• The Journal of Society for e-Business Studies
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• v.26 no.2
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• pp.19-43
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• 2021

The prediction of box office performance in performing arts institutions is an important issue in the performing arts industry and institutions. For this, traditional prediction methodology and data mining methodology using standardized data such as cast members, performance venues, and ticket prices have been proposed. However, although it is evident that audiences tend to seek out their intentions by the performance guide poster, few attempts were made to predict box office performance by analyzing poster images. Hence, the purpose of this study is to propose a deep learning application method that can predict box office success through performance-related poster images. Prediction was performed using deep learning algorithms such as Pure CNN, VGG-16, Inception-v3, and ResNet50 using poster images published on the KOPIS as learning data set. In addition, an ensemble with traditional regression analysis methodology was also attempted. As a result, it showed high discrimination performance exceeding 85% of box office prediction accuracy. This study is the first attempt to predict box office success using image data in the performing arts field, and the method proposed in this study can be applied to the areas of poster-based advertisements such as institutional promotions and corporate product advertisements.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.25-33
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• 2020

This study was based on the research contents of previous studies. and After operatively defining public culture and arts institutions in terms of combining the characteristics of public institutions and culture and arts, the necessity of analyzing the priority of performance evaluation indicators was raised in accordance with this. The results of priority analysis based on the AHP axiom are as follows. The priorities for the performance evaluation index of public culture and arts institutions were in the order of artistry, expertise, marketing, publicity, organizational management, exchange and cooperation, management efficiency, operating system, and convenience. Based on the analysis results, the following implications were presented. First, it is necessary to first pay attention to the items of artistry that appear as the highest priority and seek strategies. Second, it is necessary to put a variety of experts in the original plan so that the audience and the public can have a high interest in this. However, in order not to exceed the 10 items recommended by the AHP axiom, we had to intentionally limit the evaluation items. Therefore, it is necessary to analyze priorities by deriving various evaluation items in subsequent studies.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.399-405
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• 2022

This article is devoted to the consideration of the image strategies of higher education on the example of a comparison of Ukrainian and foreign experience. The relevance of the chosen topic is as follows. Today, educational institutions need to position, shape and elevate their image. PR helps to solve all these tasks, performing a function that is so necessary for establishing mutual understanding as communication management. The following tasks are solved in the article: originality of definitions was investigated; revealed PR and related concepts; analyzed the role of PR in the information promotion of universities; determined the specifics of information promotion, due to temporary conditions and regional development; considered image materials of Ukrainian and foreign universities; disclosed the specifics of the information promotion of the objects under study; analyzed.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.567-573
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• 2020

The COVID-19 outbreak had a substantial impact on our lives. Social distancing policies are especially causing severe concern for the cultural and creative industries across the globe. Most performing arts festivals and other venues are being canceled due to COVID-19 fears and social distancing measures. Instead, many individual artists and organizations attempt to deliver their arts online using ICT and live streaming. The actions of the Government in responding to the COVID-19 crisis also provide financial support toward freelance artists and creators, and company. Finally, future directions and areas that need further support are described.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.562-571
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• 2019

The expansion of the performing arts market to include new genres of art that combine art and cutting-edge media technology has surpassed the limitations of traditional theatre art elements such as stage, costumes, lighting, sound, and props, allowing free expression of space-time and visual art. It is growing into a wide area with unlimited potential in the performing arts sector. In response to these changes and the demands of the time, there is an increasing demand for multi-talents who can plan and produce arts and technology-converged contents that will contribute to the development of the performing arts industry. As a result, university departments related to theatre art across the country feel that it is urgent to develop curricula that will enhance students' competency by incorporating the latest media technologies such as virtual reality, holography, and interactive motion sensors into the existing performance art visualization process. In this study, the author will examine the process of developing courses in technology-incorporated theatre art (design) through case studies of media technology-converged performances from the past 10 years. Based on the traditional concept of theatre art, the attempt to fuse stage art with media technology will be a cornerstone of attempts to foster a group of talented artists who transcend the limits of creative visual expression and creative value.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.203-210
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• 2021

Yuri Vasilyev - actor, director and drama teacher. Russian meritorious artist, winner of the stage "Medal of Friendship" awarded by Russian President Vladimir Putin; academician of the Petrovsky Academy of Sciences and Arts in Russia, professor of the Russian National Academy of Performing Arts, and professor of the Bavarian Academy of Drama in Munich, Germany. The physiological sense stimulation method based on the improvement of voice, language and motor function of drama actors. On the basis of a systematic understanding of performing arts, Yuri Vasiliev created a unique training method of speech expression and skills. From the complicated art training, we find out the most critical skills for focused training, which we call basic skills training. Throughout the whole training process, Professor Yuri made a clear request for the actor's lines: "action! This is the basis of actors' creation. So action is the key! Action and voice are closely linked. Actor's voice is human voice, human life, human feeling, human experience and disaster. It is also the foundation of creation that actors acquire their own voice. What we are engaged in is pronunciation, breathing, tone and intonation, speed and rhythm, expressiveness, sincerity, stage voice and movement, gesture, all of which are used to train the voice of actors according to the standard of drama. In short, Professor Yuri's training course is not only the training of stage performance and skills, but also contains a rich view of drama and performance. I think, in addition to learning from the means and methods of training, it is more important for us to understand the starting point and training objectives of Professor Yuri's use of these exercises.

