• KIEAE Journal
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• v.14 no.4
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• pp.91-96
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• 2014

The behavior of walking involves our action of seeing things. It is the intention of this research that the cognitive process of perceiving things along the path can affect the way we sense the length of the journey. The theory generally accepted in this line of thought is the 'feature accumulation theory'. It assumes that if the journey includes many objects or memorable features, then our memory recalls that journey much farther than it really was. This study set up a real-life experiment by asking university students about their mental memory of the two different routes in the campus. One is a longer path that has not much to look at except trees and the other a shorter path yet with many buildings, sign boards and street furnitures. The subjects processed their mental image in the brain based on their experience. They showed a strong tendency that the path with more features were remembered longer while that with less features shorter. More interestingly, it was found that as their experience increases, they become more accurate about the exact length of the questioned paths. The result corroborates the theory that human perception of space is based on the topological understanding of surroundings rather than geometric understanding.

• Journal of Distribution Science
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• v.18 no.12
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• pp.31-43
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• 2020

Purpose: This study examined how many determinant factors (service dimensions, food quality, and price perception) affect revisit intention. This practical concept is service quality (SERVQUAL), customer satisfaction, and repeated/revisit behavioral intention based on the theory of reasoned action (TRA). Research design, data and methodology: This research applied a hybrid mixed-method comprising exploratory and explanatory sequential design by Creswell (2014). The 400 responses were collected in four townships in Myanmar. This study drilled down to exploratory factor analysis (EFA) followed by confirmatory factor analysis (CFA) prior to test the hypothesized factor structure of all the variables resulted in the form of the goodness of fit. For further data analysis, structural equation modeling (SEM) was applied to test the relationships among the variables of the proposed model. Results: The results showed that perceived service quality, food quality, and price perception have direct effects on customer satisfaction and indirect effect on revisit intention. The perceived service quality has the most significant influence while the food quality has the least influence on customer satisfaction. Conclusions: The results are useful for the restaurant managers to better understand the significant strategic choice factors to improve higher quality service amongst restaurants both domestic and international under the stiff competition.

• Research in Community and Public Health Nursing
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• v.33 no.2
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• pp.259-268
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• 2022

Purpose: In Cambodia, noncommunicable diseases (NCDs) account for 64% of all deaths. A lack of risk perception of NCDs leads to poor measures of their prevention and management. This study aimed to investigate Cambodians' risk perceptions of NCDs based on the health belief model. Methods: A cross-sectional design was used, and using convenience sampling, participants included 200 Cambodians aged 40 years or older. A face-to-face administered structured questionnaire was used to assess demographic characteristics, health behaviors, and risk perceptions of NCDs. Results: Of the constructs of NCD risk perception, perceived severity (88.2%) and benefits (86.3%) were high, but relative to these, perceived cues to action (64.1%), barriers (63.5%), and self-efficacy (58.1%) were low. Conclusion: It is important to improve perceived self-efficacy in government health promotion, outreach, and improvement programs and to reduce perceived barriers through medical tests either by facility-based delivery or via outreach health services in Cambodia.

• Journal of Information Science Theory and Practice
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• v.11 no.1
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• pp.1-13
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• 2023

This study determines how social media users (SMUs) verify the information they come across on the Internet. It determines SMUs' perception of online fact-checking services in terms of their ease of use, usefulness, and trust. By conducting a focus group discussion and key informant interviews, themes were derived in determining fact-checking practices while a survey was further conducted to determine such perceived ease of use, usefulness, and trust in fact-checking services. The thematic analysis revealed major information verification practices, such as cross-checking and verifying with other sources, inspecting comments and reactions, and confirming from personal and social networks. The results showed that SMUs considered fact-checking services easy to use. However, a concern was raised about their usefulness stemming from the delayed action in addressing the information issues that need to be verified. As to perceived trust, it was found that SMUs have reservations about fact-checking services. Finally, it is believed that fact-checking services are expected to be credible and need to be promoted to mitigate any form of fake news, particularly on social media platforms.

• Journal of Environmental Science International
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• v.23 no.8
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• pp.1469-1480
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• 2014

This study, through the survey of citizens of Daegu in regard to the environment education experience and citizens perception, seeks to identify the order of importance and perception on the severity of environment. The survey has found that 36.4% citizens of Daegu have environment education experience. Those who have experience have high standard of living, live in high population density area and where pollutant generating plants are prevalent. In addition they are likely to live in apartment, are younger, and the higher the education level, more opportunities they have in getting environment education. The study has found that the environment education experience gives noticeable influence on environment perception, environment attitude, and environment activities. Also, those who have the environment education are likely to be interested in environment, know green growth policies, and are positive about local environment activities. Thus, they are willing to participate in activities to improve local environment and have emphasized the need for more environment education. As for what environment elements are most severe, they pointed to the "global warming and climate change" and "everyday garbage" and as for what are important, they chose "drinking water quality" and "global warming and climate change." Based on the study, we came to the conclusion that more environment education should be provided to elevate the interest in environment and subsequently, foster the sense of responsibility and civic mind toward the preservation of environment. In light of above, local governments must expand their supports and fully utilize the Local Agenda 21 to promote the education and increase the perception of citizens on the environment.

