• Title/Summary/Keyword: Personality Tendency

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A Comparative Study on the Characteristics of Male Innovators and Opinion Leaders Across Product Categories (다 상품군에서의 남성 혁신자와 의견선도자의 특성 비교)

  • 김찬주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.1
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    • pp.67-81
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    • 1997
  • The main purpose of this study was to compare the characteristics of male innovators and of male opinion leaders across product categories in terms of personality, attitudes, social participation, media usage patterns and demographic aspects. Six product categories such as clothing, cosmetics, small electronic appliances, medium-large electronic appliances, interior supplies and sports-leisure goods was used. A valid and reliable self-report scale was used to measure innovativeness and opinion leadership for 423 male adults living in social area Analyses showed that venturesomeness is the most common characteristics between innovators and opinion leaders across product categories. Innovators showed higher tendency of narcissism while opinion leadership showed higher cosmopolitainsm. Common charateristics of innovators and of opininion leaders of both clothing and cosmetics are cosmopolitanism, narcissism, exhibitionism, venturesomeness. The degrees of social participation and media usage patterns were different according to product categories for both innovators and opinion leaders. The implications of these findings for diffusion theory and merchandising were discussed.

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A study on the career opportunities of tourism majors of junior colleges (전문대학 관광계열학생들의 진로 환경에 관한 연구)

  • Kim Sang Jin;Yang Sin Cheol
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.15 no.1
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    • pp.159-172
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    • 2004
  • The goal of junior colleges is to conduct professional education. But that purpose itself has faded for the distortion of goal. This study is geared to present solution to the problems facing tourism majors of junior colleges. What cause these problems is, first, imprudent increase of recruitments in the popular area, second, tourism companies tendency not to give them proper career opportunities, finally, lack of professional consciousness. To solve these problems, improvement of educational circumstance of junior colleges enlargement of the career opportunities of tourism companies are necessary and on the part of students, they need to receive enough education for personality and the enhancement of ability.

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Correlation Between OPAC Search Tendency and Satisfaction and Enneagram Personality Types (에니어그램 성격유형에 따른 OPAC 검색 성향 및 만족도의 차이)

  • Jung, Young-Mi
    • Proceedings of the Korean Society for Information Management Conference
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    • 2011.08a
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    • pp.99-106
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    • 2011
  • 각종 시스템의 인터페이스에 대한 만족도와 문제 해결 방식은 개인의 다양한 내면적 속성이나 취향에 많은 영향을 받을 수 있기 때문에 이용자 친화형 차세대 OPAC 인터페이스 개발에 있어서 이용자 연구는 중요한 기초 토대가 될 수 있다. 이에 본 연구에서는 과학적인 타당성과 신뢰성의 바탕위에 최근에는 이용자의 성격 유형 파악 도구로 학문적으로도 널리 사용되고 있는 에니어그램을 활용하여 에니어그램 성격 유형별 웹 기반 OPAC 검색에서의 성향과 만족도간의 차이를 살펴보고자 하였다. 이를 위해 본 연구에서는 피실험자들에 대한 에니어그램 성격 유형 검사 및 몇 차례의 설문지와 실험을 통해 필요한 데이터들을 수집하였고 데이터 분석을 위해 PASW 18.0v를 사용하였다.

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The Study on the Tattoo Image and Appearance Satisfaction according to the Self-Esteem (자아존중감 유형에 따른 타투이미지와 외모만족도 연구)

  • Lee, Woonhyun
    • Journal of Fashion Business
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    • v.17 no.1
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    • pp.114-130
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    • 2013
  • The present study analyzed the tattoo image and body satisfaction according to the self-esteem. The samples were consisted of 191 female college students located in Kyunggi-do. The survey was implemented during may~july, 2012. Data were analyzed by frequency, factor analysis, cluster analysis, ANOVA, t-test, CPA, and Duncan-test. The results are as follows. Significant difference about tattoo image and body satisfaction was found in the group divided by the self-esteem. 'Individual personality' group had a tendency to be higher level than other group about appearance satisfaction and to be better image about Tattoo. 'Ego-centrism' group showed low level about good image of Tattoo. However, that group more satisfied their appearances than other groups. 'passive management' group showed lower level than other group about positive Tattoo image-building.

Categorization and Stereotyping Toward Obese Women's Appearance

  • Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.9 no.6
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    • pp.1-11
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    • 2005
  • The purpose of this study were to examine how people categorize obese individuals and if they have stereotyping about obese individuals. Twenty-five female volunteer subjects participated in this study. Subjects were undergraduate students in Textiles and Clothing courses at a midwestern university, US. Subjects were asked to give their one-word responses to four statements or questions regarding their impressions of six stimuli. The six stimuli consisted of magazine photographs of women; the magazines were general interest and fashion publications. Subjects then recorded their answers in the boxes for each of the six pictures. As the results, the relevant question as to whether or not more negative attributes would be assigned to the obese model's photographs was confirmed for the Description of Model variable, but not for the Personality of Model or for the Liking the Model variables. There was significant difference in means between the positive and negative descriptions of the Description of Model variable in the direction of negativity toward the obese group seems to confirm that, not only do people categorize others based on appearance, but there was a tendency to favor the average-size group and to view as negative the obese group.

