• 대한간호
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• 제20권2호통권110호
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• pp.59-61
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• 1981

• 산학경영연구
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• 제10권
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• pp.233-253
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• 1997

• Asia pacific journal of information systems
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• 제25권4호
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• pp.662-685
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• 2015

The use of global mobile technology has increased exponentially. In particular, a survey of consumers in the Philippines showed that 83% "could not live" without their mobile phones. We investigated factors, such as ease of use and personal innovativeness, to elucidate the consumer adoption of mobile technologies in the Philippines, to integrate existing adoption theories for academics and provide recommendations to practitioners based on our findings. Our research questions are as follows: (1) What key factors drive adoption of mobile technologies by Filipino consumers?; (2) Are Filipino consumers innovative in their use of mobile technologies?; And (3) How can telecom companies retain their customers? A structural equation model, which was built from a survey of 528 mobile Filipino consumers, showed support for repurchase intention to use mobile technologies. The hypotheses were generally supported by variables related to mobile phone usage with the Philippine consumer sample. Results support all of the hypothesized relationships for consumers using mobile technologies. Personal innovativeness did load on both attitude and repurchase intention for mobile applications as originally hypothesized but was strongly loaded for attitude toward using. This research is a first step in understanding the adoption of mobile applications by Filipino consumers. We initially hypothesized that consumer behavior toward mobile applications would involve constructs of innovativeness, ease of use, and satisfaction; however, we found that ease of use was less significant in understanding repurchase intention to use mobile technologies. Personal innovativeness was more important in explaining satisfaction with mobile application attitudes and repurchase intention. The Filipino context of this study also provides other interesting implications. As the Philippines transitions into a more international market, western products start to guide market behavior, particularly consumer adoption.

• 지역사회간호학회지
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• 제14권4호
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• pp.639-645
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• 2003

This study was purposed to apply Aizen's Theory of Planned Behavior to workers using personal protective equipment. For this purpose, occupational health nurses conducted a survey of 173 male workers who were working at 6 different factories during the period from August to October 2003. The score of each variable related to the Theory of Planned Behavior was calculated: attitude (3.74); subjective norm(4.10); and perceived behavioral control (3.48). Four preceding factors were also assessed: behavioral belief(3.63); outcome evaluation(4.05); normative belief (4.20); and motivation to comply(4.03). Analysing the results, we found that two factors of the Theory of Planned Behavior are important in this case, which were subjective norm and perceived behavioral control that were found to be in a strong positive linkage with the use of personal protective equipment. Thus enhancing subjective norm and perceived behavioral control must be the most important goal of health education for workers who must use personal protective equipment. In addition, though behavioral intention, an intermediate factor of the Theory of Planned Behavior, was not measured in this study, subsequent studies are expected to include the factor in their models.

• 한국게임학회 논문지
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• 제16권6호
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• pp.39-48
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• 2016

본 연구는 이용충족이론을 바탕으로 BJ에 대한 동일시 갈망 동기, 오락성 추구 동기, 시간보내기 동기, 정보추구 동기 요인이 1인 게임방송 시청시간에 미치는 영향을 알아보고자 하였다. 1인 게임방송 시청 경험자 395명을 대상으로 위계적 회귀 분석을 진행하였으며 1단계 모형에서는 개인적 특성을, 2단계 모형에서는 미디어 이용 동기 요인을 투입하여 각각 1인 게임방송 시청시간에 미치는 영향을 분석하였다. 연구 결과 1단계 회귀모형에서 성별과 나이가 시청 시간에 유의미한 결과를 보였으며, 2단계 회귀모형에서는 나이와 동일시 갈망 동기, 오락성 추구 동기가 1인 게임방송 시청시간에 유의미한 영향을 미치는 것으로 나타났다.

• 대한통합의학회지
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• 제8권2호
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• pp.149-157
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• 2020

Purpose : The purpose of this study was that For high school students in Busan, in order to provide basic data in selecting dental hygienists by establishing the correct perception and image of dental hygienists by identifying the image of dentists and career doctors who will choose dental hygienists. Methods : The comparison of group differences with dental hygienists' images was analyzed with independent sample t-test and one-way ANOVA. Correlation between image factors of dental hygienists was analyzed using Pearson's correction coefficient. Results : The image for dental hygienists averaged 3.87 points overall, while the average for each area of the image was 4.09 points for professional images, 4.07 points for business images, 4.08 points for personal images and 3.28 points for social images. When choosing a career path, 18.8 percent said they would not consider dental hygiene, and if they said they would consider dental hygiene, both work, professional, personal and social images were significantly high (p<.05). Professional and professional images (r=.975, p<.05) in the correlation between factors of dental hygienist images, personal and professional images (r=.942, p<.05), social and professional images (r=.865, p<.05), business and personal images (r=.924, p<.05), business image and social image (r=.858, p<.05), personal and social images (r=.882, p<.05) expressed a statistically significant amount of correlation. Conclusion : The study found that high school students' image of dental hygienists was rather positive, but their social image was rather low, and most students did not consider dental hygiene. Therefore, specific measures will be needed to build a desirable image for dental hygienists and positively recognize dental hygienists with active promotion and career experience for dental hygienists in the future.

