• Title/Summary/Keyword: Perception of user

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A Study on the Usage Factors of Mobile Banking Apps by Korean Banks in Vietnam: Focused on the Viewpoints of App User and App Provider

  • Suk-Gyoo Kim;Sang-Ha Lee;Chun-Su Lee
    • Journal of Korea Trade
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    • v.27 no.1
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    • pp.192-210
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    • 2023
  • Purpose - Vietnam has the fastest growing digital economy in Southeast Asia and is emerging as a critical overseas market for Korean banks in the post-COVID-19 era. Accordingly, many Korean banks entered the Vietnamese market to overcome the limitations of the saturated domestic financial market and create new revenue sources. This study examined the current status of digital finance in Vietnam and the cases of Korean banks that have succeeded in the Vietnamese market. Then, importance-performance analysis (IPA) was conducted on local customers, managers and staff members of Korean banks in Vietnam. Design/methodology - In this study, we analyzed the importance and satisfaction factors of mobile banking app usage in Vietnam through IPA. In particular, we identified the differences between the two groups by considering the viewpoint of customers who use mobile banking apps and that of managers and staff members who provide mobile banking services. Findings - The IPA results from the customer group and managers and staff members group were generally similar, but differences were observed in Ease of Use (Technology), Innovativeness (Organization), and Increase in Revenue (Economic). In the case of the customer group, Ease of Use (Technology) is located in the second quadrant, which shows low satisfaction compared to high importance. However, in the managers and staff members group, Ease of Use (Technology) is located in the first quadrant, which indicates high importance and high satisfaction. This difference in perception can cause complaints from local customers; thus, it is necessary to change the perception of the technological aspect for ease of use of mobile banking apps in consideration of the customer's position. In addition, it is necessary to allocate the resources invested in the Innovativeness (Organization) and Increase in Revenue (Economic) to Ease of Use (Technology). Originality/value - In this study, based on the HOTE framework, factors for using mobile banking apps were derived, and IPA was conducted targeting local customers (app user) and managers and staff members (app provider) of Korean banks in Vietnam. Through this, we presented the results of empirical analysis that can help Korean banks efficiently utilize limited resources and budgets.

Monitoring on Compressive Strength and Carbonation of Reinforced Concrete Structure with 100% Recycled Aggregate (순환골재를 100% 사용한 철근콘크리트 구조물의 압축강도 및 탄산화 진행 모니터링)

  • Lee, Sang-Yun;Kim, Gyu-Yong;Yoon, Min-Ho;Na, Chul-Sung;Lee, Sang-Kyu;Shin, Sung-Gyo;Nam, Jeong-Soo
    • Journal of the Korea Institute of Building Construction
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    • v.19 no.5
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    • pp.383-389
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    • 2019
  • The supply of natural aggregate for concrete has been difficult, and the amount of construction waste has been continuously increasing. Therefore, the necessity of using recycled aggregate made of construction waste as aggregate is rised. Therefore, many studies on the characteristics of concrete using recycled aggregate have been made and positive studies have been reported mainly in recent studies. A study on the chlorides binding effect of the mortar with recycled coarse aggregate has been reported. However, due to the user's perception of waste, most of the recycled aggregate currently produced is used only for low value-added products. In order to improve the recognition of recycled aggregate and the user's perception of recycled aggregate concrete, long-term monitoring of the structure with 100% recycled aggregate was conducted to confirm the applicability of the recycled aggregate concrete.

Directing User's Eye Gaze Movement in an Interactive VR Animation (인터랙티브 VR 애니메이션의 시선 유도를 위한 연출)

  • Ahn, Chan-Je;Lee, Tae-gu
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.103-113
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    • 2021
  • Rather than a directing method of existing animations, VR animation needs a different method of direction. Existing animations were displayed on a screen in movie theaters. But using an existing direction method for the 360° perspective in a VR animation makes it difficult for the user's gaze to move in a way the directors have intended. I analyzed 3 VR animations with a theoretical background of Rudolf Arnheim's visual perception theory and Bruce Block's visual factors that bring high attention. In the process of perception of space, focus on the gaze, movement of the gaze, the 'movement' factor was used most often to attract the gaze. An interactive VR animation attracts user's gaze by allowing users to participate in important points of the story. With an analysis of the animation, it proposed a gaze attraction through the movement of the character with an interaction directing method for reducing motion sickness. Also, it proposed intuitively attracting gaze movement by using GUI and attracting user's participation by using an interactive event with an interaction directing method of storytelling comprehension. With two types of directing proposal, we expect it to be utilized as a basic research method for attracting users to be immersed in storytelling while reducing cyber motion sickness, which is a problem in VR animation.

