• International Journal of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.1-9
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• 2022

The influence of information sensitivity during the COVID-19 pandemic on perceived risk and personal preventive behaviors of consumers in China had been investigated. The participants were Chinese individuals experiencing the pandemic as it happened. Participants voluntarily completed an online questionnaire to provide their COVID-19 information sensitivity, their perceived COVID-19 risk, preventive behavior and their respective age. Our study discovered that COVID-19 information sensitivity positively influence perceived risk and preventive behavior. Moreover, young individuals show higher levels of online information sensitivity, which influenced their personal protective behavior when compared to that of middle-aged and elderly participants. Furthermore, Perceived risk significantly affected preventive behaviors. The results of this study may assist the government and marketeers in comprehending information sensitivity which can affect consumers' protective behavior toward reducing COVID-19 infections.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.574-589
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• 2016

This research investigates the characteristics of the mobile social commerce and explores the moderating effects of perceived risk and price sensitivity. This survey targeted consumers in their 20s to 30s who use mobile social commerce applications. We used 261 questionnaires for the final statistical analysis. Descriptive analysis, factor analysis, reliability analysis, and hierarchical regression analysis were applied in the data analysis. The results are summarized as follows. First, characteristics of mobile social commerce are composed of economics, informativeness, entertainment and promotion. Second, perceived risk (which had a negative effect on purchase intention) had moderating effects between perceived risk and economics or entertainment. Third, price sensitivity (which had a positive effect on purchase intention) had a moderating effect between price sensitivity and promotion. This study contributes to the disclosure of the role of perceived risk and price sensitivity as moderating factors between the characteristics of mobile social commerce and purchase intention. Finally, useful implications (both academic and practical) are provided for fashion retail managers.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.951-965
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• 2018

The purpose of this study was to investigate the effect of perceived risk, community usage motive, and price sensitivity of customers who purchase children's wear directly from overseas on customer satisfaction. Specifically, this study is aimed at verifying the moderating effect of price sensitivity when perceived risk and community usage motive significantly influence customer satisfaction. A survey was conducted among consumers who experienced directly purchasing children's wear from overseas and engaging in communities. A total of 415 questionnaires were distributed, which 41 responses were insincere and excluded; thus, 374 responses were analyzed. Results of this study are as follows. First, the analysis on how perceived risk and community usage motive influence customer satisfaction reveals the significant influence of economic and social psychological risk on customer satisfaction. Moreover, informational, recreational, and social emotional usage motive have a significant influence on customer satisfaction. Second, the effect of perceived risk and community usage motive on customer satisfaction based on different levels of price sensitivity was verified. As a result, delivery and economic risks affect customer satisfaction for consumers with high price sensitivity. Moreover, recreational usage motive has a significant influence on customer satisfaction for high price sensitive consumers. In conclusion, perceived risk negatively impacts customer satisfaction. Therefore, it is essential to provide a system that can reduce the perceived risk of consumers who purchase children's wear directly from overseas.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.75-84
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• 2017

The purpose of this converged study was to investigate the level of perceived ethical confidence, character, nursing professional value and moral sensitivity as well as to identify the factors influencing the perceived ethical confidence in nurses. The study evaluated on 174 nurses working in general hospital in D and S Province. The data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation, Multiple regression. As a result, the level of perceived ethical confidence was moderate score. There were positive correlations between perceived ethical confidence and character and nursing professional value and moral sensitivity. The significant factors influencing the perceived ethical confidence were character, nursing professional value, moral sensitivity, which explained 25% of variance in perceived ethical confidence. Based on these findings, education programs that develop character and nursing professional value and moral sensitivity are necessary for nurses to promote perceived ethical confidence.

• Journal of Korean Academy of Rural Health Nursing
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• v.18 no.1
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• pp.19-26
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• 2023

Purpose: This study was to evaluate the effects of a blended-learning based bioethics program on perceived ethical confidence, critical thinking disposition, moral sensitivity, and academic self-efficacy of the nursing students living in S city. Methods: The program was conducted 13 sessions (2 hours/session) and evaluated for perceived ethical confidence, critical thinking disposition, moral sensitivity, and academic self-efficacy. The collected data were analyzed with descriptive statistics and paired t-test using the SAS 9.4 program. Results: The blended learning based bioethic program was found to be effective for perceived ethical confidence (t=8.70, p<.001), critical thinking disposition(t=8.96, p<.001), moral sensitivity (t=6.43, p<.001), academic self-efficacy (t=20.5, p<.001), and program satisfaction(t=4.92, p<.001). Conclusion: The results of this study suggest that a blended learning program including TBL has advantages of case-based discussion and active interaction for nursing students' bioethics education.

