• 제목/요약/키워드: Personal Relevance

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개인 관련성과 사회적 가치 지향성이 광고 메시지 프레이밍에 미치는 효과 - 공기업 민영화를 중심으로 - (The Effect of Message Framing on Personal Relevance and Social Value Orientation - Focusing on Privatization -)

  • 주태욱;김현석
    • 경영과정보연구
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    • 제37권2호
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    • pp.109-123
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    • 2018
  • 본 연구에서는 공기업 민영화의 광고 전략과 관련하여 과거에 주로 수행되어 온 민영화 전략에 대한 평가나 향후 민영화 전략에 대한 정당성 차원, 즉 정치 또는 이념적 차원이 아닌 소비자 심리를 바탕으로 한 커뮤니케이션 차원에서의 효과에 대해서 다루었다. 구체적으로 민영화와 관련된 광고 메시지의 형태에 따라 소비자들에게 어떠한 차별적인 영향을 줄 있는가에 대해서 살펴보았으며, 특히 개인의 관련성(높음/낮음)과 사회적 가치 지향성(사회적 가치 중심 성향/개인적 가치 중심 성향)에 따라 메시지 프레이밍 효과가 어떻게 달라질 수 있는가를 중점적으로 분석하였다. 그 결과, 개인의 관련성이 낮을 경우와 개인적 가치 중심 성향을 가진 경우 부정적 메시지 프레이밍에 비해 긍정적 메시지 프레이밍이 더욱 높은 효과를 가져오는 것으로 나타났다. 하지만 개인 관련성이 높은 경우와 사회적 가치 중심 성향을 가진 경우에는 메시지 프레이밍의 효과 차이가 나타나지 않았다. 이러한 결과를 통해, 본 연구는 주로 정치 및 이념적 차원에서 다루었던 민영화라는 주제를 광고 커뮤니케이션 차원에서 다루었다는 측면에서 메시지 프레이밍과 관련된 연구의 폭을 넓혔다. 또한 조절변수로 개인 관련성과 사회적 가치 지향성이라는 개인의 심리적 변수를 제시함으로서, 향후 실무적으로 메시지 프레이밍 전략을 활용하는 경우에 시장 세분화에서 적용할 수 있는 기준을 확장했다는데 의미를 찾을 수 있다.

대구·경북 지역 119 구급대원의 코로나19 감염 관련 특성과 정신건강과의 관련성 (Covid-19 infection related to mental health among 119 paramedics in Daegu & Gyeongbuk)

  • 김예림;류소연
    • 한국응급구조학회지
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    • 제25권1호
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    • pp.85-103
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    • 2021
  • Purpose: This study measured the mental health levels of 119 paramedics, and identified the association of mental health levels with safety environments, personal protective equipment, and coronavirus risk awareness. Methods: A total of 119 out of 428 from Daegu and Gyeongbuk took part in this study. The statistical analysis methods were the t-test, ANOVA, Pearson's correlation analysis and multiple regression analysis. Results: In a multiple regression analysis, females (β=-.137, p=<.001) showed a higher relevance to negative mental health than males. The moderate satisfied (β=-.088, p=.014) and dissatisfied (β=-.147, p=.006) showed a higher relevance to negative mental health than higher satisfied. Moderate stress perception (β=-.199, p=<.001) and higher stress perception (β=-.414, p=<.001) showed a higher relevance to negative mental health than lower stress perception. Corona-virus risk awareness (β=-.050, p=.045) was related to negative mental health and safety environment (β=.136, p=<.001). Personal protective equipment (β=.147, p=<.001) were related to positive mental health. Conclusion: Conclusively, it is necessary to develop and implement high-quality intervention programs using significantly influencing variables to impact the mental health of 119 paramedics.

가정과 교사들의 가정과 교육과정 관점에 대한 선호도와 관련 변수 (Curriculum Orientations of Home Economics Teachers and Related Variables)

  • 류상희
    • 한국가정과교육학회지
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    • 제11권2호
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    • pp.1-11
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    • 1999
  • The purpose in this study is to identify beliefs about curriculum orientation of Korean secondary school home economics teachers for the development of home economics curriculum and the change of their curriculum orientation. The curriculum orientations explored were academic rationalism, technical, cognitive process, personal relevance, and social reconstruction. A mail questionnaire, Individual Curriculum Orientation Profile (ICOP), was used to survey randomly selected 525 home economics teachers. Home economics teachers agreed with the cognitive process as their predominant curriculum orientation. The second predominant type with which home economics teachers agreed most was personal relevance orientation. Home economics teachers’age, major, college type, and teaching years were significantly related to the academic rationalism curriculum orientation, and the college type for bachelor’s degree was significantly related to the technical curriculum orientation. Age and major in master’s degree were significantly related to the social reconstruction curriculum orientation.

