• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.48-58
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• 2008

This study intends to figure out the image evaluation properties of internet shopping malls and suggest a strategic direction for positioning through establishing a perceptual map on how the actual customers remember them and which image expression would make the most effective marketing. According to the result of analysis, the images of internet shopping malls were drawn as elements such as product information service, customer service after purchase, atmosphere, convenience, safety, and fame. And according to the result of making a perceptual map, it showed that there was a meaningful difference in the customers' perception on competitive shopping malls. The most discriminative property among the images of shopping malls was product information service, and the least discriminative property was convenience. In addition, there showed a meaningful difference in the customers' preference and ideal point on internet shopping malls between the subdivided groups of customers. It was verified that in this internet shopping mall market where competition is getting severe, the result of this study can be a useful foundational data in establishing a marketing strategy of market segmentation.

• The Journal of the Acoustical Society of Korea
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• v.19 no.8
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• pp.68-77
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• 2000

Line special frequency (LSF) parameters have been widely used in low bit-rate speech coding due to their efficiency for representing the short-time speech spectrum. In this paper, a new distance measure based on the masking properties of human ear is proposed for quantizing LSF parameters whereas most conventional quantization methods are based on the weighted Euclidean distance measure. The proposed method derives the perceptual distance measure from the definition of noise-to-mask ratio (NMR) which has high correspondence with the actual distortion received in the human ear and uses it for quantizing LSF parameters. In addition, we propose an adaptive bit allocation scheme, which allocates minimal bits to LSF parameters maintaining the perceptual transparency of given speech frame for reducing the average bit-rates. For the performance evaluation, we has shown the ratio of perceptually transparent frames and the corresponding average bit-rates for the conventional and proposed methods. By jointly combining the proposed distance measure and adaptive bit allocation scheme, the proposed system requires only 770 bps for obtaining 95.5% perceptually transparent frames, while the conventional systems produce 89.9% at even 1800 bps.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.2
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• pp.73-91
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• 2016

This study sheds light on the quality aspect of cloud computing services as next IT platform. Three tasks of the research are to extract the quality factors of cloud service from the user's viewpoint, empirically analyze the perceptual differences between the user group and the provider group by applying the IPA technique, and suggest some quality factors that need to be improved. Based on the previous researches and focus group evaluation, 13 quality factors have been established. Two field surveys have been performed respectively to collect the perceptual importance and satisfaction level of the users and the providers. It is shown that the quality satisfaction of the user group is lower than the quality perceived by the providers. And there exist significant differences between two groups in respect to quality importance level and IPA matrix. In conclusion, 6 quality factors that need to be improved are suggested such as service functionality, service availability, interoperability, scalability, confidentiality, and provider's responsiveness.

• Journal of the Korean Home Economics Association
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• v.24 no.4
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• pp.147-162
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• 1986

This research has dual purposes. First, it was designed to determine the level of children's spatial environment in the residences, thereby, to make a vision for children's furniture as an industrial design product. Second, it was intened to find out the children's perceptual pattern toward the furniture, thereby to give some implications for future design development. For the second purpose, descriptors were screened with construct validity and their factor structure was identified. The subjects were 1,197 children from 1st grade of elemantary school through 3rd grade of middle school, and their 1,197 parents for the first purpose, and 560 children from 6th grades of elemantary school and 3rd grade of middle school for the second purpose. The first parts of findings were 1) present interests of parents of household above middle income level in Seoul in making their children's spatial environment desirable is quite high. 2) Space segregation stage in terms of physical and conceptual aspects showed very fast development, that is, there will have been very good changes for children's room to be a very well furnished and independent space for them. 3) Children's opinions were quite well reflected when purchasing the present furniture, and this tendency seemed to be more likely happend in future. These findings mentioned above gave and confirmed the visions for future children's furnished environment. The second parts of findings were such that the perceptual pattern for furniture by children showed aesthetic design appearance, functionality and durability, and the characteristic of line. This result impliated especially that designers should be every careful to manipulate or use the line of the furniture products. The 22 representative descriptors selected can be used as an evaluation instrument for furniture products.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.9
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• pp.235-244
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• 2016

Automotive symbols are more widely needed for new, convenient driving devices in automobiles. Good automotive symbols should be detectable, identifiable at first glance, easily learned, recognizable, and produce quick responses after practice. In this paper, a methodology for developing and evaluating automotive symbols is suggested. It includes multiple tests, such as comprehension, perceptual quality, appropriateness, and integrated evaluation. 28 symbols were tested and evaluated by the suggested methodology for convenient driving systems, such as a lane departure warning system (LDWS), cruise control (CCS), and a collision warning system (CWS). Most of the KS R ISO 2575 symbols had higher scores of comprehension, perceptual quality, and appropriateness, but the sunroof and camera symbols had lower scores. Standard symbols with several new functions should be developed. This methodology could be useful for developing and evaluating automotive symbols.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.12
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• pp.1793-1802
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• 2013

