• 한국융합학회논문지
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• 제11권6호
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• pp.281-288
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• 2020

본 연구는 구글 번역과 파파고와 같은 신경망 기계번역(NMT)에 대한 수용성을 탐구한다. 기계번역의 도입으로 훈련받은 번역사들이 위협을 느끼리라는 것과 기계와의 협력을 모색해야 한다는 논의가 상충하고 있는 시점에서, 오랫동안 기술수용을 예측해 온 TAM을 적용하여 전문번역사들의 기계번역 수용에 관한 의사결정 과정을 살펴보았다. 결론적으로 번역사들이 기계번역에 대해 위협을 느낄 것이라는 기존의 규범적 논의와 달리 본 연구의 경험적 결과는 번역사들이 자신의 업무의 효율을 높여주는 유용한 도구로 인식하고 있음이 밝혀졌다. 특히 같이 작업하는 동료들의 조언과 사회적 분위기가 우호적일 경우 이러한 경향은 더욱 강해졌다.

• 한국경영과학회지
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• 제34권3호
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• pp.1-27
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• 2009

Since online knowledge networks usually consist of a larger, loosely knit, and geographically distributed group of "strangers" who may not know each other very well, members may not willingly share their knowledge with others. In order to address this challenge, this study looks Into the factors that are expected to affect knowledge sharing in an online knowledge network. For empirical validation, we choose "the global network of Korean scientists and engineers (KOSEN)" as one of the best practices of online knowledge networks. By using the archival, network, and survey data, we validate two models of knowledge sharing in sequence (i.e., knowledge contribution and knowledge utilization models) and then discuss the results. The findings of this study show that individuals not only contribute but also utilize knowledge in an online knowledge network when they are structurally embedded and perceive a strong reciprocity. In the network. In addition, taking pleasure in helping is found to positively affect knowledge contribution, whereas perceiving usefulness is found to Influence knowledge utilization. Contributions of this study and future research opportunities are also discussed.

• 지식경영연구
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• 제14권5호
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• pp.121-136
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• 2013

Augmented reality, which has recently drawn great attention, has along history in technical terms. However, the latest emergence of mobile augmented reality using smartphones is allowing people to access augmented reality more easily and faster than ever. However, a review of existing studies shows that most of them have focused on the technical realization of augmented reality, whereas few studies have dealt with how users perceive augmented reality. For users, augmented reality is a means of knowledge transfer, which enables the experience of more abundant reality by providing additional informatio nsources to objects or landscapes. There fore, the element of experience must be considered for the perception of users. In addition, the current augmented reality technology certainly provides users with more fun than any other existing technologies. In this regard, this study intended to divided experiences not only into sensory experiences, but also into entertainment, educational, escapist, and esthetic experiences based on the experience economy theory suggested by Pine and Gilmore(1998). Moreover, this study intended to examine whether mobile augmented reality applications, which are highly popular as a means of the experience economy, influence the usefulness, convenience, and enjoyment perceived by users, and to identify which of these cognitive elements influence usage intentions.

• 한국조리학회지
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• 제13권3호
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• pp.148-157
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• 2007

The purpose of this research is to analyze what industry professionals and educators perceive as the definition of "research" and foodservice related-research so that the research become rather systematic and useful research. The research result is as follows. First, the independent t-test analysis of the definitions of research showed that the industry professionals were recognizing it as "investigations that are directed toward the discovery of new scientific knowledge that has specific commercial objectives with respect to products or processes or operation" while the educators were regarding it as "original investigation for the advancement of scientific knowledge that does not have a specific commercial objective." Second, the finding about the application of foodservice related-research to decision-making showed that the industry professionals did not fully utilize foodservice research and did not think it is applicable in the industry. That is because academic journal language is too hard for them to understand and they want to see research findings in industry shows and exhibitions or industry magazines in common understandable language. Lastly, foodservice researchers could initiate the dialog between themselves and industry professionals to diagnose the problems of the industry better and provide practical solutions through research findings.

• 동아시아경상학회지
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• 제9권4호
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• pp.81-92
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• 2021

Purpose - Work stress environment is expanding alongside the speed of worldwide change and psychological well-being concerns are coming about because pressure over-burden can bring about lost workdays, lower representative usefulness, and high occupation turnover rates. For this reason, this study investigates to provide how practitioners can manage employee work stress using health psychology based on prior studies. Research design, Data, and methodology - Qualitative textual research involves collecting and analyzing various non-numeric data to establish different concepts or opinions in prior literature. That means that the present researcher carried out qualitative research in multiple ways, investigating many kinds of previous textual data, such as prior published peer-reviewed resources and case studies analysis. Result - The results revealed that directed symbolism has been displayed to improve prosperity and tranquility among employees with an assortment of persistent infections. Like diaphragmatic breathing, reflection practices consolidate zeroing in on a particular article or sensation (like breathing) while at the same time separating from other distracters and controlling inward encounters (for example, feelings, musings) through non-critical acknowledgment. Conclusion - This research proposes that intellectual rebuilding or figuring out how to perceive maladaptive musings and change them to reflect more versatile; judicious idea examples can fundamentally further develop temperament, diminish pressure, and reduction negative feelings for employees.