A Study of Ecosystem Services Trade-off based on user Perception in Tancheon (탄천 이용자의 인식조사를 통한 생태계서비스의 트레이드오프 관계 고찰)

  • Kim, Moo-Han;Choi, Jung-Kwon;Park, Jae-Boong
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.21 no.1
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    • pp.31-40
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    • 2018
  • Since the Millennium Ecosystem Assessment Report was published in 2005, the conflict between development and the preservation of the ecological environment has turned to paying attention to value assessments in rational decision-making. In recent years, the concept of ecosystem services has been recognized as a viable one for making significant decisions. However, a trade-off between increase and decrease occurs between the ecosystem services sub-categories (cultural service, regulating service, supporting service, and provisioning service), for which research centering on target sites is needed. To this end, the present study aims to investigate the trade-off relationship between service categories to search for reasonable decision-making strategies. As the research method, a survey was conducted using the translated version of SoIVES(Social Value for Ecosystem Services) 3.0 questionnaire of the United States Geological Survey. The research findings demonstrate the economic value, based on the derived monetary value of each service category, the economic value of the target site was compared among landscape aesthetic value 8,050,000 won, recreation value 6,750,000 won, biodiversity value 4,610,000 won, healing value 3,970,000 won, life-sustaining value 2,090,000 won, and productive value 220,000 won. And then the primarily recognized value criteria of the Tancheon ecosystem services illustrate landscape aesthetic and recreation value. Besides, this study illustrates visualized trade-off relationships based on user perception, and the derived relations illustrate the trade-off relationship between the cultural service, regulating service, supporting service, and provisioning service, as well as relationships between the components of the sub-categories.

The Relationship between the User's Perception of Socio-cultural Attributes and the Spatial Structures of Dwelling Spaces - a Comparative Study between Korean and German Housings - (거주자의 대 사회적 개념과 주거공간의 영역별 구성체계와의 관계 - 한국과 독일의 주거형태학적 비교관찰을 통하여 -)

  • 전남일
    • Journal of the Korean housing association
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    • v.13 no.5
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    • pp.31-42
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    • 2002
  • This comparative study between Korean and German housings aims at understanding different structural systems in the indoor and outdoor spaces, depending upon the user′s perception of the socio-cultural attributes. The analysis starts with four alternative contrary assumptions, that appear in morphological forms of dwelling; 1) linear distribution vs. areal distribution of residential districts, 2) mirror system vs. comb system in the layout of plot plans 3) organization of front vs. back outdoor spaces and 4) opening vs. closing in the indoor spaces. A clear difference is found between Korean and German samples in view of public and private relationships between indoor and outdoor spaces as well as the intermediate space. In the korean housing there always exists a symbolic and psychological territory of a certain sphere. On the other hand, outdoor space passes through various phases only to form a certain hierarchy even in a private space and, thereby, sets a boundary between private and public areas. In the case of Germany, the building itself draws a clear line between private and public outdoor spaces, and therefore the outdoor space has a "front" and "back". Thus, Germany′s private space may face a genuine public space and street, which is rare in the Korean housing. Although the layout of indoor space in the korean housing tends to be open, such an openness may be outstanding in living and dining spaces, kitchen and various accesses to rooms. In the case of Germany, such indoor spaces are usually closed to each other. Thus corridors act to separate these spaces. Such differences are analysed to be due to the different perceptions of interpersonal and socio-cultural attributes as intra-family and inter-neighbor relationships or communications.

A Comparative Study of the Perceptions on Public Libraries between Librarians and Users: A Survey of the Seoul Metropolitan Office of Education Public Libraries (공공도서관에 대한 사서와 이용자 인식 비교 연구- 서울시교육청 소속 공공도서관을 대상으로 -)

  • Pyo, Soon-Hee;Cha, Mikyeong
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.2
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    • pp.221-244
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    • 2018
  • The purpose of this study was to provide basic information necessary for establishing library development plan and service direction by comparing and analyzing the perception of librarian and user's public library. For this purpose, a questionnaire survey was conducted with 270 librarians and 820 public users of the Seoul Metropolitan Office of Education Public Libraries regarding the current environment of the library, the role and status of the future library, and the library policy. The results showed librarians viewed the long history and accumulated information resources as strengths, while users had the highest satisfaction with human resources. As for the role of the public library and its future status, both librarians and users perceived reading and education as more important, confirming that the two groups had common expectations for public libraries. Yet the two groups had different perceptions about the policy for enhancing future library roles. Librarians suggested the needs for the improvement of old facilities and continuing education for librarians, users indicated the collections and enlargement of reading room as more important, which suggested the library policy development considering the difference of the perceptions between the two groups.

