• 대한지역사회영양학회지
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• 제5권2호
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• pp.236-242
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• 2000

Due to the diversification of the food industry and its heightened competition, the marketing strategy to be required the most would be to improve competitiveness by enhancing customer loyalty as a resulting variable of customer satisfaction. Thus, this study, taking a food service provider as a subject, is to find factors and the scope of the perceived quality ; and to analyze how far the perceived service quality factor as such could explain customer′s overall satisfaction and customer loyalty ; finally to provide basic data for establishing a customer satisfaction marketing strategy as related to customer loyalty. The results of the study are as below. 1) 25 factors of service quality perceived by a food service provider have been categorized into 8 independent dimensions through factor analysis. Each of them are named ′Employee attitude′, ′Cleanliness′, ′Reputation′, ′Reliability′, ′Food′, ′Price′, ′Convenience′, ′Variety′, all of which explain 64.3% of the service again quality perception level. 2) After classifying customers into 3 groups according to two criteria -"will buy the service again" and "will suggest it to others" and making a pair of service providers with each customer, each customer loyalty group compared the service quality perception factor of the food service provider. The result was that the group having both the " will buy the service again" and "will suggest to others" criteria, that is, with higher loyalty, tend to have higher points than other group s in the dimension of ′Employee attitude′ and ′ Cleanliness′(p〈0.05), which means these two dimensions are closely related to customer loyalty. 3) From a regression analysis for the service quality perception level of the food service provider and overall satisfaction, it has been found that : the regression models are different for each group, that ′Employee attitude′ seems to be related more closely to the group with higher loyalty(p〈0.05); that the ′Price′dimension is found to be a meaningful factor to the group categorized not having "will buy the service again" and "will suggest to others" criteria(p〈0.05).

• 한국HCI학회논문지
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• 제7권1호
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• pp.19-28
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• 2012

사람들은 왜 위치 맥락 정보를 공유하는가? 본 연구에서는 LBSNS 사용자간의 장소 공유 경험을 탐색적으로 알아보았다. 본 연구의 목적은 왜 사용자들이 장소 맥락을 공유하는 지 알아보고, 어떤 개념들이 LBSNS상의 공동 경험과 관련이 있는지 밝힌 후에 공동 경험에 대한 탐색적 연구 모형을 제시하는 것이다. 연구 방법으로는 LBSNS 사용자를 대상으로 심층 인터뷰와 문헌 탐색을 하였다. 연구 결과로는 첫째, 정성조사의 인터뷰 내용을 근거 이론 방법을 통해 LBSNS 사용자의 경쟁적이고도 협력적인 공동 경험 요인을 도출하였다. 둘째, 정성 조사에서 도출된 개념과 이론적 배경에 근거하여 지각된 공감을 매개로 한 공동 경험에 관한 탐색적 구조 모형을 구축하였다. 본 연구의 이론적 의의는 LBSNS의 공동 경험에 연관된 개념을 도출하였다는 점과 문헌 탐색을 보완하여 이론적 모형을 제안하였다는 점이다. 실용적으로는 서비스 개발 시, 본 연구에서 도출된 협력적이며 경쟁적인 주요 개념을 적용하여 위치 맥락 공유 서비스 설계 시에 공동 경험에 대한 가이드로 유용하게 쓰일 수 있다는 점이다.

• 한국컴퓨터정보학회논문지
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• 제20권4호
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• pp.119-130
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• 2015

본 연구에서는 국내 제조 및 서비스업체를 대상으로 하여 기업의 경영전략과 정보화 전략의 적합성 요인이 기업 특성 요인과 정보기술의 도입성과 간에 조절적인 역할을 하는지에 대하여 검증을 하였다. 과업특성은 정보 제공정도, 시스템 품질, 지각된 효과, 환경특성은 경쟁정도, 외부압력, 환경 불확실성 등으로 설정하여 분석을 하였다. 분석결과 전략의 적합성 요인은 과업특성의 시스템 품질, 지각된 효과, 환경특성에서는 경쟁정도, 외부압력, 환경 불확실성 등의 변수와 도입성과 간에 조절적인 영향을 미치는 것으로 분석되었다. 그러나 전략의 적합성이 과업특성의 정보 제공정도와 도입성과 간에는 조절적인 역할을 하지 않는 것으로 분석되었다. 따라서 기업에서는 새로운 정보기술의 도입과 확산을 위해서는 기업의 경영전략과 정보화 전략이 서로 밀접하게 계획되고 실행되어야 함을 알 수 있었다.

