• 한국전자거래학회지
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• 제23권4호
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• pp.1-17
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• 2018

최근 대다수 온라인 기업들이 고객의 개인정보에 기반한 맞춤형 서비스를 제공하기 위해 노력하고 있다. 하지만 고객들은 정보 유출에 대한 우려로 개인정보 제공을 꺼리고 있는 것이 현실이다. 이에 따라 기업들은 개인정보보호 인증마크 획득, 개인정보유출 배상책임보험 가입을 통해 고객들에게 개인정보보호를 보장함으로써 신뢰를 높이고자 한다. 이에 본 연구에서는 이러한 기업의 개인정보보호 활동이 소비자 행위에 어떠한 영향을 주는지 알아보고자 한다. 가상의 시나리오를 바탕으로 한 실험 연구 결과, 기업의 개인정보보호 인증마크 획득 혹은 개인정보유출 배상책임보험 가입이 프라이버시 신뢰를 높여주는 것으로 나타났다. 그리고 개인정보보호 인증마크의 경우, 프라이버시 신뢰를 매개로 개인정보 제공의도에 긍정적인 영향을 미치는 것으로 밝혀졌다. 마지막으로 신뢰 성향이 높은(낮은) 집단의 경우에는 개인정보보호 인증마크(개인정보유출 배상책임보험)를 통해 보다 높은 신뢰가 형성되는 것으로 나타났다. 본 연구결과는 개인정보보호 인증마크와 개인정보유출 배상책임보험의 필요성을 입증함으로써 기업 경영진의 정보보호 투자 관련 의사결정에 도움을 줄 수 있을 것으로 기대한다.

• 디지털융복합연구
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• 제7권4호
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• pp.81-90
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• 2009

SaaS (Software as a Service) provides software in the form of service via internet rather than software package. Thus a large number of users could use the service of new type of software service as long as they connect to internet. SaaS, as a delivery model attracted in the software industry, grows with impelling force. SaaS has been adopted as an information spreading strategy of small and medium corporate so that its effect has been recognized in both academic and practical areas. However, there are not much researches about it because SaaS is still in the introductory stage. This study focused on the success model of SaaS to find out the factors that affect usability and the satisfaction of users. The sample is based on the on-line survey for the 549 government officials who are using SaaS. At last, the number of the employed answers are 157 after unqualified ones are removed. The result shows that Security, Service quality, Price and System Integration significantly affect the usefulness and the satisfactions of users.

• 여성건강간호학회지
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• 제6권1호
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• pp.46-53
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• 2000

The purpose of this study was to explore the structure of nursing needs during labor pain as perceived by women who have given birth. The phenomenological perspective of qualitative research theory guided the approach to the study. The sample consisted of 20 women who had undergone normal labor and had delivered a healthy baby at term. Collection of data was by means of in-depth interviews conducted 1-2 days after delivery in the admission room from March to may 1998. On average, the interviews lasted for about 30 minutes. Interviews were taken with the consent of the subjects. Data were analyzed by means of Giorgi's method and categorized according to the similarities of their contents. The investigator read the data repeatedly to identify themes and categories. Four categories were : 1) a sense of security 2) self esteem 3) willingness to learn 4) a sense of comfort. Under these categories there were twelve themes. I. A sense of security : (a) presence (b) conversation (c) touching II. Self esteem : (a) praise (b) encouragement (c) treating the women with respect (d) caregiver with good character III. Willingness to learn : (a) teaching (b) information IV. A sense of comfort : (a) self controlled pain relief (b) artificially controlled pain relief (c) skillfulness of caregiver The findings should sensitize nurses to the various needs of women in labor who are under their care. Further research should focus on developing instruments to assess the nursing needs of parturients. Researchers also need to identify ways to assess women's satisfaction with nursing needs.

• Journal of Information Technology Applications and Management
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• 제26권2호
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• pp.1-11
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• 2019

Recently, mobile and smart devices are rapidly spreading. As a result, financial settlement services, which were formerly face-to-face and PC-based, have now been replaced by mobile environments. One of the business areas that utilize FinTech is focused on the easy payment services. The main purpose of this study is to analyze empirically the factors affecting the acceptance of the easy payment services. To achieve this purpose, we surveyed the individuals who have some understanding about the easy payment services. The collected 206 data were used for statistical analysis. The results of the hypotheses test using structural equation model are summarized as follows. First, performance expectancy, social influence, and security perceived by users of the easy payment services have positive influence on positive attitude, but effort expectancy does not. Second, facilitating conditions and positive attitude of easy payment services have positive effects on service adoption. Based on the results of the analysis, it provided meaningful implications for practitioners and researchers in related fields.

