• Title/Summary/Keyword: Platform Economy

Search Result 227, Processing Time 0.037 seconds

Analysis on elements of policy changes in character industry (캐릭터산업의 정책변인연구)

  • Han, Chang-Wan
    • Cartoon and Animation Studies
    • /
    • s.33
    • /
    • pp.597-616
    • /
    • 2013
  • Character industry is not only knowledge-based industry chiefly with copyrights but also motive power for creative economy to take a role functionally over the fields of industries because it has industrial characteristic as complement product to promote sale value in manufacturing industry and service industry and increase profit on sales. Since 2003, the national policy related to character has aimed to maximize effect among connected industries, extend its business abroad, enforce copyrights through the improvement of marketing system, develop industrial infrastructure through raising quality of character products. With the result of this policy, the successful cases of connected contents have been crystallized and domestic character industry has stepped up methodically since 2007. It is needed to reset the scales of character industry and industrial stats because there are more know-how of self industry promotion and more related characters through strategy of market departmentalization starting with cartoon, animation, games, novels, movies and musicals. Especially, The Korea government set our target for 'Global Top Five Character Power' since 2009 and has started to carry out to find global star characters, support to establish network among connected industries, diversify promotion channels, and develop licensing business. Particularly, since 2013, There have been prospered the indoor character theme park with time management just like character experimental marketing or Kids cafes using characters, the demand market of digital character focusing on SNS emoticon, and the performance market for character musical consistently. Moreover, The domestic and foreign illegal black markets on off-line have been enlarged, so we need another policy alternative. To prepare for the era of exploding character demand market and diversifying platform, it is needed to set up a solid strategy that is required the elements of policy changes in character industry to vitalize character industry and support new character design and connected contents. the following shows that the elements of policy changes related to the existing policy, the current position of market. Nowadays, the elements of policy changes in domestic character industry are that variety of consumers in the digital character market according to platform diversification, Convergence contents of character goods for the Korean waves, legalization of the illegal black contents market, and controling the tendency of consumers in departmentalized market. This can help find the policy issue entirely deferent with the existing character powers like US, Japan or Europe. In its final analysis, the alternatives are the promotion of models with contract copyrights of domestic and foreign connected contents, the diversification of profit models of platform economy, the additive development of target market related to enlarging the Korean waves, and the strategy of character market for the age-specific tendency according to developing character demand market.

A Study on the Metaverse Experience Economy Factors and Advertisement Acceptance Intention (메타버스 체험경제 요인과 광고 수용의도에 관한 연구)

  • Lee, Sangho;Kim, Taegyu;Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
    • /
    • v.8 no.5
    • /
    • pp.99-109
    • /
    • 2022
  • The purpose of this study is to verify the effect of experiential economy factors using metaverse on the intention to accept advertisements reflecting new technologies. The subjects of this study were those located in G Metropolitan City and J Province, and those who experienced metaverse. From August 1 to September 10, 2022, 150 people participated in the survey without face-to-face. Analysis methods were frequency analysis, factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and three-step mediated regression analysis. The conclusion is as follows. First, the influence of metaverse experience on advertisement acceptance intention was shown in the order of relational experience, educational experience, and escapist experience. Second, it was found that the relational and educational experiences of metaverse partially mediate metaverse usefulness and affect the advertisement acceptance intention. Third, it was found that the relational and educational experiences of the metaverse partially mediate the metaverse presence and affect the advertisement acceptance intention. Also, it was found that the metaverse's escapist experience completely mediates the metaverse's presence and affects the advertisement acceptance intention. Fourth, it was found that the escapist experience of metaverse completely mediates the ease of use of metaverse and affects the advertisement acceptance intention. It is expected that this study will contribute to the construction of a new platform in the advertising market using various platforms of metaverse.