• 산업경영시스템학회지
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• 제44권3호
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• pp.165-175
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• 2021

As the advent of the Fourth Industrial Revolution and Information Age, companies are in the state of infinite competition due to the rapidly changing technological environment and fierce competition. In this situation companies are making efforts to gain the competitive advantage by introducing information systems. Supply Chain Management (SCM) is considered a method to gain a competitive edge in rapid change. In fact, companies that already have introduced the SCM system are achieving company renovation with positive effects such as increase of sales stock reduction on-time delivery cost reduction and improved efficiency. This study was started to investigate the resistance that occurs in introducing the SCM system for small and medium-sized manufacturing industries that have not yet introduced the SCM system despite the importance of the SCM system, and to check the effect on the intention of the introduction. As the result of this study, the first is that the company has the higher technological innovation, the more positive the effect on Relative advantage Compatibility Perceived risk, Complexity. Second, The compatibility of the SCM system was rejected in innovation resistance, but it is adopted with the highest impact in the introduction intention. In addition, the mediating effect of innovation resistance was also rejected, confirming that if the SCM system is compatible for the company, it doesn't affect the resistance and is the biggest factor to consider in the introduction of the SCM system. Third, the perceived risk of the SCM system doesn't directly affect the intention to introduce, but has an indirect effect when mediation innovation resistance.

• 한국콘텐츠학회논문지
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• 제18권8호
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• pp.109-117
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• 2018

인터넷전문은행의 출범은 많은 변화를 가지고 왔다. 기존 시중은행과 인터넷전문은행이 무한 경쟁을 시작하면서 고객과의 관계유지 혹은 신규고객의 창출이 중요하다. 이를 위해서 고객들이 어떤 측면에서 가치를 지각하는 지를 파악하는 것은 의미가 있다. 따라서 인터넷 전문은행의 출범으로 기존 폰뱅킹 사용자들이 어떠한 태도를 보일 것인지에 대해 실증 분석하였다. 첫째, 시중은행의 기존 모바일뱅킹 서비스특성 중 신뢰성, 이동성이 지각된 전환가치에 영향을 미치며, 반응성은 영향을 미치지 않는 것으로 나타났다. 둘째, 인터넷 전문은행인 제공하는 다양한 혜택이 지각된 전환가치에 미치는 영향을 파악한 결과, 경제적 혜택과 편의적 혜택은 지각된 전환가치에 정(+)의 영향을 미치는 것으로 조사되었다. 마지막으로 지각된 전환가치가 이용의도에 정(+)의 영향을 미치는 것으로 나타났다.

• 복식문화연구
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• 제18권3호
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• pp.526-540
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• 2010

Due to fierce competition, many domestic fashion businesses are suffering difficulty in securing and maintaining customers. Accordingly, fashion companies are devoting all their energy to secure customers by using high quality and diverse strategies for distribution and promotion, and to secure loyalty by satisfying customers with the offer of excellent service. Thus, it is very important to provide systematic service recovery strategy available for handling service failure effectively. Therefore, the purpose of this study is comprehensively analyzing influences of expectation dis-confirmation and perceived justice for service recovery upon consumers' satisfaction and loyalty. The findings are as follows. First, as for the service failure that customers experienced, the more consumers who expect it to be recovered led to the higher formation of expectation-compensation dis-confirmation. Second, it was indicated that the higher seriousness in service failure that customers experienced led to the lower satisfaction and loyalty to service recovery. Third, as a result of examining influence of expectation-compensation dis-confirmation for service-failure recovery upon consumer satisfaction and loyalty, the customers who showed more positive dis-confirmation to expectation-compensation were indicated to form the more satisfaction and loyalty. Fourth, as a result of examining the influence of the perceived justice in the process of service-failure recovery upon customer satisfaction, all in 3 dimensions of justice had effect on customer satisfaction.

• 한국의류학회지
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• 제46권2호
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• pp.232-249
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• 2022

As the postsecondary school-age population continues to decline, the competition among universities to attract potential students has intensified. As an alternative, we propose to introduce a collaborative marketing strategy to universities to gain the attention of precollege students and parents. This study examines perceived fit, the prestige of university and fashion brands, consumption values, and the category of fashion brands in the context of collaboration between university identity and fashion brands. Utilizing an online survey, we collected 391 responses. The results indicate that perceived fit between universities and fashion brands has a significant impact on the purchase intention of collaborative university merchandise. In addition, the prestige of fashion brands plays a key role, while the prestige of universities has no direct effect on purchase intention. However, the indirect effect of university prestige on purchase intention mediated by perceived fit is significant. Also, this study confirms that social value and emotional value have significant impacts on purchase intention. These findings present a guideline for selecting a collaborative partner, which is the most important task in a collaboration strategy. Finally, merchandising strategies reflected consumption values based on precollege students and their parents' needs are proposed.

