• Title/Summary/Keyword: Perception Research

Search Result 5,366, Processing Time 0.034 seconds

Consumer responses towards mobile coupon characteristics perception and causal relationships among variables (모바일 쿠폰 특성 지각에 따른 소비자 반응과 변인간 인과관계 연구)

  • Kim, Jae-Hee;Yoh, Eunah
    • The Research Journal of the Costume Culture
    • /
    • v.28 no.1
    • /
    • pp.15-29
    • /
    • 2020
  • Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

A Robust and Device-Free Daily Activities Recognition System using Wi-Fi Signals

  • Ding, Enjie;Zhang, Yue;Xin, Yun;Zhang, Lei;Huo, Yu;Liu, Yafeng
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.14 no.6
    • /
    • pp.2377-2397
    • /
    • 2020
  • Human activity recognition is widely used in smart homes, health care and indoor monitor. Traditional approaches all need hardware installation or wearable sensors, which incurs additional costs and imposes many restrictions on usage. Therefore, this paper presents a novel device-free activities recognition system based on the advanced wireless technologies. The fine-grained information channel state information (CSI) in the wireless channel is employed as the indicator of human activities. To improve accuracy, both amplitude and phase information of CSI are extracted and shaped into feature vectors for activities recognition. In addition, we discuss the classification accuracy of different features and select the most stable features for feature matrix. Our experimental evaluation in two laboratories of different size demonstrates that the proposed scheme can achieve an average accuracy over 95% and 90% in different scenarios.

A Robust Real-time Object Detection Method using Dominant Colors in Images (이미지의 주요 색상 정보들을 이용한 실시간 객체 검출 방법)

  • Park, Kyung-Wook;Koh, Jae-Han;Park, Jae-Han;Baeg, Seung-Ho;Baeg, Moon-Hong
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2007.05a
    • /
    • pp.301-304
    • /
    • 2007
  • 자동으로 이미지 안에 존재하는 객체들을 인식하는 문제는 내용 기반 이미지 검색이나 로봇 비전과 같은 다양한 분야들에서 매우 중요한 문제이다. 이 문제를 해결하기 위하여 본 논문에서는 객체의 주요 색상 정보들을 이용하여 실시간으로 이미지 안의 객체들을 인식하는 알고리즘을 제안한다. 본 논문에서 제안하는 방법의 전체적인 구조는 다음과 같다. 처음에 MPEG-7 색상 정보 기술자들 중 하나인 주요 색상 정보 기술자를 이용하여 객체의 주요 색상 정보들을 추출한다. 이 때 이 정보는 가우시안 색상 모델링을 통하여 빛이나 그림자와 같은 외부 환경 조건에 좀 더 강인한 색상 정보로 변환된다. 다음으로 변환된 색상 정보들을 기반으로 주요 객체와 입력 이미지와의 픽셀 값차이를 계산하고, 임계값 이상의 값을 가지는 픽셀들을 제거한다. 마지막으로 입력 이미지에서 제거되지 않은 픽셀들을 기반으로 하나의 영역을 생성한다. 결론으로서, 본 논문에서는 제안된 방법에 대한 실험 평가들을 수행 및 분석하고 몇몇 한계점들에 대해서 알아본다. 또한 이 문제들을 해결하기 위한 앞으로의 연구 계획에 대해서 기술한다.

Sequential Causal Analyses of Exchange Party's Characteristic, Exchange Relation Perception, Relationship Quality and Behavioral Intention : Customer's Perspective (교환당사자의 특성, 교환관계 지각, 관계품질 및 행동의도의 순차적 인과관계 : 미용서비스 이용고객의 관점에서)

