• Title/Summary/Keyword: Personal Norm

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An Empirical Study about Internet and Social Network Security Behavior of End User (최종사용자의 인터넷과 소셜 네트워크 보안 행동에 대한 실증 연구)

  • Park, Kyung-Ah;Lee, Dae-Yong;Koo, Chul-Mo
    • The Journal of Information Systems
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    • v.21 no.4
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    • pp.1-29
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    • 2012
  • The purpose of this study was to find about personal information security of internet and social networks by focusing on end users. User competence and subjective criterion, which are the antecedents, are affecting security behaviors For these security behaviors, the study examined the relationship between security behavior intention on internet use and security behavior intention about social network that is actively achieved in many fields. Behaviors of internet and social network were classified into an action of executing security and an action of using a security technology. In addition, this study investigated a theory about motivational factors of personal intention on a certain behavior based on theory of reasoned action in order to achieve the purpose of this study. A survey was conducted on 224 general individual users through online and offline, and the collected data was analyzed with SPSS 12.0 and SmartPLS 2.0 to verify demographic characteristics of respondents, exploratory factor analysis, and suitability of a study model. Interesting results were shown that security behavior intention of social network is not significant in all security behavior execution, which is security performance behavior, and security technology use. Internet security behavior is significant to security technology use but it does not have an effect on behavior execution.

Developing the Questionnaire to Measure the Perception of the Norms of Science and Applying to Pre-service Science Teachers (과학 규범에 관한 인식 측정 도구 개발 및 예비 과학교사 대상 적용)

  • Ha, Minsu;Shin, Sein;Lee, Jun-Ki
    • Journal of The Korean Association For Science Education
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    • v.39 no.4
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    • pp.489-498
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    • 2019
  • This study aims to develop and apply questionnaire to identify pre-service science teachers' level of norms of science based on CUDOs, a scientific norm presented by R. Merton. In addition, we compared the pre-service science teachers' perception of scientific norm by major, grade, and gender, and analyzed the types of scientific norms through cluster analysis. For the study, 260 pre-service science teachers from two universities were involved. First, based on the CUDOs of R. Merton, 32 questionnaire items from six domains (pursuit of personal interests through scientific research, the pursuit of national interests through scientific research, pursuit of universal welfare through scientific research, non-communalism, non-universalism, and anti-organized skepticism) were developed. The study found that the statistical validity and reliability of the questionnaire items were acceptable. There were no significant differences in the scores of pre-service science teachers' anti-scientific norm by gender, major, and academic year. We conducted a cluster analysis and identified three types of scientific norms (traditional scientific norm, modern pragmatism, and utilitarian views).

A Study on the Impact of Employee's Person-Environment Fit and Information Systems Acceptance Factors on Performance: The Mediating Role of Social Capital (조직구성원의 개인-환경적합성과 정보시스템 수용요인이 성과에 미치는 영향에 관한 연구: 사회자본의 매개역할)

