• 제목/요약/키워드: Perception of Loss

검색결과 221건 처리시간 0.023초

유료 모바일 애플리케이션 수용 저항 요인에 관한 분석 (Analyzing Impact Factors of User Resistance to Accepting Paid Mobile Application)

  • 송성범;강주영;이상근
    • 한국콘텐츠학회논문지
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    • 제13권4호
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    • pp.361-375
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    • 2013
  • 최근 모바일 애플리케이션 시장이 지속적인 성장을 하고 있는 반면 유료 모바일 애플리케이션의 수익성은 저하되고 있다. 심화된 경쟁으로 인하여 유료 모바일 애플리케이션의 가격은 지속적으로 하락하는 추세이며 사용자의 유료 모바일 애플리케이션 구입이 줄어들고 있는 추세이다. 그러나 기존 연구는 모바일 애플리케이션의 수용에만 초점을 맞추고 있어 유료 모바일 애플리케이션의 수용 저항과 같은 현상을 제대로 설명하고 있지 못한 상황이다. 이에 본 연구에서는 유료 모바일 애플리케이션에 대해 사용자의 수용 저항 요인을 분석하고자 한다. 이를 위해, 본 연구에서는 Stimulus-Organism-Response 모델을 기초로 유료 모바일 애플리케이션의 특성과 사회적 영향(Stimulus)이 사용자에게 지각된 손실과 지각된 혜택(Organism)으로 인지되어 애플리케이션 수용저항(Response)에 어떻게 영향을 미치는지를 검증하였다. 그 결과 유료 모바일 애플리케이션이 확산되지 못하고 소멸되는 현상이 지각된 손실 때문임을 설명하고 이러한 지각된 손실을 낮추기 위해 모바일 애플리케이션 개발시 초기 가격을 낮추고 부정적인 리뷰에 대해 적극적으로 대응해야 한다는 방향성을 제시하였다. 또한 개인적인 특성을 통제변수로 연구모형에 포함하여 자기효능감이 앱 수용저항을 낮출수 있다는 점을 검증하였다.

폐업 소상공인의 재무적자본·시장경쟁력·사회적자본 손실지각이 재기의도에 미치는 영향 : 실패두려움의 매개효과와 창업자기효능감의 조절효과를 중심으로 (The Effect of Perceived Loss of Financial·Market·Social Capital Based on Recurrence Intention of Failed Small Business : Focusing on the Mediating Effect of Fear of Failure and the Moderating of Entrepreneurial Self-Efficacy)

  • 조영룡;박주영
    • 중소기업연구
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    • 제43권4호
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    • pp.59-93
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    • 2021
  • 본 연구는 소상공인이 사업운영 시 경험했던 손실지각이 실패에 대한 두려움을 통해 재기에 어떤 영향을 미치는지를 확인하고자 폐업을 경험한 소상공인 413명을 대상으로 설문조사를 했다. 분석 결과는 다음과 같다. 첫째, 재무적자본, 시장경쟁력, 사회적자본의 지각된 손실이 클수록 실패에 대한 두려움은 컸다. 둘째, 실패두려움이 클수록 재창업 의지는 적었으나, 취업의지에는 영향을 미치지 못하였다. 셋째, 재무적자본, 시장경쟁력, 사회적 자본에 대한 지각된 손실이 실패두려움을 키우고, 이는 재창업 의지에도 부정적 영향을 미쳤다. 그러나 취업의지에 대해서는 시장경쟁력에 대한 손실지각만이 실패두려움을 통해서 취업의지를 강화했다. 이는 시장경쟁력으로 인해 폐업했다고 생각하면 창업보다는 취업을 선택할 가능성이 높다는 것을 시사한다. 넷째, 창업자기효능감이 높은 사람은 낮은 사람보다 손실지각이 실패두려움에 미치는 영향이 적었다. 즉, 창업효능감이 높은 사람은 재창업을 할 가능성이 높다고 볼 수 있다. 한편 연구결과, 사회적자본·재무적자본·시장경쟁력 손실지각 순으로 실패두려움에 영향을 미쳤는데, 소상공인들의 경우 창업시 상권내 경쟁과 위험도에 대한 이해부족으로 실패하는 경향이 큼에도 이에 대한 지각이 가장 낮았다. 또한 지인이나 친척 등 사회적 네트워크를 통해서 자금이나 영업활성화에 대한 지원을 받으려 하기 때문에 사회적 자본손실에 대한 지각이 실패에 대한 두려움에 미치는 영향이 가장 컸다고 추측된다. 본 연구는 이상의 결과를 바탕으로 정책실무 제언을 통하여 창업준비 시경쟁우위를 확보하기 위한 충분한 시장조사가 필요하며, 정교한 사업계획의 수립을 통해 재무적 손실을 줄일 수 있는 방안을 제시하고 있다.

