• Title/Summary/Keyword: Personal Factors

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Exploring the Personal Innovativeness Construct: The Roles of Ease of Use, Satisfaction and Attitudes

  • Amoroso, Donald L.;Lim, Ricardo A.
    • Asia pacific journal of information systems
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    • v.25 no.4
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    • pp.662-685
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    • 2015
  • The use of global mobile technology has increased exponentially. In particular, a survey of consumers in the Philippines showed that 83% "could not live" without their mobile phones. We investigated factors, such as ease of use and personal innovativeness, to elucidate the consumer adoption of mobile technologies in the Philippines, to integrate existing adoption theories for academics and provide recommendations to practitioners based on our findings. Our research questions are as follows: (1) What key factors drive adoption of mobile technologies by Filipino consumers?; (2) Are Filipino consumers innovative in their use of mobile technologies?; And (3) How can telecom companies retain their customers? A structural equation model, which was built from a survey of 528 mobile Filipino consumers, showed support for repurchase intention to use mobile technologies. The hypotheses were generally supported by variables related to mobile phone usage with the Philippine consumer sample. Results support all of the hypothesized relationships for consumers using mobile technologies. Personal innovativeness did load on both attitude and repurchase intention for mobile applications as originally hypothesized but was strongly loaded for attitude toward using. This research is a first step in understanding the adoption of mobile applications by Filipino consumers. We initially hypothesized that consumer behavior toward mobile applications would involve constructs of innovativeness, ease of use, and satisfaction; however, we found that ease of use was less significant in understanding repurchase intention to use mobile technologies. Personal innovativeness was more important in explaining satisfaction with mobile application attitudes and repurchase intention. The Filipino context of this study also provides other interesting implications. As the Philippines transitions into a more international market, western products start to guide market behavior, particularly consumer adoption.

Analysis of the Use of Personal Protective Equipment Based on the Theory of Planned Behavior (계획적 행위이론을 적용한 근로자의 보호구 착용행위 분석)

  • Gee, Mee-Young;Koo, Jung-Wan;Jhang, Won-Gi;Jung, Hye-Sun
    • Research in Community and Public Health Nursing
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    • v.14 no.4
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    • pp.639-645
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    • 2003
  • This study was purposed to apply Aizen's Theory of Planned Behavior to workers using personal protective equipment. For this purpose, occupational health nurses conducted a survey of 173 male workers who were working at 6 different factories during the period from August to October 2003. The score of each variable related to the Theory of Planned Behavior was calculated: attitude (3.74); subjective norm(4.10); and perceived behavioral control (3.48). Four preceding factors were also assessed: behavioral belief(3.63); outcome evaluation(4.05); normative belief (4.20); and motivation to comply(4.03). Analysing the results, we found that two factors of the Theory of Planned Behavior are important in this case, which were subjective norm and perceived behavioral control that were found to be in a strong positive linkage with the use of personal protective equipment. Thus enhancing subjective norm and perceived behavioral control must be the most important goal of health education for workers who must use personal protective equipment. In addition, though behavioral intention, an intermediate factor of the Theory of Planned Behavior, was not measured in this study, subsequent studies are expected to include the factor in their models.

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A Study of Factors Influencing on Watching Personal Game Webcasting (1인 게임방송 시청에 영향을 미치는 요인에 관한 연구)

  • Choe, Min-Ji;Park, Jeong-Min;Noh, Ghee-Young
    • Journal of Korea Game Society
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    • v.16 no.6
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    • pp.39-48
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    • 2016
  • This study intended to find out the influence of media usage motivations including Wishful Identification toward BJ, Entertainment, Passing Time, Information Seeking on watching personal game webcasting, based on Use & Gratification Theory. We conducted a survey of 395 audiences who had experienced in watching personal game webcasting and analyzed collected data using hierarchical regression analysis. First, we put and analyzed demographic factors of audiences in model 1. After that, we added media usage motivations in model 2. As a result of the study, gender and age in model 1 and age, Wishful Identification and Entertainment in model 2 are found to have a significant influence on watching personal game webcasting respectively.

