• 제목/요약/키워드: Perceptions' survey

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소매점 유형별 서비스 마케팅 전략에 관한 연구

  • 이문규;이인구
    • 한국유통학회지:유통연구
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    • 제2권1호
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    • pp.9-34
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    • 1997
  • The marketing environment around the Korean retail stores is becoming increasingly voltage due to the recent changes in the marketplace. These changes are not only offering business opportunities but also posing competitive threats for many retailers these days. The key to survival and growth of these retail stores lies in developing and delivering quality services. This article reports the findings of a field survey which measured customers current perceptions of six different types of stores in terms of various service dimensions. The store types examined in the study were: traditional markets, department stores, shopping centers$.$supermarkets, convenience stores, discount stores, and membership wholesale clubs. The study also makes an attempt to determine service dimensions which have significant impact on customer perceptions across different store types. By analyzing the gap between how stores are perceived and how they should be perceived, the article discusses and suggests strategic directions for each type of retail stores.

아동의 죽음인식 및 죽음 관련 경험 - 초등학교 6학년 아동을 중심으로 - (Perception and Experiences of Death by Sixth Grade Children)

  • 윤현민;박현경
    • 아동학회지
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    • 제30권4호
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    • pp.241-256
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    • 2009
  • This survey of children's perceptions and experiences of death was conducted with 118 6th-grade elementary school children in Seoul. Data consisted of responses to questionnaires in three categories : (1) perceptions of death, (2) views of afterlife, and (3) death-related experiences (life, education, and media). Results showed that children had negative emotions (61.8%) such as fear and anxiety about death. Children's attitudes about suicide were sympathetic (34.5%) as well as critical (53.7%). There was no relation between religion and view of afterlife. Finally, children experienced death more through mass media (TV, internet, etc.) than through life experience or death education. This study suggests the necessity for death education and warns of negative effects of media and games.

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SFA 시스템의 도입과 활용에 영향을 미치는 요인에 관한 연구: 보험회사의 영업사원들을 중심으로 (An Empirical Study on the Factors of SFA (Sales Force Automation) System Acceptance and Usage : Focusing on Salespeople of Insurance Companies)

  • 함유근;조치선
    • Journal of Information Technology Applications and Management
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    • 제11권3호
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    • pp.89-116
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    • 2004
  • Insurance companies are in a fierce race to catch a new customer. In this situation. sales force automation technologies are often used to support customer relationship management strategies. This study sets out a research model predicting SFA(Sales Force Automation) usage through theoretical studies. Survey data were collected from 145 salespeople across 2 firms that had implemented sales force automation tools and hypotheses were tested empirically. Data were analyzed by path-analysis method of AMOS. The major findings of this study are as follows: Computer self-efficacy, user involvement and voluntariness have a statistically significant influence on the positive perceptions of SFA. These perceptions have a statistically significant influence on user satisfaction and usage of SFA. while user satisfaction has a statistically significant influence on SFA usage. This paper concludes with the discussion of these results and their implications for academic researchers and insurance company managers.

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임상 간호사들의 연구 관련 활동 실태 및 연구결과 활용의 장애 요인 (Nurses′ Research Activities and Barriers of Research Utilization)

  • 오의금;오현주;이윤정
    • 대한간호학회지
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    • 제34권5호
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    • pp.838-848
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    • 2004
  • Purpose: This study was to describe nurses' research activities, perceptions and performances of evidence-based practice and barriers to the use of research evidence in nursing practice in Korea. Method: A cross-sectional survey design was used. A questionnaire, except for Barriers Scale, was developed for the study. Data was collected from a convenient sample of 437 registered nurses working at research and education oriented university hospitals. Result: Nurses' research-related activities were relatively low compared to previous studies. Also perceptions and performances of evidence based nursing practice were low. Preferred informational resources for clinical decision making were identified as ward manuals/clinical guidelines, manager/senior nurses, and literature/research. The major barriers to research utilization were a lack of implication for practice along with inadequate facilitation to implement research evidence and difficulty understanding research written in English. Priorities of barriers factor were Administrator, Communication, Adopter, and Research. Conclusion: The findings provide directions for future training, education, and managerial policy to achieve successful evidence based nursing practice.

초등학교 교사들의 수업 관행과 학생들의 학습 환경 인식과의 관계 (Consistency Between Elementary Teachers' Teaching Practice in Mathematics and Classroom Learning Environment)

  • 오영열
    • 대한수학교육학회지:학교수학
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    • 제4권2호
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    • pp.237-246
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    • 2002
  • The purpose of this paper is to investigatethe relationship between Korean elementary teachers' teaching practice and students' perceptions of classroom learning environment. It is important to examine whether teachers conceive of mathematics and their teaching practice are consistent with their actual teaching mathematics in classroom. To do so, two reform-oriented and two traditionally-oriented elementary teachers in Seoul and a total of 130 students from these four selected teachers' classes participated in the present study Using classroom environment survey scale [CES] the differences in students' perceptions on classroom learning environment were examined. The results show that students taught by reform-oriented teachers have significantly higher score in the area of participation, relevance, and commitment to learning than traditionally-oriented group of students. Thus, we may conclude that the reform-oriented group of students have more benefits in learning mathematics than do the traditionally-oriented group of students.

