• 무역학회지
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• 제44권3호
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• pp.155-170
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• 2019

This study examines the model of perceived risk, trust, and continuous transaction intentions presented in a study of the buying behavior in International Transaction. Although most of the trade transactions have been studied as a legal supplement, trade transactions are also purchasing behavior aimed at maintaining continuous transaction intentions between the parties. The study results confirmed that perceived risk could be separated into risk neutrality, risk - taking and risk aversion, and perceived risk had an effect on trust. In addition, the trust affected by perceived risk in the trade transaction model has a statistically significant effect on continuous transaction intentions. The study results confirm that the theoretical background used in previous studies of purchase behavior models is also effective in trade transaction.

• International Journal of Contents
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• 제13권1호
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• pp.22-30
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• 2017

The diffusion of advanced mobile technology has introduced new types of personal information or 'location data'. These new data mean new opportunities for businesses, such as location-based services (LBS), but have resulted in new consumer anxieties regarding disclosure of personal information. This study examines the effects of the consumers' perceived control over "time-andplace" information in location-aware services on their perceived privacy risk. A total of 270 respondents participated in this study. Conditions of perceived privacy control were operationalized over time-and-place information, in a $2{\times}2$ factorial design. Results indicate that the perceived control over time-and-place personal information is a significant predictor of perceived risk, and control assurances over time-and-place information enhances the perception of control, thus alleviating the perceived risk. In addition, the effect is much more significant when time and place were combined.

• Asia pacific journal of information systems
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• 제31권4호
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• pp.543-574
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• 2021

This study focuses on a better understanding of the importance of risk perception in adopting Mobile Payment Systems (MPS) by conducting a systematic literature review. From the social science field (using Scopus and Web of Science database) articles were selected. Overall, forty-four significant pieces were determined using a systematic methodology. In addition to providing a summary of the most used theories used to address perceived risk in MPS this paper also investigates the definition for the perceived risk in MPS literature. The study is performed through the identification of dominant theories used to explain perceived risk in the literature. The article gives a thematic analysis of theories and the relation of perceived risk with behavioural intention. As far as we know, this is the first effort of its kind to give a holistic, systematic literature review in light of perceived risk in MPS. Consequently, it is a crucial first step in establishing a solid theoretical framework involving the constructs of perceived risk and laying the groundwork for future research in this area.

• 한국IT서비스학회지
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• 제12권4호
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• pp.267-287
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• 2013

As the online bookstore market has been saturated and the level of competition has become more intense, maintaining competitive advantage by mitigating consumers' perceived risks can be considered as one of good alternative strategies a company should use. Although studies that identify the types of consumers' perceived risks in the context of online bookstores as well as validate the relationships between perceived risk and its antecedent/consequent factors in an integrated manner are strongly required, there has been less attention paid to these matters. Therefore, based on previous literature, we identify five types of perceived risks (financial, performance, online payment, delivery, and seller's response risk) and validate the impacts of online bookstore specific characteristics and user specific characteristics on perceived risk. In addition, we also verify causal relationship between perceived risk and intention to use online bookstores. The results of PLS test using 108 samples collected from undergraduate and graduate students confirm that perceived risk has a negative impact on intention to use and four antecedents (reputation, service quality, self-efficacy, and user experience) are significantly related to perceived risk.

• 한국의류산업학회지
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• 제10권5호
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• pp.618-624
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• 2008

The purposes of this study were to explore the perceived risk of smart clothing, to classify consumers by risk perception of smart clothing, and to investigate the differences among the segmented groups in regard to the evaluation of newness and innovativeness of smart clothing. In addition, the relationship among perceived risk, evaluation of newness and innovativeness of smart clothing were examined. A questionnaire was administered to 338 male and female subjects aged from 17 to 50. Analysis was performed by factor analysis, cluster analysis, ANOVA, and Pearson's correlation analysis. The results showed that the perceived risk of smart clothing was composed of 4 factors: economic risk, social risk, functional risk and physical risk. Consumers were classified into four groups: high risk perception group, low economic risk perception group, low functional risk perception group, and low social risk perception group. ANOVA showed that there were significant differences among four groups regard to the evaluation of newness and innovativeness of smart clothing. High risk perception group most highly evaluated the newness and innovativeness of smart clothing. There were positive correlation among the perceived risks, the evaluation of the newness and innovativeness of smart clothing.

