• Journal of Korean Society of Rural Planning
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• v.25 no.3
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• pp.103-114
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• 2019

The purpose of this study is to investigate the value perception changes of early adolescents, who are from 5th grades to 7th grades regarding to agriculture and rural communities through debate education. Since current education policy to educate agricultural value is limited in solving stereotypes and acquiring abundant relevant knowledge about agricultural values, this study tried to test the effect of debate education for the change of value perception of early adolescents about agriculture and rural communities. Through the two weeks of a debate education course, the differences of perception changes between the experimental group and control group were analyzed. As a result, education on agriculture and rural communities through debate has a great influence on the change of value perception and thus, it could be used as a supplementary educational method for literacy education and field trip learning. Lastly, limitations and implications for the study is discussed.

• Journal of Korean Academy of Nursing
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• v.4 no.2
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• pp.144-158
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• 1974

This study was undertaken in an attempt to; 1) measure value orientation of nursing activities, 2) identify the relationship between nurse's role perception and patient's expectation, and 3) evaluate the pattern of nursing education and nursing service administration. 203 hospitalized adults and 203 professional nurses from 11 general hospitals in Seoul during the period of July to December 1973 were tested according to questionnaire based on 4 categories of clinical nursing activities, 1) physical care, 2) observation and control, 3) psycho-social care and 4) therapeutic measures. Results of the study are as follows: 1. Nurses were more concerned than patients in the physical care category. Significant difference was revealed by p<.01 level (t=2.800). Mean value score of nurses was average (2.84), and mean value score of patients was relative' y low (2.49). None of the physical care category questionnaire items were over 3.5. 2. Respondents from hospitals of total care system revealed significant difference in the physical care category by P〈.025 level. (t=2.242). Mean value score of both group were average level (nurse 2.90, patient 2.53), nurses showed higher concern. 3. Difference between nurse's role perception and patient's expectation in observation and control category was revealed non- significance by p〉0.05. level (t=1.238). Mean value score of both group revealed relatively high (nurse=3.44, patient 3.19). 4. Difference between nurse's role perception and patient〉expectation in psycho-social cart category revealed non- significance by p〉.05 level (t=0.758), Mean value score of both group revealed average level (nurse =2.71, patient =2.53), 5. Non- significant difference was noted between B. S. N. and diploma nurse's role perception in the psycho- social care category by p> 0.1 level (t=0.316). 4. Difference between nurse's role perception and patient's expectation in the rapeutic me assures category revealed non- significance by p〉0.05 level) t=0.503). Horses showed high concern by mean value score 3.56 level and patients relatively high by 3.41. All items of this category revealed very high or relatively high value score.

• Journal of Families and Better Life
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• v.20 no.6
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• pp.69-79
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• 2002

The deteriorated apartments make a social problem in now a days. After all, a new alternative plan for deteriorated apartments such as the remodelling concept must be considered. This study aims to survey the perception levels among residents in deteriorated apartments relating to remodelling. It might be provide the basic data which could be used for the analysis of consumers in the future implementation of deteriorated remodelling projects. The analytical methods adopted in this study were factor analysis, 1-test, one-way ANOVA, post-hoc estimation(Scheffe test) by the SPSS 10.1 for Windows program. Through the factor analysis for the perception types regarding remodelling, the factors were named ‘function improvement orientation’ , ‘property value orientation’, ‘individual-household improvement orientation’, and ‘negative attitude to remodelling’. The analysis of the perception types regarding remodelling, by the family characteristics, socio-economic characteristics, residence characteristics, apartment block variables, resident's value orientation, and resident's satisfaction level, indicated that the perception degree of the ‘property value orientation’was the highest, followed by the ‘function improvement orientation’.

• Journal of the Korean housing association
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• v.21 no.2
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• pp.49-58
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• 2010

This study aims to examine how residents' perception of Neighborhood in the surrounding area changes to the spatial configuration changes due to co-residential area development in old urban area, and find out the characteristics of the perception changes. The research findings are as follows: First, the results of the spatial configuration changes analyzed by Space Syntax Model show that the integration value is between 0.5 and 0.7, which implies that the development in the old urban area does not contribute to the establishment of hierarchy. When the development takes place with the renewal of streets with consideration of the urban context, however, the integration improves relatively. Second, the actual distance and accessibility due to the street network appear to influence the residents' perception of Neighborhood. After the development, the residents' scope of perception increases on average. Third, the changes in the integration value of the streets after the development appear to influence the residents' scope of perception of Neighborhood. It turns out that there are frequent changes in the residents' scope of perception in the surrounding area around the streets with large increase in integration value, and the perception scope also moves to the center.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.24 no.9
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• pp.731-740
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• 2014

