• 디지털융복합연구
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• 제18권2호
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• pp.151-162
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• 2020

본 연구의 목적은 중국 사용자들을 대상으로 온라인 지식 콘텐츠의 구매의도에 영향을 미치는 요인을 살펴보기 위함이다. 연구모형은 선행연구를 통해서 온라인 지식 콘텐츠 특성, 저작권 및 유료화 인식, 계획된 행동이론 변인, 구매의도 변수를 제시하였다. 설문조사를 통해서 최종 457부를 수집하였으며 SPSS 25.0과 AMOS 23.0을 이용하여 제시한 연구가설을 검증하였다. 연구결과에 의하면 온라인 지식 콘텐츠 특성은 태도에 부분적으로 영향을 미치는 것으로 나타났다. 또한, 유료화 인식과 계획된 행동이론 변인들은 구매의도에 긍정적인 영향을 있는 것으로 나타났다. 그리고, 이러한 연구결과를 활용한 온라인 지식 콘텐츠의 구매의도를 제고하는데 도움이 되는 방안을 제시하였으며, 실무적인 측면에서 유료 지식 콘텐츠의 운영 기업에 대한 시사점을 제시하였다. 또한, 향후 각종 콘텐츠 유료화 관련 후속 연구를 위한 토대를 제공할 것으로 사료된다.

• 한국식품영양학회지
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• 제19권3호
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• pp.332-341
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• 2006

The goal of this study was to determine a method of reducing food wastes in the dietary home lifestyle. Statistical analyses were conducted of 491 questionnaires answered by housekeepers living in Daejeon city. The data were analyzed by SAS program and the results are summarized as follows. Among the respondents, 51.53% answered that they purchased the foods in consideration of the family number, 60.45% that they occasionally throw away foods because the date of expiry had passed, i.e., the foods threw away by mistake of storage, 68.23% that they make side dishes at a time for three meals in a day, 52.95% that they make three or four kinds of side dishes, 82.28% that they prepared meals according to the favorite foods of the family, 48.04% that they left food at home, and 47.32% that they threw away foods because too many foods had been prepared. The major reasons for food wastes at home were listed as meal leftovers (32.72%), vegetable trimming (31.29%), and non-planned purchase (25.77 %). The perception of housekeepers on the reduction of food waste were listed as the preparation of accurate meal quantity (50.92%), planned purchase (28.31%), development of recycling foods (14.05%), and reduction of side dishes (6.72%). Further reduction of food wastes of dietary home lifestyle can be summarized to emphasize the preparation of accurate meal quantity, planned purchase, development of recycling foods, and reduction of side dishes. In addition, studies should be conducted to examine the systematic administration method and standard education for the reduction of food wastes.

• 한국간호교육학회지
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• 제10권1호
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• pp.139-148
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• 2004

Purpose of this study was determining predictor variables of Korean nurses' intention to educate clients and their significant others using the theory of planned behavior (TPB). Nurses working in health institutions (N=221) were conveniently selected from 2 RN-BSN programs and 2 hospitals in Seoul and Kyunggi-Do. A packet of questionnaires was developed according to the guidelines of the TPB. Multiple regression and Pearson product coefficients were used to analyze the data. Korean nurses showed positive intention to education their patients. They also showed positive attitude toward the patients education while perceived strong social pressure of teaching the patients. Attitude, subjective norms and perceived behavioral control were the predictors of the intention as the theory proposed. Especially the perceived behavioral control was the best predictors among them. Time to prepare themselves for the patient education; high self-esteem as a teacher; a perception that patients want nurses as a resource person; and the quality of information that nurse perceived they had were the predictors among the perceived behavioral control variables. Three recommendation were identified for the effective patient education. Nurses should be prepared to teach patients in their nursing school so that they have self-esteem as a competent teacher. The professional patient educators who are well-prepared for educating patients and their family are strongly recommended. Finally, development of a patient education center in the health institution were also recommended for its quality control.

