• Title/Summary/Keyword: Place Perception

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Subjectivity Study on Food-preference of an Expressway-resting-place-customer (고속도로 휴게소 이용고객에 관한 음식 선호도 주관성 연구 -지역 대학생들을 중심으로-)

  • Kim, Dong-Soo;Lee, Jei-Young
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.505-514
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    • 2014
  • This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about food preference of an expressway resting place customer. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided '1[(N=7) : Cleanliness-selection Type], 2[(N=13) : Economy Type], 3[(N=9) : Selling-area Goodwill Type], 4[(N=10) : Self-satisfaction Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on food-preference of an expressway-resting-place-customer ; to offer a developmental suggestion about it.

A Study on the Process of Making City Image by Developing a New City Brand : A Case of 'Medicity Daegu' (도시 브랜드 개발을 통한 도시 이미지 구축에 대한 연구 - '메디시티 대구'를 사례로 -)

  • Yoon, Ok-Kyong
    • Journal of the Korean association of regional geographers
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    • v.17 no.6
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    • pp.726-737
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    • 2011
  • This study reviews in detail the background of the establishment of 'Medicity Daegu', new city brand of Daegu Metropolitan City. This study also analyses both passive and active aspects of place image named 'Medicity Daegu'. To reveal passive images toward the city's new brand name, this study examines the perception of university students in Daegu Metropolitan City. On the other hand, active images are explored by analyzing strategies the city government and research institutes has adopted for the image-making and examining diverse landscapes and events the city have taken place. It was expected in the first place that the new image could help the city make more competitive, and boost its regional economy through the spread of the new city image. However, the city has currently faced difficulties to spread the new city image and has a limitation to acquire uniquely distinctive image because of overlapped images pursued by other city governments in the fields of medical industry and medical services. Some considerations are then suggested regarding the current status of the image of "Medicity Daegu".

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A Study on the Brand Situations of Neck-tie-industry and Consumer Purchasing Behavior (넥타이 업체의 브랜드 현황과 소비자 구매행동에 관한 연구)

  • 이인자;박지영
    • Journal of the Korean Society of Costume
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    • v.23
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    • pp.169-181
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    • 1994
  • The Purpose of this study is to help the neck-tie business enterprise establish the reasonable marketing strategy meeting consumer' needs by grasping their characteristic of purchasing neck-ties and their attitudes toward trademarks. The findings of this study are as follows : 1. It was shown that the neck-tie enterprise tended to appeal to megazines, catalogues , etc as promotional politics, while the tips obtained by consumers would come from the showcase at the purchasing place. and the consumer showed a positive response to the salesperson's advice. For this result, it is required to place further emphasis on the marketing policy such as the display of products at the store or the education of sales persons. 2. It was shown that the consumer tended to use the department store as the purchasing place remarkably, and so it could be found that the use of the department store is becoming generalized to the consumer. But is was shown that the consumer sensitive to prices tended to make use of the marketplace as the purchasing place, so the practical marketing strategy should be established in relation to this trend. 3. The important elements excreting an influence on the consumer's purchasing the neck-tie were shown to be in orders of design > color> harmony > with suit > price > quality, and the product differentiation policy used by the business enterprise to appeal to the consumer was shown to be in orders of design >color > quality > material > price. Accordingly , it was consistent with the consumer's criterion for choice to an extent. 4. It was shown that the selling price for the neck-tie brand actually was higher for imported or technically cooperated brands than for the home-made brand. Thus, the consumer's perception of the price for the neck-tie was consistent with in this regard, consumers did not feel some difference in quality between the home -made neck-tie brand and the imported or technically cooperated neck-tie brand . Therefore, it is important to produce the product capable of satisfying the consumer's need by manufacturing the own brand on basis of impored technology.

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A Study on the Synesthesia according to place and materials - Focused on the Peter Zumthor's works - (장소성과 물성에 의한 공감각 연구 - 피터 줌터의 작품을 중심으로 -)