A Study on the Image of Dental Hygiene and the Career Consideration of Some Local High School Students (일부지역 고등학생들의 치과위생사에 대한 이미지와 진로 고려의사에 관한 연구)

  • Lee, Sunmi;Mun, Wonsuk
    • Journal of The Korean Society of Integrative Medicine
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    • v.8 no.2
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    • pp.149-157
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    • 2020
  • Purpose : The purpose of this study was that For high school students in Busan, in order to provide basic data in selecting dental hygienists by establishing the correct perception and image of dental hygienists by identifying the image of dentists and career doctors who will choose dental hygienists. Methods : The comparison of group differences with dental hygienists' images was analyzed with independent sample t-test and one-way ANOVA. Correlation between image factors of dental hygienists was analyzed using Pearson's correction coefficient. Results : The image for dental hygienists averaged 3.87 points overall, while the average for each area of the image was 4.09 points for professional images, 4.07 points for business images, 4.08 points for personal images and 3.28 points for social images. When choosing a career path, 18.8 percent said they would not consider dental hygiene, and if they said they would consider dental hygiene, both work, professional, personal and social images were significantly high (p<.05). Professional and professional images (r=.975, p<.05) in the correlation between factors of dental hygienist images, personal and professional images (r=.942, p<.05), social and professional images (r=.865, p<.05), business and personal images (r=.924, p<.05), business image and social image (r=.858, p<.05), personal and social images (r=.882, p<.05) expressed a statistically significant amount of correlation. Conclusion : The study found that high school students' image of dental hygienists was rather positive, but their social image was rather low, and most students did not consider dental hygiene. Therefore, specific measures will be needed to build a desirable image for dental hygienists and positively recognize dental hygienists with active promotion and career experience for dental hygienists in the future.

Causal Analysis of Education Function Space Parameters of University Dormitory (대학기숙사 교육기능공간의 매개변수를 통한 인과분석)

  • Park, Hang-Ja;Park, Sung-Jin;No, Young-Ran
    • Journal of the Korean housing association
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    • v.21 no.4
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    • pp.23-31
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    • 2010
  • This study aims to examine the educational function space of university dormitories at local universities with corridor centered structure in Honam area regions based on direct and indirect parameters on the whole satisfaction of users in residential environment factors and personal characteristics. First, according to relations among parameters, educational and cultural activities of four major activities within the dormitory had indirect influences on social activities, eating and sleeping activities had no direct influence on other activities. And social activity had direct influence on the general satisfaction as an important parameter and educational and cultural activities had indirect influence on the whole satisfaction through social activities. Detailed results show that, in the first educational activities directly affecting the lighting and air conditioning facilities (0.22), safety (0.326), Territoriality (0.327), the space density (-0.167), directions (-0.166) and yeohyang having personal characteristics and the safety of the second cultural activities (0.183), Territoriality (0.361), Aesthetics (-0.13) and the personal characteristics Sex (-0.179), the direct effect, third, and erosion has a direct impact on activity The flexibility of the space factor (-0.128) and Territoriality (0.38) and the personal characteristics grade (0.172), respectively. Fourth in social activities directly affecting the pathfinding (-0.104), and parameter, education (0.388) and cultural activities (0.445), and some of the factors affecting the indirect lighting and air conditioning facilities, safety, and Territoriality, the space density, directions, grade, they could influence through educational activities to be analyzed. That is, territoriality in educational function space is the important factor that users react very sensitively in educational, eating and sleeping activities and educational function space must secure area and division considering personal and public use as the space accommodating activity which is lacking in unit residential space. Accordingly, the safety of educational function space in university dormitory is considered as the fundamental safety matter on the fire prevention, hygiene and cleanness for users in the satisfaction of educational and cultural activities.

A Study on the Factors Affecting the Entrepreneurial Intentions of Manufacturing Industry Employees: Focused on the Effects of Entrepreneurship and Personal Characteristics (중소 제조업 종사자의 창업의도에 미치는 영향 요인에 관한 연구: 기술개발 지원사업의 조절효과를 중심으로)