• Asia Marketing Journal
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• 제14권1호
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• pp.159-174
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• 2012

This study investigate the role of consumer's perception of quality in new technology adoption process in China which is given little attention in the field of Information System and Communication Technology. Here, we developed a simple model in the level of consumer perception by exploring the antecedent of perceived quality. Three factors are introduced as determinants of perceived quality: perceived usefulness, perceived risk and trialability. An empirical study is conducted with analysis of the adoption mechanism of a new innovative product. Data analysis results support some of our proposed hypotheses. It indicates that perceived quality is positively related to the adoption intention and fully mediates the relationship between triablility and purchase intention. And we conclude that a product's perceived quality plays an important role in adoption intention. And what makes Chinese customers perceive product's quality good is a trialability of a product. This suggests that when market managers plan to launch products in China, they need to craft an effective strategy based on the market system of the consumer especially understanding the consumers' critical factor for adopting a new product. Chinese are more interested to purchase a product with free trial and free experiential period, therefore, suggesting an advertisement highlighting the trialability of a product is possible in China.

• Journal of Smart Tourism
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• 제4권1호
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• pp.31-38
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• 2024

This study investigates the adoption of technology in smart tourist destinations, with a focus on the Baby Boomer generation. The objective is to analyze the perceived utility, intention to use, and risk perception of this generation regarding Information and Communication Technologies (ICT) in the context of smart tourist destinations. Data were collected through questionnaires administered to elderly groups belonging to the Baby Boomer generation in two Brazilian cities. Data analysis was conducted using statistical tools such as SPSS and Microsoft Excel, with an emphasis on regression analysis with moderation. The results indicate that when Baby Boomer tourists feel insecure about technology, they tend to not perceive its utility, impacting its acceptance. On the other hand, lower risk perceptions lead to an increase in perceived utility and, consequently, a greater intention to use technology in travel planning. The moderating role of risk perception in the relationship between perceived utility and intention to use is emphasized. The findings highlight the need for managers of smart destinations to consider the risks perceived by tourists, focus on diverse age groups, and implement strategies that address digital exclusion.

• 마케팅과학연구
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• 제19권4호
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• pp.11-23
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• 2009

