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Differentiation of expression on 5-day workweek concerned advertising -focused on lifestyle and cognitive inconsistency perspective (주5일 근무제 관련광고의 표현차별화 방식-라이프 스타일 및 인지 불균형의 관점에서)

  • 이현우
    • Archives of design research
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    • v.17 no.1
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    • pp.25-36
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    • 2004
  • The purpose of this study is to analyse and interpret the way of differentiated expression and changing creative trend following 5-day workweek which has been recently adopted. For this aim 11 pieces of distinctive advertising text were analysed. The criteria for selection of analysing text were relativeness with 5-day workweek and cognitive inconsistency. These texts were negative phrases, exaggerated expression, and excessively humorous appeals. The study revealed the followings: First, 5-day workweek concerned advertising texts were considered as high attention getting and successful in stimulating advertising audiences' curiosity by using the elements opposing the value and belief system formed in the existing audience. Second, consumption-driving lifestyle was found in most expressions for credit cards advertising. Third, hedonic need-oriented lifestyle was typical in young consumer products category. Fourth, family centered lifestyle emphasized meaning of rest and solidarity of family.

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Seoul Dynamics - Cheonggyecheon Threshold Plaza Design - (서울 다이나믹스 - 청계천 시점부 광장 설계 -)

  • Kim Jung-Yoon;ParkKim Office
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.1 s.114
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    • pp.92-106
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    • 2006
  • The process of designing Cheonggyecheon Entrance Plaza began with researching four keywords: plaza, restoration. modernity and icon. The outcome of the research was reinterpreted into and informed the design. An urban plaza must not only be a stage for civic life but should also be a portrait of the city to which it belongs. Many Korean plazas, however, are treated as if they are parks. Yeouido Park, which was originally a vast urban void, and Seoul Plaza, recently paved with grass, are good example. The strong 'green myth' can hinder socio-political activities. Cheonggyecheon cannot be said to have been 'restored', since it is still disconnected from its origin and upper streams, and the water is circulated by electricity. So it is better understood as an artificial urban waterfront, rather than an ecologically restored stream. This fact might diminish its ecological value, but not its recreational one. The entrance plaza therefore should reflect that the new stream brings back an 'experience', not only water itself. At the same time, the catch phrase of this restoration project was 'post-modern'. The demolished Cheonggye Expressway represents the 'economy drive' of the 1970s, so the newly opened Cheonggyecheon serves as a perfect counterpart to it. But modernity in Korea is the spirit that made many of the good things, not only its shortcomings, we have now. And from the philosophy of this restoration project, we can see that it is still an ongoing attitude in a way. Remnant of Cheonggye Expressway can evoke our nostalgia for the era. There are plenty of symbols in Seoul, both as architecture and objects. But none of them provide citizens with experience, other than the experience of looking at them. Cheonggyecheon Entrance Plaza is a good place to serve as an icon for a dynamic Seoul. From the research, the designer concluded that this plaza should commemorate the incomparable horizontal experience of Cheonggyecheon and the old expressway, amid the vertical metropolis. The Pedestrian Sculpture, which people can stroll on and look out over Cheonggyecheon, is to be made of steel cladding with a core structure and represents the dynamism of the stream, Seoul and contemporary Korea. The choice of material and the steel structure are also ways of creating the icon. The Water Plaza, the space underneath the ramp, will accommodate people and their urban activities, providing an opportunity to play with water. The Waterblades will be a device for the dramatic beginning of the stream, simultaneously camouflaging ugly openings in the outlets. The Wall of Archaeology is to be made with pre-fab resin blocks, translucent enough so that people can see through any archaeological findings of the site. The strong water-resistant character of resin makes the wall steady throughout the flood season as well. Cheonggyecheon restoration project is an effort to combine contemporary urban demand with the once-existing physicality by evoking our nostalgia for it. The project itself shows many socio-political issues of present-day Korea. The entrance plaza design thus is focused on suggesting an icon for the metropolis, simultaneously celebrating the stream itself. Within this space, people will be exposed to a unique experience that any 'green myth' cannot offer.