류마티스 관절염 환자의 원인지각에 대한 연구 - Q방법론적 접근 - (An Inquiry to the Causal Perceptions & Emotions of Rheumatoid Arthritis Patients)

  • 김분한;정연
    • 근관절건강학회지
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    • 제6권2호
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    • pp.226-241
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    • 1999
  • This study was undertaken to find out the causal perception of rheumatoid arthritis patients, and to understand the typology. The Q-population consisted of 236 statements of causal perception were collected. Thirty eight Q-samples of causal perception were selected. The P-sample for this study were made up of 28 first visiting female rheumatoid arthritis patients from a rheumatoid arthritis specialty hospital. Each respondent responded Q-set of causal perception according to 9-point scale. The result of Q-sorting were coded and analyzed using QUANL PC program. 1) Typological Observation on Causal Perception (1) Physical Fatigue Type : Type 1 perceived that the illness occurred due to excessive work requiring physical labor or strain that had occurred from not resting after excessive physical labor, therefore, thinking the origin of the illness was from physical strain. (2) Physical origin Type : Type 2 perceived that the major cause for the illness is not only excessive physical labour but also fecundity and old age. (3) Causality to Environment Type : Type 3 perceived that rheumatoid arthritis occurred from injury to the joints or bad and humid weather. (4) Conscience of Guilty Type : Type 4 consisted of people with guilty conscience for lack of religious commitment. They perceived that the illness was a punishment from God for not praying or because of bad luck. (5) Rationally Perceiving Type : People who belong in type 5 perceived the cause of illness in light of scientific facts such as genetics, unbalanced diet or lack of exercise. (6) Psychological Stress Type : People who belong in type 6 believed that excessive stress was the cause of the illness. 2) Emotions of Rheumatoid arthritis patients Rheumatoid arthritis patients' positive emotions included determination, courage, coping, acceptance, hope, and adoption ; and their negative emotions were prostration, worry, stupor, conflicts, grievance, giving-up, resignation, depression, loss, solitariness, fear, anxiety, avoidance, anger and loneliness. Rheumatoid arthritis patients experience different level of emotions from their suffering experience from the severe pains. Rheumatoid arthritis patients also experience negative emotions when they could not perform self-care and lose their self-esteem from painful suffering ; however, they regain positive emotions when they recover from pain with the use of drugs, physical therapy or exercise. Their emotional states are closely connected to level of and presence of pain.

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패션 명품(名品) 복제품(複製品) 소비자(消費者)의 위험지각(危險知覺)에 관(關)한 질적(質的) 연구(硏究) (I) - 지각(知覺)된 위험유형(危險類型)을 중심(中心)으로 - (A Qualitative Study on the Consumers' Risk Perception for the Counterfeit of Fashion luxury Brands (I) - Focused on Perceived Risk Types -)