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예비교사의 교육실습 전후 인식비교 (Comparison of Perceptions about Teaching Practices by Student Teachers Before and After Practice Teaching)

  • 최진숙
    • 아동학회지
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    • 제26권4호
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    • pp.113-123
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    • 2005
  • This study compared student teachers' perceptions about teaching practices and the current state of practice teaching before and after practice teaching. Subjects were 96 students at three-year colleges in Suncheon, Jollanam-do. The survey used a questionnaire, 'kindergarten teachers' recognition of practice teaching and the current state of practice teaching,'(Woo and Choi 2004), revised for this research. Differences were observed in mean scores between before and after practice teaching(t=4.30, p<.001). In sub-areas, significant differences were observed in the role of student teachers, the contents of teaching, support system, evaluation and preliminary guidance(p<.001), but not in the evaluation of practice teaching and student teachers' attitudes(p>.05). This information should be beneficial for teachers' colleges in preparation of practice teaching programs.

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정보시스뎀 서비스의 품질평가가 사용자 만족도에 미치는 영향에 관한 연구 (The Effect of User Gap Between Users Expectations and Perceptions on the Users Satisfaction of IS)

  • 이성중;김원중
    • 산업경영시스템학회지
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    • 제24권62호
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    • pp.89-95
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    • 2001
  • This research developed a survey and analyzed the results on the basis of the SERVQUAL model and prior research of the service quality in MIS. The result of the analysis will maybe show that the gap between expectations and perceptions of users will have an negative Impact on the user satisfaction of IS. And outsourcing strategy will have an impact on the user gap. The most important outcome of this study is that service quality is an antecedent of IS users, and we should consider service quality in improving and measuring IS effectiveness

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여군의 군복에 대한 인식과 전문직 자기이미지에 관한 연구 (A Study on the Military Uniform Related Attitude and Professional Identity)

  • 허은영;진기남;고애란;김진주
    • 한국의류학회지
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    • 제35권11호
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    • pp.1377-1385
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    • 2011
  • This study examines if the uniform-related perceptions influence the formation of professional identity. A self-administered survey was conducted on 346 female nursing officers at military hospitals. The independent variables were the basic characteristics, perception of clothing benefit, perception of nursing uniform, and perception of the officer uniform. For the data analysis, we used paired t-test and hierarchical regression analysis. Using a paired t-test, we found the difference in function and satisfaction between nursing uniforms and officer uniforms. The result of hierarchical regression analysis shows that uniform-related perceptions were statistically significant in predicting professional identity. The nursing uniform explained the major portion of variation of professional identity; subsequently, the improvement of uniforms can enhance professional identity.

한국 중소기업의 국제 기업가지향성, IT역량, e-business 기업가 인식이 수출성과에 미치는 영향에 대한 연구 (The Effects of International Entrepreneurial Orientation, IT Capability, and e-Business Entrepreneurial Perceptions on the Export Performance of Korean SMEs)

  • 이예림
    • 무역학회지
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    • 제44권4호
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    • pp.101-114
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    • 2019
  • E-business enables SMEs to reduce transaction costs and maintain export competitiveness in rapidly changing overseas markets. It is required to raise the entrepreneurial awareness of e-business of exporting SMEs. This study examines the characteristics of enterprises that play an important role in the introduction and utilization of e-business by domestic export SMEs. It explores the mechanisms that search and exploit these opportunities in an entrepreneurial way, and examines the process leading to export performance. We conducted a survey for empirical analysis and analyzed the data from 316 companies using e-business in Korea. As a result, both the international entrepreneurial orientation and the IT competence tended to be significant for the perception of e-business entrepreneurs and showed a different pattern in terms of size of influence. In addition, cooperation and operation among e-business entrepreneurs' perceptions have a direct impact on the export performance of SMEs.

GREEN CONSTRUCTION: U.S. CONSTRUCTION RELATED COMPANIES' STATUS AND PERCPETION

  • Yong Han Ahn;Annie R. Pearce;Kihong Ku
    • 국제학술발표논문집
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    • The 3th International Conference on Construction Engineering and Project Management
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    • pp.263-271
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    • 2009
  • This study reveals the status, perceptions, and future directions associated with green building within construction-related companies. A survey research method was used to capture current experience levels and capabilities of companies with regard to green construction. Expectations and perceptions about the future of the construction industry with regard to green building were obtained from construction-related companies recruiting from the Myers-Lawson School of Construction at Virginia Tech from 2006 and 2008. The findings of this study support the growing importance of green building as a component of the whole construction market and provide a benchmark against which to measure future changes in the industry over time.

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