  • Koo, Man-Jae;Lee, Jung-Wook
    • Korean Institute of Interior Design Journal
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    • v.22 no.5
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    • pp.11-21
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    • 2013
  • The development of modern industry and the production of new materials of architecture have recognized as an important aspect. This study intended to discuss about the meaning of main elements of the architecture materials, its implications for properties, and, highlighted meaning of the properties of modern interior design. The purpose of this study is to analyze the case studies of Place and Physical materials of synaesthesia of modern architecture as well as modern architecture is not only concentrated in the visual aspect but also the larger ramifications of sensory. Synesthesia in architectural space can be called experiential existence that built in the space of human perception and based on the human emotion that targeted by physical architectural space. Accordingly, these case studies are to consider about how the materials being passed by any effect in a modern interior space presented, In order to find the essential meaning in modern interior space, this studies focused on Swiss architect Peter Zumthor's cases. Following analyze of Peter Zumthor's place of architectural space and materials, this study structured by the six kinds of synesthesia characters. First, time and remember to infer changes, Second, traditional and regional ingredients involve the substitution of one empirical space, Third, non-materiality through the neutralization, Fourth, auditory memory through the embodiment of everydayness, Fifth, trail through the sense of smell for the presence, Sixth, the relationship of natural and industrial products. Peter Zumthor's characteristics of these works are result of factors on the synesthetic relationship with the human response to architecture, the five senses, memories, experiences, and temperature. Also it is a synesthetic result of all human emotion to clarify of the architecture materials and non-material mediums by which light by a compound.

A Study on the Characteristics of Game Space from a Place-Based Perspective (게임 공간의 장소적 특성 연구)

  • Jung, Naun;Lee, Seungje;Lee, Byungmin
    • Journal of Korea Game Society
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    • v.19 no.2
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    • pp.67-82
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    • 2019
  • Along with technological development and change of perception, the form of advanced game space appears in various ways. And some game spaces have gradually gotten factors of placeness and become a place. The main purpose of this research is to identify the characteristics of game space from a place-based perspective. For this, the generations are divided into four sections based upon the factors of placeness. At the first generation, there are no elements of placeness. But as time goes by, elements of placeness have been increased gradually. Finally, in the fourth generation, various elements of placeness are found in some game spaces. This study offer insight into game space in a diachronic viewpoint and humanistic approach.

Perceived Social Support Among the Elderly People Living Alone and Their Preference for Institutional Care: Analysis of the Mediator Effect in the Perception of the Probability of Lonely Death (독거노인의 지각된 사회적 지지와 시설 돌봄 선호: 고독사 가능성 인식의 매개 효과 분석)

  • Cho, Hye Jin;Lee, Jun Young
    • 한국노년학
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    • v.40 no.4
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    • pp.707-727
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    • 2020
  • This study aims to empirically analyze the role that perception of the probability of lonely death among the elderly people living alone plays in the relationship between perceived social support and preference for institutional care based on Andersen's expanded Behavioral Model (2002). The subjects (n=676) of this study were the elderly people living alone, extracted from the "2018 Seoul Aging Survey." With "perceived social support" as an independent variable, "preference for institutional care" as a dependent variable, and "perception of the probability of lonely death" as a mediator variable, we conducted a Binary Logistic Regression to follow the three steps of analyzing mediation effect, as suggested by Baron and Kenny (1986). The results showed that perceived social support has a negative effect on the preference for institutional care and perception of the probability of lonely death among the elderly people living alone; at the same time, perception of the probability of lonely death was found to have a positive effect on their preference for institutional care. Lastly, perception of the probability of lonely death was found to partially mediate the effect of perceived social support among the elderly people living alone in terms of their preference for institutional care. Based on these findings, the practical implications of this study can be summarized as follows. First, various programs and support should be provided to the elderly people living alone in order to enhance the level of perceived social support, a factor that has been confirmed to increase preference for institutional care among the elderly people living alone. Second, as the perception of the probability of lonely death was confirmed to be a psychosocial factor of the preference for institutional care, we need to promote education and support for older people living alone to prepare them for lonely death. These efforts are expected to form a foundations for implementing a community-based integrated care system, "Aging in Place," which is the policy direction required for older people care.

A Study of Spatiality, Placeness and Environmental Values for the Regional Instruction : A Case of Jinju Area (지역학습을 위한 공간성.장소성.환경가치의 연구: 진주지역의 사례)

  • Sim, Kwang-Taek
    • Journal of the Korean association of regional geographers
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    • v.11 no.5
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    • pp.349-367
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    • 2005
  • The purpose of this paper is to establish three themes of regional instruction based on new regional geography and to examine explanation of space, understanding of place and judgement of environmental values for the Jinju regional instruction. Under the premise that region is the representation of space, place, and environmental perception, we reviewed location and space, event and place, development and environmental values in Jinju area. The results of the study are as follows: Owing to locational conditions, commercial agriculture, industrial and agroindustrial park, bio industry have been developed in Jinju. There are however some tasks that have to be solved such as rural investment, industrial park relocation and economic reconstruction. The Jinju castle combat, Farmers' resistance in 1862, Human right campaign for butchers in 1923, and educational conflict all occurred in the Jinju community. These events resulted in the integration and separation of the stratified citizens. They were represented as a variety of semiotics and landscape in the place. Citizens who live in Jinju are confronted with judging the environmental values. They ask whether inviting companies to town will ensure environmentally sound and sustainable development. The regional characteristics of knowledge, culture and environment in Jinju have been reproduced through the economic activity, place understanding, place marketing, and citizens' campaign.