• 한국산학기술학회논문지
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• 제17권1호
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• pp.605-614
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• 2016

2012년부터 실무적인 교육 훈련을 촉진시키기 위해 정부로부터 많은 대학이 산학협력선도대학(LINC) 사업을 활발히 적용해왔으며, 주로 기술혁신형 프로그램과 현장밀착형 프로그램으로 구분된다. Fishbein과 Azjen에 의해 주장된 계획행동이론은 마케팅, 친환경구매, 기술 등과 같은 영역에서 행동의도를 예측하기 위해 연구되었으나 산학협력과 관련하여 이를 적용한 연구는 부족한 실정이다. 본 연구의 목적은 계획행동이론을 적용하여 기업 실무자의 산학협력 참여의도 및 행동을 실증적으로 검증하는 것이며, 총 32개의 설문문항을 바탕으로 132개의 데이터 중 115개를 연구에 활용하였다. 본 연구의 구체적인 결과는 다음과 같다. 태도, 주관적 규범, 지각된 행동통제는 LINC사업 참여의도에 유의한 예측변수로 나타났으며, LINC 사업 참여는 LINC 사업 참여 행동에 유의한 예측변수임을 실증적으로 확인하였다.

• 모자간호학회지
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• 제1권
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• pp.45-58
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• 1991

The purpose of this descriptive study was to investigate the determinants of mother's choice of infant feeding method on immediate postpartum period & the breast feeding practice after 1, 2, 3, 4, 5months. The subjects were 170 mothers who were delivered at 2 hospital, 2 OBGY clinics, 1 midwifery in Jinju, the data were collected from Jan. 1 to Feb. 20 of 1991, form each subject at two periods of time ; postpartum 2 or 3 days via interview, 5months via telephone interview. The results were as fellows : 1. The propotion of mother planned exclusive breast-feeding was 66.5%, milk feeding 17.6%, mixed feeding 15.9%, End 38.9% of mothers planned to breast-feed their infants for 4-6moths, 25.7% for more than 12 months. The major reasons for selection of milk feeding method were the presence of mother's job(26.7%), the conditions of breast & milk production(23.7%). 2. There were significant relations between the choice of feeding method & the presence of s job(p<.01), & parity(p<.01). 3. The percentages of subjects that were received education about the advantages & method of breast feeding were 63.5%, 38.2%, respectively, & the informants were mass media, 89.8%, 81.5%. 4. The most of mothers had the knowledge about the advantages of breast feeding. 5. The percentage of mothers that practiced breast feeding on postpartum were 75.9%. 6. The rates of breast feeding practice by duration were more than 5months, 60.5%, 1 month, 27.1%, 2-4 months. 12.3%. 7. The reasons for the stop of breast feeding were the decrease of milk volume(22.9%), the presence of mother's job(17.4%). 8. The duration of breast feeding practice were differed significantly by the presence of mother's job, type of delivery, rooming-in, planned duration of breast feeding, the first feeding time.

• 디지털융복합연구
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• 제17권11호
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• pp.213-223
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• 2019

본 연구는 사용자들의 공유행위의도에 대한 이유를 설명하기 위해 계획된 행동이론 모델 변인(주관적 규범, 태도, 자기효능감)과 소속 욕구, 자기성장주도성의 관계를 입증하고자 하였다. 온라인 설문조사를 통해 온라인 비디오 공유 경험이 있는 959명의 참가자들을 표본으로 수집하였으며, 수집된 데이터는 구조방정식모형 검증을 통해 분석되었다. 연구 결과, 소속 욕구는 온라인 비디오 공유에 대한 태도와 주관적 규범에 영향을 미쳤으며, 자기성장주도성 역시 온라인 비디오 공유에 대한 태도와 자기효능감에 영향을 미치는 것으로 확인되었다. 또한 계획된 행동이론 모델의 3가지 변인 모두 온라인 비디오 공유 의도에 영향을 미치고 있음이 확인되었으며, 온라인 비디오 공유에 대한 태도는 주관적 규범과 자기효능감에 영향을 미치고 있음이 확인되었다. 본 연구는 소속 욕구, 자기성장주도성과 함께 계획된 행동이론 모델의 구성 변인을 통해 사용자의 온라인 비디오 공유 의도에 대한 설명력을 입증하였다는 점에서 의의가 있다.

