• 한국보건간호학회지
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• 제13권2호
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• pp.143-160
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• 1999

The purpose of this descriptive survey study was to examine the following items. 1) Score distribution of life satisfaction. powerlessness. perceived health status and self-esteem 2) Demographic characteristics and the affection of socioeconomic characterictics to life satisfaction. powerlessness. perceived health status and self-esteem 3) Correlationship between life satisfaction. powerlessness. perceived health status and self-esteem 4) Determining the factors affecting life satisfaction The subjects were 167 urban elderly people. Data were collected from May to July in 1998 using the questionaires. The data were analyzed by mean. ANOVA. Pearson correlation coefficient and stepwise multiple regression with SPSS win 7.5 program. The results were as follows : 1) The degree of life satisfaction and powerlessness were relatively low with the mean score of 42.4 and 39.79 respectively. and perceived health status and self-esteem were relatively high with the mean score of 3.15 out of 5 and 27.3 respectively. 2) There were no significant differences between demographic characteristics and life satisfaction. Education(F=2.91. p=0.02), previous employment(F=2.23. p=0.03) and marital status(F=3.85. p=0.04) showed significant differences in the relationship between demographic characteristics and powerlessness. Sex(F=6.40. p=0.0l). education(F=3.30. p=0.0l). marital status(F=7.13. p=0.008) and kinds of living togather(F=3.69. p=0.003) showed significant differences in the relationship between demographic characteristics and perceived health status. There were no significant differences between demographic characeristics and self-esteem. 3) Monthly allowance(F=3.68. p=0.007). participation in social activity(F=5.90. p=0.000) and number of social activities(F=5.27. p=0.000) showed significant differences in the relationship between socioeconomic characteristics and life satisfaction. Monthly allowance(F=3.13. p=0.01) and number of social activities(F=2.7. p=0.02) showed significant differences in the relationship between socioeconomic characteristics and powerlessness. There were no significant differences between socioeconomic characteristics and perceived health status. Montly allowance(F=4.82. p=0.001). particpation in social activity(F=2.90. p=0.02) and number of social activities(F=3.79. p=0.003) showed significant differences m the relationship between socioeconomic characteristics and self-esteem. 4) Powerlessness showed negative correltionship with perceived health staus(r=-0.295. p<0.001). self-esteem(r=-0.463. p<0.001) and life satisfaction(r=-0.514. p<0.001). Perceived health status showed positive correltionship with self-esteem(r=0.312. p<0.001) and life satisfaction (r=0.377. p<0.001). Self-esteem showed positive correlationship with life satisfaction(r=0.652. p(<0.001). 5) The predicting variances for life satisfaction m elderly people were self-esteem. powerlessness. participation in social activity and perceived health status. The most influencing factor among the variances was the self-esteem$(42.5\%)$ and powerlessness was the second. Both of self-esteem and powerlessness accounted for $48.2\%$ in life satisfaction. The addition of participation of social activity and perceived health status accounted for $52.9\%$ in life satisfaction.

• 한국IT서비스학회지
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• 제12권1호
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• pp.33-50
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• 2013

As having analyzed an advance research that had looked into how characteristics of information system affect use and success of the concerned system, the study determined that system quality, information quality and service quality are the fundamental requirements for a good accounting information system. In addition, based on perceived usefulness and perceived ease of use that have been selected as major variables related to information system acceptance proposed by Davis[10], the study conducted an empirical analysis on how such factors would influence performance of the accounting information system. According to the results from the analysis, the system quality one of the characteristics of the accounting information system was observed to have a significant influence on the perceived ease of use while both the information quality and the service quality would positively affect the perceived usefulness. Not only that, the perceived ease of use and the perceived usefulness were confirmed to be a significant factor to the performance, and with those results, all the theses of the study have been selected. As proved even with the information system success model, the system quality, the information quality and the service quality are definitely the most necessary elements for business management, and it also turned out that those elements would play an important role in several stages of the information system.

