• 한국심리학회지 : 문화 및 사회문제
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• 제26권4호
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• pp.457-477
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• 2020

본 연구의 목적은 청년세대가 겪고 있는 미래에 대한 희망 없음이 사회적 관심으로 커져가고 있는 현시점에서 청년세대의 공정성 인식이 무망감에 미치는 영향을 확인하는 것이다. 본 연구는 청년세대의 공정성 인식과 무망감의 관계에서 통제감의 매개효과와 자존감의 조절효과를 살펴보았다. 청년세대인 20-30대 313명의 청년을 대상으로 자기보고 설문자료를 수집하였다. 분석결과는 다음과 같다. 첫째, 공정성 인식은 통제감, 자존감과 유의한 정적 상관을 보였고, 무망감은 공정성 인식, 통제감, 자존감과 유의한 부적 상관을 보였다. 둘째, 공정성 인식과 무망감의 관계를 통제감이 매개하였다. 셋째, 공정성 인식과 무망감의 관계를 자존감이 조절하였다. 높은 자존감 집단은 공정성 인식에 따른 무망감의 변화가 적은 반면 낮은 자존감 집단은 공정성의 인식에 따른 무망감의 변화가 크게 나타났는데, 이는 공정성 인식이 낮을 때 높은 자존감이 무망감을 완화하는 역할을 함을 의미한다. 본 연구의 결과는 청년세대의 무망감을 낮추어 정신건강과 삶의 질을 향상시키는 방안을 계획하는데 기초자료로 활용될 수 있을 것이다.

• 한국식생활문화학회지
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• 제32권6호
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• pp.549-557
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• 2017

As many companies are performing brand management as a marketing strategy to establish long-term relationships with their customers, consumers decide the actual purchasing behavior by understanding the brand attributes of the relevant company based on an evaluation standard of the products. This paper provides the basic data for improving the competitiveness of the coffee shop market continuously, and analyzes the influential relationships between each variable by limiting the brand attributes of the coffee shop and the price fairness factor that would be expected to affect the consumers' purchasing behavior as the cause variables. The results showed that the-out of brand attribute factors of the coffee shop, the brand awareness and perceived quality had significant effects on the price fairness while the influence of the shop image on the price fairness was not verified. In addition, all the brand awareness, shop image, and perceived quality had significant effects on the purchasing behavior while the statistical significance between price fairness and purchasing behavior was verified. The rationality of the price presented by the coffee shop could be judged depending on the quality perceived by the consumers. Similarly, once consumers classified the propriety of price and then perceived that a suitable price had been set up regarding the quality and service provided by the coffee shop, it was highly possible for them to include it in their actual purchasing behavior, despite the higher price than other brands'. Further research on the psychological variables affecting the purchasing behavior by securing more diverse consumers to understand their purchasing behavior for a wide range of research subjects and the generalization of research results, will provide useful data for establishing marketing measures necessary to form strong relationships between consumers and brand in the currently-saturated coffee shop market.

• 유통과학연구
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• 제15권1호
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• pp.71-81
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• 2017

Purpose - Consumers heuristically have a specific stereotype on the price level of individual retail format because each format provides them with a different level of purchase satisfaction and emotional benefits. However, if price image which is consumers' overall impression of the aggregate price level of a retailer does not match with their expectations, its price level would be perceived as unfair. It will eventually lead to dissatisfaction and decreased revisit intention. Focused on department store and discount store, this study was designed to verify whether the price fairness plays a role of mediating effect on two influential relationships between price image and post-purchase satisfaction, and price image and repatronage intention. Research design, data, and methodology - A main survey was conducted to 140 students and 128 effective responses were used for the related analysis. T-test, factor analysis, reliability test, and mediated regression analysis were performed. Six hypotheses were developed to examine the mediating effect of price fairness on the two influential relationships between price image and post-purchase satisfaction, and price image and repatronage intention. It was also examined whether the price image of two different retail format is formed differently or not. Results - People perceived the price images of the two retail formats differently. Overall price level of department store is much higher than that of discount store. Analysis results showed that price image did not solely have a significant influence on post-purchase satisfaction unless price fairness as a mediating variable is added. Price fairness turned out to be having a significant influence on relationship between price image and repatronage intention. It influences on repatronage intention directly and also via price fairness. Conclusions - Post-purchase satisfaction can be achieved only if people perceive the price image as fair no matter how the price level is high or low according to traits of retail formats. If they think it's not fair, they would disapprove of the rightness for the price image, and also express their dissatisfaction with it. Consumers willingly make repeated visits to a store if they are convinced of appropriate price level which is perceived as fair, and if they experienced a satisfaction with overall benefits a particular store offered.

