• 산경연구논집
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• 제9권5호
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• pp.47-62
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• 2018

Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

• 한국의류학회지
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• 제30권8호
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• pp.1188-1198
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• 2006

This study recognizes that individual's experience is important in change over Internet fashion consumers to Internet users, and find out fashion consumer's flow experience in Internet shopping of the fashion merchandise. Also, the purpose of this study is to analyze whether flow experience and perceived utilitarian value have an effect on Internet purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted out from June 20 to July 30 in 2005, and an subject of study was married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 306 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. 3 hypotheses were accepted, the result of this study were as follows: First, a married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls were skilled Internet enough to regarding Internet shopping as an easy thing, and was challenged in Internet activity. Their Internet skills, challenges and interaction had an effect on flow experience and perceived utilitarian value. Therefore, the more Internet skills, challenges. and interaction were higher, the more flow and utilitarian value about Internet shopping was higher. Second, a married women aged from 20s to 30s were high-purchased group of the fashion merchandise to Internet shopping malls, and had a repurchase intention in Internet shopping mall within the purchase experience of the fashion merchandise. Their flow experience and perceived utilitarian value had an effect on Internet purchase intention of the fashion merchandise. Therefore, the more flow experience and perceived utilitarian value were higher, the more Internet purchase intention of the fashion merchandise was higher.

• 한국의류산업학회지
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• 제23권1호
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• pp.70-83
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• 2021

Live-streaming commerce is attracting attention as a noticeable trend in the retail industry. It is a new mobile shopping service platform developed by combining live streaming with e-commerce technologies. This study examined the impact of para-social interactions on consumer impulse buying behavior and investigated the impact through task complexity as well as perceived amount of information. To achieve this goal, 203 women using a mobile commerce participated in an online survey after experiencing beauty live-streaming commerce. The collected data were analyzed using SPSS 25.0, AMOS 23.0, and SPSS PROCESS Macro program. The results of the study revealed that para-social interactions negatively influenced task complexity, positively influenced perceived amounts of information, and positively influenced impulse buying behavior. In addition, impulse buying behavior was negatively influenced by task complexity versus positively that was influenced by perceived amounts of information. The impact of para-social interactions on impulse buying behavior is mediated by task complexity and perceived information. The findings of this study contribute to the theoretical extension of para-social interaction on impulse buying behavior in the context of live-streaming commerce. The implications of the findings suggest practical marketing strategies for digital media commerce retailers.

• The Journal of Asian Finance, Economics and Business
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• 제7권2호
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• pp.229-236
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• 2020

Researchers generally argue that sexual harassment influence poor female employee organizational attitudes. However, these relationships have been not always observed. Depending on the organizational support theory, this study extended the content domain of sexual harassment research by examining the role of perceived organizational support, on these relationships. For this, this study used a survey method and multiple regression analyses with Korean 285 female employees. As results, first, the more unwanted sexual attention employees perceived, they were less likely to show their organizational citizenship behavior. Second, the more sexual coercion employees perceived, they were more likely to have their work-family conflict. Third, the negative relationship between unwanted sexual attention and their organizational citizenship behavior are stronger for employees low rather than high in perceived organizational support. Finally, the positive relationship between sexual coercion and work-family conflict are stronger for employees low rather than high in perceived organizational support. The findings suggest the adaptive function of perceived organizational support employees hold in organizational behavior. This is the first study to examine the interaction between perceived organizational support and sexual harassment of female workers with organizational citizenship behavior and work-family conflict. This study also provides guidance for administrative managerial practices.

• 한국콘텐츠학회논문지
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• 제16권8호
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• pp.48-58
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• 2016

본 연구목적은 조직정치지각과 리더-구성원 교환관계(LMX)가 구성원이 지각하는 업무성과에 미치는 영향을 살펴보는 데 있다. 또한 조직정치와 업무성과의 관계에서 LMX의 상호작용 효과를 규명하고자 한다. 특히, 본 연구는 LMX와 자기효능감과의 삼원상호작용 효과를 검증함으로써 연구영역을 확장하고자 하였다. 한국의 다양한 조직에서 근무하는 280명의 종업원을 대상으로 한 연구결과는 다음과 같다. 첫째, 조직정치지각은 지각된 업무성과에 별다른 영향을 주지 못했다. 둘째, 리더와의 높은 교환관계는 구성원의 지각된 업무성과에 긍정적인 영향을 주었다. 셋째, 리더-구성원 교환관계는 조직정치지각과 지각된 업무성과와의 관계를 조절하지 않았다. 마지막으로 본 연구결과는 자기효능감이 높은 집단에서 리더-구성원 교환관계가 조직정치지각과 지각된 업무성과의 관계를 조절하였다. 즉, 내집단에 속한 자기효능감이 높은 구성원은 정치적 환경에서도 업무성과가 증가하였다. 그러나 외집단 속한 자기효능감이 높은 구성원은 정치적 환경에서 업무성과가 감소하였다. 마지막으로 본 연구의 이론적 및 실무적 시사점과 향후 연구방향을 제시하였다.