Occupants induced floor vertical vibrations may cause other occupant's annoyance and lead to social loss. To help control such floor vibrations, several criteria have been developed mostly based on human perception tests and floor vibration tests. Floor vibration is evaluated by comparison with criteria and vibration parameters of subject floor, such as frequency, damping ratio, acceleration value, vibration duration time and occurrence frequency. Three acceleration value parameters are used in criteria; peak acceleration, rms acceleration and VDV, when a floor vibration serviceability is evaluated. Meanwhile rms acceleration and peak acceleration are adopted as vibration limit value in criteria and researches of human perception for vibration. Occupants induced floor vibration is transient rather than steady state. However, rms acceleration is not reliable parameter for evaluating transient vibration. The objective of this study is to investigate the characters of human perception level according to acceleration value parameters for vibration induced by heel impacts and walking activities.

• Asia Marketing Journal
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• v.14 no.2
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• pp.39-63
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• 2012

Previous studies of reward programs have generally focused on designing the best programs for consumers and suggested that consumers' perception of the value of reward programs can vary according to the type of reward program (e.g., hedonic vs. utilitarian and direct vs. indirect) and its timing (e.g., immediate vs. delayed). These studies have typically assumed that consumers' preference for reward programs has a positive effect on brand loyalty. However, Dowling and Uncles (1997) pointed out that this preference does not necessarily foster brand loyalty. In this regard, the present study verifies this assumption by examining the effects of consumers' perception of the value of reward programs on their brand loyalty. Although reward programs are widely used by online shopping malls, most studies have examined the conditions under which consumers are most likely to value loyalty programs in the context of offline shopping. In the context of online shopping, however, consumers' preferences may have little effect on their brand loyalty because they have more opportunities for comparing diverse reward programs offered by many online shopping malls. That is, in online shopping, finding attractive reward programs may require little effort on the part of consumers, who are likely to switch to other online shopping malls. Accordingly, this study empirically examines whether consumers' perception of the value of reward programs influences their brand loyalty in the context of online shopping. Meanwhile, consumers seek utilitarian and/or hedonic value from their online shopping activity(Jones et al., 2006; Barbin et al., 1994). They visit online shopping malls to buy something necessary (utilitarian value) and/or enjoy the process of shopping itself (hedonic value). In this sense, reward programs may reinforce utilitarian as well as hedonic value, and their effect may vary according to the type of reward (utilitarian vs. hedonic). According to Chaudhuri and Holbrook (2001), consumers' perception of the value of a brand can influence their brand loyalty through brand trust and affect. Utilitarian value influences brand loyalty through brand trust, whereas hedonic value influences it through brand affect. This indicates that the effect of this perception on brand trust or affect may be moderated by the type of reward program. Specifically, this perception may have a greater effect on brand trust for utilitarian reward programs than for hedonic ones, whereas the opposite may be true for brand affect. Given the above discussion, the present study is conducted with three objectives in order to provide practical implications for online shopping malls to strategically use reward program for establishing profitable relationship with customers. First, the present study examines whether reward programs can be an effective marketing tool for increasing brand loyalty in the context of online shopping. Second, it investigates the paths through which consumers' perception of the value of reward programs influences their brand loyalty. Third, it analyzes the effects of this perception on brand trust and affect by considering the type of reward program as a moderator. This study suggests and empirically analyzes a new research model for examining how consumers' perception of the value of reward programs influences their brand loyalty in the context of online shopping. The model postulates the following 10 hypotheses about the structural relationships between five constructs: (H1) Consumers' perception of the value of reward programs has a positive effect on their program loyalty; (H2) Program loyalty has a positive effect on brand loyalty; (H3) Consumers' perception of the value of reward programs has a positive effect on their brand trust; (H4) Consumers' perception of the value of reward programs has a positive effect on their brand affect; (H5) Brand trust has a positive effect on program loyalty; (H6) Brand affect has a positive effect on program loyalty; (H7) Brand trust has a positive effect on brand loyalty; (H8) Brand affect has a positive effect on brand loyalty; (H9) Consumers' perception of the value of reward programs is more likely to influence their brand trust for utilitarian reward programs than for hedonic ones; and (H10) Consumers' perception of the value of reward programs is more likely to influence their brand affect for hedonic reward programs than for utilitarian ones. To test the hypotheses, we considered a sample of 220 undergraduate students in Korea (male:113). We randomly assigned these participants to one of two groups based on the type of reward program (utilitarian: transportation card, hedonic: movie ticket). We instructed the participants to imagine that they were offered these reward programs while visiting an online shopping mall. We then asked them to answer some questions about their perception of the value of the reward programs, program loyalty, brand loyalty, brand trust, and brand affect, in that order. We also asked some questions about their demographic backgrounds and then debriefed them. We employed the structural equation modeling (SEM) method with AMOS 18.0. The results provide support for some hypotheses (H1, H3, H4, H7, H8, and H9) while providing no support for others (H2, H5, H6, H10) (see Figure 1). Noteworthy is that the path proposed by previous studies, "value perception → program loyalty → brand loyalty," was not significant in the context of online shopping, whereas this study's proposed path, "value perception → brand trust/brand affect → brand loyalty," was significant. In addition, the results indicate that the type of reward program moderated the relationship between consumers' value perception and brand trust but not the relationship between their value perception and brand affect. These results have some important implications. First, this study is one of the first to examine how consumers' perception of the value of reward programs influences their brand loyalty in the context of online shopping. In particular, the results indicate that the proposed path, "value perception → brand trust/brand affect → brand loyalty," can better explain the effects of reward programs on brand loyalty than existing paths. Furthermore, these results suggest that online shopping malls should place greater emphasis on the type of reward program when devising reward programs. To foster brand loyalty, they should reinforce the type of shopping value that consumers emphasize by providing them with appropriate reward programs. If consumers prefer utilitarian value to hedonic value, then online shopping malls should offer utilitarian reward programs and vice versa.

