• 유통과학연구
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• 제20권12호
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• pp.59-69
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• 2022

Purpose: The purpose of this research is to identify and design a model for the integration between marketing and supply chain management (SCM) of technopreneurship-based souvenirs MSMEs to fulfil customer value creation. Research design, data and methodology: This research method uses the system development life cycle method. This study draws its insights and conclusions from a literature review in several fields followed by an interactive research approach that helps identify, validate, and implement a theoretical framework so that the modelling results can be adopted in applicative manner for souvenir MSMEs. Result: Implementing the "G-ASPOO-L" supply chain management integration model based on technopreneruship to fulfil value creation in the 5.0 society era created three perspectives: an inter-functional perspective, a process perspective, and an integrated business concept perspective. The supply chain management involves enterprise integration, strategic customer integration, strategic supplier integration, and marketing strategy integration. Conclusion: The proposed model framework leads to managerial problems of supply chain management strategy, which urgently requires an interaction approach that challenges the traditional view of demand creation and implementation of supply chain management to fulfil value creation. This research leverages existing knowledge and advances our understanding of the strategic integration issues companies face in digital-based competition.

• 한국항만경제학회지
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• 제21권3호
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• pp.259-270
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• 2005

This study applies the Analytic Hierarchy Process (AHP) to evaluate service quality of Third-Party Logistics (3PL) providers. For this, 3PL service quality is conceptualized and measured using SERVQUAL's five dimensions such as tangibles, reliability, responsiveness, assurance and empathy. Then, the AHP method is applied to determining the relative importance of five service quality dimensions and eventually selecting the best 3PL provider. Finally, this study conducts an empirical case study on four companies providing 3PL services in Korea to demonstrate the basic idea suggested in this paper. The results obtained in the present study indicate that responsiveness to customers is the most important factor perceived by 3PL customers and 3PL C is the best 3PL provider according to the overall service quality scores. In contrast to some previous researches, this study examined issues of service quality from the perspective of 3PL customers as opposed to the perspective of 3PL providers. In order for this study to be more complete, future research is needed in establishing a set of metrics to quantify each dimension of 3PL service quality proposed.

• Asian Journal of Innovation and Policy
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• 제8권1호
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• pp.162-179
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• 2019

Purpose: Companies in haste for higher consumers' preference tend to appear as 'green' and mislead about environmental concerns, which are termed as "Greenwashing." The purpose of the study is to investigate the consumer perception on greenwashing activities and analyze its impact on green brand image, green brand loyalty and green brand trust among Indian consumers. Design/methodology: The study makes use of a written questionnaire method to collect survey data from approximately 500 consumers all over India. The study uses Structural Equation Modeling (SEM) to study the hypothesized relationship between constructs affected by greenwashing based on consumer perspective in the Indian context. Findings: The study shows that Indian consumers are becoming aware of greenwashing activities, which have a negative impact on green brand trust and undermines green brand image and green brand loyalty. Implications: The study results are beneficial to policy-makers, researchers, practitioners, and managers to create awareness among Indian consumers on greenwashing activities.

• 한국의상디자인학회지
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• 제20권4호
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• pp.131-146
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• 2018

In this study, five women's fashion shopping mall companies were selected as the subjects based on the number of searches per month for analyzing website design of online shopping mall for women in their twenties. Design characteristics are divided into three aspects such as structural, visual, and customer service, and the results are as follow. First, from the structural perspective, the main navigation area and global navigation area of most shopping malls are arranged at the top center, and below them, the main image, the banner area, and the content area are arranged in order. Looking at the visual aspect, the logo is mostly written in a black text, the colors used on the main page were only one or two colors such as pink-based, gray-based, and red. Finally, from the customer service aspect, most shopping malls were encouraging buyers to place celebrity sponsorship, videos using products, self made products, and best products in the banner area. The results of this study are to present the direction of design for the founders who intend to operate the women' fashion shopping mall in future, and provide basic data for online shopping mall design research.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권5호
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• pp.2186-2203
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• 2020

