• Title/Summary/Keyword: Platform Strategy

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A Study on Factors Affecting Vender's Continuous Use Intention in O2O Delivery App Platform Service (O2O 배달 앱 플랫폼 서비스에서 공급 업체의 지속이용의도에 영향을 미치는 요인에 관한 연구)

  • Lee, Jae Kwang;Choi, Youngwoo;Lim, Eunju;Kim, Yoomin;Ahan, Saerom;Kim, Minjeong
    • Journal of Information Technology Services
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    • v.20 no.2
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    • pp.13-31
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    • 2021
  • Recently, delivery app services based on the O2O platform are increasing rapidly. Accordingly, various studies on O2O service have been conducted. Most of the studies are on consumer behavior in O2O services, and few studies on platform vendors have been conducted. Therefore, this study empirically analyzed the factors affecting the vender's intention to continuous use in the O2O delivery app platform service. Based on prior researches, we set the quality characteristics and network characteristics of the O2O platform as independent variables. The quality characteristics of the O2O platform consisted of system quality, information quality, and service quality, and the O2O platform network characteristics consisted of network externality and platform reputation. Perceived value and switching cost were set as mediated variables, and vender's intention to continuous use was set as dependent variables. For empirical analysis, we conducted a survey targeting vendors of O2O delivery app platform service, and conducted frequency analysis, factor analysis, reliability analysis, and regression analysis. As a result of the analysis, the quality characteristics of the O2O platform, such as system quality, information quality, service quality, and O2O platform network characteristics, showed that network externality and platform reputation had a positive effect on perceived value. The perceived value was found to have a positive effect on the switching cost and the intention to continuous use, and the switching cost was found to mediate the perceived value and the intention to continuous use. This study can contribute to the establishment of platform operation strategy as an empirical analysis on the factors that influence the intention of O2O platform vendors to use the platform continuously.

Investigation on Key Success Factors for Future Broadcasting and Telecom Convergence Service Using AHP Method (계층적분석방법을 이용한 차세대 방통융합서비스의 핵심 경쟁 요인에 관한 연구)

  • Yoo, Jae-Heung;Choi, Mun-Kee;Kim, Sun-Joong;Cho, Ki-Sung
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.6B
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    • pp.650-662
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    • 2011
  • The competition among companies in converged market of broadcasting and telecommunications has become severe. Companies in this market have vertically integrated critical resources by acquiring or strategically allying with relevant companies. However, the expansion of business territory accompanies financial, organizational, and technological risks. As such, it is important to identify critical success factors that highly affect the company's competency. This study is aimed at delivering strategic implications for firms playing in the converged market of broadcasting and telecommunications by drawing the priorities of competitive resources to acquire. To do this, we selected four teen specific core resources on CPNT (content- platform - network - terminal) value chain. Then, we conducted an Analytic Hierarchical Process (AHP) using data from experts in this industry. As a result, the priority for acquisition of competitive resources is presented as follows: broadcasting programs, implementation of TV application store, multi-platform, investment on wireless network, and diffusion of mobile devices. In addition, the result shows that the platform-centric vertical integration is the most promising strategy for competition.

Development of a National Research Data Platform for Sharing and Utilizing Research Data

  • Shin, Youngho;Um, Jungho;Seo, Dongmin;Shin, Sungho
    • Journal of Information Science Theory and Practice
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    • v.10 no.spc
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    • pp.25-38
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    • 2022
  • Research data means data used or created in the course of research or experiments. Research data is very important for validation of research conducted and for use in future research and projects. Recently, convergence research between various fields and international cooperation has been continuously done due to the explosive increase of research data and the increase in the complexity of science and technology. Developed countries are actively promoting open science policies that share research results and processes to create new knowledge and values through convergence research. Communities to promote the sharing and utilization of research data such as RDA (Research Data Alliance) and COAR (Confederation of Open Access Repositories) are active, and various platforms for managing and sharing research data are being developed and used. OpenAIRE (Open Access Infrastructure for Research In Europe), a research data platform in Europe, ARDC (Australian Research Data Commons) in Australia, and IRDB (Institutional Repositories DataBase) in Japan provide research data or research data related services. Korea has been establishing and implementing a research data sharing and utilization strategy to promote the sharing and utilization of research data at the national level, led by the central government. Based on this strategy, KISTI has been building a Korean research data platform (DataON) since 2018, and has been providing research data sharing and utilization services to users since January 2020. This paper reviews the characteristics of DataON and how it is used for research by showing its applications.