A Study on the Utilization Small Disused Station (소규모 폐 역사의 활용방안 연구)

  • Lee, Jin-Wook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.5
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    • pp.3567-3572
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    • 2015
  • More than 100 years of railway history in Korea, many of disused stations and railroads are happening. Many of disused stations are designated as registered cultural properties because of their historical value, and should be utilized considering their historical meaning. The purpose of this study is to analyse the status and utilization of disused station designated as registered cultural properties, research the domestic and foreign cases of successful reutilization, and provide basic materials for desirable utilization of underused space. Status and utilization of 23 stations are classified as closed-type, continued-type, changed-type, toured-type, and different alternatives are analysed from foreign cases. From case study utilization appling user and detailed utilization are classified as follows; Proprietor(Manager)'s Private Use, Proprietor(Manager)'s Public Use, Community's Public Use, Participant's Cooperative Use, and Tourist's Purposeful Use. The successful utilization of small disused station will be carried out with respect for disused station as cultural heritage, using place of coexistence and symbiosis for community, and effort to make spontaneous growth by participation of various users.

Activation Mechanism of Protease in the Germination of Mulberry Seeds (뽕나무 종자 발아시의 Protease 발현기구)

  • 배계선
    • Journal of Sericultural and Entomological Science
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    • v.35 no.1
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    • pp.1-6
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    • 1993
  • The activity change of mulberry seeds protease was compared during germination for 5 days at 28$^{\circ}C$ in the dark place after daily hormone injection of different concentration. The protease from germinated mulberry seeds for 4 days was partially purified and the enzyme characteristics was investigated. The protease activity of mulberry seeds treated by hormone was highest with 10 $\mu$m GA3 followed by 10 $\mu$M zeatin and 10 $\mu$M kinetin. The protease activity of mulberry seeds was increased by 14% with 10ml agar culture that control at 4th day of germination. The protease from mulberry seeds was purified 313 fold by DEAE-Toyo-pearl 650M, Butyl-Toyopearl, Hydrozylapatite and Toyopearl HW 55M. After purification, the specific activity of the enzyme was 175 units/mg. Optimum pH and temperature of protease from mulberry seeds was 5.0 and 37$^{\circ}C$, respectively. The protease was stable below 37$^{\circ}C$ and the enzyme activity was decreased by 50%, when incubated at 52$^{\circ}C$ for 10minutes. The protease activity of mulberry seeds was inhibited by metal ions such as mercury, iron, zinc, copper, but activited by magnesium, choromium, aluminium ions. The Km value of the protease was 0.89mM with azocasein as a subscribe.

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On the Warm Eddies in the Southwestern Part of the East Sea (the Japan Sea) (동해 남서해역에서의 난수성 소용돌이에 대하여)

  • AN, HUISOO;SHIM, KYUNGSIN;SHIN, HONG-RYEOL
    • 한국해양학회지
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    • v.29 no.2
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    • pp.152-163
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    • 1994
  • The characteristics and fluctuations of structures and spatial distributions of warm eddies (anticyclonic eddies) in the southwestern part of the East Sea (the Japan Sea) are discussed based on the data gathered y the Fisheries Research and Development Agency, Korea from 1967 to 1968. The warm eddies existed very often in the southwest of the Ullung Island. The warm eddies are elliptical in shape and the mean size is about 130 km in diameter. Bimonthly distributions of warm eddies, the largest value of observed frequency and diameter in August and the least in June, indicate that the generation of the warm eddy is related with the development of the East Korean Warm Current. The warm eddies move west, north or southward with 0.80∼2.50 cm/sec or stay over a few months at the same place southwest of the Ullung Island. Movement of warm eddies may be influenced by the neighboring currents, the Rossby wave and the topography. The relationship between the position of warm eddies and the bottom topography suggests that the development and the movement of warm eddies are controlled by the Ullung Basin. The warm eddies should be divided into two groups. One group is the shallow warm eddy with strong baroclinic characteristics and the other is the deep one with strong Barotropic characteristics. The shallow group seems to be closely related with positive values (in summer) of the sea level difference between Pusan and Mozi (the Tsushima Current), while the deep group has no relation with that.