A Research on the Development of Service Nature Measurement Items in the Sevice Economic Era (서비스 경제로의 전환에 따른 서비스본질 측정항목 개발 연구)

  • An Sehong;Kim Hyunsoo
    • Journal of Service Research and Studies
    • /
    • v.11 no.1
    • /
    • pp.59-79
    • /
    • 2021
  • Service-related research in accordance with the transition to the service economy era has been conducted in a wide variety of ways, but the development of a service-related scale suitable for the present time is still insignificant. The purpose of this study is to define the nature of services and to develop measurement items for them. First, four categories of service nature were adopted in the previous study. The four categories are 'relationship', 'interactivity', 'horizontality', and 'harmony'. In this study, sub-factors and specific items of each of these four service essences were extracted and developed as measurable items. As a qualitative study, the four categories of sub-factors were extracted, and a mixed study was adopted to prove the reliability and validity of the extracted factors through quantitative studies. The scale items were identified through literature study, free response method, and Delphi technique, and the measurement items were refined through a second questionnaire of 30 Delphi panels composed of experts. As a result of the study, 15 out of 52 questions for relationship, 11 out of 45 questions for bilateral direction, 9 out of 33 questions for horizontality, and 17 out of 61 questions for harmonization were derived after secondary refining. Through this study, it was possible to uncover new essential items suitable for the service economy era. SNS, network, synergy, platform, system, real name, and breakthrough are concepts that have not been obtained in previous studies, and can be seen as contributions of this study. However, due to various limitations, this study did not cover all aspects of the service, but mainly dealt with people-centered services, which are part of the service. In the future, it is necessary to study the development of service essence measurement items for the overall aspect of services developed according to the evolution of the service economy era.

An Analysis of the Convergence Factors, Convergence Passes, and Convergence Types in Content Industries (콘텐츠의 융합요소 및 융합경로와 융합유형 분석)

  • Rim, Myung Hwan;Lee, Jung Mann
    • Journal of Information Technology Applications and Management
    • /
    • v.20 no.3_spc
    • /
    • pp.295-314
    • /
    • 2013
  • These days a great mix of traditional and digital contents such as movie, broadcasting, advertisement, e-books, music, game, animation, cartoon, character, knowledge information, and art performance are widely available. Many more are yet to come, with improved quality and added features. It is expected that all these contents will be evolved into a new breed of convergence content through the process of consolidation, expansion, integration, and recreation. Across the digital ecosystem, a new formula is being added to the industrial structure : 'Information/Content-Platform/Device-Goods/Service.' In the near future, as a result of technological innovation and convergence, the business sector will lose its boundaries as well, as businesses will be forced to look beyond the product itself and focus more on multi-functionality. Especially, in the era of creative economy, more policies need to be crafted in order to procure a new growth engine for the future with the agenda for convergence between humanities and technology. Therefore, the purpose of this paper is to analyze the concept, factors, elements, types, and cases of convergence, which are the essence of content convergence. This analysis, with its focus on the convergence process, will help identify the effects and limits of content convergence as well as the prospects for convergence contents in the smart ecosystem under the creative economic system.

Production of Furfural and its Application in Biorefinery (Biorefinery 산업과 Furfural 생산 및 응용 분야)

  • Kim, Seung-Soo
    • Applied Chemistry for Engineering
    • /
    • v.27 no.1
    • /
    • pp.10-15
    • /
    • 2016
  • In this new energy economy era, the importance of renewable energy resource needs to be highly addressed, as the demand of energy dramatically increases and fossil fuel is being exhausted. Lignocellulosic biomass is considered as the sustainable and renewable feedstock to produce biochemicals and biofuels that are the alternative for petroleum derived products. Furfural is a natural precursor for the range of furan based chemicals and solvents such as methylfuran, tetrahydrofuran, methyltetrahydrofuran, ethyltetrahydrofuryl ether, ethyl levulinate, levulinic acid, and alkanes. Thus, furfural should be a renewable platform chemical for biochemicals and renewable biofuels. In this paper, the concept of biorefinery, furfural production and its applications are briefly reviewed.

A Case Study of the Impact of a Cybersecurity Breach on a Smart Grid Based on an AMI Attack Scenario (AMI 공격 시나리오에 기반한 스마트그리드 보안피해비용 산정 사례)

  • Jun, Hyo-Jung;Kim, Tae-Sung
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.26 no.3
    • /
    • pp.809-820
    • /
    • 2016
  • The smart grid, a new open platform, is a core application for facilitating a creative economy in the era of the Internet of Things (IoT). Advanced Metering Infrastructure (AMI) is one of the components of the smart grid and a two-way communications infrastructure between the main utility operator and customer. The smart meter records consumption of electrical energy and communicates that information back to the utility for monitoring and billing. This paper investigates the impact of a cybersecurity attack on the smart meter. We analyze the cost to the smart grid in the case of a smart meter attack by authorized users based on a high risk scenario from NESCOR. Our findings could be used by policy makers and utility operators to create investment decision-making models for smart grid security.

