• 한국정보시스템학회지:정보시스템연구
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• 제17권3호
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• pp.111-134
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• 2008

As students can purchase textbooks online or from local bookstores, we proposed a model to study the predictors of textbook purchasing from online bookstores based on the theory of reasoned action (TRA) and technology acceptance model (TAM). The survey instrument consisted of 51 items to assess 10 constructs of the proposed model, where the items used to measure the constructs were adapted from previous literature. Pre-testing and pilot testing of the measures were conducted by selected users of online bookstores. Data were collected from 220 university students who have purchased and intend to purchase their textbooks from online bookstores. The findings of this research are summarized as follows. First, navigation, previous experience, and innovation have a significant impact on the buyer's perception of ease of use. Second, price and delivery services have a significant impact on the buyer's perception of usefulness. Third, the perception of ease of use also has a significant impact on the buyer's perception of usefulness. Fourth, the perception of ease of use, perception of usefulness, and subjective norms all significantly support the purchasing intention in the case of online bookstores.

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.145-153
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• 2021

The purpose of this study is to investigate the effect of health club users' perception of service quality on user satisfaction and loyalty. The purpose of this study is to investigate the effect of health club users' perception of service quality on user satisfaction and loyalty. In order to achieve this research purpose. In 2020, participants in health clubs over 20 years old residing in Gwangju Metropolitan City and Jeollanam-do were selected as the population and a total of 300 subjects (273 males and 127 females) were selected using a convenient sampling method. The data collected using this was statistically processed according to the purpose of analysis using SPSS 20.0 version. The results obtained through this research process are as follows. First, it was found that the health club users' perception of service quality had a partial effect on user satisfaction. Second, it was found that the service quality perception of health club users partially affected the loyalty. Third, it was found that health club users' satisfaction with use partially affected their loyalty.

• International Journal of Knowledge Content Development & Technology
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• 제9권2호
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• pp.45-64
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• 2019

This study examined the perception and use of web 2.0 applications for academic purposes by medical students of Ambrose Alli University, Ekpoma. The objective was to investigate the medical students' perceptions of web 2.0 applications, web 2.0 tools use, extent of use, perception and purpose for using web 2.0 applications. Descriptive survey method was used for this study. The total population of this study was 3670 and the sample size was 367 representing 10% of the study. The purposive sampling technique was adopted, and the instrument used for this study was questionnaire, a total of 367 copies were administered and 321 were found useful for the study. Percentage means and standard deviation on table and chart were used to analyze the data collected using Statistical Package for the Social Sciences (SPSS) software. Findings showed that the perception of web 2.0 applications of medical students AAU was positive and few of web 2.0 applications were used for academic purposes. It was recommended in the study that medical students should be provided with the facilities in a format more familiar to them and used by most of them and institutions need to equip the learning process with the needed facilities which will be of utmost benefit even for future purposes.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.617-624
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• 2021

The purpose of this study is to develop a Technology Acceptance Model (TAM), to determine differences in gender perceptions in adopting non-cash transactions. In this study, the authors provide a measurement of differences in gender perceptions in adopting cashless, which refers to perceived usefulness, perceived ease-of-use, and perceived security. Respondents in this study were students from the millennial generation who are very familiar with the use of technology, especially non-cash transactions. The data collection technique used in this study was a survey, by distributing questionnaires to 260 respondents. The data were processed statistically through Structural Equation Modeling (SEM). The results of this study indicate that for men, ease-of-use of transactions does not increase the use of non-cash transactions. Meanwhile, for women, perceived ease-of-use has a significant and positive effect on the use of non-cash transactions. Furthermore, perceptions of usability and security have a positive and significant impact on using non-cash transactions. It was also found that female students had a positive, but not significant, effect on the use of non-cash transactions. This means that there has been a difference in the perception of gender, between men and women, in responding to the use of non-cash transactions.

• 한국병원경영학회지
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• 제25권2호
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• pp.57-68
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• 2020

Purpose: The purpose of this study is to determine the influence of hospital employees' perceptions and performance expectations on IT technologies introduction and intention to use in the Fourth Industrial Revolution. Methodology: A survey was conducted on 524 employees at 42 hospitals. Pearson's correlation analysis, regression analysis, Sobel test, and structural equation were used for the analysis. Findings: The factors of technical situation (complexity, compatibility, technical readiness, and security concerns), those of environmental situation (competitive pressure and regulatory support), and organizational situation (top management support and costs) have influenced on the recognition of employees in the hospital and the performance expectations. IT technology introduction and use intention have been influenced by technical situation, organizational situation, and environmental situation in order. But security concerns and cost factors have not statistically affected. In addition, due to the perception and performance expectations of hospital employee who have a role in mediating the introduction and use intention of IT technology, the greater the perception and performance expectations of hospital employees, the higher the intention of introduction and usage of IT technology. Practical Implications: Rather than considering the position of external customers and the position of competitive hospitals, more attention is required for the perception and performance expectations of the internal members.