  • 김일
    • 패션비즈니스
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    • 제9권1호
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    • pp.120-136
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    • 2005
  • The purpose of this study is to analyze consumers' perceived risk which is shown in the process of purchase phase and consumption phase for the counterfeits of fashion luxury brands and to analyze the interrelationship of each type of perceived risk. The research method of the study used a qualitative approach. 6 informants were selected and then an in-depth interview was held with them. Through this process the data on the perceived risk for counterfeits were collected and analyzed. The results of the study are as follows; The perceived level of psychological risk including counterfeits exposure was extremely high; besides, economic risk and performance risk were also perceived. On the contrary, the perceived level of social risk and fashionability loss were relatively low. The risk perception for counterfeits appeared not only on the purchase phase but also on the consumption phase, and when perceived risk existed on the consumption phase, it had an influence on the level of perceived risk on the next purchase phase. However the psychological risk was continuously perceived on both purchase and consumption phase, even if it did not exist on the consumption phase. Psychological risk, economic risk and performance risk were not independent but interdependent. Moreover, the entire level of perceived risk could be controlled by reducing the level of other perceived risks when a certain type of risk was highly perceived.

족욕요법이 수지접합 환자의 수술 후 통증, 스트레스, HRV에 미치는 영향 (The Effect of Foot Bath Therapy on Post-operation Pain, Stress, HRV in Hand Replantation Patients)

  • 윤순영;권명진
    • 한국직업건강간호학회지
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    • 제20권2호
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    • pp.105-112
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    • 2011
  • Purpose: The purpose of this study was to investigate the effect of foot bath therapy on post-operation pain, stress, HRV of hand replantation patients. Methods: Quasi-experimental study design and non-equivalent control group pre & post test repeated measure design were employed for this experiment. 47 subjects were selected for this study. 25 subjects of experimental group participated in foot bath program had foot bath 11 times for 2 weeks; 22 subjects of control group didn't have foot bath. Pain was digitized numerically by using Visual Analogue Scale, stress was measured by stress perception questionnaire, and HRV was measured by using Cnopy9 (IEMBIO). Results: The collected data were analyzed by using SPSS 17.0 Win program. (1) The difference between experimental group and control group was shown statistically significant in aspect of pain (p<.05). (2) The difference between experimental group and control group was shown statistically significant in aspect of stress (p<.05). (3) The difference between experimental group and control group was not shown statistically significant in aspect of HRV (p>.05). Conclusion: Foot bath program was an effective intervention for pain loss and perception of stress reduction. But it wasn't effective for HRV.

모유영양의 실시 시간에 영향을 주는 생리적.사회행동적 요인 분석 (Research on Biological and Sociobehavioral Factors Affecting Determinants of Breast Feeding Duration)

  • 안홍석
    • Journal of Nutrition and Health
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    • 제28권4호
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    • pp.331-344
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    • 1995
  • The process of breast feeding was investigated from the 36th week of pregnancy to 12 weeks postnatal, in order to analyze the factors affecting breast feeding duration and provide the basic data on an education program for successful breast feeding. The general characteristics of study group had no marked effects on the breastfeeding duration. The young and highly condition during pregnancy and the degree of morning sickness affected the practice of breastfeeding. In the study of prenatal sociobehavioral factors, intended duration affected the breastfeeding duration, and the maternal perception that breastfeeding is good for weight loss after delivery as well as infant formula milk is not as good as breast milk, led to successful breast feeding. Among the postnatal biological factors, the duration of gestation affected the breast feeding. Among the postnatal biological factors, the duration of gestation affected the breastiffeding outcome. In the case of early parturition, breastfeeding rate was low. Among the postnatal biocultural factors, time of first feed, milk volume and maternal perception of infant's sucking ability affected the bresatfeeding duration. From these result, it is suggested that an education program such as participation of nursing class to the pregnant women should be provided for successful breastfeeding.

