• Title/Summary/Keyword: Perception of user

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A Study on Consumer Perception and Purchasing Conditions of Using Beauty Social Commerce (뷰티 소셜커머스 구매이용에 대한 소비자 인식과 구매행동 연구)

  • Hong, Soo-Nam
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.4
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    • pp.43-58
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    • 2017
  • The purpose of this study was to find the consumer perception and purchasing behaviors of beauty service products based on recent consumer purchasing patterns utilizing social commerce. The research method looked at general characteristics, exploratory factor analysis, reliability T-test, correlation analysis, one way ANOVA, regression analysis of the consumer awareness and purchasing status in the use of beauty social commerce of 228 research subjects in their 20s and 30s residing in Seoul and Gyeonggido. SPSS v. 21.0 was used. The results found the following. First, service quality, interaction, user convenience, and price were set as factors for the validity verification of consumer perception in beauty social commerce. Second, as a result of studying consumer perception regarding beauty social commerce, interaction had the largest correlation while price, service quality, and user convenience followed. As a result of studying the differences according to the general characteristic of gender, user convenience had a larger correlation for female consumers than male consumers. Third, the following was the result of studying purchasing behaviors in beauty social commerce. Among diverse social commerce businesses, Pokemon was the most popular, while among the various coupons available, hair salons were most commonly purchased. The modal value for the number of times consumers used beauty service products was two times a month, and the most popular price ranges were 100,000 KRW or less and 100,000~200,000 KRW. Accordingly, it was observed that social commerce is receiving attention and being considered as the next generation for shopping in the beauty industry. This channel should be well utilized by related industries through the improvement of customer satisfaction, which will lead to repurchases, and consequently result in becoming an actual means for sales in the beauty industry.

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Exploring Different Users' Perception of Smart Harness on Construction Sites (건설현장 스마트 안전대 사용자별 인식 차이에 관한 연구)

  • Kim, Hyeon-tae;Ahn, Chang-bum;Park, Moon-seo
    • Journal of the Korea Institute of Construction Safety
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    • v.4 no.1
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    • pp.22-29
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    • 2021
  • To prevent fall from height, interest in the development and introduction of smart harness is increasing as policies and laws such as mandatory use of smart safety equipment at construction sites. However, despite the potential of smart harness, construction safety cannot be contributed unless adopted or used by users. The objective of this research is to examine the perception between safety managers and workers on smart harness, user perception according to user's experience and differences through semi-structured in-depth interviews. As a result of the interview and comparative analysis, both safety managers and workers perceived smart harness as uncomfortable, and workers with experience in using smart harness perceived that simple functions that inform risks are useful for securing safety. This research results show different user's perception of smart harness can be confirmed how much factors affect the use of smart harness, which can provide implication into establishing measures to strengthen the use of smart harness in the future.

A Case Study of a Customer-Oriented Beeper Design using Fuzzy Linguistic Rating and Quality Function Deployment Concepts (퍼지 언어적 평가법과 품질기능전개개념을 이용한 무선호출기의 감성공학적 제품설계 응용사례)

  • Park, Min-Yong;Choe, Chang-Seong
    • Journal of the Ergonomics Society of Korea
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    • v.17 no.3
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    • pp.71-80
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    • 1998
  • This study proposed a method to apply certain fuzzy-related Quality control concepts to design customer-oriented products considering user requirements and information starting with the product development stage. This approach showed how to define the importance level of design elements and how to Quantify complex subjective perception of products using the fuzzy linguistic rating method and quality function deployment concepts. Using this approach, various customer requirements could be interpreted and reflected on the early design phase of a new product. To validate the proposed method, an experiment was conducted for designing the shape of the beeper using 14 subjects and 10 commercial beeper products. Front area, width/length ratio, thickness, curve variance, weight, and display area were selected as design elements of the beeper. The results showed that among design elements, front area and weight are significantly related with the subjective perception of the products. Consequently, this study indicates that customer decision on product selection could be made by quantification of user perception for beeper products.

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Qualitative Cross-Cultural Study on the Expression and Perception of Digital Images: Focusing on Cultural Schema

  • Choi, Gi Woong;Kim, Solyung;Kim, Jihyun;Lee, Inseong;Kim, Jinwoo
    • International Journal of Contents
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    • v.8 no.4
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    • pp.78-87
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    • 2012
  • In this paper, we conducted cross-cultural studies on digital images, which is an important element of the user interface. We brought in the schema theory to explain the cross-cultural difference in expressing and perceiving digital images. Participant-ethnography, in-depth interview, and card sorting were conducted to explore how expression and perception of images are influenced by schemas. Our results of qualitative studies indicate that there are differences in schemas between cultures depending on the topic of expression and perception. With these results, we suggest globalization and localization strategies for websites.

Effects of Technology Readiness on User Perceptions and Use Intention of Mobile Social Commerce

  • Han, Sang-Lin;Park, Hyo-Ju
    • Asia Marketing Journal
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    • v.18 no.2
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    • pp.25-44
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    • 2016
  • This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers' attitude on 'general technology'. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data. It was found that individual's positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone's positive and negative attitude on SNS has a different direction towards the perception of mobile social commerce. Perception on mobile social commerce depends on their attitude (positive or negative) concerning SNS. Managerial implications and limitations of the study were also discussed.