• 유통과학연구
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• 제12권9호
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• pp.73-82
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• 2014

Purpose - This study aims to illustrate the relationship between demographic factors and perceived risk types, supposing that Korean customers tend to postpone buying or hesitate to purchase the new version of hand sets, because of an early buying risk. Research design, data, and methodology - In addition to existing perceived risk types, the authors introduced an early buying risk. In order to measure each variable, also, the study has employed a five-point Liker-scale. To increase research reliability and validity, the research adopted an exploratory factor analysis, a confirmatory factor analysis, and one-way ANOVA. Results - First, there were statistically significant differences between financial risk and the group. Second, there weren't any statistically significant differences between the group means among the four perceived risk types (Performance Risk, Social Risk, Psychological Risk, and Physical Risk) and 4 factors (Gender, Age, Job, and Education). Lastly, job is apparently differentiated from others (Gender, Age, and Education). Conclusions - The authors found that customers regarded an early buying risk as one of the important perceived risk types, when purchasing a hand set.

• 한국IT서비스학회지
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• 제12권3호
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• pp.73-93
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• 2013

This paper is a research on perceived risk of social commerce which has influence on purchase intention. This study uses a 3-dimension concept of perceived risk and then, deals with influencing a purchase intention. In addition, to search other influential variable to purchase intention, this study adds a variable with expected moderating effect. This study proposes several hypothesis and processes an experiment to test and attest these hypothesis. This study attempts to analyze the effect that perceived risk in social commerce has on purchase intention. By the results of data analysis, all dimensions of perceived risk are found to have significant negative effects on purchase intention. In addition, this study proves moderating roles of valence of WOM Information on purchase intention. Additional managerial implications are also discussed.

• 한국정보시스템학회지:정보시스템연구
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• 제15권4호
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• pp.55-72
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• 2006

The total market capacities of our domestic on-line shopping malls had reached over one billion wons in 2005. They are also estimated to reach 1.8 billion wons in 2008. In order to reveal some relationships between six antecedent variables and intention-to-use of online shooing malls, this study has extended the original TAM2 model using these variables obtained from (1) perceived usefulness and perceived ease of use from TAM2 model, (2) compatibility from IDT theory, (3) perceived enjoyment from Flow theory, and (4) others (perceived risk and self efficacy). Two statistical packages such as SPSS 12.0 and Lirel 8.70 were used for data analyses. Among these seven proposed hypotheses, six hypotheses were accepted while one hypothesis regarding perceived risk was rejected. As perceived risk hypothesis concerning the intention-to-use was rejected, the perceived risk did not show the support of the intention-to-use.

• 동아시아식생활학회지
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• 제17권6호
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• pp.919-925
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• 2007

The purpose of this study was to investigate the influence of customers' perceived risks on their perception of value at family restaurants in Seoul. Frequency analysis, reliability analysis, factor analysis, multiple-regression analysis were employed to analyze the data. The customers' perceived risk were divided into 6 factors. Three of the perceived risk factors(financial, time, performance risk) negatively(-) influenced the perception of value. In particular, 'financial risk' was the most negative. However, 3 factors(physical risk, psychological risk, social risk) didn't have significant influence on perceived risk. As a result, customers of family restaurants appear to perceive various risks, and these risks have significant impacts on their perception of value. Therefore, food-service corporations need to reduce customers' perceived risks, possibly by various and efficient pricing-policies, discount, price-bundling, using coupon, effective physical evidence and offering unique compensation.

• 한국정보시스템학회지:정보시스템연구
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• 제20권4호
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• pp.205-232
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• 2011

With the rapid growth of internet technology, social commerce has played an important and central role in the online shopping area. Thus, we focus on the factors that influence on the adoption of social commerce. This study analyzes the relationship between perceived risk and the shopping motive in social commerce, and investigates whether the shopping motive significantly impact the purchase intention of the social commerce. The perceived risk is comprised of social risk and psychology risk, and the shopping motive is formed from personal motive and social motive. Finally, we analysis a moderating effect of collectivism. The results indicated that the personal motive was negatively affected by the social risk and psychology risk, and social motive was negatively affected by the psychology risk. The social risk and psychology risk had negative effect on the purchase intention, and personal motive and social motive had positive effect on the purchase intention of the social commerce. Finally, low collectivism seems to have the negative effect of the purchase intention by the perceived risk. The implications of integrating perceived risk and shopping motive into the proposed social commerce adoption model are discussed.