  • Shin, Yong-Sik;Kim, Jae-Hong;Lee, Il-han
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.4
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    • pp.135-151
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    • 2021
  • This research attempts to analyze the factors influencing the entrepreneurial intention of employees in manufacturing field. In particular, key factors of entrepreneurship and personal characteristics explain a significant association with the intention to start-up. And study whether R&D support from public enterprise adjusts intention to entrepreneurial Intention. This study conducted a online survey on 292 small and medium-sized enterprise manufacturing employees in May 2020. Using linear regression model and binary logistic model. The main study results are the following: First, among the key factors(innovativeness, proactiveness, risk-taking) of entrepreneurship, proactiveness hardly influenced the opportunity competency. Second, among the factors(risk-taking propensity, locus of control, tolerance for ambiguity) of personal characteristics, locus of control hardly influenced the opportunity competency. Third, opportunity competency(opportunity recognition and opportunity evaluation) had positive influence to entrepreneurial intention. Fourth, the study investigated the mediated effect of opportunity competency. The result showed that among the factors of entrepreneurship and personal characteristics, only two factors that are proactiveness and locus of control were not mediated by opportunity competency. and opportunity evaluation was acted as a mediator between proactiveness and entrepreneurial Intention, compared with opportunity recognition. Lastly, public enterprise's R&D supporting moderated the entrepreneurial intention). Based on the result, the study showed that first, the key factors of entrepreneurship except for proactiveness and personal characteristics(risk-taking propensity, locus of control, tolerance for ambiguity) except for locus of control affect the intention to start-up, repeatedly. This results are explained that employees have not started a business yet. Second, research on start-up suggests the need to analyze factors differentiated before and after the start-ups. Based on the results, entrepreneurship and personal characteristics show that study on the effects of start-up intentions should be carried out before and after the actual start-up takes place, and can be used as effective data in policies to promoting start-ups in manufacturing field.

A study on the Image of Nurses and Determinants the Image (간호사이미지 결정요인에 관한 연구)

  • Yang, Il-Shim
    • Journal of Korean Academy of Nursing Administration
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    • v.4 no.2
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    • pp.289-306
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    • 1998
  • For continuous development of professional nursing to the powerful professional organization, it is essential that the public understand and help nursing. This research was done to identify the image of nurses and factors that determine that image. The study subjects were 97 admitted patients 95 family members of patients who were admitted to a university hospital and a general hospital in Seoul and 164 parents of stutents in elemantary, middle, high schools in Seoul. The total numbers of subjects was 356. The researcher collected the data from April 13.1998 to April 20.1998. The Research tool was developed by the researcher following a literature review. Cronbach ${\alpha}$ for the tool of the image of nurses was 0.9397 and Cronbach a for the tool for determinants of the image was 0.8764. The obtained data were processed by SPSS (Statistical Package for Social Science) and the results are as follows : 1. The mean score for the image of nurses was 90.40${\pm}$15.15(range 47${\sim}$138) indicating a positive response. 2. Analysis of the image of nurses : Four factors were identified traditional. social. professional and personal image. The mean score for traditional image was 3.27. the second highest score. and for social image. 2.95. the lowest score. The mean score for professional image score was 3.48. the highest score. and for personal image, 3.20. a lower score. 3. The image of nurses according to respondents There were significant differences for traditional. social, professional. personal factors between subject groups. A more positive responses was found in the patients and patient' families as a compared to the students' parents. 4. Image of nurses related general characteristics : There was a significant difference for age and school graduation. More negative responses were found in the 31${\sim}$40 years old age group and in the higher educated group. 5. Image of nurses related to experience of nurses The respondents showed a more negative image when their experience related to nurses through the mass media, as a compared to the experiences of having talked with patient who had been admitted to hospital. For the social image factor. a more negative attitude was revealed for those who had the experience of patient who had been admitted to hospital as compared to other factors. 6. Determinants of image of nurses : There were three factors that were named subjective. administrative and media . The mean for the subjective factor score was 3.85. the highest score of the three factors. The mean for the administrative factor score was 3.53. And the mean for the media factor score was 3.27. 7. Determinants of image of nurses according to respondents group : There were no significant differences(F= 1.95, P= .14) Consequently the result showed a low social image of nurses. So. nurses must work to improve the social image of nurses through scientific approaches and by monitoring the mass media for correct descriptions of nurses. Also. it is necessary that excellent education for service and politeness be continually provided in order to positively effect the personal image field. It is also importent to raise the expectations of the recipients of nursing care by having a strategy for the determinants of the image of nurses that allows nurses to personnally develop professionally.

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