests with a 1/10 scaled model were conducted to verify the success of numerical results. Numerical analysis on heave and pitch motion as a function of encounter frequency and ship's speed for the prediction of seakeeping characteristics are also presented. The experiment results of resistance agreed well with numerical analysis. As a result in the motion response characteristics, the heave RAO indicates high values with the range of encounter frequency 1.8~2.0. The Pitch RAO indicates high motion response characteristics at Beaufort scale No. 3 and 4 in rough seas.

Creating and Transforming a Second-Rank Antisymmetric Field-Strength Tensor Fαβ in Minkowski Space using MATHEMATICA

  • Kim, Bogyeong;Yun, Hee-Joong
    • Journal of Astronomy and Space Sciences
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    • v.37 no.2
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    • pp.131-142
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    • 2020
  • As the laws of physics are expressed in a manner that makes their invariance under coordinate transformations manifest, they should be written in terms of tensors. Furthermore, tensors make manifest the characteristics and behaviors of electromagnetic fields through inhomogeneous, anisotropic, and compressible media. Electromagnetic fields are expressed completely in tensor form, Fαβ, which implies both electric field ${\overrightarrow{E}}$ and magnetic field ${\overrightarrow{B}}$ rather than separately in the vector fields. This study presents the Mathematica platform that generates and transforms a second-rank antisymmetric field-strength tensor Fαβ and whiskbroom pattern in Minkowski space. The platforms enhance the capabilities of students and researchers in tensor analysis and improves comprehension of the elegant features of complete structure in physics.

Behavior analysis of aerial tunnel maintenance truss platform with high tensile steel UL-700

  • Lee, Dongkyu
    • Steel and Composite Structures
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    • v.24 no.3
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    • pp.383-391
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    • 2017
  • The goal of this study is to investigate structural analysis and behaviors of an innovative aerial work platform truss frame whose ductility is improved by using high strength-steel UL-700. The present space truss frame can move or stop through tunnels for maintenance constructions by automatic facilities and workmanship within standardized limited building lines of tunnel. Most of all, this method overcomes problematic, which is to block cars during construction periods, seriously, of typical methods like as using truck and scaffolds for tunnel maintenance. According to evaluated appropriate design results of space truss frames of numerical examples by using a commercial MIDAS GEN program, it is verified that design parameters such as layered size, cross-sectional size, and steel material of the present space truss frame are determined to depend on characteristics such as lanes or shape of road tunnels.

Implementation of a Remote Bio-Equipment System for Smart Healthy Housing Properties

  • Han, Seung-Hoon
    • KIEAE Journal
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    • v.14 no.6
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    • pp.23-29
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    • 2014
  • It is essential to investigate the structure and the main characteristics of BSN (Bio-Sensor Network) platform in built smart healthcare environment while designing healthy housing facilities. For this study, WSN (Wireless Sensor Network) data transmission technologies have been employed with medical sensors, and optimal medical devices would provide various Web 2.0 services by connecting to the WiBro network. The BSN platform normally recognizes in surroundings of WBAN (Wireless Body Area Network) or WPAN (Wireless Personal Area Network), and it is possible to manage sensor nodes by utilizing SOAP (Simple Object Access Protocol) and REST (REpresentational State Transfer). In addition, the feature of SNMP (Simple Network Management Protocol) for mobile gateway is also included for being adapted to huge network structure. Finally, BSN platform will play a role as important clues for developing personal WSN service models for smart healthy housing properties.

A Forward Closed-Form Position Solution, Kinematic Analysis And Implementation of a Translational 3-DOF Parallel Mechanism Formed by Constraining a Stewart Platform Structure (스트워트 플랫폼 구조를 구속하여 얻어지는 병진형 3 자유도 병렬 메커니즘의 정위치 해석해와 기구학 해석 및 구현)

  • Shin Dong-Min;Chung Jae-Heon;Oh Se-Min;Yi Byung-Ju;Kim Whee-Kuk
    • Journal of Institute of Control, Robotics and Systems
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    • v.12 no.10
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    • pp.1035-1043
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    • 2006
  • In this study, a translational 3-DOF parallel mechanism formed by constraining the Stewart Platform Mechanism is investigated. The translational 3-DOF parallel mechanism has three struts(3-UPS type serial subchains) and in addition, has a PPP type serial subchain in the middle of the mechanism. Firstly, the closed-form forward and reverse position solutions are derived for this mechanism. And analysis on kinematic characteristics using isotropic index of the Jacobian is conducted to examine effects of design parameters for the mechanism. Lastly, a prototype mechanism is implemented and the kinematic performance of the translational 3-DOF parallel mechanism was verified through experimental work.

P-${\Delta}$ Effects on the Reliability of Offshore Platforms

  • Leon, David-De;Dante Campos
    • Computational Structural Engineering : An International Journal
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    • v.3 no.1
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    • pp.31-37
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    • 2003
  • A typical marine platform in the Bay of Campeche is studied from the standpoint of structural reliability, and several characteristics of its deck such as slenderness and diameter/thickness ratios of the legs and actual degree of correlation between some variables are taken into account. The global and local buckling capacities of the deck legs are compared and the correlation coefficient between the critical axial load and the critical moment is assessed in order to validate its influence on the structural reliability. In addition, the influence of the vertical load, and its uncertainty, on the variance of the decks capacity, and latter on, on the platform's failure probability is assessed. The results presented may be used in future studies to further extend and upgrade the first version of the Reference Norm (PEMEX, 2000) and, in the longer term, to improve the current practice in the Design and Requalification of Offshore Marine Platforms in the Bay of Campeche.

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An Experimental Analysis on the Motion Response of a Moored Semi-Submersible Platform in Regular Waves (계류된 반잠수식 시추선의 운동특성에 관한 실험적 고찰)

  • 홍사영;이판묵;홍도천
    • Journal of Ocean Engineering and Technology
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    • v.2 no.1
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    • pp.59-70
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    • 1988
  • This paper presents the results of motion tests of a moored semi-submersible platform in regular waves. To investigate the effects of mooring system on the motion characteristics, the tests were performed under the various mooring conditions in regular head and beam waves. Two types of mooring system were employed: one is composed of soft springs and the other is of chains. In the case of chains the pretensions were varied to investigate the dynamic effects of mooring forces as well as the motion responses of the semi-submersible. The motion responses and mooring tensions were measured and analyzed by the double amplitude method. The measured motion responses were also compared with the results of calculation from three-dimensional potential theory. Finally, the dynamic behaviors of mooring chains were studied.

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Behavior analysis of aerial tunnel maintenance truss platform with high tensile steel UL-700

  • Lee, Dongkyu
    • Steel and Composite Structures
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    • v.24 no.4
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    • pp.513-521
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    • 2017
  • The goal of this study is to investigate structural analysis and behaviors of an innovative aerial work platform truss frame whose ductility is improved by using high strength-steel UL-700. The present space truss frame can move or stop through tunnels for maintenance constructions by automatic facilities and workmanship within standardized limited building lines of tunnel. Most of all, this method overcomes problematic, which is to block cars during construction periods, seriously, of typical methods like as using truck and scaffolds for tunnel maintenance. According to evaluated appropriate design results of space truss frames of numerical examples by using a commercial MIDAS GEN program, it is verified that design parameters such as layered size, cross-sectional size, and steel material of the present space truss frame are determined to depend on characteristics such as lanes or shape of road tunnels.