• 유통과학연구
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• 제9권1호
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• pp.39-48
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• 2011

본 연구는 가격할인이 관여도의 수준에 따라 가치지각 간에 미치는 영향의 경로가 서로 상이하다는 가정 하에 관여도에 따른 지각가치와 구매의향 및 탐색의도 간의 관계를 실험적으로 검증하였으며, 그 결과는 다음과 같다. 첫째, 고관여의 경우는 지각거래가치가 지각획득가치에 긍정적인 정(+)의 영향을 미치는 것으로 나타났다. 또한, 고관여 구매자의 지각획득가치는 구매의향에 긍정적인 정(+)의 영향을 미치는 것으로 나타난 반면, 지각획득가치가 탐색의도에 미치는 영향은 통계적으로 유의하지 않은 것으로 나타났다. 둘째, 저관여의 경우에도 고관여와 같이 구매자의 지각거래가치는 구매의향에 긍정적인 정(+)의 영향을 미치는 것으로 나타났다. 반면, 지각획득가치가 탐색의도에 대하여 부(-)의 영향을 미치지 못한 것으로 판단된다. 이는 가격할인에 따른 거래가치 향상에도 불구하고 지각품질 수준이 하향되면서 품질에 대한 의심이 생겨 추가정보 탐색의 필요성이 생김에 따른 것으로 풀이된다. 이러한 연구결과는 소비자는 관여도에 따라 획득가치 또는 거래가치에 대하여 중요하게 인지하지만 소비자가 어떤 지각가치에 더욱 의존하여 구매행동을 결정짓는가에 따라 이에 부합하는 가치 향상전략을 수립해야 한다는 시사점을 제시하고 있다.

• 산업경영시스템학회지
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• 제23권58호
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• pp.41-47
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• 2000

Global(mega) event has increased throughout the 1990s, with the biggest surge occurring in the Asia-Pacific region. Along with this upward trend, competition for more desirable tourists is also surging, so destinations cannot be complacent (Getz, 1997). Event is appearing as the powerful method in the fierce competition around the industry. International events like 99 Hanam Environment Expo have been held annually in Korea since 1991 in which the local government system started. The main roles of event are to enhance the image of communities and attract tourists (Kotler and Haider and Rein, 1993), to strengthen destination attractiveness as drawing power (Mill and Morrison, 1985), and so on. Focused on the destination image, the research (Sirakaya and Sheppard and McLellan, 1997) about the effect of perceived safety at a potential vacation destination showed that destination marketers, travel agents, and hospitality industry members should be concerned with improving their images when such images are negative with regard to safety. Event industry in Korea does not seriously recognize the importance of the safety management against accidents known for tarnishing the destination images. Moreover few safety standards or studies for event industry can be found. This paper investigated the safety factors considered by visitors of 99 Hanam Environment Expo and analyzed the correlation between the safety factors and the demographic characteristics of the visitors.

• 유통과학연구
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• 제16권2호
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• pp.47-51
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• 2018

Purpose - Typically, retailers will want PB(Private Brand) products to expand to the needs of low-PB loyal customers as well as existing PB(Private Brand) loyal customers. Therefore, a strategy of minimizing the share of the manufacturer brand in the distributor can be considered as a way to maximize the profit of the distributor. Research design, data, and methodology - In the previous study, the researches about the rivalry and conflict between the NB(National Brand) products and the PB products were mainly made. Previous studies did not model inter-national brand-level competition and inter-store competition. In addition, they have focused only on distributors' decisions from the manufacturer's perspective, and assume channel members have the same level of members(Choi, 1996). Results - This paper tries to apply the game theory to researches on how retailers can maximize the benefits of distributing NB(National Brand) products and PB(Private Brand) products, while distributors can also take advantage of their profits. Conclusions - It was found that providing cheap PBs did not help manufacturers and distributors. Distributors and manufacturers' profits were determined by consumers who purchased NB products that were higher in price and higher in perceived quality before providing existing PB products to consumers.