  • An, Bong-Geun;Ju, Ki-Jung
    • Journal of the Korean Operations Research and Management Science Society
    • /
    • v.36 no.2
    • /
    • pp.15-32
    • /
    • 2011
  • The research for exchange relationship in customer's perspective is meaningful especially in service, considering distinctive characteristics of service operations such as customer participation in the process whereas most of the recent related researches have been focused on employee's interaction with organization, leader, team and customer. In this study for beauty art service, the exchange party's characteristic is defined with beauty salon's reputation, staff's professionalism and customer's self-esteem. Also the exchange relation perception is classified into symbolism and interaction, Then the directional relations on customer's perspective are empirically investigated in the sequential order of the exchange party's characteristics, the exchange relation perception, the relationship quality and behavioral intention. In addition, the study examined the meditation effect via relationship quality between the exchange relation perception and the behavioral intention. Followings are confirmed from the statistical test with structural equation modelling:Symbolism is significantly caused by all of professionalism, reputation and self-esteem in the descending order of effect size whereas interaction is significantly influenced by only professionalism. The exchange relation perception has significant effect on the relationship quality, in turn which significantly affects behavioral intention. The exchange relation perception shows the significant indirect effect meditated by relationship quality and the insignificant direct effect on behavioral intention. This paper concludes with contribution of this study, managerial implication of the research findings and further research issues.

A Study on Image Perception of Design Elements -Using Depth Interview Method on Color, Pattern of Clothing- (의복 디자인요소의 이미지 지각에 대한 연구 -색, 무늬를 중심을 한 심층면적-)

  • 이혜숙;김재숙
    • The Research Journal of the Costume Culture
    • /
    • v.4 no.3
    • /
    • pp.349-359
    • /
    • 1996
  • The research was designed to find out the effects of design elements ; ①color, ②pattern, on image perception of clothing by using a qualitative depth interview method. The subjects were 40 women who lived in Taejon and aged 20 to 40. The interview results were both hand recorded and tape recorded for further analysis by researchers and judge groups. And the results were as follows. 1. The most preferred colors appeared to be blue and black, while stripes, checks and flowers were most favorite patterns. 2. There were individual difference in color and pattern perception, however the color image of yellow was brightness, red was dashing, green comfortable, blue cool, and black tightness. The image of geometric pattern was modesty and natural motif pattern was dynamics. 3. The tow major forces which affected the image of design elements were appeared as followed : 1) Color images affected by the image of natural objects which obtained the color. 2) Individuals past experience and emotional status also affected the personal image perception. 4. The color and pattern preference for the Koran traditional customes and Western tow piece were significantly different and this result imply cultural stereotyping on image perception of design elements. On conclusion, the results supported the research model of form perception and image evaluation.

  • PDF

The Effect of Head Nurses' Authentic Leadership Perceived by Nurses to Nurses' Organizational Politics Perception and Organizational Silence (간호사가 지각한 수간호사의 진성리더십과 조직정치지각이 조직침묵에 미치는 영향)

  • Kim, Mi Rae;Park, Jung Suk
    • Journal of East-West Nursing Research
    • /
    • v.26 no.1
    • /
    • pp.71-79
    • /
    • 2020
  • Purpose: The purpose of this study was to examine the effect of head nurses' authentic leadership to nurses' organizational politics perception and organizational silence. Methods: A descriptive research design was used with a convenience sample of 201 nurses. Data were collected from Aug 7 to Sep 13, 2018 using self-reported questionnaires. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and multiple regression analysis. Results: The mean scores of authentic leadership of the head nurses perceived by nurses and nurses' organizational politics perception and organizational silence were 3.44 out of 5, 2.57 out of 5 and 2.62 out of 5, respectively. Nurses' organizational silence was negatively correlated with authentic leadership of the head nurse and positively correlated with nurses' organizational politics perception. Factors influencing on nurses' organizational silence were organizational politics perception, clinical career, authentic leadership of the head nurses and work life satisfaction which explained 38% of the variance. Conclusion: Based on the finding of this study, it is necessary to develop education and intervention programs in order to improve unreasonable and unfair job environment, enhance head nurses' authentic leadership, manage nurses' careers appropriately and raise the level of their work life satisfaction.

Object Recognition using Smart Tag and Stereo Vision System on Pan-Tilt Mechanism

  • Kim, Jin-Young;Im, Chang-Jun;Lee, Sang-Won;Lee, Ho-Gil
    • 제어로봇시스템학회:학술대회논문집
    • /
    • 2005.06a
    • /
    • pp.2379-2384
    • /
    • 2005
  • We propose a novel method for object recognition using the smart tag system with a stereo vision on a pan-tilt mechanism. We developed a smart tag which included IRED device. The smart tag is attached onto the object. We also developed a stereo vision system which pans and tilts for the object image to be the centered on each whole image view. A Stereo vision system on the pan-tilt mechanism can map the position of IRED to the robot coordinate system by using pan-tilt angles. And then, to map the size and pose of the object for the robot to coordinate the system, we used a simple model-based vision algorithm. To increase the possibility of tag-based object recognition, we implemented our approach by using as easy and simple techniques as possible.