• 한국융합학회논문지
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• 제10권4호
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• pp.51-56
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• 2019

이 연구는 구강건강교육 전후 구강건강행동과 계획된 행동이론변수들 및 구강건강행동의 영향요인들과의 관계를 알아보기 위해 시도되었다. 알코올전문병원에 입원한 62명의 남성환자들을 대상으로 하여 구조화된 설문지와 구강검사를 통하여 자료를 얻었고, 상관관계분석을 이용하여 해석하였다. 교육전 상관관계지수와 비교하였을 때, 구강건강 교육후 구강 건강교육그룹은 구강건강행동과 행동의도, 행위태도, 주관적 규범, 인지된 행동조절이 유의미하게 긍정적인 관계를 보였다. 교육후 변수들은 통계적으로 더욱더 높은 상관관계지수를 보였다. 그것은 구강건강교육에 의하여 상관관계가 더욱 강화되었음을 의미한다. 이는 입원한 알코올중독환자들의 구강건강을 향상시키기 위해서 구강건강교육을 체계적으로 해야 하는 근거를 제시한 것이다.

• 한국의상디자인학회지
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• 제23권2호
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• pp.1-15
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• 2021

The purposes of this study was to investigate the effects of materialism value on the clothing shopping orientation and impulse buying behaviors of Chinese female consumers. The subjects were 417 female millennials in Gillim-province, China. The research method was a survey, and the questionnaire consisted of questions to ascertain materialism value, clothing shopping orientation, impulse buying behaviors, and the subjects' demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, factor analysis, and regression analysis were performed. The results of this study were as follows: First, materialism value was derived with 3 factors (happiness pursuit, possession-oriented, and success judgement). Second, the clothing shopping orientation was derived with 5 factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Third, the impulse buying behavior was derived with 4 factors (pure, planned, reminder, and implicit impulse buying). Forth, materialism value had significant effects on clothing shopping orientation. The higher the value of materialism, the more the brand pursuit, pleasure pursuit, and trend pursuit shopping orientation increased, while the economic pursuit and convenience pursuit shopping orientation decreased. Fifth, materialism value had significant effect on pure and planned impulse buying behaviors. As the value of materialism increased, pure and planned impulsive buying behaviors increased. This study suggested that materialism value is an effective variable to understand the clothing shopping orientation and clothing impulse buying behavior.

• 건축역사연구
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• 제31권2호
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• pp.35-50
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• 2022

This study examines the design intent and the construction background of the UNESCO House in Korea planned in the 1950s, with a focus on the initial plans of the House by Kuzosa Architects & Engineers in 1959. To this day, the House has been evaluated as a representative example of an office building in the 1960s, and an early case of introducing curtain walls in Korea. However, only its technical characteristics have been explored with less emphasis on further research data. This study attempts to demonstrate the social and cultural expectations and the demands of the construction of the House by examining the documents produced at the time and the initial plan. This study also highlights the fact that the House was the first project of the architect Pai Ki Hyung to realize high-rise reinforced concrete construction in Seoul's dense center. In the 1950s, the House was planned as a modern building with a complex of various cultural facilities and offices due to the character of activities of the Commission, and the lack of public cultural facilities in Korea. The plan of the Kuzosa Architects & Engineers was selected through a design competition held in 1959. The House was completed in 1967, which took about eight years from planning to completion with design modification in the 1960s. The initial plan submitted before the design modification shows that Pai used the vocabulary and logic of modern architecture and planned the House not as a simple office building but as a complex cultural facility.

• 패션비즈니스
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• 제26권5호
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• pp.105-121
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• 2022

To improve the discrepancy between consumer attitude and actual consumption behavior despite the expansion of consumer perception of sustainable fashion, this study attempted to identify the factors influencing the purchase intention and behavior of sustainable fashion consumers. The extended theory of planned behavior, which adds prior knowledge and consumer inertia, was used to predict purchase intention and factors affecting purchase behavior for sustainable fashion, and to verify the influence of knowledge and inertia on consumers' attitudes, subjective norms, and perceived behavioral control. The results of this study were derived from SPSS and AMOS statistical analysis based on response data of 323 domestic male and female consumers, 20 years or older with experience in sustainable fashion consumption. The results showed that consumers' prior knowledge and inertia about sustainable fashion have a significant influence on their attitude toward sustainable fashion consumption, subjective norms, and perceived behavioral control. Implications were derived based on this quantitative verification. The higher the level of consumers' knowledge of sustainable fashion, the greater the impact on attitude, subjective norms, and perceived behavioral control, but inertia decreases the impact. Therefore, to grow consumers' knowledge, not only a shopping environment should be established but also inertia should be suppressed as much as possible through sustainable fashion marketing activities.