  • Heo, Myung-Sook;Cheon, Myun-Joong
    • Asia pacific journal of information systems
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    • v.19 no.2
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    • pp.1-42
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    • 2009
  • In a knowledge-based society, a firm's intellectual capital represents the wealth of ideas and ability to innovate, which are indispensable elements for the future growth. Therefore, the intellectual capital is evidently recognized as the most valuable asset in the organization. Considered as intangible asset, intellectual capital is the basis based on which firms can foster their sustainable competitive advantage. One of the essential components of the intellectual capital is a social capital, indicating the firm's individual members' ability to build a firm's social networks. As such, social capital is a powerful concept necessary for understanding the emergence, growth, and functioning of network linkages. The more social capital a firm is equipped with, the more successfully it can establish new social networks. By providing a shared context for social interactions, social capital facilitates the creation of new linkages in the organizational setting. This concept of "person-environment fit" has long been prevalent in the management literature. The fit is grounded in the interaction theory of behavior. The interaction perspective has a fairly long theoretical tradition, beginning with proposition that behavior is a function of the person and environment. This view asserts that neither personal characteristics nor the situation alone adequately explains the variance in behavioral and attitudinal variables. Instead, the interaction of personal and situational variables accounts for the greatest variance. Accordingly, the person-environment fit is defined as the degree of congruence or match between personal and situational variables in producing significant selected outcomes. In addition, information systems acceptance factors enable organizations to build large electronic communities with huge knowledge resources. For example, the Intranet helps to build knowledge-based communities, which in turn increases employee communication and collaboration. It is vital since through active communication and collaborative efforts can employees build common basis for shared understandings that evolve into stronger relationships embedded with trust. To this aim, the electronic communication network allows the formation of social network to be more viable to rapid mobilization and assimilation of knowledge assets in the organizations. The purpose of this study is to investigate: (1) the impact of person-environment fit(person-job fit, person-person fit, person-group fit, person-organization fit) on social capital(network ties, trust, norm, shared language); (2) the impact of information systems acceptance factors(availability, perceived usefulness, perceived ease of use) on social capital; (3) the impact of social capital on personal performance(work performance, work satisfaction); and (4) the mediating role of social capital between person-environment fit and personal performance. In general, social capital is defined as the aggregated actual or collective potential resources which lead to the possession of a durable network. The concept of social capital was originally developed by sociologists for their analysis in social context. Recently, it has become an increasingly popular jargon used in the management literature in describing organizational phenomena outside the realm of transaction costs. Since both environmental factors and information systems acceptance factors affect the network of employee's relationships, this study proposes that these two factors have significant influence on the social capital of employees. The person-environment fit basically refers to the alignment between characteristics of people and their environments, thereby resulting in positive outcomes for both individuals and organizations. In addition, the information systems acceptance factors have rather direct influences on the social network of employees. Based on such theoretical framework, namely person-environment fit and social capital theory, we develop our research model and hypotheses. The results of data analysis, based on 458 employee cases are as follow: Firstly, both person-environment fit(person-job fit, person-person fit, person-group fit, person-organization fit) and information systems acceptance factors(availability perceived usefulness, perceived ease of use) significantly influence social capital(network ties, norm, shared language). In addition, person-environment fit is a stronger factor influencing social capital than information systems acceptance factors. Secondly, social capital is a significant factor in both work satisfaction and work performance. Finally, social capital partly plays a mediating role between person-environment fit and personal performance. Our findings suggest that it is vital for firms to understand the importance of environmental factors affecting social capital of employees and accordingly identify the importance of information systems acceptance factors in building formal and informal relationships of employees. Firms also need to reflect their recognition of the importance of social capital's mediating role in boosting personal performance. Some limitations arisen in the course of the research and suggestions for future research directions are also discussed.

The Effects of Individualism-Collectivism Propensity, Social Capital, Participation Activity of Social Network Service Users on Fashion Brands Relationship Orientation (SNS 이용자의 개인주의-집단주의 성향과 사회적 자본, 참여활동이 패션브랜드 관계지향성에 미치는 영향)

  • Lee, Eun-Jin;Suk, HyoJung
    • Fashion & Textile Research Journal
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    • v.19 no.2
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    • pp.194-206
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    • 2017
  • This study analyzed the effect of individualism-collectivism propensity and social capital on participation activity as well as the effect of participation activity on fashion brands relationship orientation of social network service users. Also, this study investigated the difference in participation activity and fashion brands relationship orientation by participation level of social network service. A survey was conducted from October 1 to November 31, 2015, and 476 responses were used in the analysis. As results, the individualism-collectivism propensity was composed of vertical-horizontal individualism and vertical-horizontal collectivism. The social capital was composed of trust, norm, and network. Also, the participation activity was composed of personal interaction, consumer rights, information pursuit, interest pursuit, and economic pursuit. Vertical individualism positively affected information pursuit and economic pursuit, and horizontal individualism positively affected personal interaction, consumer rights, and information pursuit; in addition, vertical collectivism positively affected personal interaction, consumer rights, and interest pursuit. Horizontal collectivism positively affected information pursuit, but it negatively affected consumer rights. Consumer rights, information pursuit, interest pursuit, and economic pursuit of participation activity positively affected fashion brands relationship orientation. Also, there were significant differences in the participation activity and fashion brands relationship orientation by participation level. The study results provide useful information to the marketing strategies using social network service of fashion brands.