A Study on Sociocultural Attitudes and Appearance Management Behavior in accordance with Gender Role Identity

  • Park, Eun-Hee
    • Journal of Fashion Business
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    • v.16 no.3
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    • pp.107-124
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    • 2012
  • The purpose of this study was to classify types in sense of gender role identity and to figure out the difference among sociocultural attitude, benefits of clothing pursuit, and appearance management behaviors by sense of gender role identity types. Questionnaires were administered to 455 people in their twenties and thirties living in Daegu and Kyoungbuk area. Data were analyzed by using frequency, factor analysis, credibility, $X^2$-test, ANOVA, Duncan-test, and t-test. The findings are as follows. First, Men of androgyny group showed the highest rate of 38.5% followed by undifferentiation(22.9%), masculineness(21.0%), and feminineness(17.6%). Women of undifferentiation group showed the highest rate of 33.2% followed by feminineness (25.2%), androgyny(22.0%), and masculineness(19.6%). Second, factors of sociocultural attitude were internalization and recognition. Benefits of clothing pursuit consists of the factors such as consciousness of others, personality, and vogue pursuit. Factors of appearance management behaviors were dressing, skin management, plastic surgery management, weight management, health management, and hair management. Third, the result from the difference between sociocultural attitude and benefits of clothing pursuit by sense of gender role identity types, men of androgyny and feminineness showed highest in recognition while women of androgyny showed highest in internalization and recognition. The result of the difference in benefits of clothing pursuit by sense of gender role identity shows that both men and women of androgyny group have high tendency for being conscious of others, personality pursuit, and vogue pursuit while men of undifferentiation and masculineness have low interest in dressing in relationship with others. Fourth, the examination of the difference in appearance management behavior by sense of gender role identity types found men of androgyny group managed dressing, skin, weight, health and hair most while women dress and health most. Men of undifferentiation group managed dressing and weight least, while men of masculineness health, and men of feminineness hair least.

Structural Model Of Delinquent Behavior Influencing by Media Violence (폭력매체에 의한 비행행동의 구조모형 개발)

  • 김현실
    • Journal of Korean Academy of Nursing
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    • v.30 no.1
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    • pp.148-159
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    • 2000
  • The purpose of this study was to test the theoretical model designed to explain juvenile delinquency by media violence. Data were collected through questionnaire survey over a period of 3 months. Subjects served for this study consisted of 537 adolescents including 217 delinquent adolescents and 320 student adolescents in Korea, sampled from Korean student population and delinquent adolescent population confined in juvenile correctional institutions, using proportional stratified random sampling method. In this study, exogeneous variable was family dynamic environment and endogeneous variables were character of adolescent including need satisfaction/ frustration, sociability, antisocial personality tendency, complaints of psychosomatic symptoms and depressive trend, juvenile delinquent behavior and media violence themes including the extent of interest in and exposure and modelling impulsiveness and modelling to media violence themes. A total of 18 instruments were used to operationalized concepts in this model. A validation study indicated that internal consistencies for the 18 instruments which the researcher used were reliable. The one month test-retest correlation for these instruments ranged from 0.54 to 0.88. Statistical methods employed were descriptive statistics and covariance structural modelling. In summarized conclusion, it was found that media violence served as the most contributor to juvenile delinquency by direct effect of 0.64(t=10.18). That is, as the adolescents have to be the higher extent of interest in and exposure and modelling impulsiveness and modelling to media violence themes, they will show the more frequency of delinquent behavior. The single most powerful contributor by total effect of 0.73(t=7.90) (direct effect=0.19, indirect effect=0.54) to the development of delinquent behavior identified in this study was a construct defining family dynamic environment. That is, as the adolescents had to be more unstable family dynamic environment, they became more frustrated to their psychological need, and revealed the more maladaptive personality pattern, consequently they behaved the higher misconducts such as juvenile delinquency through media violence.

