• International Journal of Contents
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• v.2 no.2
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• pp.25-28
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• 2006

In this paper, we present personalization that of important research fields recently. As the interest of individual becomes more diverse, more and more digital contents become personalized. Personalization makes users more satisfied by helping them to use the contents effectively. We discuss the type and the substantial interface of personalization that provides satisfaction to user.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.595-607
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• 2021

In response to increasing demand of contactless services, the overall usage of "task-oriented chatbots" in the industry is on the rise. The purpose of a task-oriented chatbot is to raise the efficiency of data sharing and workflow; in order to establish a guideline, there must be a discussion on "what" and "how" to share information. We investigate the effects of personalization and different types of the interface on 'performance expectancy', 'effort expectancy', 'intention to use', and 'satisfaction' in the context of a task-oriented chatbot. Results show that 'intention to use' and 'satisfaction' were higher when the level of personalization was higher. Within the closed-discourse interface, 'intention to use' and 'satisfaction' were higher when personalization was lower. We highlight the practical insights in the use of personalization and types of chatbot interface based on 'perceived personalization', 'expectation disconfirmation theory', 'privacy concern' and 'privacy paradox'.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.294-295
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• 2004

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.293-301
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• 2011

This study intends to deduce various purchase intention influential factor for mobile phone and thereby to clarify the causal relationship between these factors and purchase intention. As a result of the analysis of this study, we could know that first, when the impact about brand attitude on consumers is bigger, a positive affect is induced and the effects about personalization interface were also positive. Second, we could know that when the innovative tendency of consumers is stronger, they experience positive affects and the impact on personalization interface was also effective. However, it was clarified that when the innovative tendency is stronger, the impact on price gets smaller. Third, when the imitation tendency of consumers was higher, positive affects were induced, and when the interest in personalization interface of consumers was higher, positive affects were induced and the interest in price also gets higher. Fourth, we could check the influence of affect in the purchase intention of mobile phones.

• Advances in Computational Design
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• v.7 no.2
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• pp.139-151
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• 2022

The article is devoted to the actual problem of studying the possibilities of implementing personalization of the user interface in accordance with the personality psychotypes. The psychological aspect of user interface design tools is studied and the correspondence of their application to the manifestations of personality psychotypes is established. The results of the distribu-tion of attention of users of these categories on the course page of the educational platform are presented and the distribution of attention in accordance with the focus on educational material is analyzed. Individual features and personal preferences regarding the used design tools are described, namely the use of accent colors in interface design, the application of the prin-ciples of typographic hierarchy, and so on. In accordance with this, the prospects for implementing personalization of the user interface of the educational platform are described. The results of the study allow us to state the relevance of developing and applying personalization of the user interface of an educational platform to improve learning outcomes in accordance with the psychological impact of individual design tools, and taking into account certain features of user categories. The research is devoted to the study of user attention concentration using heatmaps, in particular based on eyetreking technology, we will investigate the distribution of user attention on the course page of an educational platform Ta redistribution of atten-tion in accordance with certain categories of personality psychotypes. The results of the study can be used to rearrange the LMS Moodle interface according to the user's psychotype to achieve the best concentration on the training material. The obtained data are the basis for developing effective user interfaces for personalizing educational platforms to improve the quality of the education.

• Archives of design research
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• v.20 no.3 s.71
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• pp.129-140
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• 2007

This study attempts to investigate the personalized schemes of interface for the interactive TV sonics enhancing the satisfaction of users from the standpoints of the user and to suggest designing guidelines. In the preface, firstly, the purpose as well as structure of the study were described, the characteristics of the interactive TV and the personalization were defined. Also, it was attempted to understand the development directions of the basic media for services. In addition, the data and elements that became the ground for this study were arranged, including the elements for designing interface, the appraisal method of usability to evaluate the requirements of users, etc. Then, the interfaces of "SkyTouch", an interactive TV sonics by Skylife having the number of users reaching one million at the moment, that is the representative runner in the interactive TV, were analyzed. Then the needs central to the navigation structure and layout for the convenience of users through the evaluation of usability were examined and arranged. In addition, the designing directions of personalized interfaces were studied in the interactive TV by analyzing the web portal sites which were being carried out prior to the personalized services. Based on the data investigated and analyzed previously, the guidelines for the interface design for the personalization of the interactive TV were suggested by classifying the navigation structure and layout, and the personalized interface design was proposed according to the suggested guidelines by applying them directly to "SkyTouch" that is currently carrying out the interactive sonics although it provides limited services in an independent style.

• Asia pacific journal of information systems
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• v.14 no.4
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• pp.147-162
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• 2004

A major difference between on-line services and off-line services is in the quality of the service they provide. On-line services lack of dynamic interface between customers and service providers. Traditional studies on personalizing web services do not consider the intimacy level of customers to web services. This study suggests a web personalizing method to satisfy customers in on-line using intimacy theory, cluster analysis, and data mining. The goal of this study is to support customers in web with more intimate service. It also offers improved services to customers by personalizing web services dynamically.

• Proceedings of the CALSEC Conference
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• 2004.02a
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• pp.150-153
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• 2004

■ Face-to-face ■ Object-medium-object ·Digital interaction with Internet ■ Setting Interpersonal Distance · Intimacy theory · Web interface development(omitted)

• The Journal of Korean Association of Computer Education
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• v.6 no.4
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• pp.171-180
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• 2003

The recent paradigm of web-based teaching-learning is changing into a direction that analyzes the learning patterns of learners on the basis of learners' ability, aptitude, request, interest, learning history, activity profile, etc. and provides adaptive environment with individual learners The present study analyzed learners' learning patterns using data on learning activities and developed a personalization system that provides learning environment adapted to individual learners. This study customized in three aspects, which are recommendation of learning path, recommendation of interface and recommendation of interaction, through Web mining. The personalization system developed in this study was proved to be effective in improving individual learners' satisfaction with learning in Web-based teaching-learning environment.

• The Journal of Society for e-Business Studies
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• v.9 no.3
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• pp.155-167
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• 2004

At this time, the two main techniques for achieving web personalization assistant systems generally concern direct manipulation and software agents. While both direct manipulation and software agents are intended for permitting user to complete tasks rapidly, efficiently, and easily, their methodologies are different. The central debate involving these web personalization techniques originates from the amount of control that each allows to, or holds back from, the users. Direct manipulation can provide users with comprehensibel, predictable and controllable user interfaces that give them a feeling of accomplishnent and responsibility. On the other hand, the intelligent software components, the agents, can assist users with artificial intelligence by monitoring or retrieving personal histories or behaviors. In this empirical study, two web personalization assistant systems are evaluated. One of them, WebPersonalizer, is an agent based user personalization tool; the other, AntWorld, is a collaborative recommendation tool which provides direct manipulation interfaces. Through this empirical study, we have focused on two different paradigms as web personalization assistant systems : direct manipulation and software agents. Each approach has its own advantages and disadvantages. We also provide the experimental result that is worth referring for developers of electronic commerce system and suggest the methodologies for conveniently retrieving necessary information based on their personal needs.