A Study on the Factors Influencing Cyberbullying Behaviors among SNS Users (SNS 사용자의 사이버불링 행위에 영향을 미치는 요인에 관한 연구)

  • Mun, Changbae;Sura, Suaini;Ah, Jongchang
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.175-194
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    • 2015
  • As the explosive growth of SNS users, SNS affects every aspect of our lives. Beyond the individual's scope there is a powerful influence in society. Now cyber bullying is a big problem of this society. To analyze the relationship between the SNS user features and cyber bullying phenomenon, various SNS user's personal and social characteristics were set to variables affecting the cyber bullying phenomenon on the SNS. For the research, questionnaire survey was conducted for total 200 subjects among 10~60 age band in each region across the country. We set a research model including the items that are found to be affected in cyber bullying through the prior researches. To analyze interrelation of cyber bullying phenomenon and the general characteristics of SNS users, multiple regression analysis and other analyses were conducted. As a statistical result, we found the correlation among variables and the suggestion points for a SNS platform development direction.

Diagnosis of Esthetic treament (심미치료의 진단을 부탁해)

  • Paek, Jang Hyun
    • The Journal of the Korean dental association
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    • v.54 no.1
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    • pp.8-15
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    • 2016
  • To improve esthetics and gain beautiful smile, the maxillary anterior dentition is crucial. Through alteration of height, arrangement or color of the maxillary incisor, we can rehabilitate the esthetic smile. The perception of dental esthetics is highly subjective. Personal perceptions or judgement of dental esthetics is highly related with each individual's experience and social and cultural environment. However, there have been many efforts to establish the criteria for generally accepted esthetic norm, in order to increase the predictability of restorative treatment. For maxillary anterior restoration, not only a single tooth, but also the compositions around tooth such as facial form, lips and gum and their relationships have to be considered to create harmonious smile. It can be determined as esthetic restorations when in consonance with facial form and structures that frame the restorations. In this review article, several guidelines that are generally accepted and useful to assess the esthetics and communicate with patients and technicians will be discussed.

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An Investigation on Consumer's Internet Shopping Behavior Explained By the Technology Acceptance Model (혁신기술수용모델(TAM)을 응용한 인터넷쇼핑행동 고찰)

  • Koo, Dong-Mo
    • Asia pacific journal of information systems
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    • v.13 no.1
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    • pp.141-170
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    • 2003
  • This study investigates internet shopping behavior of consumers. The rapid growth of the internet shopping markets is solely dependent on the voluntary adoption of internet shopping medium by the personal users. But the studies on this topic are very limited. Based on these facts, this study, recognizing the internet shopping medium as an innovation, studies how consumers understand and use innovative internet shopping medium by applying and extending the technology acceptance model proposed by Davis et. al.(1989). The results of the survey on 947 consumer panel reveal that compatibility, system quality have positive impact on the formation of perceived ease of use. And it is also shown that the perceived ease of use, system quality, and compatibility have positive influence on perceived usefulness, but computer-efficacy has no effect on perceived usefulness. Meanwhile, it is confirmed that perceived usefulness and compatibility have positive effect on attitude toward internet shopping behavior, but perceived ease of use has no effect. In addition, perceived security and social norm, as opposed to the hypotheses, are shown to have no effect on internet shopping behavior. Lastly, applications and related limitations are discussed.

Urban-Rural Differences in the Attitudes towards Divorce (도시 및 농촌 거주자의 이혼에 대한 태도)

  • 한경혜;이정화
    • Journal of the Korean Home Economics Association
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    • v.40 no.9
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    • pp.161-173
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    • 2002
  • As the divorce rates in Korea have increased dramatically in recent years, it has been assumed that the attitudes towards divorce changed as a consequence. It has been proposed that people have become more accepting of marital dissolution as an alternative to unhappy marriage. The Purpose of this study is to empirically examine the assumption and to explore whether there is a rural-urban differences in the attitudes towards divorce. The data were gathered from 716 respondents who reside in Seoul and 593 respondents who reside in rural areas, using the structured questionnaire. The data analysis revealed that there exists significant rural-urban differences in the attitudes towards divorce in some aspects, suggesting the gaps in the cultural changes. Yet, rural-urban residents seems to share the attitude that one should not sacrifice personal happiness to maintain an unhappy marriage for the shake of obligation and traditional family norm.