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Comparison of Preferences for Shoes According to 20s and 40s Women's Fashion Lifestyles and Age (20대와 40대 여성의 패션 라이프스타일과 연령에 따른 구두 선호도 비교)

  • Lee, Young-Ju
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.2
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    • pp.171-183
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    • 2012
  • This research attempted to examine whether there were differences in preference for the shoes according to fashion lifestyle and age by conducting survey on 200 women of 20s and 40s among the adult women who were expected to have interest in not only functionality but also aesthetic aspects of shoes. First, the results of comparing the preferences according to fashion lifestyles showed that those who pursued practical group preferred loafer, strap shoes, and baggy boots, indicating that they preferred low and comfortable shape of shoes which are easy to put on/take off and easy to coordinate with any clothes. Those who pursued personality group and ostentation group were more sensitive to fashion than practical group preferred high heel shoes, which could express their own personality, it would be great to have various designs by reflecting the trendy materials and details focusing on pumps, strap and walker boots which can express individuality and supplement the body shape and height as matching to the trendy clothes. Second, as women in 20s have tendency to show more preference of a certain trendy shoes shape than women in 40s, the shoes designs for 20s should focus on certain types of shoes preferred by them by varying materials and details, rather than having various designs. However, it would be great to show various designs for the shoes for 40s. Most of the 20s are the individual and complex fashion-seeking types while the 40s have the most of practical fashion-seeking type and the least of individual fashion-seeking type.

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A Study on Difference of Somatization Psychological Mechanism among Sasang Constitution(Four type constitution) (사상체질에 따른 신체화 기제의 차이에 대한 연구)

  • Lee, Go-Eun;Park, Jang-Ho;Lyu, Yun-Sun;No, Dong-Jin;Park, In-Sook;Kang, Hyung-Won
    • Journal of Oriental Neuropsychiatry
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    • v.22 no.3
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    • pp.23-42
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    • 2011
  • Objectives : The purpose of this study was to investigate the difference of somatization psychological mechanism among Sasang constitution. Methods : Subjects were seventy four students of Won-Kwang university responded the questionnaire. We evaulated the subjects using Minnesota Questionnaire for the Sasang Constitution Classification II(QSCC II), Multiphasic Personality Inventory-2(MMPI-2), 20-item Toronto Alexithymia Scale (TAS-20), Somato-Sensory Amplification Scale(SSAS), Symptom Interpretation Questionnaire(SIQ) and The Ways of Stress Coping Questionnaire(SCQ). Results : From the results of Clinical scale of MMPI-2, the scores of 2nd, 9th, 10th scales was significantly difference. In Lesser Yin group 10th score was the significantly highest of the others, 1st, 3rd, 6th, 7th, 8th score were the highest but not significant. and From the results of PSY-5 scale(The Personality Psychopathology Five scale) of MMPI-2, In Lesser Yin goup, INTR(Introversion/Low Positive Emotion) score was significantly highest, PSYC(psychoticism), NEGE (Negative Emotionality/Neuroticism) was higher than the others. In TAS-20K, SSAS, SIQ and SCQ Lesser Yin group was not significantly difference. but Lesser Yin group had the tendency of difficulty describing feelings and externally oriented thinking and higher score in physical and psychological interpretation. We observed generally lower levels of stress coping strategy scores than the others. Conclusions : These results showed that Lesser Yin group tend to somatization compared other constitution.

A Study of the Relationship of the CSEI (The Core Seven-Emotions Inventory) and MMPI-2 (Minnesota Multiphasic Personality Inventory-2) (핵심감정척도와 다면성 인성검사의 상관성연구)

  • Heo, Eun-Jung;Lee, Ga-Won;Lee, Na-Hyun;Cheong, Moon-Ju;Lyu, Yeoung-Su;Kang, Hyung-Won
    • Journal of Oriental Neuropsychiatry
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    • v.30 no.3
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    • pp.153-164
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    • 2019
  • Objectives: The purpose of this study was to examine the correlation between CSEI (The Core Seven-Emotions Inventory) and MMPI-2 (Minnesota Multiphasic Personality Inventory-2). Methods: We analyzed the correlation between students' demographic characteristics, blood type, MMPI-2, and CSEI using the SPSS (Statistical Package for the Social Science) 24.0. Descriptive Statistical Analysis, independent t-test, analysis of variance (ANOVA), subsequent analysis duncan (post hoc multiple comparison), and correlation analysis were conducted. Results: 1. According to the demographic characteristics of 91 participants in this study: 60 males (65.9%), 88 unmarried (96.7%), 58 without religion (63.7%), 54 who have experienced stress in the last three months (59.4%), and 82 in their 20s (90.1%) comprised the majority. 2. As a result of verifying correlation by subfactors of CSEI, Hui (喜) showed statistically significant negative correlation with U (憂), Bi (悲), and Gong (恐). Six emotions except Hui (喜) showed statistically significant positive correlation, except for the relationship between U (憂) and Kyeong (驚). 3. Hui (喜) of CSEI had negative correlation with eight factors of MMPI-2 Clinical Scales except Pa (Paranoia) and Ma (Hypomania), whereas Bi (悲) had positive correlation with nine factors of MMPI-2 clinical scales except Mf (Masculinity-Femininity). Sa (思), Bi (悲), and Gong (恐) had similar tendency of positive correlation with six factors of MMPI-2 Restructured Clinical Scales. Conclusions: Based on the above results, we concluded that CSEI's sub factors had consistent correlations with MMPI-2. Thus, CSEI could contribute to psychiatry clinical use.