• Journal of Information Technology Applications and Management
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• 제21권1호
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• pp.137-150
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• 2014

The following study specially aims to market platform in the mobile circumstance. The characteristics of customers and infrastructure are handled by market platform under the new media. These characteristics will be revealed based on the unification of organizational structure and interaction of information structure in the relationship marketing. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on Perceived integratedness and Interactive Accessibility of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized on the base of the market communication. Perceived integratedness and Interactive Accessibility, 2 properties of new media increase the co-creation experience and perceived convenience in the market platform of their customers. Therefore, the structure of market platform that enhance the co-creation experience and perceived convenience has higher attractiveness. They create beneficial experience to the customers and productive values to the producers as well.

• 한국의류학회지
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• 제40권3호
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• pp.574-589
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• 2016

This research investigates the characteristics of the mobile social commerce and explores the moderating effects of perceived risk and price sensitivity. This survey targeted consumers in their 20s to 30s who use mobile social commerce applications. We used 261 questionnaires for the final statistical analysis. Descriptive analysis, factor analysis, reliability analysis, and hierarchical regression analysis were applied in the data analysis. The results are summarized as follows. First, characteristics of mobile social commerce are composed of economics, informativeness, entertainment and promotion. Second, perceived risk (which had a negative effect on purchase intention) had moderating effects between perceived risk and economics or entertainment. Third, price sensitivity (which had a positive effect on purchase intention) had a moderating effect between price sensitivity and promotion. This study contributes to the disclosure of the role of perceived risk and price sensitivity as moderating factors between the characteristics of mobile social commerce and purchase intention. Finally, useful implications (both academic and practical) are provided for fashion retail managers.

• 한국의류학회지
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• 제41권2호
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• pp.378-391
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• 2017

The application of Big Data has been introduced to the Korean fashion industry; however, the literature has not yet investigated how well high technologies are being perceived and adopted by the practitioners of fashion companies. Recognizing the lack of research, the current research explores how big data analysis has been adopted by fashion practitioners based on the Technology Acceptance Model (TAM) that considers the effect of organizational characteristics (i.e., innovation, slack, and IS infra maturity). First, all TAM relationships were accepted as significant; however, the effect of perceived ease of use on the attitude toward big data was greater than perceived usefulness. Regarding organizational characteristics, while organization innovation had positive impacts on perceived usefulness as well as perceived ease of use, organization slack did not show significant and positive influence on perceived ease of use only. On the other hand, IS infra maturity had a negative effect on perceived usefulness while it did not have any significant impact on perceived ease of use. Finally, the level of perceived usefulness is decreasing as the IS infra of the fashion organization becomes more mature. With the results, the study suggested that fashion industry needs more education on the usage of big data analysis systems and development in related analysis tools.

• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.51-60
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• 2023

This study aims to examine factors influencing the intention to continue using the metaverse, focusing on the impact of social norms. Specifically, direct and indirect effects of technical characteristics (perceive quality, interactivity, perceived playfulness), user characteristics (self-efficacy, personal innovativeness), and social influence factors (descriptive norm, injunctive norm, subjective norm) on continuous use intention were examined. The role of perceived ease of use and perceived usefulness as a mediator was also examined. An online survey was conducted with 165 college students attending universities in two large cities in South Korea who had used the metaverse. As a result, perceived playfulness, descriptive norm, and perceived usefulness directly influenced continuous use intention. Perceived playfulness, interactivity, and subjective norm influenced continuous use intention indirectly through perceived usefulness. This study theoretically extends the Technology Acceptance Model by specifying social influence in metaverse contexts. Practical implications are provided in terms of marketing strategy for the metaverse industry to continue to grow and develop.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.1-13
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• 2023