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Nutting Services Positioning Analysis far Nursing Services Repositioning (간호서비스 리포지셔닝을 위한 간호서비스 품질분석)

  • 이미애
    • Journal of Korean Academy of Nursing
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    • v.29 no.2
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    • pp.383-392
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    • 1999
  • Recently, the hospitals in Korea has positively changed one way or another. Therefore hospital managers must focus on the nurses' role in terms of consumers' perception of overall image of hospitals and the degree of satisfaction of the consumers. To achieve the purposes, the questionnaire was developed and distributed to 280 people who had a direct experience with nursing services subjected hospitals in Seoul at the time of screening. Among them, 229 responses were turned out to be useful and used for final analysis. The measurement instrument for hospital nursing service quality evaluation was modified from the SERVQUAL model originated from Parasuraman, Zeithaml, and Berry (1988). For data analysis, SPSS/PC and PC-MDS program were used. The results were as follows : 1) The perception map showed that the seven subjected hospitals were divided into three groups. It could be interpreted that the hospitals in the same group had a strong competitive relationships. Because the nursing services' scores of hospitals C and E were higher than those of other hospitals, they could be served as a benchmark for the other hospitals. 2) The marketing place of hospital nursing services was divided by four. Since service generally had a strong point in nearby service market segment. Aiming an nearby hospital nursing services market segment by the hospital nursing services department was regarded as a good repositioning strategy. 3) When consumers evaluated the quality of hospital nursing services, they were greatly affected by the hospitals' overall image or other characteristics. Therefore, for improving hospital's nursing services, hospital nursing services department requires a great deal of labor to improve hospitals' overall image or other characteristics.

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A Spatial Study about Olafur Eliasson's Emotional Atmospheric Experience of Gernot Böhme's Aesthetics (뵈메의 감성학을 통한 올라퍼 엘리아슨 공간의 지각적 분위기 체험 연구)

  • Jang, Su-Min;Kim, Kai-Chun
    • Korean Institute of Interior Design Journal
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    • v.27 no.3
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    • pp.108-115
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    • 2018
  • The atmosphere is a popular word in everyday life. There is often an atmosphere when we enter a particular place. As if to say, The mood is perceived as an emotional and subjective word. Atmosphere is subjective and there are different feelings, but there are definitely certain feelings that people can relate to. The researcher examines the question in the paper and analyzes how the atmosphere in the space could be explained. So I will research about $B{\ddot{o}}hme^{\prime}s$ aesthetics which is called atmosphere. and analysis how his atmosphere is applied in nowadays art. So this study has two purposes. First is the notion of the atmosphere, not the atmosphere of rational perspective, it's about emotional and perceptual experiences. Therefore a connection about audience and arts is the most important focus in atmosphere. So the other purpose is Olafur Eliasson's Atmosphere. he is an artist about this perception. His work requires spectator intervention and participation to make it a perfect art. There is also a element in Eliasson's philosophy, in which the perceptual experiences of visitor's relationship between the work and the viewer, and eliminates the boundary as a perceptual expression.

Implicit Distinction of the Race underlying the Perception of Faces by Event-Related fMRI

  • Kim, Jeong-Seok;Kim, Bum-Soo;Jeun, Sin-Soo;Lee, Kang-Hee;Jung, So-Lyung;Choe, Bo-Young
    • Proceedings of the Korean Society of Medical Physics Conference
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    • 2004.11a
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    • pp.49-52
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    • 2004
  • A few studies have shown that the function of fusiform face area is selectively involved in the perception of faces including a race difference. We investigated the neural substrates of the face-selective region called fusiform face area In the ventral occipital-temporal cortex and same-race memory superiority In the fusiform face area by the event-related fMRI. In our fMRI study, twelve healthy subjects (Oriental-Korean) performed the implicit distinction of the race while they consciously made familiar-judgments, regardless of whether they considered a face as Oriental-Korean or European-American. In the race distinction as an implicit task, the fusiform face areas (FFA) and the right parahippocampal gyrus had a greater response to the presentation of Oriental-Korean than European-American faces, but in the consciously race distinction between Oriental-Korean and European-American faces, any significant difference in the FFA was not observed. These results suggest that different activation in the fusiform regions and right parahippocampal gyrus resulting from same-race memory superiority could be implicitly taken place by the physiological processes of face recognition.

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