• Journal of the Korean Operations Research and Management Science Society
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• v.37 no.1
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• pp.61-71
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• 2012

Other-regarding preferences (such as trust, reciprocity and altruism) between companies, between consumers and retailers, and between employers and employees are integral elements in determining economic performance. Social trust which is a core element of social capital, especially, is known to reduce transaction costs, help solve collective action problems, and contribute to economic, social, and political development. Therefore, social trust has been given a great deal of attention across an array of academic disciplines for its role in promoting cooperation among individuals and groups, and for its positive influence on economic performance. Most studies describe Korea as a low-trust society than Japan or China. To identify the causes of social trust, this paper focuses on differences of social values (perception on competition and wealth accumulation) in 4 countries (Japan, China, Korea, and United States). Based on World Values Survey data, this paper analyzes effects of the social values on social trust. Social trust was measured by degree to which a respondent thinks that most people can be trusted. Perception on competition was measured by the degree to which a respondent thinks that competition is harmful, and perception on wealth accumulation was done by the degree to which a respondent thinks that wealth can grow so there is enough for everyone. The results showed that social trust was affected by perception on competition and wealth accumulation. A respondent showed higher level of social trust when he (or she) perceived positively competition and wealth accumulation. For enhancing social trust in a country, it is not easy to reduce income inequality and corruption which were reported as causes of social trust by previous studies. Compared to them, social values can be changed more easily by various concrete measures like education and mass-media. Differently from previous studies this paper stresses the concrete measures to enhance social trust in a country.

• 제어로봇시스템학회:학술대회논문집
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• 2001.10a
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• pp.146.2-146
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• 2001

Recently, a need of non-industrial robot, such as service, medical, entertainment and house-keeping robot, has been increased. Therefore, the capability of robot which can do intelligent behavior like interaction with men and its environment become more prominent than the capability of executing simple repetitive task. To implement an intelligent robot which provides intelligent behavior, an effective system architecture including perception, learning, reasoning and action part is necessary. Control architectures for intelligent robot can be divided into two different classes. One is deliberative type controller which is applicate to high level intelligence like environment ...

• 제어로봇시스템학회:학술대회논문집
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• 2002.10a
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• pp.35.3-35
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• 2002

Reinforcement Learning (RL) is one of machine learning methods and an RL agent autonomously learns the action selection policy by interactions with its environment. At the beginning of RL research, it was limited to problems in environments assumed to be Markovian Decision Process (MDP). However in practical problems, the agent suffers from the incomplete perception, i.e., the agent observes the state of the environments, but these observations include incomplete information of the state. This problem is formally modeled by Partially Observable MDP (POMDP). One of the possible approaches to POMDPS is to use historical nformation to estimate states. The problem of these approaches is how t..

• Journal of the Korea Society for Simulation
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• v.8 no.1
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• pp.89-99
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• 1999

The major objective of this research is to propose a design architecture for autonomous defense systems for supporting highly intelligent behavior by combining decision, perception, and action components. Systems with such high levels of autonomy are critical for advanced battlefield missions. By integrating a plenty of advanced modeling concepts such as system entity structure, endomorphic modeling, engine-based modeling, and hierarchical encapsulation & abstraction principle, we have proposed four layered design methodology for autonomous defense systems that can support an intelligent behavior under the complicated and unstable warfare. Proposed methodology has been successfully applied to a design of autonomous tank systems capable of supporting the autonomous planning, sensing, control, and diagnosis.

• The Journal of Industrial Distribution & Business
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• v.11 no.4
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• pp.47-56
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• 2020

Purpose: This study aims to explore how consumers respond to the immoral actions of a CEO. More specifically, this research focuses on the moral reasoning processes used by consumers in order to maintain support for the CEO despite the immoral action. In addition, this research suggests that support for the CEO would improve product purchase intention. Research design, data, and methodology: To test the hypotheses presented, an online research company was hired and online survey was conducted with adult participants. Online research company sent an email to the potential subjects asking their participation in an online survey. Subjects were able to participate in the online survey by clicking a link to the survey. When the participants clicked the link, they were instructed to read a fictitious newspaper article on a CEO's immoral action. And then, they were asked to answer several questions online. Responses were obtained from 336 adults participants and data were analyzed using SPSS Hayes Macro for a moderation effect and AMOS for a structural equation model. Result: Moral reasoning processes were divided into moral decoupling and moral rationalization and analyzed to determine their influence on product purchase. Also in this study, we suggest the public self-consciousness of consumers as an antecedent of moral reasoning processes, and argue that consumers with high public self-consciousness are more likely to engage in moral decoupling than moral rationalization. Conclusions: Our results showed that moral decoupling and moral rationalization improved the consumer's perception of corporate ethicality, which increased product purchase intention. In addition, consumers with high public self-consciousness were more likely to engage in moral decoupling than in moral rationalization. In addition, this research suggested that severity of the scandal would moderate the impact of public self-consciousness on moral decoupling. However, this hypothesis was not supported statistically since most participants perceived the scandal to be a highly severe incident, that may lead to an insignificant interaction effect between severity of the scandal and public self-consciousness. This research expands the scope of available research on corporate ethics and consumer responses to negative information involving celebrities and provides practical implications for corporate crisis management.