The Study on the User Behavioral Effects of Perception and Characteristics on the Common Essential Applications of Smartphones (스마트폰 공통 필수앱에 대한 이용자 인식과 특성이 이용 행동에 미치는 영향)

  • Youn, Bo Heum;Lee, Yoon Jae;Choi, Seong Jhin
    • Journal of Broadcast Engineering
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    • v.27 no.3
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    • pp.415-436
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    • 2022
  • This study was conducted by the customer survey of 15 to 65 years old in order to identify the user behavioral effects of perception and characteristics on the common essential applications of smartphones with the United Theory of Acceptance and Use of Technology (UTAUT) and Value-based Acceptance Model (VAM). As a result, it was found that performance expectancy, enjoyment, facilitating conditions, effort expectancy, and social influences, excluding information privacy concern, have a positive effect on use behavior. The moderating effect by age was found that the youth was higher between perceived value and behavioral intention, and the middle-aged was higher between enjoyment and perceived value. This study has significance in providing implications for establishing strategies on designing and pre-loading apps, and increasing usage rate.

Augmented Reality Based Information Systems: An Exploratory Study of Understanding Children's Perception (AR 기반 정보 시스템에 대한 아동 인식 연구)

  • Siyoung Choi;Kung Jin Lee
    • Journal of the Korean Society for information Management
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    • v.41 no.1
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    • pp.85-105
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    • 2024
  • Augmented Reality (AR) is a mix of the real world that is enhanced by virtual objects from computer-generated information. AR is currently used in a variety of information systems and library services. AR technologies are also being developed for today's children, who are digital natives and are exposed to various technologies even earlier. To assist librarians who need to accurately understand users' information needs and perceptions of the technology being used in their libraries, we conducted a study of AR perceptions among children. We conducted two online co-design sessions using "Would you rather?", a co-design technique that facilitates research into children's opinions. Through the co-design sessions, we found that children were psychologically wary about AR technology due to a lack of trust in the technology, and realism had a significant impact on these judgments. We also identified that children considered AR technology environments as an extension of the real world. Their real-world values directly influenced their perceptions of AR. This research provides insights into the wariness that libraries need to be aware of when developing AR content for children in the future, and how libraries can use AR as an educational tool.

A Study on User's Perception Survey for Activation of Ulsan Representative Library (울산대표도서관 활성화를 위한 인식조사 연구)

  • Kwak, Seung-Jin;Chang, Durk-Hyun;Noh, Younghee;Kang, Eun-Yeong;Kim, Jeong-Taek
    • Journal of the Korean Society for Library and Information Science
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    • v.51 no.3
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    • pp.133-161
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    • 2017
  • As a foundational research for formulating a comprehensive operation plan for Ulsan Library, this study has been undertaken to develop directions for the future library services by performing surveys on the users and library staffs. Consequently, first, the users have demonstrated such a high demand for collaborative services, such as make possible variable library services using a single membership ID across the nation. Second, there is a significant difference in the awareness among the two groups in regards to the awareness of promotional methods for the facilitation of the use of public library in Ulsan. That is, while the staffs highly preferred the use of media such as newspaper, magazines, and radios, users demonstrated the converse and, instead, preferred field trip programs. Third, there seemed to be a certain level of agreement by and among the users and staffs in respect of the library's roles such as that of providing diverse education and programs on reading activities, and that of enabling diverse cultural activities such as arts and culture.

A Study on Perception of Library Usage and Services Related to the Establishment of the Chungcheongbuk-do Central Library (충북도립대표도서관 건립에 관한 도서관 이용과 서비스에 대한 인식 조사 연구)

  • Younghee Noh;Ji-Yoon Ro;Inho Chang;Jae Min Ko;Jung-a Kang
    • Journal of the Korean Society for Library and Information Science
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    • v.58 no.2
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    • pp.343-361
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    • 2024
  • This study aimed to assess perceptions of library usage and services among users of public libraries within Chungcheongbuk-do, as part of the groundwork for developing the basic plan for establishing the Chungcheongbuk-do Central Library. The survey results indicated that respondents consider policy formulation and implementation for the development of local libraries and enhancement of library services to be the most important role of the Chungcheongbuk-do Central Library. Additionally, respondents showed a preference for print materials as the preferred type of information resource for collection management, with literature being the most favored subject area. Finally, survey participants expressed a desire for the provision of diverse books and knowledge resources as the desired library service.