• 한국주거학회논문집
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• 제21권4호
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• pp.23-31
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• 2010

This study aims to examine the educational function space of university dormitories at local universities with corridor centered structure in Honam area regions based on direct and indirect parameters on the whole satisfaction of users in residential environment factors and personal characteristics. First, according to relations among parameters, educational and cultural activities of four major activities within the dormitory had indirect influences on social activities, eating and sleeping activities had no direct influence on other activities. And social activity had direct influence on the general satisfaction as an important parameter and educational and cultural activities had indirect influence on the whole satisfaction through social activities. Detailed results show that, in the first educational activities directly affecting the lighting and air conditioning facilities (0.22), safety (0.326), Territoriality (0.327), the space density (-0.167), directions (-0.166) and yeohyang having personal characteristics and the safety of the second cultural activities (0.183), Territoriality (0.361), Aesthetics (-0.13) and the personal characteristics Sex (-0.179), the direct effect, third, and erosion has a direct impact on activity The flexibility of the space factor (-0.128) and Territoriality (0.38) and the personal characteristics grade (0.172), respectively. Fourth in social activities directly affecting the pathfinding (-0.104), and parameter, education (0.388) and cultural activities (0.445), and some of the factors affecting the indirect lighting and air conditioning facilities, safety, and Territoriality, the space density, directions, grade, they could influence through educational activities to be analyzed. That is, territoriality in educational function space is the important factor that users react very sensitively in educational, eating and sleeping activities and educational function space must secure area and division considering personal and public use as the space accommodating activity which is lacking in unit residential space. Accordingly, the safety of educational function space in university dormitory is considered as the fundamental safety matter on the fire prevention, hygiene and cleanness for users in the satisfaction of educational and cultural activities.

• 벤처창업연구
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• 제16권4호
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• pp.135-151
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• 2021

본 연구는 국내 중소기업 중 기술과 연관성이 있는 제조업 분야의 종사자를 대상으로 기업가정신과 개인적 특성에 대한 독립변인이 창업의도에 미치는 영향에 대한 실증연구로 기업가정신과 개인적 특성이 기회역량을 매개로 하여 창업의도에 미치는 인과관계 규명과 기술개발지원사업(R&D)의 조절적 영향을 살펴보고자 하였다. 연구결과를 토대로 제조분야 중소기업 창업 활성화를 위한 정부의 정책에 대한 함의적 시사점을 제공하고자 하였다. 본 연구를 수행하기 위해 장치산업과 관련된 제조분야 중소기업 종사자 292명을 대상으로 2020년 5월 설문 조사를 통해 자료를 수집하였고, Amos 구조방정식을 통해 연구결과를 도출하였으며, 연구의 결과를 정리하면 다음과 같다. 첫째, 기업가정신의 핵심변수인 혁신성, 진취성, 위험감수성 중 진취성을 제외한 요인이 기회역량에 영향을 미치며, 개인적 특성의 하위변수인 자기효능감, 내재적 통제, 모호성에 대한 인내 중 내재적 통제 요인만이 기회역량에 영향을 미치지 않은 것으로 나타났다. 둘째, 기회역량의 하위변수인 기회인식과 평가는 모두 창업의도에 영향을 미치는 것으로 나타났다. 셋째, 기업가정신과 개인적 특성에 대한 하위요인과 창업의도 사이에서 기회역량의 매개 여부를 조사하였는데, 진취성과 내재적 통제 요인이 기각되었으며, 혁신성은 기회역량 중 기회인식만이 매개하는 것으로 나타났다. 마지막으로 기술개발지원사업(R&D) 제도의 인식의 조절적 영향은 유의미한 것으로 나타났다. 이를 종합하면 기업가정신과 개인적 특성은 실제로 창업이 일어나는 전, 후로 구분하여 창업의도에 미치는 영향에 관한 연구가 진행되어야 한다는 점을 보여주고 있으며, 제조분야의 창업 활성화를 위한 정책을 수립하는 데 있어 효과적인 자료로 활용될 수 있는데 본 연구가 기여하는 바가 크다고 할 수 있다.