• 한국산학기술학회논문지
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• 제16권3호
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• pp.1785-1794
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• 2015

본 연구는 영유아교사의 효율적인 상호작용과 수업역량 강화 요소에 대한 영유아교사 간의 인식 차이를 살펴보는데 목적을 두었다. 연구대상은 경기도 Y지역에 근무하는 영유아교사 143명이며, 수집된 자료는 빈도와 백분율로 처리하였고, 차이검증을 위해 ${\chi}^2$ 검증을 실시하였다. 본 연구의 결과를 요약하면 첫째, 영유아-교사의 효율적인 상호작용에 대해 영유아 교사 모두 경청과 놀이를 가장 중요하다고 인식하고 있었다. 그러나 영아교사는 스킨십과 칭찬을 강조한 데 비해 유아교사는 발문과 칭찬을 통한 상호작용이 필요하다고 인식하여 유의미한 차이를 보였다. 또한 교수방법도 영아교사는 놀이를 비중 있게 여겼으나 유아교사는 설명, 협동의 중요성도 인식하고 있었다. 뿐만 아니라 평가방법에 대한 인식도 영아교사는 자기평가를 우선시하였고 유아교사는 관찰일지를 중요하게 인식하고 있었다. 둘째, 영유아-교사의 수업역량 강화 요소에 대해 영아교사는 관찰기록을 흥미나 욕구 파악, 발달 분석에 활용해야 하고, 체계적인 수업 계획 및 평가를 중심으로 교수법이 개선되어야 하며 수업자료 구입 및 교육이 필요하다고 여겼다. 이에 비해 유아교사는 교수 계획, 발달 분석에 활용해야 하고 진학이나 교육관련 모임 참여를 통해 교수법이 개선되어야 하며 장학평가 등을 통한 포상금 지급이 필요하다고 인식하고 있었다.

• 한국융합학회논문지
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• 제9권9호
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• pp.167-176
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• 2018

최근 다양한 채널의 등장으로 일반인들도 1인 미디어를 통해 불특정다수의 시청소비자와의 커뮤니케이션 활동이 증감함에 따라 본 연구는 1인 미디어콘텐츠의 특성이 지각된 가치에 미치는 영향과 지각된 가치가 지속적 이용의도에 미치는 영향, 신기성 추구성향에 따른 상호작용효과를 살펴보았다. 설문조사를 통해 데이터를 수집하였으며, SPSS프로그램을 통해 1인 미디어콘텐츠의 특성인 정보품질, 정보신뢰성, 유희성이 지각된 가치에 미치는 영향을 검증한 결과, 모두 유의한 수준으로 긍정적 영향을 미치는 것으로 나타났으며, 지각된 가치는 지속적 이용의도에 정(+)의 영향을 미치는 것으로 나타났다. 그러나 신기성추구성향과 지각된 가치의 상호작용효과는 유의하지 않는 것으로 나타났다. 따라서 콘텐츠 크리에이터들은 콘텐츠 제작시 내용 및 구성에 있어서 오락적 요소 못지않게 내용의 신뢰성에 노력을 기울여야 할 것이다. 향후 연구방향으로 신기성추구성향의 직접적인 효과와 1인 미디어콘텐츠를 이용하는 시청자의 특성이 미치는 다양한 요인에 대해 연구를 진행해 보는 것이 의미가 있을 것으로 판단된다.

• 대한인간공학회:학술대회논문집
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• 대한인간공학회 1995년도 춘계학술대회논문집
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• pp.181-186
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• 1995

This study investigated the effects of several factors - stimulus color, background color, and predicted depth - that affect depth perception in stereoscopic displays. For this study, two experiments were conducted; in the first experiment, the subjects were asked to indicate the depth perceived from presented image(rectangle) using matching mark, and in the second experiment, the subjects were asked to adjust one image(controllable rectangle) to have the same perceived depth as the other image(fixed rectangle) using keyboard. The depth perceived under various combination of levels of these factors was compared with depth predicted by the geometry of streopsis. Through two experiments, we found that stimulus color, predicted depth, and interaction between stimulus color and background color affected perceived depth significantly, and that red was perceived to be closest to the observer followed by yellow, green, and then blue.

• 지식경영연구
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• 제16권4호
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• pp.47-67
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• 2015

Present study investigates the impact of privacy concerns of SNS users on continued intention to use since the privacy infringement issue emerges when smartphone use has been increasingly prevalent. In particular, moderating effect of perceived usefulness and mediating effect of trust between privacy concerns and continued intention to use are further evaluated. Contrary to the expectation that users of SNS will resist to use SNS because of privacy concerns, the number of users of SNS is still growing exponentially. Current paradox might be explained by the intervening factors such as perceived usefulness and trust. The results verify the mediating role of trust and no moderating role of perceived usefulness. Finally, the practical implication for businesses who utilize SNS in their marketing strategy is discussed.

• International Journal of Contents
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• 제14권3호
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• pp.32-38
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• 2018

This study examined the factors influencing the intention to use smartwatches using the integrated model of technology acceptance model (TAM) and innovation diffusion theory (IDT). An online survey was conducted and the data were analyzed using the structural equation modeling (SEM). The results showed that the research model had an acceptable fit, and all paths, except for the one from the perceived ease of use to the intention to use, were supported. Regarding paths from IDT to TAM, it was observed that higher the compatibility, the users perceived greater usefulness. Additionally, both observability and trialability influenced the perceived ease of use. However, perceived ease of use affected the intention only through the mediated effect of perceived usefulness. The implication of the study lies on the major focus on the effects of users' perceptions regarding innovative characteristics of smartwatches on the intention to adopt and attempted to increase the explanatory power of the TAM and IDT by combining both.