Exploring Governance Models of Science & Research Parks and Related Organizations

  • Kang, Byung-Joo
    • World Technopolis Review
    • /
    • v.3 no.1
    • /
    • pp.39-54
    • /
    • 2014
  • Recently, investment to basic science has been increased and infrastructure of science and technology has been expanded in developed countries like U.S.A, UK and Japan to foster high-tech industries. Science and research parks are built and under operation to acquire national competitive power and to activate regional economy over the world today. It is argued that more synergy effects are generated when science and research parks are operated in cooperation with related organizations and facilities such as firms, universities, research institutes and governments than it is operated by one organization. The aim of this paper is to develop a governance model of science and research parks. One comprehensive model and three individual governance models were developed according to the structure and relations of industry-science/research park-supporting organization interactions. When governance model of science and research parks is established and properly managed, national development capacity would be greatly enhanced through the acceleration of technology transfer, industrial production rise and enhancement of efficiency in the area of R&D and supporting system etc. One of the key factors in building governance system for science and research parks is establishing a control tower that supervises governance system comprehensively and systematically.

Smart Work-based IT System Modeling for SMEs in Korea (한국의 중소기업에 적합한 스마트워크 기반 IT 시스템 모델링)

  • Kim, Bong-Gi
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.2
    • /
    • pp.1420-1425
    • /
    • 2015
  • Lately, information and communications environmentis in accordance with the smartphone release is changing the paradigm of working environments setting a high value on mobility and efficiency as well as the ecosystem of information and communication technologies. In this paper, we proposed smart work-based IT system modeling suitable for SMEs in order to transform the paradigm of working environments, strengthen the competitiveness of SMEs, and to establish a foundation on which SMEs could leap to the global economy, by fostering the acceleration of information service implementation and smart work foundation. We conducted a survey of the change in awareness and creation of smart work environment targeting companies with less than thirty workers and proved it. will also contribute to smart work diffusion in SMEs by drawing a positive result of more than 75%.

A Study on Determinants of Chinese Web Drama Performance (중국 웹드라마의 흥행요인에 관한 실증연구)

  • Li, He-Yi;Yang, Yu-Bin;Limb, Seong-Joon
    • Asia-Pacific Journal of Business
    • /
    • v.11 no.4
    • /
    • pp.83-101
    • /
    • 2020
  • Purpose - The purpose of this study is to identify the factors which affect the performance of Chinese web drama. Design/methodology/approach - For empirical investigation, 163 web dramas which were listed in AiQiyi platform were used as the sample. It was hypothesized that number of explanatory variables drawn from previous research, including the power of producing company, and star power of actors and actresses, average length of an episode, genre of the drama, viewer ratings, existence of exclusive SNS account and the use of existing IP, would influence the performance of the drama measured by cumulative hit number. A hierarchical regression analysis is conducted to test hypotheses. Findings - Results show that star power of actors and actresses, average length of an episode, viewer ratings and the use of IP indeed affect the performance of Chinese web drama. Research implications or Originality - As the first empirical study of this kind, this study may help not only domestic but also global participants of fast growing Chinese web drama industry.

Competition between Mobile Pay and Credit Card Systems (모바일페이사와 신용카드사의 경쟁)

  • Lee, Ying-Ai;Park, Chong-Kook
    • Asia-Pacific Journal of Business
    • /
    • v.9 no.4
    • /
    • pp.49-65
    • /
    • 2018
  • This paper illustrates the competition between the mobile pay and credit card systems by utilizing the theory of two-sided markets. Two firms, as platforms, maximize the profit collecting fees from consumers on one side and from retailers on the other side. Consumers pay to buy goods and services with mobile pay, credit card, or cash. The basic model is one that each platform maximizes its profit. We show that the fees for credit card holders and retailers are higher than the respective costs. The fee for retailers of the mobile payment is higher than its cost, while the buyer's fee may be higher or lower than its cost. Applied model is the one that employs the delegation game model. The total profit of the mobile pay system is composed of its profit and the weighted demand for the mobile pay. It is shown that buyers' fee under the applied model is lower than that under the basic model, resulting in an increase of the demand for the mobile pay. The fee for the retailers rises, albeit the sum of fees for the buyers and retailers falls. The profit for the mobile pay system is increased, while that for the credit card company stays the same.