• Hwankyungkyoyuk
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• v.19 no.1 s.29
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• pp.14-29
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• 2006

The purpose of this study was to test effect of STS instruction using the subject matter of marine life on middle school students' perception of ocean. The objects of 156 students were sampled from the 1st grade of a middle school and were divided into an experimental group and a control group. 79 students of the control group were treated with traditional instruction, while 77 students of the experimental group were treated with STS instruction materials. All of the students took test of perception of ocean before and after the instructions. The perception of ocean was divided into four categories; value of sea, development of marine resources, research and conservation of sea, and perception of sea-related vocation. The results of the pretest and the posttest indicated that the perception of ocean of the experimental group was statistically significantly higher than that of the control group. Specially in categories of the value of sea and the research and conservation of sea, the scores of the experimental group were significantly higher than those of the control group.

• Journal of the Korea Society of Computer and Information
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• v.25 no.1
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• pp.199-206
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• 2020

In this study, the factors affecting consumers' intention to use AI speakers were focused on the perceived value of the product and the perceived necessity of the product. Factors affectationist consumers' perceived value of the product were divided into benefits and costs. Reflecting the characteristics of information technology products, I included perceptions of usefulness of products. Empirical results show that consumers' perceptions of perceived benefits and usefulness of AI speaker products have a positive effect on perceived value and perceived necessity. Perception of necessity had a positive (+) significant effect on perception of value. Perception of necessity and perception of value had a positive(+) and positive effect on each intention of use. However, the cost perceived by consumers did not have a significant effect on perception of value.

• Korea Journal of Hospital Management
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• v.19 no.2
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• pp.89-98
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• 2014

The research was to investigate the effect of trust in supervisor, organizational trust and perception on the shared value on innovative behavior. The data were collected from 334 nurses from University hospital of G city. Data were analyzed with frequency, t-test, ANOVA, Scheffe-test, Pearson's correlation coefficient and hierarchical regression, equipped with SPSS 21.0. The results showed that there was correlation among trust in supervisor, organizational trust and perception, and innovative behavior. Therefore, it is considered that the study is the basis to improve innovative behavior of nurses by providing alternatives for achieving trust in supervisor, organizational trust and perception, for sake of efficient management of human resource of nurse of University hospital. This study was supported by research funds from Chosun Nursing College 2013.

• Korean Journal of Child Studies
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• v.37 no.6
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• pp.133-144
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• 2016

Objective: The purpose of this study was to identify the mediation effect of value of children in the relationship between maternal parenting stress and ideal number of children and to verify whether perception of the adequacy of national public childcare facilities moderates this mediation relationship. Methods: For the analysis, the 6th year results (2013) from the Panel Study on Korean Children by the Korean Institute of Child Care and Education were used. The main subjects of the study were 1,611 mothers with children aged 60 - 66 months. Results: First, there was a partial mediation effect of mother's parenting stress influencing the ideal number of children through the value of children. Second, the enhancing effect of the perception of the adequacy of national public childcare facilities moderating the value of children and ideal number of children was verified. Third, perception of the adequacy of national public childcare facilities had enforcing effects moderating the value of children and ideal number of children and mediation effects moderating the influence of maternal parenting stress on ideal number of children through the value of children. Conclusion: Based on the results, it was confirmed that the expansion of national public childcare facilities is a factor strengthening the maternal intention of birth.