Security administrators of companies and organizations need to come up with proper countermeasures against cyber-attacks considering infrastructures and security policies in their possession. In order to develop and verify such countermeasures, the administrators should be able to reenact both cyber-attacks and defenses. Simulations can be useful for the reenactment by overcoming its limitations including high risk and cost. If the administrators are able to design various scenarios of cyber-attacks and to develop simulation models from their viewpoints, they can simulate desired situations and observe the results more easily. It is challenging to simulate cyber-security issues, because there is lack of theoretical basis for modeling a wide range of the security field as well as pre-defined basic components used to model cyber-attacks. In this paper, we propose a modeling method for cyber-security simulations by developing a basic component and a composite model, called Abstracted Cyber-Security Unit Model (ACSUM) and Abstracted Cyber-security SIMulation model (ACSIM), respectively. The proposed models are based on DEVS(Discrete Event systems Specification) formalism, a modeling theory for discrete event simulations. We develop attack scenarios by sequencing attack behaviors using ACSUMs and then model ACSIMs by combining and abstracting the ACSUMs from a security perspective. The concepts of ACSUM and ACSIM enable the security administrators to simulate numerous cyber-security issues from their viewpoints. As a case study, we model a worm scenario using ACSUM and simulate three types of simulation models based on ACSIM from a different security perspective.

• 품질경영학회지
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• 제52권1호
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• pp.77-93
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• 2024

Purpose: The purpose of this study is to examine machine learning use cases in manufacturing companies from a digital quality management (DQM) perspective and to analyze and present machine learning research patterns from a quality management perspective. Methods: This study was conducted based on systematic literature review methodology. A comprehensive and systematic review was conducted on manufacturing papers covering the overall quality management process from 2015 to 2022. A total of 3 research questions were established according to the goal of the study, and a total of 5 literature selection criteria were set, based on which approximately 110 research papers were selected. Based on the selected papers, machine learning research patterns according to quality management were analyzed. Results: The results of this study are as follows. Among quality management activities, it can be seen that research on the use of machine learning technology is being most actively conducted in relation to quality defect analysis. It suggests that research on the use of NN-based algorithms is taking place most actively compared to other machine learning methods across quality management activities. Lastly, this study suggests that the unique characteristics of each machine learning algorithm should be considered for efficient and effective quality management in the manufacturing industry. Conclusion: This study is significant in that it presents machine learning research trends from an industrial perspective from a digital quality management perspective and lays the foundation for presenting optimal machine learning algorithms in future quality management activities.

• Journal of Information Technology Applications and Management
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• 제18권4호
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• pp.149-168
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• 2011

The current study initiated from an action-plan level perspective of revitalizing Green IT (Information Technology) in Korea by building a standardized national Green IT brand. In order to setting up a national level brand, there should be a big quantitative survey for identifying Green IT brand concepts. For this, the current study provides exploratory research results based on preliminary interviews and literature survey before the quantitative survey. The present article suggests a research framework and describes important factors for setting up a national level Green IT brand. In-depth interviews with panels were executed and existing Green IT brands in other countries are summarized and asked for evaluation to a small number of panels. The research results show that (1) National level Green IT brand should include wider concepts of IT, (2) Green IT brand will be more appealed by the public when it is simple, straightforward, and intuitive, (3) Earth, Tree, and/or Water show higher correlation with Green IT concepts. Green IT brand will offer marketing promotion effects to companies who adopt national level Green IT brand as well as increase public use of Green IT in daily life. For this reason, Green IT brand will be a win-win strategy and this should be cared and executed by the related government agencies with long term perspective.

• 벤처창업연구
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• 제19권2호
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• pp.159-179
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• 2024

본 연구는 대기업과 스타트업의 협업 사례를 기반으로 개방형 혁신의 성공을 위해서는 상호 협력과 신뢰 관계 형성이 중요하다는 점을 협조적 게임이론 관점에서 제시하고, 어떻게 이를 구현할 수 있을지에 대한 시사점을 제공한다. 정보의 비대칭성, 그리고 대기업과 스타트업의 조직문화와 의사결정구조의 차이로 인해 일반적인 개방형 혁신에서는 참가자들 간의 비협조적 게임 형태로 협업이 진행될 가능성이 높으며, 이는 혁신의 정도가 낮아지는 개방형 혁신의 역설(the open innovation paradox) 현상으로 귀결된다. 이에 따라 본 연구는 "어떻게 하면 개방형 혁신을 협조적 게임 형태의 성공적인 협업으로 진행할 수 있을 것인가?"라는 연구문제에 기반하여 대기업 'G사'와 스타트업 'S사'와의 정보비대칭 상황에서 협업에 대한 사례연구를 수행하였다. 연구 결과, 성공적인 개방형 혁신을 위해서는 (1) 대기업-스타트업 간 조직문제를 해결하기 위해 양사 이해관계가 일치하는 명확한 목표 수립이 필요하다는 점, (2) 신뢰성 문제 해결을 위해서는 스타트업의 질적성장을 위한 인력파견 등의 지원이 중요하다는 점, (3) 이익배분 문제를 해결하기 위해서는 전략적 투자와 신사업 공동 추진으로 연결되는 유기적 협업이 중요하다는 점을 확인하였다. 본 연구는 개방형 혁신 성공 요인에 대한 논의를 참가자들 간의 조직 문화와 의사결정구조를 고려한 상호작용과 전략적 판단의 중요성으로 확장하는데 기여하고, 협조적 게임이론 관점에서 개방형 혁신의 성공 조건을 실증적으로 확인하였다는 점에서 그 의의를 찾을 수 있다.