• Korea Trade Review
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• v.44 no.6
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• pp.169-185
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• 2019

The purpose of this study is to analyze the structural relationships of perceived value, price sensitivity, and satisfaction between brand image and purchase intention of consumers who have experience of overseas direct purchase. This study collected questionnaires used to analyze these structural relationships. Using the R's plspm package, we analyzed the PLS (partial least squares) structural equation model. In order to examine the relationship between perceived value and price sensitivity, the research model was modified and analyzed. As a result, not only the adoption of the research hypothesis, but also the goodness of fit was higher than before the research model modifying, and the relationship between perceived value and price sensitivity was further verified. The modified research model has higher academic value, so it is necessary to select it as the final proposal model.

• Journal of Information Technology Applications and Management
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• v.22 no.4
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• pp.225-251
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• 2015

This paper analyzed factors for employees to violate information security policy in financial companies based on the theory of reasoned action (TRA), general deterrence theory (GDT), and information security awareness and moderating effects of perceived sensitivity of customer information. Using the 376 samples that were collected through both online and offline surveys, statistical tests were performed. We found that the perceived severity of sanction and information security policy support to information policy violation attitude and subjective norm but the perceived certainty of sanction and general information security awareness support to only subjective norm. Also, the moderating effects of perceived sensitivity of customer information against information policy violation attitude and subjective norm were supported. Academic implications of this study are expected to be the basis for future research on information security policy violations of financial companies; Employees' perceived sanctions and information security policy awareness have an impact on the subjective norm significantly. Practical implications are that it can provide a guide to establish information security management strategies for information security compliance; when implementing information security awareness training for employees to deter violations by emphasizing the sensitivity of customer information, a company should make their employees recognize that the customer information is very sensitive data.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.9
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• pp.610-618
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• 2016

This study was conducted to investigate the level of moral sensitivity, critical thinking disposition and perceived ethical confidence, as well as to identify the factors influencing the perceived ethical confidence in nursing students. The study evaluated 170 nursing students in D Province from May 16-20, 2016. Data were analyzed using a t-test, one-way ANOVA, Pearson's correlation and multiple regression. The mean score of the perceived ethical confidence was $3.54({\pm}0.51)$, the moral sensitivity was $4.92({\pm}0.59)$ and the critical thinking disposition was $3.45({\pm}0.39)$. There were positive correlations between the perceived ethical confidence and moral sensitivity (r=0.410, p<0.001) and critical thinking disposition (r=0.523, p<0.001). The significant factors influencing the perceived ethical confidence were moral sensitivity and critical thinking disposition, which explained 33.2% of the variance in perceived ethical confidence. Based on these findings, programs and teaching methods that develop moral sensitivity and critical thinking disposition are necessary for college nursing students to promote perceived ethical confidence.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.425-430
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• 2016

The goal of this study is to explore the factors that influence on intention to use UHDTV Service. Research problems has been designed to Structural equation model by Technology Acceptance Model. The Perceived quality, Price sensitivity, Innovativeness are adopted as independent variables. And Perceived usefulness, Perceived ease of use are adopted as intervening variables. A result of analysis, Perceived quality and Price sensitivity influenced the Intention to use via Perceived usefulness and Perceived ease of use. But in case of Innovativeness, it did not influence the Perceived usefulness while it influenced the Perceived ease of use. Meanwhile, the influence of Perceived quality to Perceived usefulness had more impact than the other path between the other factors.

• The Research Journal of the Costume Culture
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• v.26 no.1
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• pp.1-18
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• 2018

In this study, the effects of anticipated regret and perceived uncertainty on price sensitivity or purchase hesitation in overseas purchasing are analyzed along with the effects of price sensitivity on purchase hesitation. The survey was conducted among internet fashion consumers with experience in overseas purchasing and 480 responses were used in the data analysis. The results showed the psychosocial anticipated regret positively influenced the price importance, and the service, product and psychosocial anticipated regret positively influenced the price search. The preference and psychology uncertainty positively influenced the price importance, and the information and psychology uncertainty positively influenced the price search. The price importance positively influenced payment stage hesitation and shopping cart abandonment, and the price search positively influenced purchase hesitation in overseas purchasing. The functional, service and psychosocial anticipated regret positively influenced payment stage hesitation, and the service and psychosocial anticipated regret positively influenced shopping cart abandonment and overall purchase hesitation. In addition, the perceived uncertainty positively influenced the payment stage hesitation, and the information and psychology uncertainty positively influenced the shopping cart abandonment and overall purchase hesitation. The results of this study will be helpful for developing the marketing strategy for customer relationship management for overseas internet shopping web-sites.