User's Perception of Crowding in Lawn Areas in Park (공원잔디공간 이용자의 혼잡도 지각에 관한 연구 -경주 보문관광단 지 잔디공원을 대상으로-)

  • 엄붕훈;한성미
    • Journal of the Korean Institute of Landscape Architecture
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    • v.21 no.3
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    • pp.65-75
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    • 1993
  • This study was carried out to analyze the user's perception of crowding in lawn areas in parks. On-site questionnaire survey was executed to study the variables which influence the Perception of Crowding(PC). The survey sites were lawn areas at and in Bo-mun Resort Complex in Kyung-ju. The major results were as follows; 1. Generally, in site's frequency of use, 2-3 times a year ranked as the highest (49%), and in user's residence, Busan and Pohang were highly ranked. As the purpose of visit, two survey sites showed differently. In , family picnic ranked high, but in case of , it had the tendency to the use of adult group and the rally for union. 2. By the results of the analysis of variables related to perceived crowding(PC), perceived density(PD) was the most influensive variables, nuisances by other users(NU) and expected crowding(EC) were another influensive variables. The candidate regression model is, PC=-0.125+0.597(PD)+0.409(NU)+0.307(EC) (R2=0.4592). 3. In variables, related to use density, perceived density(PD) was more influensive and significant variables than actual use density(AD). 4. In planning and design of lawn areas in park, is recommended than . The lawn areas of are more desirable and accommodative than in overuse situation.

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A Study on the Effect of Beauty Service of the Elderly on Successful Ageing: Focused on Mediated Effect of Self-esteem

  • Jung, Myung-Hee;Moon, Ji-Sun
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.4
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    • pp.213-223
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    • 2018
  • The interest in decrepitude expanded by graying is gradually growing in modern society. Moreover, he concern over decrepitude along with healthy mind and body is increasing. Therefore, there are many concerns and efforts toward physical and mental health. In addition, the interest in and effort for appearance health and value is rising as well as physical and mind health. The middle age is the most stable age based on the economic and social status that had been achieved through the life, but it is the most stressful age due to physical health problem and appearance ageing. There are many advanced studies for self-esteem and life satisfaction in old age by using hair, skin-care, cosmetic, nail-art among beauty related fields but studies on self-esteem and perception of successful ageing through user satisfaction of beauty service is lacking. This study is aiming to verify empirically the positive effect of self-esteem improvement through user satisfaction of beauty service on perception of successful ageing for middle-aged over 50 years old. The study has assumed that the higher middle-aged's satisfaction of beauty service is, the more self-esteem improves and there has a mediated effect to contribute successful ageing.

The Effects of Perception of user on the Intention to use to e-Government (전자정부에 대한 사용자의 지각된 연식이 사용의도에 미치는 영향)

  • Lee, Hong-Jae;Park, Sung-Jong;Han, Kyung-Il
    • Journal of Digital Convergence
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    • v.8 no.3
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    • pp.49-62
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    • 2010
  • The purpose of this study is to confirm how perception of user to e-government have an effect on the intention to use. Field research method using questionnaires was employed to investigate the effects between the variables. Findings of the study can be summarized as follows. Perceived information security and usefulness have a positive effect on trust to e-government. And perceived risk have a negative effect on trust. And only perceived usefulness have a positive effect on the intention to use significantly.

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A Study on Perception and Use of E-Books by Librarians and Children (어린이 도서관 사서와 어린이 이용자의 전자책에 대한 인식 및 이용에 관한 연구)

  • Chung, Yeon-Kyoung;Choi, Yoon-Kyung
    • Journal of the Korean Society for information Management
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    • v.29 no.1
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    • pp.45-62
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    • 2012
  • The purposes of this study are to investigate the perception and use of e-books by librarians and children and to suggest important elements to improve e-book services at the children's libraries. User survey questionaries and interviews from fifty five librarians and thirty children were carried for the perceptions and the use of e-books at five children's libraries. Based upon the data analysis from two groups, three important elements for improving e-book services of the libraries were suggested as follows: providing enough e-book contents, facilities and spaces, developing e-book user education programs with proactive pubic relations, and providing professional continuing education programs regarding e-books to librarians.

A Study on Parents' Perception about E-books in Libraries (전자책에 대한 도서관의 학부모 이용자 인식에 관한 연구)

  • Chung, Yeon-Kyoung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.3
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    • pp.109-127
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    • 2011
  • The purposes of this study are to investigate the perception and satisfaction of parents about e-books and to suggest ways to improve library e-book services. A user survey of one hundred twenty parents is carried for library use, computer use, and e-book user / non user behavior, library e-book service evaluation, selection of children's e-books and so on. Based upon the results, proactive library e-book service promotion such as public relations and e-book user education, easy access to e-book collections, recognition of e-book services at libraries, positions for e-book librarians and their professional continuing education, and self-evaluation of library e-book services.