• 제목/요약/키워드: Perception of direction

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Effects of Technology Readiness on User Perceptions and Use Intention of Mobile Social Commerce

  • Han, Sang-Lin;Park, Hyo-Ju
    • Asia Marketing Journal
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    • 제18권2호
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    • pp.25-44
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    • 2016
  • This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers' attitude on 'general technology'. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data. It was found that individual's positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone's positive and negative attitude on SNS has a different direction towards the perception of mobile social commerce. Perception on mobile social commerce depends on their attitude (positive or negative) concerning SNS. Managerial implications and limitations of the study were also discussed.

국민건강보험 인식수준과 만족도의 관계 (The Relationship between Perception and Satisfaction for National Health Insurance in Korea)

  • 안영창
    • 한국콘텐츠학회논문지
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    • 제14권8호
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    • pp.277-286
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    • 2014
  • 본 연구의 목적은 국민건강보험 가입자의 건강보험에 대한 인식수준과 만족도와의 관계를 확인하는 연구이다. 자료의 분석은 SPSS/WIN 14.0 프로그램을 이용하여 기술통계, $X^2$검정, 독립표본 T검정과 일원배치 분산분석(ANOVA)을 실시하였으며, 연구결과는 다음과 같다. 국민건강보험제도에 대한 인식수준과 만족도 관계에서는 국민건강보험의 보장 수준이 높다고 생각하는 집단, 자신이 내고 있는 국민건강보험료를 알고 있는 집단, 평소 국민건강보험에 대한 생각이 긍정적인 집단, 국민건강보험료 부담이 공평하다고 느끼는 집단이 국민건강보험 제도에 대한 만족도가 통계적으로 유의하게 높게 나타났다. 또한 물가인상과 비교한 보험료 인상 수준이 높을수록, 국민건강보험료 부담이 가계에 부담이 더하다고 느낄수록 국민건강보험 제도에 대한 만족도는 통계적으로 유의하게 낮게 나타났다. 본 연구는 국민건강보험에 대한 세부적인 인식수준을 파악하고 이와 국민건강보험제도 만족도의 관계를 확인하였다. 이 결과는 건강보험제도를 다수의 국민이 만족할 수 있는 방향으로 재설정하는데 기초자료를 제공해줄 수 있을 것으로 사료된다.

조망변수 조율을 통한 3 차원 상호작용에서의 깊이 지각 문제 분석 (Role of Viewing Parameters in Minimizing Depth Perception Problem)

  • 이동욱;박진아
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2006년도 학술대회 1부
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    • pp.608-612
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    • 2006
  • 3 차원 공간상에서의 상호작용이란 특정 공간내의 오브젝트를 그 위치와 좌표축에 따라 조작하는 행위를 말한다. 이러한 3 차원 공간상의 상호작용을 행할 때 발생하는 가장 큰 문제중의 하나는 사용자가 현재 조작하고 있는 커서 또는 포인터의 깊이적 위치를 알기 힘들다는 점이며 흔히 깊이 지각문제(Depth Perception Problem)으로 불리 운다. 본 논문은 깊이 지각문제를 발생시키는 기본적인 요소중의 하나를 가상환경을 표현하기 위해 인공적으로 생성된 조망 절두체라고 고려하고 이에 대해서 논의한다. 이를 위하여 3 차원 입력 장치(SensAble PHANToM(R) OmniTM)를 이용한 간단한 위치지정 작업을 다양한 FOV(Field of View)와 VD(Viewing Direction)의 환경에서 피실험자들에게 수행하게 하였다. 결과적으로, 작업환경내의 FOV 변화는 작업수행의 정확도에 영향을 끼쳤으며, VD 의 경우, 사용자가 실제로 작업환경을 보는 것과 유사한 VD 환경이 효율성의 측면에서 보다 더 높은 작업수행 결과를 보였다.

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측모에 대한 치과의사와 일반인의 인지도와 선호도에 관한 비교 연구 (Comparison study on peference and perception in changed profile between dentists and lay people)

  • 임수정;이근혜;국윤아;모성서;양미선;강윤구
    • 대한치과의사협회지
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    • 제44권12호통권451호
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    • pp.816-829
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    • 2006
  • The purpose of this study was to determine the level of perception and preference between dentists and lay people to altered facial profile. The assessors consisted of 40 dentists and 54 lay people, the survey was performed using questionnaire asking the order of perception and preference. The profiles presented in the questionnaire were based on the profile of one man and one woman, each morphed according to anterior or posterior direction of maxilla and mandible. The results were as follows. 1. In antero-posterior change of man and woman s profile, both dentists and lay people were sensitive to relatively skeletal profile (convex profile) changes than skeletal profile (concave profile) changes. 2. At least dentists needed to be perceived a 2 mm change in convex profile and a 3 mm change in concave profile and lay people needed to be perceived a 2 mm change in convex profile and a 3 mm change in concave profile for profile view. 3. Dentists are more sensitive in perception of man s profile change than lay people, but there is no significant differences between dentists and lay people in sensitivity of detection for woman s profile changes . 4. It seems that there is a general concordance between dentists and lay people in there perception of man s and woman s facial profile. This information might be clinician in comprehensive perception and preference of dentists and lay people to altered facial profile.