• 간호행정학회지
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• 제4권2호
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• pp.289-306
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• 1998

For continuous development of professional nursing to the powerful professional organization, it is essential that the public understand and help nursing. This research was done to identify the image of nurses and factors that determine that image. The study subjects were 97 admitted patients 95 family members of patients who were admitted to a university hospital and a general hospital in Seoul and 164 parents of stutents in elemantary, middle, high schools in Seoul. The total numbers of subjects was 356. The researcher collected the data from April 13.1998 to April 20.1998. The Research tool was developed by the researcher following a literature review. Cronbach ${\alpha}$ for the tool of the image of nurses was 0.9397 and Cronbach a for the tool for determinants of the image was 0.8764. The obtained data were processed by SPSS (Statistical Package for Social Science) and the results are as follows : 1. The mean score for the image of nurses was 90.40${\pm}$15.15(range 47${\sim}$138) indicating a positive response. 2. Analysis of the image of nurses : Four factors were identified traditional. social. professional and personal image. The mean score for traditional image was 3.27. the second highest score. and for social image. 2.95. the lowest score. The mean score for professional image score was 3.48. the highest score. and for personal image, 3.20. a lower score. 3. The image of nurses according to respondents There were significant differences for traditional. social, professional. personal factors between subject groups. A more positive responses was found in the patients and patient' families as a compared to the students' parents. 4. Image of nurses related general characteristics : There was a significant difference for age and school graduation. More negative responses were found in the 31${\sim}$40 years old age group and in the higher educated group. 5. Image of nurses related to experience of nurses The respondents showed a more negative image when their experience related to nurses through the mass media, as a compared to the experiences of having talked with patient who had been admitted to hospital. For the social image factor. a more negative attitude was revealed for those who had the experience of patient who had been admitted to hospital as compared to other factors. 6. Determinants of image of nurses : There were three factors that were named subjective. administrative and media . The mean for the subjective factor score was 3.85. the highest score of the three factors. The mean for the administrative factor score was 3.53. And the mean for the media factor score was 3.27. 7. Determinants of image of nurses according to respondents group : There were no significant differences(F= 1.95, P= .14) Consequently the result showed a low social image of nurses. So. nurses must work to improve the social image of nurses through scientific approaches and by monitoring the mass media for correct descriptions of nurses. Also. it is necessary that excellent education for service and politeness be continually provided in order to positively effect the personal image field. It is also importent to raise the expectations of the recipients of nursing care by having a strategy for the determinants of the image of nurses that allows nurses to personnally develop professionally.

• Asia Marketing Journal
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• 제9권3호
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• pp.117-149
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• 2007

기업의 충성도 높은 고객 유치 및 기업 몰입을 위한 하나의 방안으로 대두되고 있는 온라인 개인 커뮤니티의 경우 개인이 미니홈피를 창조하여, 자신을 표현하고 관리하여 커뮤니티를 구축하고, 커뮤니티와 상호작용하면서 자신을 표현하기 때문에 온라인 개인 커뮤니티와 자아간의 연결인 동일시에 대한 연구가 중요함에도 불구하고 아직까지 이에 대한 연구가 이루어지지 않고 있다. 따라서 본 연구에서는 온라인 개인 커뮤니티 몰입에 대한 동일시의 역할과 동일시에 영향을 미치는 자아표현의 효과를 살펴보는데 연구 목적이 있다. 개인 미니홈피를 싸이월드에서 이용하는 소비자들을 대상으로 검증한 결과 첫째, 개인적 실제자아 표현과 개인적 이상자아 표현은 개인적 동일시에 영향을 미치고, 사회적 실제자아 표현과 사회적 이상자아 표현은 사회적 동일시에 영향을 미치는 것을 알 수 있었다. 둘째, 개인적 동일시와 사회적 동일시는 모두 온라인 개인 커뮤니티 몰입에 긍정적인 영향을 미치는 것을 알 수 있으며, 온라인 개인 커뮤니티 몰입 수준이 높을수록 원천 기업에 대한 반응은 좋게 나타나는 것을 알 수 있었다. 따라서 소비자들의 개인적 동일시와 사회적 동일시를 높여주기 위해서 온라인 개인 커뮤니티내의 상호작용 활동 및 정보제공의 용이성과 개인의 표현력을 높여줄 아이템의 개발이 있어야만 할 것이다.