• Journal of the Korean Society for Library and Information Science
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• v.56 no.4
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• pp.129-159
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• 2022

This study generated primary data for supporting the place branding as a part of the library advertising and marketing strategies to increase public library visits. The literature review enabled the use of the place branding concepts to discover the relationships among the constituent parts, factors, expected outcomes, and loyalty, then to develop the research model and the hypothesis, which were verified using the Structural Equation Model. There were 34 research hypotheses, of which 21 were adopted. The place image factors such as library reliability, library reciprocity, and library safety were found to be significant. This study derived social contribution value as new place value and place image factors as the potential brand image of public libraries. It helped select the place image factors that best fit the local library's core values (i.e., place value). This study is meaningful because it is a fundamental study to introduce place branding in public libraries as an advertising and marketing strategy. And it is expected that public libraries will grow into high-quality brands with high awareness, loyalty, and secure leadership in the local community.

• Korean Institute of Interior Design Journal
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• no.7
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• pp.56-63
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• 1996

Architectural works build with a modernistic viewpoint led to standardization and low of peculiarity , and which resulted in isolation of people from their environment. In that context, the sense of place can be a new paradigm replacing modernism and reflect the fundamental value and meaning of architecture. Interior space as a place can be analyzed from the viewpoint of existentialism. The purpose of this research is to define the concept of place based on C. N. Schulz's theory of space, and aims at embodiment of the sense of place in interior, especially residential , environment through applying emotional and psychological factors. Spatial characteristics that help to form and enhance the sense of place are center, axis and direction, and boundary and enclosure. Some psychological factors, in other words, people's psychological needs, affect the continuation of the sense of place, especially in residential environment where we reside comparatively for a long period and use the same place repeatedly , security, hierarchy/order, aesthetics, variety, and sociability. The sense of place is embodied and lasted mainly by personalization through the process of visualization , symbolization , and complementation of above mentioned properties and elements.

• Korean Institute of Interior Design Journal
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• v.24 no.4
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• pp.124-134
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• 2015

This study aims to identify the characteristics of expression of place identity shown in public design of Choryang Ibagugil in Dong-gu, Busan and analyze them from physical aspects and from psychological ones. Choryang Ibagugil has special historicity indicating that it is a hillside road(Sanbokdoro) dwelling site created after the 6.25 Korean War and the quintessence of Busan. In addition, the site is a good example that used the topographic characteristics as they were and used the road for movement called as 'gil' to design public environment. Ibagugil connected to Sanbokdoro (i.e. Mangyang-ro) starting from the big road (Busan Station) where there was a large floating population represented the regional identity to public design by the medium of 'gil.' As a result of analyzing the characteristics of expression of place identity based on the current status discovered, our conclusions could be drawn as follows: First, place forms identity under interpersonal relationships and there is a story on the lives of people in the contexts between place and identity. Second, place identity is an independent specialty of a certain place and expression of place identity into public design makes the place more place-like. Ibagugil expressed its identity while adapting to the topographic characteristics of hillside road(Sanbokdoro). Third, adjacent public buildings were included into Ibagugil, thus highlighting the placeness, although it is considered that it is ambiguous to determine it as public design in the current-status analysis. Fourth, from the public value aspect, slumized hillside road(Sanbokdoro) was improved, which led to improvement in quality of environment and improvement in pride of local residents. Resultingly, it can be said that the place identity appeared in the public design of Choryang Ibagugil were the stories that happened in this place. Moreover, the indication of future image of how the place will be developed in the future makes the value of the place more significant. Therefore, in public design for expressing place identity, utilization of independent speciality of the site is considered to be an important factor. By doing so, 'place becomes a real place' and 'place can get an independent identity.' Going further, it comes to get the characteristics of 'being the place as it is.'

• Journal of the Korean housing association
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• v.13 no.6
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• pp.67-77
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• 2002

The purpose of this study is to clarify the identity of place expressed by people living in a new community. First of all, this study defines the concept of place and then grasps what the identity of place means through the documentary studies, and experiential levels of the identity of place are examined as well. Through the field survey on a new community as a case based on interviews and cognitive maps, the identity of place is analyzed in terms of physical features, activities and meanings with relation to levels of visibility, cognition and value, and besides, attractive places and unattractive places are examined for enhancing the identity of place in a new community.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.3 s.43
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• pp.257-269
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• 1992

In the area of fashion business, market segmentation strategy has been paid attention for the purpose of assigning proficiently marketing resources. The use of fashion information in purchase decision process can serve as a base for market segmentation strategies. The purpose of this study was to identify four segmented profiles which are labelled as Print-oriented, Audio-visual oriented, Store intensive, and Pal advice group. Objectives were to determine fashion interest, fashion attitude and apparel selection criteria from each segment. For this study, the questionnaire was adminisered to 261 teachers and data were analyzed by using ANOVA, Regression and Pearson's Correlations. The results were as follows. 1. Print-oriented group had a positive attitude about fashion and they tended to place value on aesthetic and other-oriented criteria in selecting apparel. 2. Audio-visual oriented group had a strongly positive attitude about fashion but they tended to be less active toward buying fashion products and place much more value on other-oriented criteria in selecting apparel. 3. Store intensive group tended to be active toward buying fashion products. They had a positive attitude about fashion and placed value on aesthetic criteria in selecting apparel. 4. Pal advice group had a less positive attitude about fashion and tended to place value on economical and practical criteria in selecting apparel. Based on the profile of the each segment, it was suggested to express lingual or non-lingual symbols and to create concepts for meeting the needs of the segment