• Journal of Information Science Theory and Practice
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• 제5권1호
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• pp.26-46
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• 2017

This article investigates perceptions and use of Open Access journals (OAJs) by master's degree students in two universities in the southwestern part of Nigeria. A descriptive survey design was used in the study and the study population was comprised of 7,423 master's degree students in the University of Ibadan and 1,867 from Obafemi Awolowo University. A multistage random sampling technique was used to select a sample size of 249 and the data collection instrument was a structured questionnaire. Data were analyzed using frequency counts, percentages, mean, standard deviation, correlation, and regression analyses. The findings revealed that OAJs were used for learning, dissertation writing, personal research, and development. OAJs were not frequently used because of download delays, unavailability of Internet facilities, and limited access to computers terminals, among other issues. OAJs were found to be of relative advantage, positively perceived, and found to be compatible with existing values and quality assurance in scholarly publications, hence their use for academic activities. The regression analyses showed that there was a significant positive relationship between positive perception, perception of relative advantage, perception of compatibility, perception complexity, and master's degree students' use of OAJs. Negative perception was found to have a significant negative correlation with the use of OAJs. This article recommends that quality assurance of OAJs should be ensured in order to boost users' positive perceptions to increase their patronage and usage of these scholarly outlets for various academic activities, which will in turn encourage research and development across the various institutions of higher learning in Nigeria.

• Journal of Information Technology Applications and Management
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• 제16권2호
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• pp.65-77
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• 2009

This study explores the major factors that are likely to affect the acceptance and resistance of innovative products and services. The TAM (Technology Acceptance Model) has been widely used for understanding consumer acceptance of new technology. This model displays perceived usefulness and perceived ease of use as antecedents of intention to adopt and use. However, research has reported a variety of preceding variables for technology acceptance. In addition, considering paradoxes of technology, research regarding both acceptance and resistance in an integrated model can explain consumer perception and behavior in detail. The results of this study states that relative benefits, degree of innovation in technology, perceived usefulness and perceived ease of use have had positive influence on the intention to adopt but negative impact on that of resistance. However, alterations of usage and perceived risk positively affects resistance, but also have negative effects on the intention to adopt. Finally, intention to adopt has comparatively greater influence than that of resistance on intention to use. Theoretical and managerial implications of the results are also discussed.

• Asia Marketing Journal
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• 제18권2호
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• pp.25-44
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• 2016

This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers' attitude on 'general technology'. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data. It was found that individual's positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone's positive and negative attitude on SNS has a different direction towards the perception of mobile social commerce. Perception on mobile social commerce depends on their attitude (positive or negative) concerning SNS. Managerial implications and limitations of the study were also discussed.

• 융합정보논문지
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• 제9권9호
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• pp.166-174
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• 2019

본 연구는 예비유아교사의 테크놀로지 기기 활용인식에 영향을 미치는 요인을 밝히고자 현재 유아교육과에 재학중인 대학생을 대상으로 설문을 실시하고 그 결과를 SPSS 25 프로그램을 사용해 분석하였다. 분석결과 고등학교에서의 테크놀로지 교육경험은 TPACK과 TPACK의 하위요인인 테크놀로지 지식에, 대학에서의 테크놀로지 교육경험은 컴퓨팅 사고력, 테크놀로지 기기활용인식, TPACK 및 TPACK의 하위요인인 테크놀로지지식, 유아교육학지식, 테크놀로지 유아교수내용지에 긍정적인 영향을 미치는 것으로 나타났다. 또한 테크놀로지 기기 활용인식은 TPACK, 컴퓨팅 사고력 간에 높은 상관이 나타났다. 이를 바탕으로 테크놀로지 기기 활용인식에 미치는 영향력을 분석한 결과 컴퓨팅 사고력과 TPACK이 테크놀로지 기기 활용인식에 대해 42.3%의 설명력을 갖는 것으로 나타났다. 이러한 결과는 예비유아교사가 유아교육현장에서 테크놀로지를 효과적으로 사용하기 위해 우선적으로 컴퓨팅 사고력과 TPACK을 갖출 수 있도록 지원하는 교육시스템이 마련되어야 함을 시사한다.

• 한국의류학회지
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• 제45권5호
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• pp.892-906
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• 2021

This study explores the effects of providing information on the price fairness perception and intention of continuous use in an online fashion platform, given a price difference due to AI algorithm pricing. We investigated the moderating roles of price inequality (loss vs. gain) and technology insecurity. The experiments used four stimuli based on price inequality (loss vs. gain) and information provision (provided or not) on price inequality. We developed a mock website and offered a scenario on the product presentation based on an AI algorithm pricing. Participants in their 20s and 30s were randomly allocated to one of the stimuli. To test the hypotheses, a total of 257 responses were analyzed using Process Macro 3.4. According to the results, price fairness perception mediated between information provision and continuous use intention when consumers saw the price inequality as a gain. When the consumers perceived high technology insecurity, information provision affected the intention of continuous use mediated by price fairness perception.