• The Journal of the Convergence on Culture Technology
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• v.1 no.4
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• pp.45-50
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• 2015

Cultures mean communication. With the whole world communicating online simultaneously, international availability has also been required in education. Especially the social media including the YouTube has opened a new age of e-learning, if not intending to do so, and the curriculum of a college or a university has kept up with the needs of our time. This study contains domestic and international professional programs equipped with internalization of a curriculum. It has suggested a role of college of arts as a customized and specialized institution which offers students advanced skills of related international industries through an internationalization of a curriculum of media and arts. It also suggests that full-time faculties need to develop a program to secure an international expertise. It can be concluded that a shift of paradigm towards education industry through social media contributes to needs to secure an international availability of a curriculum.

• 지역과문화
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• v.8 no.3
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• pp.27-48
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• 2021

In recent years, China's tourism performing art in a series of new completion of the project, increase the box office of tourism performing arts industry, higher economic income, at the same time led to the formation of brand of tourism performing arts and has a good reputation, with the regional culture, has a certain role in promoting economic development, including Large scenario experience drama is one of the key projects. Large scenario experience drama is a new form of drama that simulates the space design of real environment and enables the audience to have active experience in visual, auditory, smell, taste, touch and other senses with strong interactivity.Large scenario experience drama are adapted from traditional Chinese culture, regional culture and long-passed stories, and combine high technology such as lighting, sound effects, special effects and 3D effects to make the audience's experience more real.As the first Large scenario experience drama in China, 'You Jian Ping-yao' reflects the profound culture of Shanxi with new forms of expression and creative means, in the form of scene experience and make the audience more intuitive feel the 'Shanxi emotion', 'Shanxi sentiment' and 'Shanxi Morality', carry forward the traditional culture at the same time, also passed the Shanxi ancient and great values, strengthened the drama of China's movie village, impetus the development of the tourism industry in Shanxi, drive the Shanxi region of jingjing, gradually formed a complete industrial chain. However, there are also limitations such as improper plot connection and improper tourist management, which can improve the performance effect through more audience interaction and guidance. Therefore, it can be seen that large-scale situational experience dramas play a great role in promoting the dissemination of traditional culture and values, the development of tourism industry, the formation of regional brand characteristics and economic development. Through these, it can be seen that large-scale situational experience plays have enlightenments such as innovative thinking content, gradually forming an industrial chain closed-loop, and broadening publicity channels for the development of live-action performances.

• Journal of Convergence for Information Technology
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• v.12 no.5
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• pp.202-211
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• 2022

The purpose of this study is to investigate the relationship between job stress, job autonomy, employee support evaluation, and the turnover intentions of workers in the beauty and cosmetics industry. This study assessed 570 workers with 3 months or more of experience in the beauty and cosmetics industry. Data processing was achieved through analyses of frequency, descriptive statistics, exploratory factors, reliability, correlation, and confirmatory factors, as well as the verification of the structural equation model. The results of the study are as follows: first, employee support evaluation in the beauty and cosmetics industry workers was negatively correlated to job stress. Second, employee support evaluation showed a negative relationship with turnover intentions. Third, job stress was found to have a positive relationship with turnover intention.This study suggests that, in order to reduce the turnover intentions of beauty and cosmetics industry workers, it is necessary for employers to make efforts to manage employees' job autonomy, support evaluation, and stress levels.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.41-50
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• 2020

The purpose of this study is to identify the value of the liberal arts physical education class that contribute to the future wellness life. For this study, the records of the participants in the study were analyzed in nine participants who participated in the liberal arts physical education class of Seoul * University in 2019 during the first semester. The results of this study are as follows. First, students' interest in health increased through the liberal arts physical education class, and students set their life expectancy and confirmed diseases that are obstacles to living happily. And they became aware of the importance of health. Second, students' interest in health increased and they performed behaviors for health. Students reflected on their current life, reflected on bad lifestyles, and confirmed the importance of regular exercise and desirable eating for health. Third, students experienced positive changes in life by performing life movement and healthy life. Students performed regular exercises for health, improved eating habits, and practiced healthy lifestyles. By practicing these actions, these students laid the foundation for future wellness life. In the end, students have laid the foundation for healthy and happy life through the liberal arts physical education class. Therefore, it is thought that the liberal arts physical education class needs to be more activated in order to pursue wellness life for future health and happiness.