YouTube has become a popular platform for vlogs. Among various forms of vlogs, office worker vlogs, in which a person engaged in a specific job shows his/her work environment and daily routine, are gaining popularity. Thus, focusing on office worker vlogs, the present research investigates the effects of office worker vlogs' characteristics (i.e., vlog content characteristics, vlogger characteristics) on the YouTube viewers' educational value of the vlog and their job engagement. Specifically, this research examines whether(1) vlog content characteristics (i.e., usefulness, accessibility, and vividness) and (2) vlogger characteristics (i.e., job similarity, credibility, and expertise) influence the YouTube viewers' educational value of the vlog. Moreover, this research examines how the YouTube viewers' educational value of the vlog affects their job engagement. With a sample of YouTube viewers of office worker vlogs (N = 215), structural equation modelling was implemented to investigate the relationships in the proposed model. The results indicate that (1) perceived usefulness of the office worker vlog is positively associated with the educational value of the vlog; (2) perceived accessibility of the office worker vlog is positively associated with the educational value of the vlog, albeit marginally significant; (3) perceived vividness of the office worker vlog is positively associated with the educational value of the vlog; (4) perceived job similarity to the office worker vlogger is positively associated with the educational value of the vlog; (5) perceived credibility of the office worker vlogger is positively associated with the educational value of the vlog; (6) perceived expertise of the office worker vlogger is positively associated with the educational value of the vlog; and (7) the educational value of the office worker vlog is positively associated with the YouTube viewers' job engagement. The findings provide important implications for the production and use of office worker vlog contents.

• 아동학회지
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• 제18권2호
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• pp.191-211
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• 1997

This study investigated the characteristics of children perceived as difficult by their mothers and compared these characteristics with the "difficult temperament" from the NYLS. The subjects were 36 mothers who have more than one child between 3 and 6 years of age. The descriptions from in-depth interviews were analyzed qualitatively. The results showed that (1) Korean mothers perceived the difficult temperament of their child as low adaptability, low rhythmicity in sleep habits, negative mood, and high activity. High response sensitivity was perceived as both a positive and a difficult characteristic. (2) The temperament of their children mothers perceived as most difficult for child rearing were negative mood and low manageability. (3) The activity, adaptability, rhythmicity, response sensitivity, mood and manageability characteristics of Korean children's difficult temperament was different from the difficult temperament of the Nyls.

• 한국의류학회지
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• 제42권1호
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• pp.183-194
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• 2018

This study investigated the characteristics of Omni Channel and examined the influence of them on consumers' perceived functional value and emotional value as well as the effect of perceived functional value and emotional value on user's intention of use through Omni Channel. To verify the research model, the questionnaire survey was conducted on 20's to 40's men and women residing in Seoul and the metropolitan area by convenience sampling. The number of copies used for data analysis was 696. To verify the research model, factor analysis, reliability analysis, and structural equation model analysis were performed using AMOS 20.0. First, Omni Channel characteristics consisted of four factors: instant connectivity, location-based provability, interactivity, and entertainment. Second, the instant connectivity, location-based provability and entertainment positively influenced functional value and emotional value; however, the interactivity was significant only to the emotional value. Third, consumers' perceived value of Omni Channel characteristics had a significant effect on attitude. Fourth, the more favorable the attitude toward Omni Channel is higher for the intention to use Omni Channel.

• Asia pacific journal of information systems
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• 제14권3호
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• pp.1-22
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• 2004

Technology acceptance model(TAM) has been widely used to predict the end-user's acceptance of a new IT/IS. We used TAM as a theoretical foundation to explain user's intention to use an Internet shopping mall. The theoretical model is tested with the questionnaires from 308 users of an Internet shopping mall. Results show that several individual characteristics such as Internet skills and self-efficacy have a significant impact on user's perception of usefulness and ease of use. Results also show that both perceived enjoyment and perceived usefulness of Internet shopping mall strongly predict intention to use the Internet shopping mall. However, perceived ease of use has no direct influence on intention to use the Internet shopping mall. Personal innovativeness and Internet skills also have a positive effect on perceived enjoyment. Therefore, Internet shopping mall managers have to consider intrinsic motivational factor(enjoyment) as well as extrinsic motivational factor(usefulness). In addition, individual characteristics should be emphasized to form the positive beliefs about using the Internet shopping mall.