Model Predictive Control for Tram Charging and Its Semi-Physical Experimental Platform Design

  • Guo, Chujia;Zhang, Aimin;Zhang, Hang
    • Journal of Power Electronics
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    • v.18 no.6
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    • pp.1771-1779
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    • 2018
  • Modern trams with a super capacitor have gained a lot of attention in recent years due to its reliability, convenience, energy conservation and environmental friendliness. Because of its special charging characteristic, the traditional charging structure and control strategy cannot satisfy its charging requirements. This paper presents a new charging topology for fast charging modern trams with a super capacitor and it designs a controller using continuous control set model predictive control (CCS-MPC). There are three contributions in this paper. First, a new charging structure is designed and its mathematics model is derived. The cascade structure is adopted instead of the parallel structure to simplify the control process and to keep the rated power of the controllable part low. Second, a MPC control strategy is proposed to satisfy the charging characteristic. The optimal control signal can be obtained by solving the designed optimization problem. The optimal control signal is related to the discrete control action. In addition, mapping between the continuous control signal and the discrete control action is designed. Third, a semi-physical experimental platform is built to verify the proposed topology and control method. The simulation model and experiment platform are built to verify the correctness of the new structure and its control method. The results obtained show that the new topology can work effectively.

Uncertainty quantification of once-through steam generator for nuclear steam supply system using latin hypercube sampling method

  • Lekang Chen ;Chuqi Chen ;Linna Wang ;Wenjie Zeng ;Zhifeng Li
    • Nuclear Engineering and Technology
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    • v.55 no.7
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    • pp.2395-2406
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    • 2023
  • To study the influence of parameter uncertainty in small pressurized water reactor (SPWR) once-through steam generator (OTSG), the nonlinear mathematical model of the SPWR is firstly established. Including the reactor core model, the OTSG model and the pressurizer model. Secondly, a control strategy that both the reactor core coolant average temperature and the secondary-side outlet pressure of the OTSG are constant is adopted. Then, the uncertainty quantification method is established based on Latin hypercube sampling and statistical method. On this basis, the quantitative platform for parameter uncertainty of the OTSG is developed. Finally, taking the uncertainty in primary-side flowrate of the OTSG as an example, the platform application work is carried out under the variable load in SPWR and step disturbance of secondary-side flowrate of the OTSG. The results show that the maximum uncertainty in the critical output parameters is acceptable for SPWR.

A Reconfigurable, General-purpose DSM-CC Architecture and User Preference-based Cache Management Strategy (재구성이 가능한 범용 DSM-CC 아키텍처와 사용자 선호도 기반의 캐시 관리 전략)

  • Jang, Jin-Ho;Ko, Sang-Won;Kim, Jung-Sun
    • The KIPS Transactions:PartC
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    • v.17C no.1
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    • pp.89-98
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    • 2010
  • In current digital broadcasting systems, GEM(Globally Executable MHP)-based middlewares such as MHP(Multimedia Home Platform), OCAP(OpenCable Application Platform), ACAP(Advanced Common Application Platform) are the norm. Despite much of the common characteristics shared, such as MPEG-2 and DSM-CC(Digital Storage Media-Command and Control) protocols, the information and data structures they need are slightly different, which results in incompatibility issues. In this paper, in line with an effort to develop an integrated DTV middleware, we propose a general-purpose, reconfigurable DSM-CC architecture for supporting various standard GEM-based middlewares without code modifications. First, we identify DSM-CC components that are common and thus can be shared by all GEM-based middlewares. Next, the system is provided with middleware-specific information and data structures in the form of XML. Since the XML information can be parsed dynamically at run time, it can be interchanged either statically or dynamically for a specific target middleware. As for the performance issues, the response time and usage frequency of DSM-CC module highly contribute to the performance of STB(Set-Top-Box). In this paper, we also propose an efficient application cache management strategy and evaluate its performance. The performance result has shown that the cache strategy reflecting user preferences greatly helps to reduce response time for executing application.