• 디지털융복합연구
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• 제15권6호
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• pp.9-17
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• 2017

공공데이터 개방은 국가의 흥망을 결정하는 중요한 과제로 인식되고 있다. 글로벌 경제 위기 이후에 경제 활성화에 고심하고 있는 각국 정부는 높은 경제적 효과를 창출하고자 신경제 성장 동력으로 공동데이터 공급을 확대하고 있다. 따라서 전 세계적으로 급속히 전파되고 있는 공공데이터 민간 활용은 일자리 창출과 경제 활성화를 실현하기 위해 필연적으로 추진해야 하는 신경제 성장 동력으로 인식됨으로, 민간의 공공데이터 활용을 위한 이용의도에 미치는 영향에 관한 연구가 절실히 요구되는 시점이다. 이 연구는 다음과 같은 목적을 달성하고자 시도했다. 첫째, 공공데이터를 사용할 의사에 대한 시스템 품질, 정보 품질, 정보 보안, 사회적 영향, 공공 기관의 혁신 및 지원과 같은 독립 변수의 영향을 조사했다. 둘째, 독립적인 변수와 사용 의도(종속 변수)에 대한 중재 변수인 인지된 사용용이성(PEU)과 인지된 유용성(PU)의 영향을 조사했다. 셋째, 활용 유형, 공공데이터 이용 빈도, 중재 변수로서의 직업 및 전자 정부 서비스 이용 빈도를 선정하여 독립변수와 종속 변수(민간 부문에서의 이용 의도)와의 관계에 미치는 영향을 조사하였다. 연구 결과는 공공데이터 서비스를 활용하기 위한 전략 개발에 유용할 것으로 기대된다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.247-284
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• 2017

Purpose The first purpose of this study is to investigate factors that are likely to influence user's intention to adopt third-party mobile payment platform. A comprehensive study about mobile payment services have used various variables to explain user's use intention based on the theory of reasoned action (TRA) or the theory of planned behavior (TPB). Variables such as simplicity, security, costs, relative advantage, individual mobility, subjective norm, trust, satisfaction, attitude towards use, perceived usefulness, perceived ease of use and so on. Among these factors, we expect to find out the most influential factors effecting user's use intention of the third-party mobile payment services. Second, we also examine whether the most influential factors have the same influence to different third-party mobile payment services by conducting comparative study of Alipay and WeChat Pay. Design/methodology/approach Empirical data for this study were collected from Chinese who has the experience using or have used Alipay or WeChat Pay. Participants needed to be familiar with Alipay or WeChat Pay because such users may be more aware of both the advantages and disadvantages of Alipay and WeChat Pay. We conduct a pilot test using Smart PLS 2.0, which includes 50 Alipay users and 82 WeChat Pay users. The result indicates that all the measurement fit for the context. And then 980 questionnaires were mainly sent out to the college students and the e-mails users randomly. To encourage participation, we give the participants a small gift as a present. Finally, we received a total of 683 replied. Data from respondents who gave incomplete or invalid answers were excluded to assure the validity of the constructs. 79 questionnaires were rejected, finally the valid data are 604 (with 372 Alipay users and 232 WeChat Pay users). Findings The results suggest that users' intention is determined by their trust on third-party mobile payment service and perceived usefulness of use. Comparative study results also indicated that the factors have different influence on Alipay group and WeChat Pay group, which offers a new aspect for academic field, and provides useful information to mobile payment service providers in China.

• 한국항공운항학회지
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• 제23권1호
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• pp.103-112
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• 2015

In this study, a study was carried out to see what influence low-cost carrier's e-service quality has on low-cost carrier customers' perceived value and customer satisfaction and what impact the results have on customer loyalty based on the results of previous studies related to e-SERVQUAL, an e-SERVQUAL measurement model for general e-commerce. In addition, a survey of consumers who have experienced using low-cost carrier experience through web sites was conducted. For the analysis of the data collected, SPSS 18.0 was used to conduct frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis and thus to test a hypothesis. Research findings showed that perceived value and customer satisfaction are closely related to customer loyalty, and it was also observed that the reliability factor on the service provided on the web site acts as an important influencing factor for customer loyalty in the perceived value and security factors such as payment by credit cards and protection of personal information serve as important one in terms of customer satisfaction. This study has its limitation in that samples of users who have experienced low-cost carrier are concentrated on specific ages and professions. In the future, it is required to conduct further studies on whether difference is made on the importance of measurement factors related to e-service quality by gender, age group, occupation, and e-service quality.