• Korean Journal of Human Ecology
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• v.17 no.4
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• pp.759-769
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• 2008

The purpose of this study was to classify consumption value and analyze the relationship between consumption value typology and fashion product purchasing behavior of college students as consumers. Data were gathered by surveying college students living in Daegu and Kyungbook area using convenient sampling, and 513 questionnaires were used in the statistical analysis. Data were analyzed by frequency, factor analysis, cluster analysis, ANOVA, Duncan-test, Chi-square, and t-test. The findings are as follows. According to the consumption value typologies of college students were classified into three groups such as Social Value oriented, Functional Value oriented, and Differentiated Individuality oriented group. The Social Value oriented group and the Differentiated Individuality oriented group were more conscious of clothing pursuit propensities behavior such as brand, shopping place, and price than Functional Value oriented group. The Functional Value oriented group showed the lowest interest in brand name. Purchasing behavior of casual wear and bags fashion product had the significant effects on the shopping place, and price.

• Journal of the Korean Society of Costume
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• v.65 no.4
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• pp.45-60
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• 2015

Emotional consumption value orientation has played a significant role to have a direct effect on making purchase in our lives. And emotional value has been dealt within the SPA brand contexts recently. Therefore, the current study investigates how SPA brand consumers' emotional value consumption orientation has affected brand loyalty, with a focus on mediation effects of marketing mix attributes assessment. Results of this research are as follows. First, there was a significant difference between Zara and Uniqlo on the assessment of marketing mix attributes. Second, emotional consumption value orientation had significantly impact on brand loyalty for both Zara and Uniqlo. Third, multi-regression analysis was conducted to find out the mediation effect of marketing mix attributes assessment in the relationships between emotional consumption value orientation and brand loyalty. For Zara, hedonic promotional and pricing attributes of products and place show full mediation effect on brand loyalty. For Uniqlo, utilitarian, hedonic and pricing attributes have impact on brand loyalty. The current study strives to find out how emotional consumption value orientation attected the consumer evaluation process and purchase behavior in the contexts of SPA brand product purchase. Product assessments have stronger effect than place, and hedonic attributes have stronger effect on brand loyalty in comparison with utilitarian attributes. Also, hedonic attributes of product and place have stronger effect on brand loyalty in comparison with utilitarian attributes.

• International Journal of Highway Engineering
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• v.7 no.1 s.23
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• pp.83-92
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• 2005

Maturity method is a non-destructive method for estimating in-place concrete strength as a function of time and temperature. The main objective is to use maturity method determining joint sawing and traffic opening time for whitetopping construction in Korea. Another objective is to investigate the influence of air temperature in the correspondence to slab temperature and maturity value. For determining the joint sawing and traffic opening time, thermachron i-button and strain gage were inserted in the fresh concrete in the slab and a maturity value was calculated at desired times. In-place strength was then estimated from a pre-established relationship between maturity values and compressive strength. The results showed that there are significant differences between the estimated strength obtained from maturity curve and in-place concrete strength. The reasons are that the gain of in-place concrete strength was influenced by several factors in the field such as curing conditions, air temperature, and wind speed etc. Also, the results showed that air temperature had significant influence on slab temperature and maturity value The slopes of maturity curves exponentially decrease as air temperature decreases. This means that maturity value sharply dropped as air temperature decreases.

• Journal of Fisheries and Marine Sciences Education
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• v.27 no.4
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• pp.1092-1098
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• 2015

Fishing population has been increasing with national income improvement and the five-day workweek in Korea. Recently commercial fishing facilities like pay fishing pond are emerging as demand of saltwater fishing increases, unlike the past when inland fishing was prominent. In order to do businesses, economic analysis should be done in advance. This study aimed to make an Economic analysis of Uljin pay-fishing place by estimating the cost and benefit, and calculating the rate of economic return. The results show the Uljin pay-fishing place's net present value of 3.5 billion won, internal rate of return of 14%, and benefit cost ratio of 1.16 at 5.5% social discount rate.

• Journal of the Korean Professional Engineers Association
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• v.45 no.1
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• pp.42-44
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• 2012

Recently human beings are experiencing fatal matters of environmental harm from enormous demolished concrete, even though waste concrete can get much more market value if recycled. The problem is that demolished concrete can not find the place where it can be used more economically and efficiently, but eventually can be spent worthlessly for landfill or road basement. Up to now, we can barely find the right place matching for structural performance in construction site with recycled concrete, even more, can not find another place to recycle this tremendous waste concrete. in addition it needs recycling information system between demanders and suppliers managed by government and other.