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Creative Cultural Localization Ways and IT Market of the EU to Converge the Creative Industries (창조융합시장을 위한 유럽 연합 (EU)의 시장과문화적 지역특화방안)

  • Seo, Dae-Sung
    • Journal of Distribution Science
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    • v.13 no.1
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    • pp.27-33
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    • 2015
  • Purpose - The ICT market in the EU is lagging behind that of the US; however, algorithm and software development within the EU have grown steadily, and they involve focusing on the creative cultural convergence conceptualized as part of Horizon 2020 and connecting neighboring markets in the EE and the Mediterranean region. It is essential to study the requirements to market the EU's creative ICT development in emerging industrial countries after examining its applicability in these countries. Research design, data, and methodology - This study deals with data pertaining to the EU's creative industry and competitive edge. The global cultural expansion of the EU facilitates a new concept involving not only low-cost IT products to enhance local cultural artifacts through R&D and the construction of efficient infrastructure services, but also information exchange with a realistic commercialization of the technology that can be applied for creative cultural localization. In the European industry, research on algorithms has been applied for the benefit of consumers. We investigated how the process is conducted in the EU. Results - Europe needs to adjust its economic structure to the local culture as part of IT distribution convergence. The convergence has been converted into a production algorithm with IT in the form of low-cost production. This is because there is an attempt to improve the quality of transport infrastructure, workforce availability, and the distribution of the distance to the local industries and consumers, using IT algorithms. Integrated into the manufacturing industry, based on the ICT infrastructure and solutions, smart localized regional clusters are formed with the help of grafting. Europe has own strategy to increase the number of hub-and-spoke cities. Europe is now becoming integrated, with an EPC system for regional cooperation rather than national competition in ICT technology. Europe has also been recognized in this study as changing the step-by-step paradigm for global competitiveness through new creative culture industries. Conclusions - As a result, there are several ways of converging with others through EU R&D intensity; therefore, the EU can be seen as successfully increasing marginal value, which is useful in developing a special industrial cluster or local cultural cities that create converged development by connecting people and objects with IT. In fact, when compared to the US, Europe has a strong culture and the car industries have a tendency to overshadow the IT industries with integration of services in IT distribution. Considering the rapid environmental changes, the convergence of IT services is likely to take place in Europe, similar to the pharmaceutical industry and the automotive industry. This requires a focus on human resources and automated systems management. The trend is to move away from low-wage industries, switched to key personnel centers of the local university-industry. EU emphasizes the creation of IT market demand in Europe involving local cultural convergence for marketing as the second step to strengthen the economic hub-and-spoke areas.

Geographical Name Denoising by Machine Learning of Event Detection Based on Twitter (트위터 기반 이벤트 탐지에서의 기계학습을 통한 지명 노이즈제거)

  • Woo, Seungmin;Hwang, Byung-Yeon
    • KIPS Transactions on Software and Data Engineering
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    • v.4 no.10
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    • pp.447-454
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    • 2015
  • This paper proposes geographical name denoising by machine learning of event detection based on twitter. Recently, the increasing number of smart phone users are leading the growing user of SNS. Especially, the functions of short message (less than 140 words) and follow service make twitter has the power of conveying and diffusing the information more quickly. These characteristics and mobile optimised feature make twitter has fast information conveying speed, which can play a role of conveying disasters or events. Related research used the individuals of twitter user as the sensor of event detection to detect events that occur in reality. This research employed geographical name as the keyword by using the characteristic that an event occurs in a specific place. However, it ignored the denoising of relationship between geographical name and homograph, it became an important factor to lower the accuracy of event detection. In this paper, we used removing and forecasting, these two method to applied denoising technique. First after processing the filtering step by using noise related database building, we have determined the existence of geographical name by using the Naive Bayesian classification. Finally by using the experimental data, we earned the probability value of machine learning. On the basis of forecast technique which is proposed in this paper, the reliability of the need for denoising technique has turned out to be 89.6%.

Measuring Destination Image Components and Segmenting the Market of Forest Region Festival : The Case of Acasia-Honey Festival in Chilgok (산촌지역축제(山村地域祝祭)의 관광지(觀光地) 이미지 구성요인(構成要因) 측정(測定)과 시장분할(市場分割): 칠곡군(漆谷郡) 아카시아벌꿀축제(祝祭)를 대상(對象)으로)