Various approaches for sound source segregation have been proposed. Among these approaches, frequency domain binaural model(FDBM) has the advantages of low computational load and effective howling cancellation. A binaural hearing assistance system based on FDBM has been proposed. This system can enhance desired signal based on the directivity information. Although FDBM has been evaluated in terms of signal-to-noise ratio (SNR) and coherence function, the evaluation results do not always agree with the human impressions. These evaluation methods provide physical measures, and do not take account of perceptual aspect of human being. Considering a binaural hearing assistance system as a one of major applications, the quality of segregated sound should keep level enough. In the paper, signal segregation performance by means of FDBM is evaluated by three objective methods, i.e., SNR, coherence and Perceptual Evaluation of Speech Quality(PESQ), to discuss the characteristic of FDBM on the sound source segregation performance. The simulation's evaluation results show that FDBM improves the quality of the left and right channel signals to an equivalent level. And the results suggest the possibility that PESQ provides a more useful measure than SNR and coherence in terms of the segregation performance of FDBM. The evaluation results by PESQ show the effects from segregation parameters and indicate appropriate parameters under the conditions. In the paper, signal segregation performance by means of FDBM is evaluated by three objective methods, i.e., SNR, coherence and PESQ, to discuss the characteristic of FDBM on the sound source segregation performance. The simulation's evaluation results show that FDBM improves the quality of the left and right channel signals to an equivalent level. And the results suggest the possibility that PESQ provides a more useful measure than SNR and coherence in terms of the segregation performance of FDBM. The evaluation results by PESQ show the effects from segregation parameters and indicate appropriate parameters under the conditions.

• Proceedings of the ESK Conference
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• 1998.04a
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• pp.13.1-18
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• 1998

IVNS(In-Vehicle Navigation System) which developed by the advance of technological system including computer, display and communication will procide the important interface functions between the driver and the ITS (Intelligent Transport System). However, hat the human factors engineer can actually offer to the designer is by no means a complete set of design specifications. Therefore, a set of boundary conditions and operational ranges within which the designer can be assured that physical, perceptual and cognitive abilities and limitations of drivers will be accommodated system atically[6]. Also, this will be the considerations to compose the IVNS HMI (Human-Machine Interface) design guidelines and IVNS HMI evaluation system. As the first phase of developing the IVNS HMI evaluation system, this paper describe the architecture and the content of this system.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2007.05a
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• pp.1142-1146
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• 2007

In this studies, subjective evaluation of heavy-weight floor impact sound through classification was conducted. Heavyweight impact sounds generated by an impact ball were recorded through dummy heads in apartment buildings. The recordings were classified according to the frequency characteristics of the floor impact sounds which are influenced by the floor structure with different boundary conditions and composite materials. The characteristics of the floor impact noise were investigated by paired comparison tests and semantic differential tests. Sound sources for auditory experiment were selected based on the actual noise levels with perceptual level differences. The results showed that roughness and fluctuation strength as well as loudness of the heavy-weight impact noise had a major effect on annoyance.

• Phonetics and Speech Sciences
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• v.15 no.4
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• pp.81-90
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• 2023

Auditory perceptual assessment and acoustic analysis are commonly used in clinical practice for voice evaluation. This study aims to explore the effects of speech task context on auditory perceptual assessment and acoustic measures in patients with voice disorders. Sustained vowel phonations (/a/, /e/, /i/, /o/, /u/, /ɯ/, /ʌ/) and connected speech (a standardized paragraph 'kaeul' and nine sub-sentences) were obtained from a total of 22 patients with voice disorders. GRBAS ('G', 'R', 'B', 'A', 'S') and CAPE-V ('OS', 'R', 'B', 'S', 'P', 'L') auditory-perceptual assessment were evaluated by two certified speech language pathologists specializing in voice disorders using blind and random voice samples. Additionally, spectral and cepstral measures were analyzed using the analysis of dysphonia in speech and voice model (ADSV).When assessing voice quality with the GRBAS scale, it was not significantly affected by the vowel type except for 'B', while the 'OS', 'R' and 'B' in CAPE-V were affected by the vowel type (p<.05). In addition, measurements of CPP and L/H ratio were influenced by vowel types and sentence positions. CPP values in the standard paragraph showed significant negative correlations with all vowels, with the highest correlation observed for /e/ vowel (r=-.739). The CPP of the second sentence had the strongest correlation with all vowels. Depending on the speech stimulus, CAPE-V may have a greater impact on auditory-perceptual assessment than GRBAS, vowel types and sentence position with consonants influenced the 'B' scale, CPP, and L/H ratio. When using vowels in the voice assessment of patients with voice disorders, it would be beneficial to use not only /a/, but also the vowel /i/, which is acoustically highly correlated with 'breathy'. In addition, the /e/ vowel was highly correlated acoustically with the standardized passage and sub-sentences. Furthermore, given that most dysphonic signals are aperiodic, 2nd sentence of the 'kaeul' passage, which is the most acoustically correlated with all vowels, can be used with CPP. These results provide clinical evidence of the impact of speech tasks on auditory perceptual and acoustic measures, which may help to provide guidelines for voice evaluation in patients with voice disorders.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.27 no.1
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• pp.100-106
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• 2017

Sound quality engineering in automobile noise applications has become more and more important under the current quiet driving condition because various noise components masked under high noise level can be audible in quieter driving situation. Many researches have been carried out for subjective and objective assessments on automobile sounds and noises. In particular, the interior sound quality has been one of research fields that can give high-quality feature to automobile products. Although many works related to the interior sound quality have been progressed or completed in foreign countries, limited research results are presented in the country. In the study, subjective assessments are first performed with 20 subjects to select perceptual adjectives suitable to the assessment of car interior noises during acceleration. The selected perceptual adjectives are employed as the assessment scales to evaluate the acceleration noises in questionnaire procedures using 35 subjects, for which several noises are created through digital filtering of the acceleration noises measured. Mean values and standard deviations for subjective assessment scores obtained by the questionnaire procedures are calculated and their reliability are also verified. Finally, various statistical analyses such as the correlation analysis and the factor analysis are carried out to reveal the interrelationship between the assessment scales and the spectrum components of the acceleration noises.