• 디지털융복합연구
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• 제16권6호
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• pp.105-115
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• 2018

정보통신기술의 발달, 스마트폰의 보편화, 정부의 규제완화 등에 힘입어 모바일 간편 결제서비스가 주요한 금융서비스로 빠르게 성장하고 있다. 이에 본 연구는 모바일 간편 결제서비스 이용의도에 어떤 요인들이 영향을 미치는지를 실증분석을 통해 살펴보고자 하며, 총 386명의 자료를 수집하여 AMOS 22.0을 이용해 분석하였다. 연구결과, 기술적 특성(상대적 이점, 보안성), 개인 특성(자기효능감), 상황적 특성(기존서비스신뢰, 기존서비스만족)이 지각된 가치에 정(+)의 영향을 미치는 것으로 나타났다. 또한, 지각된 가치는 모바일 간편 결제서비스 이용의도에 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로 주관적 규범은 지각된 가치와 모바일 간편 결제서비스 이용의도 간의 관계를 강화하는 것으로 나타났다. 본 연구의 결과는 모바일 간편 결제서비스 관련 기업과 관련 연구 분야에 유용한 정보를 제공할 수 있을 것으로 기대한다.

• 한국의류산업학회지
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• 제11권5호
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• pp.741-752
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• 2009

As a major obstacle to active online purchase at the level of consumer in China, distrust is raised in this study. Most of previous studies showed that trust is a major variable to cause a relational unity between company and consumer, on the other hand, this study attempts to show that according to the two dimensional point of view regarding trust each dimension of both trust and distrust distinctly contributes to marketing achievement. Interaction, perceived popularity, information usefulness, perceived security risk and perceived dealing risk were created as preceding variable, trust and distrust were constituted as parameter and relation absorption and purchase intention as consequential variable. These variables were analyzed with structural equation modeling (SEM) in LISREL 8.3 program. The results for this study are as follows. First, relation between exchange actors in marketing is divided into two concepts of trust and distrust differently from the previous studies. On the assumption that trust and distrust might exist simultaneously and they would distinctly have an influence on marketing consequency such as relation absorption and repurchase intention, it is identified that trust and distrust are a different dimension in online context. Second, the formative factor of online trust-distrust is identified and it is shown what relationship between internet shopping mall and relation absorption and foregoing purchase intention resulting from online trust-distrust exists. Third, it is shown that in online context the formative factor of online trust-distrust is distinctly contributed to relation absorption and repurchase intention. It is suggested that trust needs to be managed two-dimensionally separating from trust and distrust. Fourth, it is shown that both trust and distrust factor in terms of relation absorption and repurchase intention of consumer in internet shopping mall are significant variables. Trust is linked with repurchase intention through relation absorption, however, distrust is not directly linked with repurchase intention through relation absorption. Thus, the ripple effect of distrust appears to be much higher than that of trust.

• 한국산학기술학회논문지
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• 제18권6호
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• pp.90-102
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• 2017

최근 들어 학교 밖 청소년들의 수가 증가하고 있으며 이들의 진로문제가 중요한 청소년 문제로 대두되고 있다. 본 연구의 목적은 고졸검정고시를 준비하는 학교 밖 청소년들이 지각한 진로장벽과 사회적 지지의 유형 및 사회적 지지원 간의 관계를 밝히고, 이들의 지각한 사회적 지지가 소외감을 매개로 하여 진로장벽에 영향을 미치는지를 알아보는 것이다. 이를 위해 전국 5개 권역의 청소년지원센터 꿈드림(학교 밖 청소년지원센터)과 검정고시 학원의 학교 밖 청소년 207명을 대상으로 사회적지지, 진로장벽, 소외감에 대한 설문을 실시하였다. 또한 상관분석과 회귀분석과 Sobel test를 활용하여 변인간의 관계와 소외감의 매개효과를 분석하였다. 그 결과, 지각된 사회적 지지는 진로장벽, 소외감과 유의한 부적상관이 있었으며, 소외감과 진로장벽은 유의한 정적상관이 있는 것으로 나타났다. 진로장벽과 소외감은 사회적지지 중에서도 부모의 지지와 평가적 지지와 가장 높은 부적상관을 보였다. 또한 소외감은 부모지지 및 교사 지지와 진로장벽 간의 관계를 완전매개 하였으며, 친구지지와 진로장벽 간의 관계를 부분매개 하였다. 소외감은 정보적, 물질적, 평가적, 정서적 사회적 지지의 모든 유형과 진로장벽 간의 관계를 완전매개 하였다. 이는 고졸 검정고시를 준비하는 학교 밖 청소년들의 경우 부모 및 교사, 친구들이 제공하는 여러 유형의 사회적 지지를 향상하여 소외감을 낮춰줌으로써 진로장벽을 낮춰갈 수 있다는 것을 시사한다.