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A Potential Value of Noise Control in Construction Sites for Real Estate Developers

  • Zheng, Guo;Kim, Youngchul
    • KIEAE Journal
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    • 제14권4호
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    • pp.5-10
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    • 2014
  • Since construction work is an indispensable part of daily lives, complaints of noise are unavoidable. Noise control in construction sites is normally known as a regulation by a government and self-motivated noise controls rarely occur. In this paper, a marketing strategy is proposed to provide a potential value of noise control for real estate developer. First, people's perception to construction noise was examined in means of collecting and analyzing media reports between 2005 to 2011. Then decibel test was done in order to test noise generated by different devices in a construction site in various distances. According to the theory of core competency, a conceptual model was raised to illustrate profit and loss situation of the real estate developers in the case they invest more in noise control. The construction noise is discussed that it will ruin people's perception to the company's brand image and reputation. Also, the investment in the creation of silent site is discussed that it will not only bring benefit to the brand image work but also have value of profit in the market.

Suitable Health Pattern Type Mapping Techniques in Body Mass Index

  • Shin, Yoon-Hwan
    • 한국컴퓨터정보학회논문지
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    • 제21권2호
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    • pp.105-112
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    • 2016
  • In this paper, we propose a technique that can be mapped to the most appropriate type of health patterns, depending on the health status of health promotion measures to establish a body mass index (BMI). When used as a mapping scheme proposed in this paper it is possible to contribute to effective healthcare and health promotion. BMI is widely used as a simple way to assess obesity because body fat increases the status and relevance. Despite normal weight determined by this and because of the social atmosphere has increased prefer the skinny tend to try to excessive weight loss. Since health can affect the health maintenance and promotion of the rest of your life, depending on whether and how much weight perception and health can be considered as very important. Therefore, this paper identifies the differences in perception and in this respect for the body mass index (BMI). And physical, mental and map the appropriate type of pattern in the relationship between body mass index (BMI) in order to facilitate the social and health conditions. Proposal to give such a mapping technique provides the opportunity to increase the efficiency of health care and health promotion.

경직형 뇌성마비 아동의 신체기능과 하지 촉각의 상관관계 연구 (The Correlation between Physical Function and Lower Limb Tactile Sense in Children with Spastic Cerebral Palsy)

  • 윤혜령;예나연;이은주
    • PNF and Movement
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    • 제21권2호
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    • pp.265-272
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    • 2023
  • Purpose: The purpose of this study was to investigate tactile sense perception of the lower extremities according to physical function in children with spastic cerebral palsy. Methods: This study was conducted on 15 children diagnosed with spastic cerebral palsy. Physical function measurement items included dynamic balance ability, gross motor function level, and lower extremity ankle spasticity. The lower extremity tactile sensation uses a monofilament to measure the sole of the first metatarsal head, the sole of the fifth metatarsal head, the heel, the anterior part of the shin midway between the patella and the ankle joint, the kneecap, the upper anterior iliac spine, and the knee. A total of six measurements were taken in the mid-femoral region of the bone. Spearman correlation analysis was performed to determine the degree of body function and lower extremity tactile perception. Results: As the physical function of children with spastic cerebral palsy deteriorated, there was a decrease in tactile sensation in the thigh area corresponding to the proximal lower extremity. (p <.05). Conclusion: Children with spastic cerebral palsy and poor physical function have sensory loss not only in the distal part but also in the proximal part, so a treatment approach that recognizes and improves it is necessary.

난청인의 통화 청취도 향상을 위한 전화기 개발연구 (A Study on the Development of Telephone for Improvement of the Hearing Impaired's Listening)

  • 이상민;우효창;김동욱;송철규;이영묵;김원기
    • 대한의용생체공학회:학술대회논문집
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    • 대한의용생체공학회 1996년도 추계학술대회
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    • pp.111-113
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    • 1996
  • The impaired person and the elderly who has hearing loss have been continuously increased and these people's desire for participating society as a producer has been increased also. So they strongly request the aid device which can compensate their handicap. The healing aid telephone is one of the basic aid devices that helps the hearing impaired to communicate with other people and to acquire useful information. We design the new model of the hearing aid telephone and test it's efficiency in three fields - electrical, speech perception, user test. From the result of the test we certify that the new model is better for the hearing impaired to understand the meaning of telephone speech than the old general models. We expect that the advanced healing aid telephone can be developed by the research about speech perception characteristics of the hearing impaired in engineering and clinical side.

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