• 융합보안논문지
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• 제19권2호
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• pp.73-81
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• 2019

본 논문은 시간 가중치 기반의 중간지점 탐색 알고리즘과 사용자 선호 기반 장소 추천 알고리즘을 이용한 사용자 중심의 중간지점 탐색 시스템을 제안한다. 제안된 시스템은 중간지점 탐색을 위하여 사용자간의 출발지점을 기준으로 각 사용자의 시간 가중치를 적용하여 중간 지점을 산출하는 중간지점 탐색 모듈과 각 사용자와 산출된 중간지점까지의 경로 탐색을 제공하기 위한 지점 탐색 제공 모듈로 구성된다. 또한, 중간지점 탐색 결과를 기반으로 사용자의 선호도 중심의 1장소 추천 기능을 포함하여 사용자의 이용률을 증대할 수 있도록 한다. 실험 결과, 제안된 시스템은 사용자 중심의 중간지점 및 장소 추천 기능을 통해 이용의 효율성을 증대시킬 수 있음을 확인하였다.

• 한국멀티미디어학회논문지
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• 제23권2호
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• pp.343-350
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• 2020

In the era of the Fourth Industrial Revolution in the digital revolution is taking place, various attempts have been made to provide various contents in a digital environment. In this paper, agent-recruitment service system based on collaborative deep learning is proposed for the intelligent head hunting service. The service system is improved from previous research [7] using collaborative deep learning for more reliable recommendation results. The Collaborative deep learning is a hybrid recommendation algorithm using "Recurrent Neural Network(RNN)" specialized for exponential calculation, "collaborative filtering" which is traditional recommendation filtering methods, and "KNN-Clustering" for similar user analysis. The proposed service system can expect more reliable recommendation results than previous research and showed high satisfaction in user survey for verification.

• 한국지역사회생활과학회지
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• 제22권3호
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• pp.327-339
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• 2011

This study aims to investigate relationships between benefit sought and selection attributes of green tea consumers. For data collection, a total of 595 copies of questionnaires were collected by convenience sampling in the Seoul and Gyeonggi-do area. The data were analyzed by using SPSS 15.0. The factor analysis identified four dimensions of the benefit sought : health benefit, sensory, sociality, and self-esteem. Six dimensions of selection attributes were identified as manufacturing, design, sensory appeal, recommendation, utility and brand. The results of the canonical correlation analysis indicated that health benefit, sensory, sociality of benefit sought and manufacturing, design, sensory appeal, recommendation, utility, brand of selection attributes were highly correlated, and the self-esteem of benefit sought and recommendation of selection attribute were highly correlated. This means it is important to place an emphasis on safety production, package design, sensory characteristics, product description, utility and brand for consumers who seek health benefit, flavor and sociality. It is also important to place an emphasis on product description for consumers who pursue self-esteem benefits. Green tea marketers should consider benefit sought aspects as the most important factors affecting selection attributes on green tea purchasing.

• 스마트미디어저널
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• 제5권2호
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• pp.84-89
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• 2016

스마트폰이나 태블릿 PC와 같이 GPS를 탑재한 모바일 기기 보급으로 위치 기반 정보는 모바일 생활의 필수 요소로 자리잡았다. 이제 사용자들은 더 나아가 개인별 성향에 따른 맞춤형 정보를 원하고 있다. 개인 맞춤형 추천을 위해서는 사용자의 행동을 이해하는 것이 필요한데 실생활에 많은 부분을 차지하고 있는 음식점 방문도 맞춤형 추천 서비스를 제공해 줄 수 있다. 본 논문에서는 음식점 방문에 대한 비슷한 태도를 보인 사용자를 추출한 후 방문했던 장소를 비교하여 추천하는 사용자 행동기반 다속성 태도 모델 기반의 장소 추천 모델을 연구한다. 다속성 태도점수를 산출하기 위해 피쉬바인(Fishbein) 방정식을 활용하고 피어슨 상관계수를 이용하여 사용자들이 방문했던 장소의 중 유사한 속성을 가진 장소를 추출했다. 그리고 그룹렌즈의 선호도 예측 알고리즘을 활용하여 추천 대상 장소를 선정하고 유클라디안 거리법으로 사용자에게 거리기반 장소를 추천하였다. 또한 실제 데이터를 이용한 실험을 통해 본 논문에서 제시한 시스템의 우수성도 입증하였다.

• Journal of Information Science Theory and Practice
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• 제12권2호
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• pp.64-78
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• 2024

Sentiment analysis is one of the promising approaches for developing a point of interest (POI) recommendation system. It uses natural language processing techniques that deploy expert insights from user-generated content such as reviews and feedback. By applying sentiment polarities (positive, negative, or neutral) associated with each POI, the recommendation system can suggest the most suitable POIs for specific users. The proposed study combines two models for POI recommendation. The first model uses bidirectional long short-term memory (BiLSTM) to predict sentiments and is trained on an election dataset. It is observed that the proposed model outperforms existing models in terms of accuracy (99.52%), precision (99.53%), recall (99.51%), and F1-score (99.52%). Then, this model is used on the Foursquare dataset to predict the class labels. Following this, user and POI embeddings are generated. The next model recommends the top POIs and corresponding coordinates to the user using the LSTM model. Filtered user interest and locations are used to recommend POIs from the Foursquare dataset. The results of our proposed model for the POI recommendation system using sentiment analysis are compared to several state-of-the-art approaches and are found quite affirmative regarding recall (48.5%) and precision (85%). The proposed system can be used for trip advice, group recommendations, and interesting place recommendations to specific users.