• 한국사회복지학
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• 제64권1호
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• pp.31-52
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• 2012

본 연구의 목적은 세 가지의 연구 목적을 갖는다. 첫째, 사회복지조직의 사회복지사가 인식하는 조직공정성이 조직몰입에 미치는 영향력을 검증한다. 둘째, 조직공정성과 조직몰입과의 관계에 있어서 조직공정성은 조직신뢰에 영향을 미쳐서 조직몰입으로 이어지게 된다는 주장과 조직공정성이 조직냉소주의에 영향을 미쳐서 조직몰입의 수준에 영향을 미친다는 주장을 경쟁적으로 설정하여 조직신뢰와 조직냉소주의의 매개효과가 과연 사회복지현장에서는 어떻게 작용하고 있는지를 실증적으로 검증한다. 마지막으로는 사회복지기관에서 근무하는 사회복지사 직무특수성의 핵심의 하나라 할 수 있는 일가치 감이 조직공정성, 조직신뢰, 조직냉소주의, 조직몰입의 통합적 관계에서 어떠한 작용을 하는지를 검증 한다. 본 연구를 위한 자료는 사회복지이용시설에 근무하는 사회복지사 중 해당기관 경력 2년 이상의 사회복지사를 대상으로 층화표집을 통해 구축하였는데, 총 564명의 응답을 최종분석 자료로 사용하였다. 분석결과, 조직공정성과 조직몰입과의 관계는 정적인 방향에서 유의미하게 나타났으며(가설1지지), 일가치감과 조직몰입의 관계 역시 정적인 방향에서 유의미하게 나타났다(가설 2지지). 그러나 조직신뢰와 조직냉소주의의 매개효과는 모두 유의미하지 않은 것으로 나타났다. 이와 같은 결과는 조직공정성과 조직몰입 사이의 관계에서 조직신뢰와 조직냉소주의의 매개효과에 대한 논의가 하나의 쟁점으로 부상하는 영리영역과 달리 사회복지기관은 조직공정성 그 자체 그리고 사회복지사가 지니는 일가치감에 주도적으로 영향을 받는 독특한 관계구조를 갖고 있다는 사실을 보여준다.

• 유통과학연구
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• 제19권10호
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• pp.65-74
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• 2021

Purpose: The purpose of this study is to identify the maximum organizational effectiveness of compensation systems in the distribution industry. It is to identify the relationship between structural compensation and organizational effectiveness. It also aims to clarify whether distributive justice plays as a controlling variable between two variables. Research design, data and methodology: This study was conducted on distribution industry employees. The questionnaire was collected through self-subscription. A total of 209 questionnaires were collected during the month of April 2021, of which 203 were used as valid samples. Results: Structural compensation have been shown to have a positive impact on two sub-factors of organizational effectiveness. In the verification of the controlling effect of distributive justice, perceived fairness has a control effect on the relationship between extrinsic compensation and organizational effectiveness but it does not show a controlling effect on the relationship between intrinsic compensation and organizational effectiveness. Conclusions: Structural compensation has a positive effect on organizational effectiveness. The distribution industry should aware of the compensation and the perceived fairness. The fairness of distribution plays a role in identifying the recognition of compensation and organizational feasibility, identifying motivations of employees, and mediating proper strategies to enhance job satisfaction.

• 한국콘텐츠학회논문지
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• 제22권5호
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• pp.203-213
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• 2022

본 연구는 삶의 질 저하가 공정성 인식에 미치는 영향 및 부동산 규제 완화에 대한 지지에 미치는 영향에 대해 살펴보고자 하였다. 삶의 질 저하로 인한 불만감의 고조는 외부 사회 시스템의 공정성에 대한 귀책을 가중시키고, 이러한 공정성 측면의 평가절하는 그러한 불공정성을 바로 잡기 위한 정부의 인위적 개입, 즉 정부 주도의 시장 규제 강화에 대한 지지를 증진시킬 수 있다. 또한, 삶의 질 저하로 인한 공정성 차원의 평가절하는 개인의 계층상승에 대한 전망이 비관적일 때 보다 더 증폭될 수 있다. 불공정한 사회 시스템의 운영으로 인한 개인적 타격이 보다 크게 예상될 때, 즉 계층상승에 대한 전망이 비관적일 때 사적 차원의 삶의 질 저하문제는 공적 차원의 공정성 문제로까지 이어질 가능성이 보다 증가될 수 있다. 본 연구는 총 6300명을 대상으로 한 설문자료를 활용해 이러한 예측들에 대한 검증을 시도했으며, 분석 결과는 이를 지지하고 있다. 이러한 결과는 공정성 문제가 최근 쟁점 사안으로 부상하게 된 데 대한 기저 원인을 구체적으로 조망해 볼 기회를 제공하여 주며 나아가 정부의 부동산 규제 완화 혹은 강화에 대한 지지가 공정성 및 계층상승에 대한 전망에 어떻게 영향받게 되는지에 대한 이해를 넓혀주는데 기여하여 줄 수 있을 것이다.