Analysis of Verification Methodologies Based on a SoC Platform Design

  • Lee, Je-Hoon;Kim, Sang-Choon
    • International Journal of Contents
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    • v.7 no.1
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    • pp.23-28
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    • 2011
  • In a SoC (system-on-chip) design, a design complexity is a big bottleneck. In order to overcome the design complexity, platform based design method is widely adopted for designers. Most complex SoCs need a heterogeneous design development environment for hardware and software co-design. In this paper, we discuss about some kinds of verification approaches with platform based design methodology at various abstraction levels of SoC design. We separate the verification process to two steps according to the different levels of verification. We employ a flexible SoC design environment to support simultaneous hardware and software development. We demonstrate the verification strategy of a target SoC design, IEEE 802.11a WLAN SoC.

Analysis of User Reviews of Electric Kickboard Sharing Service Using Topic Modeling (토픽 모델링을 활용한 전동킥보드 공유 서비스의 사용자 리뷰 분석)

  • Jung Seung Lee
    • Journal of Information Technology Applications and Management
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    • v.31 no.1
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    • pp.163-175
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    • 2024
  • This study conducts topic modeling analysis on four electric scooter sharing platforms: Alpaca, SingSing, Kickgoing, and Beam. Using user review data, the study aims to identify key topics and issues associated with each platform, as well as uncover common themes across platforms. The analysis reveals that users primarily express concerns and preferences related to application usability, service mobility, and parking/accessibility. Additionally, each platform exhibits unique characteristics and challenges. Alpaca users generally appreciate convenience and enjoyment but express concerns about safety and service areas. SingSing faces issues with application functionality, while Kickgoing users encounter connectivity problems and device usability issues. Beam receives overall positive feedback, but users express dissatisfaction with application usability and parking. Based on these findings, scooter sharing service providers should focus on enhancing application features, stability, and expanding service coverage to meet user expectations and improve customer satisfaction. Furthermore, highlighting platform-specific strengths and providing tailored services can enhance competitiveness and foster continuous service growth and development.

매직엔 주요 컨텐츠 및 향후 계획

  • 신병규
    • Proceedings of the Korea Database Society Conference
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    • 2002.10a
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    • pp.90-111
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    • 2002
  • ME 서비스 : ME Browser기반하의 무선인터넷 포탈 서비스. 멀티팩 서비스 : BREW Platform 기반하의 아이콘 방식의 다운로드 서비스. 메세징 서비스 : SMS, 멀티메시지 (MMS), 멀티Q(CBS) 등의 제반 Messaging관련 서비스 (중략)

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Ads Impact of Communication Convergence Platform's Creative Strategy and Personal Attributes (커뮤니케이션 융합플랫폼의 크리에이티브 전략과 개인적 성향에 따른 광고효과)

  • Kim, Jea-Young
    • Journal of the Korea Convergence Society
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    • v.11 no.9
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    • pp.99-107
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    • 2020
  • The new characteristic of Millennial High-Tech Media is breaking the existing standardized creative grammar. The destructive form of high-tech media is differently accommodated according to the consumer's tendency or characteristics. The purpose of this study is to explore guidelines for effective creative strategy creation of high-tech media. In consumer psychology, consumer innovation is a key factor in evaluating the creativeness of high-tech media. The results of finding out the effect of persuasive communication on consumer innovation and advertising creative type are as follows. Informative(image) creative type showed higher attitude toward advertisement, brand attitude, purchase intention, and prior intention to consumers with high innovation than consumers with low innovation.