  • Han, Sang-Yoel
    • Journal of Korean Society of Forest Science
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    • v.90 no.6
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    • pp.747-755
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    • 2001
  • This study was analyzed the destination image and tests of image value of forest region festival by segmenting the market. A field survey was conducted during the Acasia-Honey Festival days in Chilgok, the famous acasia-honey products place, from May 12-15, 2001. In this study, 20 image items on five-point Likert scale were examined through factor analysis using a sample of 394 visitors. Four factors were identified as follows : environment, behavior-facilities, festival programs, and products. The author observed if there were statistically significant differences of destination images between the first-time and the repeat visitors, between residents and non-residents, and between purchasers and non-purchasers of acasia-honey products. The results indicated that repeat visitors and residents group had a more positive image of behavior factor such as hospitality and information for festival. And, the author found that purchasers of acasia-honey products had more positive image of product as well as environment factor such as special atmosphere, nostalgia, natural attractions, local culture, and novelty. For these results, it is possible to conclude that local government must effectively provide the festival visitors with well-defined information such as festival contents and schedule, also, develop the programs involved unique attributes of forest region festival to improve festival image.

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The superposition of Science and Imagination (과학과 상상력의 중첩성)

  • HONG, Myung-Hee
    • Cross-Cultural Studies
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    • v.34
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    • pp.93-114
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    • 2014
  • Gaston Bachelard had a revolutionary progress in the field of human understanding by proposing his theory of image and imagination. His theory of the new image was so powerful, almost all areas of human science, particularly that of literary criticism, were strongly influenced and this influence continues until today. Today almost everyone accepts his theory of the image without much objection, but not rarely asked where began his transfer from the philosophy of science to the images. We propose a hypothesis that the beginning of the new concept of Bachelard's image was inspired by studies of contemporary science, especially quantum mechanics. The Heisenberg's uncertainty principle was the core of quantum mechanics, and opens new perspectives on the material world. We could summarize the message of the uncertainty principle : the material world is made up of various layers, and the material can not be measured by the location and movement at the same time. So we must have a new point of view of another dimension to know this material world. Bachelard had accepted this view of Heisenberg and developed his own theory of epistemological rupture. What is revolutionary in the theory of Bachelard's image is the fact that he looked at the images with the new perspective. The human psyche is another world compared to the rational world that dominates our daily lives. Bachelard insists that the image can not be explained by the concept. The fantasy world is a totally different world to that of rationality. That is why it can not be explained by the language of rationality as the concept. The imaginary world exists independently of the real world, but it is superimposed on the real world. These two worlds are influencing each other, and it is between these two world where our daily lives continues. The declaration of Bachelard 'image is a specific reality' is never a metaphor or rhetorical expression. This is an ontological expression that must truthfully. The imaginary world is a world built on the image and it works according to its own law. It is not a representation or copy of the real world. But the world of imagination are not alone. It exists in the same time and space with the world of science. It is superimposed with the world of science. Both two world influence each other. Bachelard has made a revolutionary change by studying the images. He gave them their own place. It has changed the views on the images that were treated as mere representations of reality. Thanks to him, the image can have its own value, that of a factor that creates reality. Bachelard shows how we can go deep into the source of being and the universe if we look at the pictures with the eyes of other dimensions.

Classic novel class criticism: teacher as a storyteller (고전소설 수업 비평 : "이야기꾼"으로서의 교사에 대한 주목)

  • Park, Su-jin
    • Journal of Korean Classical Literature and Education
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    • no.33
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    • pp.45-82
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    • 2016
  • Class, the fundamental unit of school education and the meeting place of teacher and students, plays an important role in study of the subject matter of education. Class criticism is material to the theory or method that helps researchers deeply understand and analyze class phenomena or teachers' actions during a class. In this study, I make a critique on the features of a classic novel class as attempt to expand on new prospects in the field of research on classical literature education. The classic novel class in this class criticism is typical one, which reads the work analytically. Nevertheless, the teacher turns the students' vague repulsion into empathy and helps them appreciate and internalize the work. Students' empathy and response are reflected in the interpreting-centered class because the teacher's insights about the work and experience, knowledge, and method of literature education are projected during the class. Especially, a situation in which the teacher spends a relatively long time narrating the background of the work clearly shows the value and meaning disseminated in a classic novel class. Based on the aforementioned, attempts to collect a variety of cases of a classic novel class and to understand the meaning of these cases have to be part of future research. The research on the attributes of a class such as criticism of classic novels enables us to renew introspection to discover classical literature education.