• Korean Journal of Child Studies
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• v.10 no.1
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• pp.64-78
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• 1989

The present study investigated children's self-perceived competence as related to (1) their perception of parental warmth and control (2) age and sex of child (3) the relationship of this perception to parents' educational level and children's sex. The subjects were 303 fourth and sixth grade children selected from three elementary schools in Seoul. The instruments were a children's self-perceived competence scale, and a perception of parental warmth and control scale. Frequencies, percentiles, mean, t-test, one-way-ANOVA, and $Scheffe{\acute{e}}$-test were used for data analysis. There were significant differences in children's self-perceived competence by perception of parental warmth and control. The children who perceived more parental warmth and control perceived themselves higher in cognitive and social competence and in self-worth. Children whose parents' were college graduates perceived highest parental warmth. Fourth grade children perceived themselves higher than sixth grade children in cognitive competence and in global self-worth. Boys perceived themselves higher than girls in physical competence. Boys perceived higher parental control than girls.

• Journal of the Korean Home Economics Association
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• v.28 no.2
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• pp.107-118
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• 1990

The purposes of this study are to investigate the children's prosocial behavior as related to (1) their perception of parental warmth, control and the relationship of this perception to parent's job status and educational level (2) their siblings (3) children's sex. The subjects were 220 third grade children selected from four elementary schools in Seoul. The instruments were a perception of parental warmth and control scale and a peer rating prosocial behavior scale. Frequencies, percentiles, mean, Pearson's correlation, t-test oneway ANOVA, and Scheffe test were used for data analysis. The major findings are as follows; 1. There were significant relationships between parental warmth, control, and children' s prosocial behavior. The children who perceived more parental warmth and control were rated more prosocial by their peers. 2. Children whose parent's were above college graduates and white collar jobs perceived more parental warmth and control. 3. Children's prosocial behavior were significantly different according ti sibling number, birth-order, and sibling structure. 4. Girls were rated more prosocial than boys.

• Korean Journal of Child Studies
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• v.25 no.6
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• pp.241-257
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• 2004

Data were collected from 514 elementary school students from 1st to 6th grade with questionnaires on Parental Behavior, Bullying, and Peer-Victimization. Sixth graders reported the lowest perception of warmth-acceptance, and 1st graders reported the highest perception of rejection-restriction by fathers. Males perceived more parental rejection-restriction. Children perceived more warmth-acceptance from mothers, and they perceived more permissiveness-nonintervention from fathers. Parenting behaviors were significantly related to bullying and victimization. The Bullying/Victimization group reported the lowest parental warmth-acceptance. Both Victimization and Bullying/Victimization groups showed higher parental rejection-restriction than other groups. The Victimization group showed highest paternal permissiveness-nonintervention. Victimization and Bullying/Victimization groups reported higher maternal permissiveness-nonintervention than other groups.

• Korean Journal of Childcare and Education
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• v.17 no.5
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• pp.43-61
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• 2021

Objective: This study aimed to examine the sequential mediating effects of children's perceived maternal acceptance and peer acceptance in the relationship between maternal warmth and first grade children's school adjustment. Methods: Participants in this study were 979 seven-year-old children(498 boys, 481 girls) recruited for the Korea Child Panel Study. Data were analyzed by analyzing descriptive statistics, correlations, and significance of serial mediation pathways using SPSS 18.0 and PROCESS Macro 3.4. Results: Maternal warmth at age five effected perception of maternal acceptance at age six. Perceived maternal acceptance at age six effected perceived peer acceptance at age six. Perceived peer acceptance at age six effected school adjustment at age seven. Lastly, perceived maternal acceptance and peer acceptance at age six had a serial mediation effect between maternal warmth at age five and school adjustment at age seven. Conclusion/Implications: Perceived social acceptance during preschool years should be emphasized in order to promote school adjustment for first grade children. Parent education for promoting better parent child relationships should be considered and teachers should encourage peer play interaction to help children perceive acceptance from their peers.

• Korean Journal of Human Ecology
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• v.14 no.2
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• pp.269-276
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• 2005

The purpose of this study is to examine, according to sex and grade, the relationship and difference between mothers' parenting attitudes and self-perceived competences of their children. 197 children of the 4th through the 6th grade were selected from an elementary school in Daejeon area. We used the Perceived Competence Scale for Children (Harter, 1982) to measure their self-perceived competence and the Mother's Parenting Attitudes Scale (1990, Lee & Park) to measure parenting attitudes of their mothers. Major findings are as follows: First, there were significant differences in the children's self-perceived competence according to their perception of parental warmth and control. Children with more perception of parental warmth and consistent control considered themselves higher in cognitive and social competences and in self-worth. Boys perceived higher mother's consistent control and positive participation in parenting-attitudes than girls. Girls perceived themselves higher than boys in global self-worth. Next, Out of the three grades the 4th graders indicated more perception of attachment, authoritarian control, and positive participation in parenting attitudes. There was statistically no difference in self-perceived competences of children according to their grades. Finally, there were correlations between mothers' parenting attitudes and perceived competences of their children. Children with more perception of parental warmth, attachment, positive participation, and consistent control showed higher level of physical competence, social competence, and global self-worth.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.634-648
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• 2019

Self-service technologies (SST) are rapidly changing the way customers participate in the purchasing process. Academic literature has focused on the acceptance of SSTs. However, this study explored consumer's cognitive response and purchase intentions through service qualities of SST as well as how they are moderated by technology anxiety and other people's presence based on TAM3. An online survey collected 279 consumer panels. All responses were used for the analysis and analyzed statistically through SPSS 23.0. The results indicate that only enjoyment and control had a significant effect on warmth perception; however, all service qualities had significant effects on competence perception. The perceived warmth and perceived competence partially mediated the relationship between SST service qualities and purchase intention. The moderating effect of technical anxiety was shown to be significant in the relationship between perceived competence and purchase intention. In addition, technology anxiety had a moderating effect on the relationship between competence perception and purchase intention only in a public situation.