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모바일 기기 사용자는 왜 정보보호에 위험한 행동을 하는가? : 위험행동 결정요인 모델을 중심으로 (Why Do Mobile Device Users Take a Risky Behavior?: Focusing on Model of the Determinants of Risk Behavior)

  • 김종기;김지윤
    • 한국정보시스템학회지:정보시스템연구
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    • 제28권2호
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    • pp.129-152
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    • 2019
  • Purpose The purpose of this study is to empirically identify the risky behavior of mobile device users using the Internet of Things on a situational perspective. Design/methodology/approach This study made a design of the research model based on model of the determinants of risk behavior. Data were collected through a survey including hypothetical scenario. SmartPLS 2.0 was used for the structural model analysis and t-test was conducted to compare the between normal and situational behavior. Findings The results were as follows. First, the central roles of risk propriety and risk perception were verified empirically. Second, we identified the role of locus of control as a new factor of impact on risky behavior. Third, mobile risk propensity has been shown to increase risk perception. Fouth, it has been shown that risk perception does not directly affect risky behavior and reduce the relationship between mobile risk propensity and risk behavior. According to the empirical analysis result, Determinants of risk behavior for mobile users were identified based on a theoretical framework. And it raised the need to pay attention to the impact of locus of control on risk behavior in the IS security field. It provided direction to the approach to risky behavior of mobile device users. In addition, this study confirmed that there was a possibility of taking risky behavior in the actual decision-making.

Understanding College Students' Perception of Green Building Products

  • Jung, Younghan;Jeong, Myung Goo;Considine, Carol
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.503-507
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    • 2015
  • Sustainability continues to gain traction in all industry sectors as people become aware of the advantages of green products. The voluntary use of green products in buildings in the United States continues to grow due to long-term cost saving and the ecological benefit to nature. The voluntary installation of green products is associated with end-users' expectations and perceptions including cost saving, sustainable behavior, and social responsibility. Although involuntary use of green products has similar expectations and perceptions, the installation decision is not based on the goodwill from end-users. This paper surveys college students to capture current experience levels, expectations, and perceptions in regard to green products and/or sustainability and to understand their attitudes about involuntary use of a green product. The installation of low water pressure showerheads in a dormitory provides data to support perception, expectation, and future direction of adoption of green products in public buildings. This information may be used to facilitate sustainable behaviors among involuntary groups regarding to the adoption of green products. The primary objective of this paper is to investigate the college students' perception of a green product, particularly when the students are involuntarily exposed to the green products. As a secondary objective, the paper also attempts to address the college students' general understanding on sustainability and green products. The findings of this study could support the growing importance of sustainable behavior among higher education beyond social responsibility and provide a benchmark against which to improve future change while fostering sustainable behaviors over time among the public.

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의과대학생들의 생명 개념 인식에 관한 탐색적 연구 (Explanatory Study of Medical Students' Perception of Life Concept)

  • 유효현;이준기;신세인
    • 의학교육논단
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    • 제19권1호
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    • pp.36-46
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    • 2017
  • This study surveyed 506 medical students on their perception of life concept using an open-ended questionnaire. A constant comparative analysis of participants' written responses was conducted. The results revealed 3 main types and several sub-types of life concept. The main types included: humanities & sociology type, scientific type, and humanities sociology & science mixed type. The humanities & sociology type had 6 sub-types: religious values, ethical values, limited time, social characteristics, consciousness spirit soul, and mixed type. The scientific type had 4 sub-types as follows: respiration & metabolism, genetic & reproduction, homeostasis & emergent property, and mixed type. The most prevalent type was the perception that life concept, ethical values in humanities & sociology type. The understanding of the concept of life is essential to medical students' learning and improvement of professional competence. These results may suggest a meaningful direction for medical education regarding the concept of life.

수생태 복원에 대한 초등 교사의 인식 연구 (The Study of Elementary School Teachers' Perception about the Aquatic Ecosystem Restoration)

  • 박태윤
    • 한국환경교육학회지:환경교육
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    • 제23권4호
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    • pp.112-123
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    • 2010
  • The purpose of this study is to investigate the elementary school teachers' perception about the aquatic ecosystem restoration and confirm their ideas about factors for successful restoration and the effective direction of education for the aquatic ecosystem restoration. In order to analyze teachers' thoughts about the aquatic ecosystem restoration, in-depth interview was conducted to three elementary school teachers. Then, answers of them were transcribed and analyzed by similarities and differences among subjects. The results are as follows. Elementary school teachers thought about aquatic ecosystem restoration was divided into rehabilitation and remediation. They recognized that factors for successful restoration are the restoration to natural conditions, providing persistent benefit to local residents, and the participation of local community in the process of restoration. Teachers think that they must have correct knowledge and perception regarding the aquatic ecosystem restoration. They also think that contents about the aquatic ecosystem restoration should be taught in elementary school. They mention that they may leach students about the aquatic ecosystem restoration in discretionary activities class and extracurricular activities class. They also mention that the education for aquatic ecosystem restoration might be handled within diverse subjects.

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COVID-19 이후 비영리조직의 기부금품 모집 확대 방안에 대한 기초연구: 일반시민의 기부 인식을 중심으로 (A Preliminary Study on the Expansion of Donations by Non-Profit Organizations after the COVID-19 Crisis: With Focusing on the Survey on the Citizens' Perception of Donations)

  • 정희영;이정재
    • 한국IT서비스학회지
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    • 제21권3호
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    • pp.105-116
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    • 2022
  • The purpose of this study is to provide basic data to present the direction of donation collection activities of non-profit organizations after the COVID-19 crisis by examining the perception of donations from the general public's perspective. The researchers conducted a convenience sampling of general citizens in South Korea, and the survey had been taken by sending e-mails for two weeks from November 11 to November 24, 2020. The total number of questionnaires that we send were 397, however 314 questionnaires were used for analysis, excluding 83 questionnaires that seemed insincerely marked. According to analysis result, non-profit organizations need to strengthen their digital capability in response to the changes in the fund-raising methods in the era of digital transformation. In addition, these factors such as transparency, accountability, and the interaction with donors for sustaining and improving their loyalty are turned out to be crucial. We hope that the results of this study will present the direction of the donation collection strategy of non-profit organizations and be used as basic data for further research.