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대중음악 장르에 따른 국내 대중음악 페스티벌 패션의 특성과 음악과의 연관성 -2019, 2022, 2023년도를 중심으로- (Characteristics of Korean Popular Music Festival Fashions According to Popular Music Genres and their Relevance to Music -Focusing on the Years 2019, 2022, and 2023-)

  • 이혜원
    • 한국의류학회지
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    • 제48권2호
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    • pp.211-232
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    • 2024
  • This study examines the morphological and expressive aspects of fashion and its connection to music at Korean music festivals. The research involves a theoretical review and a case study analyzing fashion and music at rock, EDM, hip-hop, and jazz festivals in Korea from 2019 to 2023. The process of selecting fashion cases was reviewed by experts in the field of fashion, and expert focus group interviews were used. The study found that while fashion and music differ in terms of their fundamental morphological components of sensory media, they share features in terms of sensory harmony between their components. In terms of expressive aspects of fashion, it was found that the subject and object of expression are the same for the artist and for the audience. Both music and fashion have sensory transmission and communication between the subject and the audience, and both transmit personal and social meaning. Using these commonalities as indicators of relevance, a relevance evaluation was conducted. As a result of the evaluation, popular music festival fashion and music were interpreted as having a high degree of relevance in terms of expressing emotions and tastes, providing a sense of belonging to a community, and conveying cultural meaning.

Trust in User-Generated Information on Social Media during Crises: An Elaboration Likelihood Perspective

  • Pee, L.G.;Lee, Jung
    • Asia pacific journal of information systems
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    • 제26권1호
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    • pp.1-21
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    • 2016
  • Social media is increasingly being used as a source of information during crises, such as natural disasters and civil unrests. However, the quality and truthfulness of user-generated information on social media have been a cause of concern. Many users find distinguishing between true and false information on social media difficult. Basing on the elaboration likelihood model and the motivation, opportunity, and ability framework, this study proposes and empirically tests a model that identifies the information processing routes through which users develop trust, as well as the factors that influence the use of these routes. The findings from a survey of Twitter users seeking information about the Fukushima Daiichi nuclear crisis indicate that individuals evaluate information quality more when the crisis information has strong personal relevance or when individuals have low anxiety about the crisis. By contrast, they rely on majority influence more when the crisis information has less personal relevance or when these individuals have high anxiety about the crisis. Prior knowledge does not have significant moderating effects on the use of information quality and majority influence in forming trust. This study extends the theorization of trust in user-generated information by focusing on the process through which users form trust. The findings also highlight the need to alleviate anxiety and manage non-victims in controlling the spread of false information on social media during crises.

철도기관사들의 개인적 특성과 인적오류사고 발생에 대한 비교 분석 (A Study on Analysis between Accidents Caused by Human Errors and Personal Characteristics of Railway Drivers)

  • 염병수;갈원모
    • 대한안전경영과학회지
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    • 제14권4호
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    • pp.85-91
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    • 2012
  • To verify the effect of driver's personal characteristics of driver on the accident frequency through railway accidents caused by human errors and the relationship with aptitude test. To prove the relevance between the driver's personal characteristics and human error accidents. Accident data from 2010 to 2011 was analyzed which collected from a train crew department in K national corporation, and 31 drivers gave an personal interview from Sep. 2011 to Nov. 2011 who had controlled a train alone and caused an accident. Compared between driver's personal characteristics and accident rate, and accident induction possibility surveyed from normal person and disqualified in aptitude tests. Accidents was occurred with the age 40s (27%) and 50s (25%), and with the experience between 15 years and 20 years (38%) and over 20 years (30%). Because more aged, more experienced, it can be seen in the correlation between driver's age and accidents induction caused by human errors like illusion. First of all it must be checked whether working conditions and environmental factors are human error-prone. Most accidents occur when received civil complaints or manager at the riding. Therefore accidents can be prevented when investigated through subsequent surveys how often human error happens, even though no accident, and safety device installed based on the error frequency.

개인정보제공 의사결정에 있어서 사이트 이용경험의 조절효과에 대한 연구 (The Moderating Role of Site Usage Experience in Internet Users' Decision on Personal Information Disclosure)

  • 이동주
    • 정보화정책
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    • 제19권2호
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    • pp.21-38
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    • 2012
  • 인터넷의 발전과 전자상거래의 확산에 따라 정보 프라이버시가 주요한 이슈로 부각되고 있다. 온라인상의 정보 프라이버시에 관한 연구들은 주로 인터넷 사용자들의 정보제공행동(의도)의 선행요인들을 규명하는데 초점을 맞추고 있으나, 사용자들의 사이트 이용경험의 차이에 따른 선행요인의 영향 변화를 고려하지 않고 있다. 본 연구에서는 인터넷 사용자들의 개인정보제공 의사결정이 사이트 이용경험에 따라 어떻게 영향 받는지를 실증적으로 규명하고자 한다. 이를 위하여 사이트 이용과정에서 사이트가 요구하는 개인정보의 속성(정보의 민감도와 관련성)과 사이트에서 제공하는 서비스의 가치를 개인정보 제공의도의 선행 요인으로 설정하여, 이 선행 요인들의 영향에 대한 사이트 이용경험의 조절효과를 실증 분석하였다. 웹 기반 실험을 통해 수집된 데이터의 분석 결과는 정보 속성의 영향에 대한 사이트 이용경험의 조절효과를 보여준다. 구체적으로, 사이트 이용경험이 없는 집단에 비하여, 이용경험이 있는 집단의 경우 개인정보 제공에 대한 민감도의 부정적 영향이 감소하는 반면 관련성의 긍정적 영향은 증대되는 것으로 나타났다. 분석 결과를 바탕으로 인터넷 사용자들의 정보 프라이버시 우려 완화를 위한 시사점과 함께 이론적 시사점을 제시하였다.