  • PDF

The effects of dart performance on target size perception: A test of action-specific perception (다트수행이 표적의 크기지각에 미치는 영향: 행동-특정 지각의 검증)

  • Cho, Young-Hyun;Li, Hyung-Chul O.;Kim, ShinWoo
    • Korean Journal of Cognitive Science
    • /
    • v.28 no.3
    • /
    • pp.133-147
    • /
    • 2017
  • Human perception is an outcome of the influence of various factors rather than objective reflection of external environment. Among the factors, action-specific perception is a phenomenon where perception changes in terms of one's ability to act on the environment. Previous research reported contradictory results regarding whether action-specific perception occurs during performance or after performance due to memory distortion or knowledge about performance results. In this research, we conducted three experiments to determine when action-specific perception occurs. Participants threw darts at different distances and reported perceived size of targets in each trial. The results showed that, in Experiments 1 and 2, participants perceived targets larger when they hit than missed the targets, and the effect was greater when the targets were not visible after each throw. However, because participants had knowledge about the results of their throws, there could have been bias in participants' responses. In Experiment 3, where this possibility was excluded, we also obtained action-specific perception, and therefore concluded that action-specific perception occurs during but not after task performance.

Integrated Education for Sustainable Character, Human Rights, Cultural Diversity Based on Family Life Education: Focusing on University Students (가정생활교육에 기반한 지속가능한 인성, 인권, 문화다양성 통합교육: 대학생을 중심으로)

  • Kim, WooJoung;Ju, YoungAe
    • Human Ecology Research
    • /
    • v.58 no.1
    • /
    • pp.31-41
    • /
    • 2020
  • This study examined human rights perception, cultural diversity perception, level of character perception, and influencing factors for university students in order to prepare basic data on integrated education methods of character, human rights and cultural diversity and education program models. The research questions are as follows. 1. What are university students' perceptions of character, cultural diversity and human rights? 2. What is the status of the experience of family life education on character, cultural diversity, and human rights, and is it related to the level of perception? 3. What variables affect character perception, cultural diversity perception, and human rights perception? The survey targeted 407 students at two universities in Seoul and used IBM PASW Statistics as a tool to analyze data. The study results are as follows. First, university students' character, cultural diversity and human rights perception were above average; however, empirical education is still required because they had low scores in the area of action. Second, male university students have less experience in family life education on character, cultural diversity and human rights compared to female university students. Third, it is necessary to integrate education for character, cultural diversity and human rights because the most influential factors in character perception, cultural diversity perception and human rights perception were character education. The role of family life education should be considered important because personality education in the home showed a relatively high correlation.

A Study on the Dental Technician's Perception of the Digitalization of Dental technology (Centered on the Dental Laboratories in Daegu-Gyeongbuk) (치과기공의 디지털화에 대한 치과기공사의 인식에 관한 연구 - 대구.경북지역 치과기공소를 중심으로 -)

  • Lee, Jong-Do;Park, Kwang-Sig
    • Journal of Technologic Dentistry
    • /
    • v.33 no.3
    • /
    • pp.247-256
    • /
    • 2011
  • Purpose: The purpose of this survey research was to investigate the Perception level of CAD/CAM of dental techique. Methods: This survey was carried out in the metropolitan areas of the cities of Daegu and Gyeong-buk. Surveys were filled out by consenting dental technicians. Statistical analysis was done using the Statistical Package for Social Sciences (SPSS) version 17.0 for Windows. As for the analysis methods, the study used the frequency analysis, Ttest, F-test. Results: Perception of CAD/CAM showed differences in General characteristics associated with education level, monthly salary. Perception of CAD/CAM showed differences in professional characteristics associated with working area, working part. Perception of CAD/CAM showed differences in understanding of CAD/CAM associated with CAD/CAM operating experience, CAD/CAM educational experience. Conclusion: In order to improve the Perception level of CAD/CAM of dental technician, A variety education and follow-up research is need.