• 한국건설관리학회논문집
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• 제17권2호
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• pp.21-30
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• 2016

건설사의 신용에 의존하던 과거의 PF사업은 국내 부동산 경기 악화 등의 영향으로 사업에 대한 부정적 인식이 증가하였다. 그 후 PF사업은 건설사의 신용에 단순히 의존하기보다는 실질적인 담보인 미래의 현금흐름, 수익성에 대한 안전성이 더 중요하다는 인식이 증가함에 따라, PF사업 전문가들은 사업의 안전 구조 확보, 리스크를 체계적으로 분석하기 위한 노력을 기울이고 있다. 그럼에도 불구하고 대부분의 PF사업은 금융, 부동산 전문가에 의해서 시장성 분석, 분양성 검토 등을 통해 사업 후의 개발이익을 예측하고 프로젝트 전반에 대한 사업의 타당성을 평가하는 기존의 방식에 의존하고 있다. 특히, 건설사 입장에서의 현금흐름 평가는 기초적인 수준에 머물러 있는 실정이다. 따라서 본 연구에서는 PF 사업의 안정적 수행을 위해 참여 주체들의 신용보강 구조(자금조달 및 회수계획)를 설정하는 기존 PF사업 타당성 평가 및 의사결정 구조에 대해 분석하고, 자금동원 능력이 상대적으로 미흡하도고 판단되는 중견건설사의 경우 PF사업의 참여 의사결정에 도움이 될 수 있도록 자기자본 투입시점과 규모를 합리적으로 예측하기 위한 현금흐름 방법론을 제안하였다.

• 통상정보연구
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• 제18권1호
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• pp.151-178
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• 2016

본 연구는 공정성에 관한 선행 연구를 바탕으로 화주기업과 물류기업 간 거래상 지위로 인해 발생하는 불합리한 계약 관행을 예방하고 장기적인 관점에서 상호 이익실현을 위한 관계 구축과 긍정적인 파트너쉽 구축에 도움을 주고자 물류계약의 불공정 사례의 실제 사례를 통하여 문제점을 확인하였다. 물류기업과 화주기업을 대상으로 물류계약서 조항의 구체화와 파트너쉽 그리고 성과와의 관계에 대한 인식조사를 실시하고 인식조사의 결과 분석과 함께 연구자의 선행연구 결과와 비교분석을 하였다. 인식조사의 분석결과, 물류기업은 물류계약서 조항 중 비용발생조항과 위험발생조항의 구체화는 화주기업과의 파트너쉽에 긍정적인 영향을 미칠 것이라는 인식으로 밝혀졌다. 반면에 화주기업은 비용발생 조항의 구체화는 성과에 부정적인 영향을 미칠 것이라는 인식을 가지고 있는 것을 알 수 있었다. 그리고 물류기업의 인식은 선행연구에서 실증 연구한 결과와 동일한 것으로 나타났으나 화주기업의 인식은 선행연구에서 이루어진 연구 결과와 일치 하지 않는 것을 알 수 있었다. 이러한 연구결과는 화주기업의 인식 전환이 필요한 것을 나타내는 것으로, 본 연구의 결과와 선행연구의 결과의 비교를 통하여 향후 표준계약서 배포를 위한 정책마련에서 필수적으로 구체화 되어야 하는 조항과 선택적으로 구체화 되어져야 할 조항에 대한 정책적인 시사점을 제공할 수 있을 것으로 사료된다.