• 한국정보시스템학회지:정보시스템연구
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• 제17권1호
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• pp.1-22
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• 2008

As National Education Information Systems (NEIS) is supposed to broadly introduced all over the country, we need to understand factors that would affect its successful use. Studies regarding the NEIS have been made in terms of a social issue according to its introduction and use, however there has been only little research made in terms of the use of the system so far. Therefore, this study aims to investigate the factors that would have effect on a successful use of the NEIS. A research model of the study is based on the extended DeLone and McLean's information systems success model with two characteristics of computer self-efficacy and perceived fairness. Based on the survey data from 168 subjects, the present study performs SEM analysis with PLS. The results show that perceived usefulness and computer self-efficacy improves the user satisfaction. However, the user' satisfaction does not cause system characteristics- system quality, information quality, service quality -and perceived fairness not effect. The study provides characteristics which can effectively and smoothly introduce the NEIS for its successful use on the upcoming full scale execution on the NEIS.

• 한국병원경영학회지
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• 제16권1호
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• pp.50-76
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• 2011

This study chiefly aims to examine the relations between customer's responsive behavior and service recovery satisfaction in medical service failure. Therefore, this paper deals with the effect of medical service failure severity perceived by customers on complaint behavior and service recovery expectation, the effect of complaint appealing behavior and service recovery expectation on perceived recovery and service recovery satisfaction, and the roles of service recovery(compensation) and recovery fairness as moderating variables. According to the result of this research, it was shown that service failure severity affects complaint behavior and service recovery expectation positively, and compliant behavior and service recovery expectation affects perceived recovery performance and service recovery satisfaction positively. Moreover, the moderating roles of service recovery(compensation) and recovery fairness indicated partially significant results and affected perceived recovery performance and service recovery satisfaction direct positively. The result of this study is expected to provide support when medical institutes establish service recovery strategies.

• 한국심리학회지 : 문화 및 사회문제
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• 제18권3호
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• pp.349-366
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• 2012

본 연구는 배려지향적 도덕성에 해당하는 공감과 정의지향적 도덕성에 해당하는 공정성이 도움행동의도에 어떠한 영향을 미치는지 검증하였다. 이를 위해 156명의 학생에게 불공정지각을 달리하는 대상(외국인근로자/일반인)에 대한 시나리오를 각각 제시하고, 도움행동의도를 측정한 후에 개인특질 변인인 공감과 공정성을 측정하였다. 공감, 공정성, 대상이 전체 도움행동의도에 어떤 영향을 미치는지 확인한 결과, 개인특질인 공감과 공정성 두 변인 모두 전체 도움행동의도에 정적인 영향을 미쳤고 공감과 대상에서 상호작용효과가 나타났다. 불공정지각 수준이 다른 대상에 따라 도움행동의도에 공감과 공정성이 어떠한 영향을 미치는지 확인한 결과, 일반인(불공정지각 저) 대상에서는 공감이 도움행동의도에 유의미한 영향을 미치는 변인이었고, 외국인근로자(불공정지각 고) 대상에서는 공정성이 도움행동의도와 정적인 상관을 가지는 것으로 나타났다. 본 연구를 통해 도움행동을 결정하는데 있어 공감과 공정성이 상호보완적 역할을 하는 것이 확인되었다.

• 한국조리학회지
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• 제13권1호
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• pp.152-165
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• 2007

The purpose of this study is to prove that the appropriate fit between service failure and recovery strategy can efficiently maximize customer satisfaction and behavioral intention, by using the prepared scenario through comprehensive approach concerning how the expectation level of service recovery has influence on perceived fairness, satisfaction and behavioral intention of service recovery based upon size in case of service failure. This study has been conducted by way of selection of filling-up type questionnaires for customers themselves who have experience in service failure out of customers who can easily visit family and hotel restaurants, that is, domestic restaurants in Seoul area, $June{\sim}August$ 2004, by setting factorial design of 2(control, severeness)$\times$3(distributive fairness, procedural fairness, mutual relational fairness)$\times$2(customer satisfaction, customer behavior). The survey was performed on the customers who visited common restaurants, family restaurants, hotel restaurants, etc. mainly in Seoul, and total 600 sheets of questionnaires were distributed and 496 sheets of them were returned(82.67% of return ratio). Research findings are as follows; First, perceived recovery justice has an effect on customer satisfaction and behavioral intention. Second, customer satisfaction and restaurant satisfaction have positive influence on behavioral intention. The results will be helpful for them to develop a further service failure and recovery framework. For service marketing managers, the results will suggest specific guidelines for establishing service recovery strategies.