• 산업경영시스템학회지
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• 제39권4호
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• pp.60-66
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• 2016

Compound logistics is a service aimed to enhance logistics efficiency by supporting that shippers and consigners jointly use logistics facilities. Many of these services have taken place both domestically and internationally, but the joint logistics services for e-commerce have not been spread yet, since the number of the parcels that the consigners transact business is usually small. As one of meaningful ways to improve utilization of compound logistics, we propose a brokerage service for shipper and consigners based on the hybrid recommendation system using very well-known classification and clustering methods. The existing recommendation system has drawn a relatively low satisfaction as it brought about one-to-one matches between consignors and logistics vendors in that such matching constrains choice range of the users to one-to-one matching each other. However, the implemented hybrid recommendation system based brokerage agent service system can provide multiple choice options to mutual users with descending ranks, which is a result of the recommendation considering transaction preferences of the users. In addition, we applied feature selection methods in order to avoid inducing a meaningless large size recommendation model and reduce a simple model. Finally, we implemented the hybrid recommendation system based brokerage agent service system that shippers and consigners can join, which is the system having capability previously described functions such as feature selection and recommendation. As a result, it turns out that the proposed hybrid recommendation based brokerage service system showed the enhanced efficiency with respect to logistics management, compared to the existing one by reporting two round simulation results.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권5호
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• pp.1708-1727
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• 2021

In the advent of the twenty-first century, human beings began to closely interact with technology. Today, technology is developing, and as a result, the world wide web (www) has a very important place on the Internet and the significant task is fulfilled by Web services. A lot of Web services are available on the Internet and, therefore, it is difficult to find matching Web services among the available Web services. The recommendation systems can help in fixing this problem. In this paper, our observation was based on the recommended method such as the collaborative filtering (CF) technique which faces some failure from the data sparsity and the cold-start problems. To overcome these problems, we first applied an ontology-based clustering and then the k-nearest neighbor (KNN) algorithm for each separate cluster group that effectively increased the data density using the past user interests. Then, user ratings were predicted based on the model-based approach, such as singular value decomposition (SVD) and the predictions used for the recommendation. The evaluation results showed that our proposed approach has a less prediction error rate with high accuracy after analyzing the existing recommendation methods.

• 한국프랜차이즈경영연구
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• 제14권2호
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• pp.1-17
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• 2023

Purpose: Due to the COVID-19 and inflation, participation sports companies, including fitness centers, are facing challenges. Since a fitness center must simultaneously manage facilities and operate services, both factors must be considered when developing a marketing strategy. Therefore, this study examines the effects of expanded marketing mix factors (price, physical evidence, place, people, product, and promotion) including facilities and services on the consumption behavior (satisfaction, recommendation intention, repurchase intention) of fitness center customers. Research design, data, and methodology: The data were collected from sample of 323 fitness club members in Seoul and analyzed with SPSS Win Ver.28.0 program. Result: The specific results of the study were as follows; First, extended marketing mix factors had significant positive (+) effect on satisfaction. Second, extended marketing mix factors had significant positive (+) effect on recommendation intention. Third, extended marketing mix factors had significant positive (+) effect on repurchase intention. Fourth, satisfaction had significant positive (+) effect on recommendation intention and repurchase intention. Conclusions: To encourage consumption behavior, it is necessary to convert existing customers into loyal ones by increasing satisfaction and establishing a virtuous cycle structure that recommends them to others while also improving repurchase intention.

• 한국융합학회논문지
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• 제11권8호
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• pp.23-31
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• 2020

정보 통신과 스마트폰 등의 발달로 인한 편리한 접근성과 다양한 아이템의 종류로 인해 개인 맞춤형 추천의 필요성은 점차 커지고 있다. 날씨 및 기상환경은 사용자의 장소 및 활동의 의사결정에 많은 영향을 미친다. 이러한 날씨 정보를 이용하면 추천에 대한 사용자의 만족도를 높일 수 있다. 본 논문에서는 모바일 플랫폼에서 사용자의 위치 정보에 대한 생활지수를 활용하여 성향이 유사한 사용자를 구하고 장소에 대한 선호도를 예측하여 장소를 추천함으로써 생활지수를 이용한 협업 필터링 기반 장소 추천 시스템을 제안한다. 제안된 시스템은 사용자의 날씨를 분석하고 분류하기 위한 날씨 모듈과 장소 추천을 위한 협업 필터링을 사용하는 추천 모듈, 그리고 사용자의 선호도 및 후기 관리를 위한 관리 모듈로 구성된다. 실험 결과, 제안된 시스템은 협업 필터링 알고리즘과 생활지수의 융합 및 개인의 성향을 반영하는 측면에서 유효함을 확인할 수 있었다.

• 한국인터넷방송통신학회논문지
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• 제23권5호
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• pp.177-182
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• 2023

모임 장소를 정할 때에 모든 참여자의 이동 시간이 작으면서 적당한 매장을 정하는 것은 항상 번거로운 문제이다. 본 논문에서는 이를 해결하기 위해서 지하철역 기반으로 최적의 장소와 매장을 추천하는 알고리즘을 제안하고 시스템을 개발한다. 본 시스템은 자영업자들이 자신의 매장 정보를 등록하여 홍보토록 하는 매장 정보 등록 기능을 웹 기반으로 제공하고, 모임 참여자들에게 모임 장소를 추천하는 기능을 앱 기반으로 제공한다. 제안한 알고리즘은 지하철 노선도를 기반으로 모든 참여자의 이동 시간을 줄이고 소요 시간의 표준편차를 이용하여 공평성을 향상시켰다. 또한, 본 시스템은 최근 배달앱을 통한 홍보에만 의존한 자영업자들의 홍보수단에 새로운 방안을 제시한다.