A study on characteristics of the autonomic nervous system in students with Keongke - Using Heart Rate Variability and Pupil Size Variability - (경계(驚悸) 증상을 지닌 학생 집단의 자율 신경 기능 특성에 대한 연구 - 심박변이도와 동공크기 변이도를 중심으로 -)

  • Lee, Seung-Gi;Lee, Jeong-Chan;Kim, Ji-Eun;Park, Kyung-Mo;Kang, Hee-Chul
    • Journal of Oriental Neuropsychiatry
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    • v.17 no.2
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    • pp.133-145
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    • 2006
  • Objective : The purpose of this experimental-controlled study was to investigate the characteristics of the autonomic nervous system in students with Keongke by using HRV(Heart rate variability) and PSV(Pupil size variability). Method : The study group was consisted of 11 students with self recognition as the experimental group, and 25 normal students as the control group. Informations on gender and age were obtained by medical charts and personal interviews. By using heart rate variability and pupil size variability, we measured the value of HRT(Heart rate), SDNN(Standard deviation of NN intervals), LFnorm(Low frequency normalization), HFnorm(High frequency normalization), LF/HF ratio, Pupil area, B.S.(Basic size), C.R.(Max Constriction Rate) and 1s.d.(1sec Dilation Rate). I compared the degrees of the sympathetic and parasympathetic activity. Result : 1. In the result of heart rate variability between experimental and control group, none of the parameters of experimental group were significantly different from control group. And even though there were no statistical significance, there were some numerical differences in SDNN, LF norm, HF norm. 2. In pupil size variability, C.R. and 1s.d. of the experimental group were increased compared to control group. Conclusion : The study results suggest that the group with Keongke has differences of autonomic nervous system as compared to those in normal state. Measurement value of PSV is a new technical approach to estimate the autonomic nervous system.

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A Study on Interpretation of Architectural Drawings on $Y\^{a}e\;Se\^{o}$ in the Cho-Sun Dynasty (조선시대 예서(禮書)에 나타난 건축적(建築的) 도면(圖面)의 해석(解釋)에 관한 연구)

  • Hong, Seung-Jai
    • Journal of architectural history
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    • v.1 no.2 s.2
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    • pp.52-67
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    • 1992
  • In Cho-Sun Dynasty, since Czhu-Ja Ga Rae be introduced in late Korea dynasty, many kinds of $Y\^{a}e\;Se\^{o}$ by a personal or national edition had been published, based on supports of the political ideology. Especially, in the age of governing by $'Y^{a}e'$ in 16 17c, after completion of publishing $'Oh\;R^{a}e\;Yi(1474),'$ 'Geong Guk Dae Jeon (1469)' in late 15c, norm of $'Ga\;R^{a}e'$ has prevailing and the quantity of publishment of it is more growing. Generally, the contents of these kinds of $Y^{a}e\;Se^{o}$ is intended to interprete the czhu-Ja $'Ga\;R^{a}e'$. and furthermore, some kinds of it, descripted directly architectural institutions as a part of $Y^{a}e\;J^{a}e$ through architectural drawings, with quatating chinese scholar's theory. It can be said that architectural institution on $Y^{a}e\;S^{e}o$ may be a kind of political institution as a tool for execution of a ideal ideology in Confucianism. In this Context, it can be concluded that the governing-class in Cho-Sun Dynasty refered to the architectural institution on $Y^{a}e Se^{o}$ as a ideal norm and, in constructing or organizing buildings, it was taken in account as a 'frame of reference'. The Locus of this study is on architectural drawings on $Y^{a}e\;Se^{o}$, for certifying interrelationship the institution which is executed in the drawings and the architectural characteristics of construction and organization in Cho-Sun Dynasty.

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