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Approaches to Southeast Asian Studies: Beyond the "Comfort Zone"

  • Sathian, Mala Rajo
    • 수완나부미
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    • 제7권1호
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    • pp.89-103
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    • 2015
  • Over the last decade, the field of Southeast Asian Studies has been inundated with issues of its "territory" (or the definition of what comprises Southeast Asia), relevance and future. The methodology of approaching Southeast Asian Studies has also come under constant scrutiny providing much fodder for debate. One significant suggestion was that the field of Southeast Asian Studies should "break out of the comfort zone" (Van Schendel, Bijdragen, 2012:168(4)). This paper will explore some of the ways of approaching Southeast Asian Studies beyond that comfort zone by examining other/alternative units of studying Southeast Asia in place of the traditional (or statist) perspectives that tend to confine the field within the scope of the national/nation-state boundaries. The paper will also provide some personal observations of the author on the current state and limitations to teaching and researching Southeast Asian Studies in the region.

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신용 데이터의 이미지 변환을 활용한 합성곱 신경망과 설명 가능한 인공지능(XAI)을 이용한 개인신용평가 (A Personal Credit Rating Using Convolutional Neural Networks with Transformation of Credit Data to Imaged Data and eXplainable Artificial Intelligence(XAI))

  • 원종관;홍태호;배경일
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권4호
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    • pp.203-226
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    • 2021
  • Purpose The purpose of this study is to enhance the accuracy score of personal credit scoring using the convolutional neural networks and secure the transparency of the deep learning model using eXplainalbe Artifical Inteligence(XAI) technique. Design/methodology/approach This study built a classification model by using the convolutional neural networks(CNN) and applied a methodology that is transformation of numerical data to imaged data to apply CNN on personal credit data. Then layer-wise relevance propagation(LRP) was applied to model we constructed to find what variables are more influenced to the output value. Findings According to the empirical analysis result, this study confirmed that accuracy score by model using CNN is highest among other models using logistic regression, neural networks, and support vector machines. In addition, With the LRP that is one of the technique of XAI, variables that have a great influence on calculating the output value for each observation could be found.

개인보호구 실습교육의 반복학습 효과와 만족도에 미치는 영향 (Effects of Personal Protective Equipment Practice Education on the Effectiveness of Repeated Learning and Satisfaction )

  • 조대진;어원석
    • 한국산업보건학회지
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    • 제33권2호
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    • pp.156-170
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    • 2023
  • Objectives: This study conducted practical training to improve the proper usage of personal protective equipment(PPE), which greatly impacts workplace safety and health management. Personal protective equipment education was conducted through active participation, without theoretical modules, and aimed to identify the effects of repeated practical education and determine ways to increase participant satisfaction. Methods: Study data were analyzed using the IBM SPSS Statistics ver.29 software. First, participants' general characteristics were analyzed with frequency analysis. Second, the normality and equality of variances (Leven's test) were tested for the dependent variables prior to statistical analyses to determine the use of parametric tests. In general, normality is assumed when the sample size is 30 or more per the central limit theorem (Park et al., 2014). As our sample size of health management workers was 43, normality can be assumed. However, to ensure rigor of the study, we examined skewness and kurtosis. The results confirmed that the data were normally distributed. Third, the effects of repeated PPE training were analyzed using paired t-tests. Fourth, differences in satisfaction with PPE training according to the safety and health job position and safety and health certification were analyzed with t-test and Welch's t-test. For parameters that did not meet the assumption of equal variances, the Welch's t-test was performed. Results: Repeated PPE training improved the educational outcomes, and the improvements were significant in the 1st and 2nd respiratory PPE and safety and hygiene PPE training evaluations (p<.001). In terms of safety and health job position, repeated training led to improvements in educational outcomes, with significant improvements observed among supervisors and specialized health management institution workers in the 1st and 2nd training evaluations (p<.005). In terms of safety certification, repeated training led to improvements in educational outcomes, with significant improvements observed among both certified and non-certified individuals (p<.005). Regarding satisfaction with PPE training according to safety and health job positions, specialized health management institution workers showed greater satisfaction than supervisors, with significant differences in the satisfaction for expertise of lecture, work relevance, and lecturer's attitude (p<.001). Regarding satisfaction with PPE training according to safety and health certification, satisfaction was higher among certified individuals, with significant differences in satisfaction for work relevance and lecture attitude (p<.05) Conclusions: PPE education should be recommended to be provided as practical training. Repeated training can enhance educational outcomes for individuals with inadequate knowledge and understanding of PPE prior to education. For individuals with high levels of pre-existing knowledge and understanding of PPE, the results show that various training experiences should be provided to enhance their satisfaction. Therefore, it suggests that the workplace should actively seek educational media and methods to acquire expertise and skills in wearing personal protective equipment and improve the ability to use