• International journal of advanced smart convergence
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• v.13 no.1
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• pp.129-139
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• 2024

In digital marketing, the strategic use of emojis in social media advertising, particularly on the Xiaohongshu app, significantly influences consumer acceptance and purchase behavior. This study examines the impact of emoji-laden advertisements and the role of brand metaphorical warmth on consumer perceptions. Employing a tailored questionnaire, the research explores how emojis affect brand advertisement reception, filling a gap in empirical research on emoji advertising effectiveness. Findings indicate that emojis, when used judiciously, enhance consumer acceptance and contribute to a positive brand perception. However, excessive use may undermine trust. Brand metaphorical warmth emerges as a crucial factor, suggesting that emojis can effectively convey warmth, fostering a deeper emotional connection with consumers. These insights offer practical implications for refining social media marketing strategies, advocating for a balanced approach to emoji usage in advertisements to optimize engagement and influence consumer behavior.

• Korean Journal of Child Studies
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• v.15 no.1
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• pp.187-203
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• 1994

This study investigated the relation of androgynous parent's child-rearing practices to children's self-perceived competence by comparison of the effectiveness of androgynous people as parents compared with parents who are other-typed in their sex-role identity. The subjects were 362 third and sixth grade children and their parents selected from two elementary schools in Seoul. The instruments were a children's self-perceived competence scale, a perception of maternal warmth and control scale, a perception of paternal warmth and control scale, parent's self-esteem scale, and parent's sex-role identity scale. Frequencies, percentiles, mean, ${\chi}^2$ test, two way-ANOVA, one way-ANOVA, Cronbach's ${\alpha}$ and $Scheff{\acute{e}}$-test were used for data-analysis. The major findings showed that (1) Androgynous and masculine fathers had higher self-esteem than feminine or undifferentiated fathers. Androgynous, masculine, and feminine mothers had higher self-esteem than undifferentiated mothers. (2) There was no difference in children's perception of parental warmth and control as related to parent's sex-role identity. Androgynyous parents were not more likely to be authoritative parents. (3) Sons of androgynous parents had higher self-perceived competence than those of sex-typed parents, while daughters of sex-typed parents had higher self-perceived competence than those of androgynous parents.

• International Journal of Costume and Fashion
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• v.3
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• pp.107-120
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• 2003

The purpose of this study was to examine the differences in the clothing image perception of elderly women according to the clothing types, the clothing colors, the perceiver's sex-role attitude, and gender. Result of factor analysis revealed that the dimensions of clothing image perception was classified into four categories: evaluation, youth, warmth, and activity. Perceiver's sex-role attitude and gender gave a significant influence on the perception of evaluation factor. Youth factor had an interaction effect on the clothing types, clothing colors, and sex-role attitudes. The persons with a conservative sex-role attitude perceived the clothing image of warm color suits as younger than the one of cold colors. The clothing image of a warm colored Hanbok (Korean traditional dress) was perceived milder than a cold one, but there were no difference in suits. Bright color suits make the wearer look younger, and cold color suits make the wearer look active. The clothing color had greater influences on the warmth and the evaluation factor than clothing types. Persons who have a conservative sex-role attitude perceived the differences according to clothing types and colors in a traditional way. It could be certified that perceiver's sex-role attitude was one of the variables influencing his/her perception in social interaction.

• Journal of Distribution Science
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• v.16 no.4
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• pp.49-56
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• 2018

Purpose - The purpose of this study is to provide managerial implications for retail brand managers. Specifically, current study divide donation type into direct donation(e.g., corporate philanthropy) and indirect donation(cause-related marketing) and investigate the donation type on the purchase intention. Also, this research intends to provide the mechanism between the donation type on the purchase intention by showing the mediating role of the consumers' perceived warmth. Moreover, the moderating role of the brand type(non-luxury vs. luxury brand) between the donation type, the warmth perception, and the purchase intention will be examined. Research design, data, and methodology - A total of 174 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2(donation type: indirect vs. direct) X 2 (brand type: non-luxury vs. luxury) between-subjects design. The hypotheses were tested using SPSS 21.0. Two-way ANOVA and multiple regression analysis were performed. Results - Empirical results showed that the consumers' perceived warmth was higher in the direct donation condition than the indirect donation condition and moreover this influence of the donation type on the perceived warmth was moderated by the brand type. Specifically, the influence of donation type on the perceived warmth was significant only for luxury brand. And there is an interaction effect of donation type and brand type on the purchase intention. More specifically, the purchase intention for luxury brand was higher in the direct donation condition than the indirect donation condition whereas the purchase intention for non-luxury brand was higher in the indirect donation condition than in the direct donation condition. Conclusions - This research contributed to the CSR literature of retail brand management by showing that the influence of the donation type and the brand type on the purchase intention. Moreover, this study enriched CSR literature by introducing Stereotype Content Model and showing the mediating role of the consumers' perceived warmth. Managerially, these results suggested retail brand managers of non-luxury brand and luxury brand how to select an appropriate type of donation and conduct CSR strategies.