HSDPA（高速下行分组接入）是在第三代的W－CDMA技术基础上的3.5代移动通信异步服务. 在韩国, 它主要是通过提供可视电话服务. 由于更强大和多元化的服务扩散, 随着移动通信技术迅速的进步, 消费者需要更多的选择. 然而, 由于各种技术, 不论消费者偏好往往会溢出市场, 消费者感到越来越迷惑. 因此, 我们不应该采取只注重发展假设是下一代新技术项目的战略相反, 我们应该了解消费者接受新的形式和技术的过程, 通过制定战略, 使开发人员能够理解并提供消费者真正想要的, 从而降低进入市场的障碍. 在技术接受模型（TAM）中, 感知到的有用性和使用的简单性被认为是影响人们接受新技术的态度的最重要因素(Davis, 1989; Taylor and Todd, 1995; Venkatesh, 2000; Lee et al., 2004). 感知到的有用性是一个人相信某种特定的技术能提高他或她工作绩效的程度. 感知易用性是主观认为使用某种特定技术不需要太多体力和精力的付出的程度(Davis, 1989; Morris and Dillon, 1997; Venkatesh, 2000). 感知的愉悦性和感知的有用性已经被清楚的证明对接受技术的态度有影响(Davis et al., 1992). 比如, 网上购物的愉悦性已经表现出对消费者对网上商家的态度有积极的影响(Eighmey and McCord, 1998; Mathwick, 2002; Jarvenpaa and Todd, 1997). 消费者的感知风险是一种主观风险. 这种风险和客观可能的风险是有显著区别的. 感知风险包括心理上的风险, 这是当消费者为某一特定物品而选择品牌, 商店和购买方式时所感知到的. 企业革新产品的能力取决于有效的获得有关新产品的知识(Bierly and Chakrabarti, 1996; Rothwell and Dodgson, 1991). 知识获取是公司感知外界新事物和技术的价值的能力(Cohen and Levinthal, 1990); 是公司评估外界最新的技术的能力(Arora and Gambaradella, 1994); 是公司正确预测这项科技对未来革新的能力(Cohen and Levinthal, 1990). 消费者创新是一种在社会体系中比其他人更早接受创新的程度(Lee, Ahn, and Ha, 2001; Gatignon and Robertson, 1985). 也就是说, 它显示了消费者如何快速、方便地接受新的思路. 创新被认为是重要的, 因为它对消费者是否接受新产品和他们多快接受新产品有显著的影响(Midgley and Dowling, 1978; Foxall, 1988; Hirschman, 1980). 我们用技术接受模型来进行跨国家的研究比较, 此模型实证验证了影响态度的因素-感知有用性, 易用性, 感知愉悦, 感知风险, 创新和感知的知识管理水平-和对ＨＳＤＰＡ服务的态度之间的关系. 我们为HSDPA服务提供商开发更有效的管理方法还验证了态度和使用意图之间的关系. 在本研究中, 我们在韩国350名学生中分发了346份问卷调查. 由于其中26份收回的问卷时不完整的或者有缺失数据, 所以在假设检验时320份问卷被使用. 在英国, 200份问卷收回了192份, 舍弃了两份不完整的之后, 总共有190份问卷用于统计分析中. 整体模型的分析结果如下: 韩国, x2=333.27(p=0.0), NFI=0.88, NNFI=0.88, CFI=0.91, IFI=0.91, RMR=0.054, GFI=0.90, AGFI=0.84; 英国, x2=176.57(p=0.0), NFI=0.88, NNFI=0.90, CFI=0.93, IFI=0.93, RMR=0.062, GFI=0.90, AGFI=0.84. 在韩国消费者中, 从有关影响HSDPA服务的使用意图和态度之间的关系的假设检验的结果中, 感知的有用性, 易用性, 乐趣, 知识管理的高水平和促进创新对HSDPA移动手机的态度有积极的影响. 然后, 易用性和感知的乐趣对HSDPA服务的使用意图没有直接的影响. 这可能是因为在日常生活中使用视频电话还不是必需的这一现实. 而且消费者对ＨＳＤＰＡ视频电话的态度和使用意图有直接的关系, 这些态度包括感知的有用性, 易用性, 乐趣, 知识管理的高水平和创新. 这些关系构成了购买意图的基础, 并造成消费者决定谨慎购买的情况. 对欧洲消费者的假设检验结果揭示了感知的有用性, 乐趣, 风险和知识管理水平是影响态度形成的因素, 而易用性和创新则对态度没有影响. 特别是效果价值和感知有用性, 在快乐和知识管理之后对态度有最大的影响. 相反, 认为感知风险对态度影响较小. 在亚洲模型中易用性和感知的乐趣没有发现对使用意图有直接影响. 然而, 因为态度广泛的影响使用意图, 感知有用性, 乐趣, 风险和知识管理可被视为从使用意图中的态度发展的关键因素. 总之, 感知的有用性, 愉悦和知识管理水平在亚洲和欧洲消费者中对态度形成都有影响, 这些梯度形成了消费者的使用意图. 而且, 易用性和感知的乐趣对使用意图的假设被拒绝. 然而, 易用性, 感知风险和创新有不同的结果. 在亚洲消费者中, 感知风险对态度形成没有影响, 而在欧洲消费者中, 易用性和创新对态度都没有影响.

• Asia pacific journal of information systems
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• 제17권2호
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• pp.29-47
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• 2007

Owing to the rapid growth of using the Internet, not only click-and-mortar companies but also brick-and-mortar ones have been expanding their distribution channels into online, Moreover, since online channels are more attractive than offline ones in control and maintenance, switching customers into online ones is emerged as one of very important managerial issues in a view of reduction of cost as well as expansion of services. However, the switched customers should be faced by uncertainties which could not have been experienced in offline. Specifically, in online channels, buyers and sellers are separated temporally and spacially and there are always so many kinds of threat for security as well as not enough systems and conventions for them yet. Therefore, trust has been considered as one of the most critical mechanisms for resolution of such uncertainties in online transactions. However, it is not easy to build and maintain the relationships in online since most of them are virtual and indirect generally. Therefore, in order to switch offline customers into online ones, it is very important to make strategies based on identification of the relationship between online transaction and offline trust which has been built in offline business. Generally offline trust, which has been built independent of online, could not include trust for online-dependent activities such as payment security during or after transactions, while most of online trust include it. Therefore, a customer with high offline trust does not always perceive high security and assure safe transactions. Accordingly, while online trust, where technical capabilities for online security is one of main bases, includes control trust implicitly or explicitly, offline trust does not. However. in spite of such clear discrimination and independence between offline trust and perceived security, there can be the significant dependency between these two beliefs. The customers with high offline trust believe that the company would do some activities for online security for customers' safe transactions since it has been believed of doing well for customers' trust. Theoretically, users' perception of security is interpreted as a kind of control trus, which is trust for company's technical control capacities in order to resolve technical uncertainties in online. Therefore, the relationship between two beliefs can be considered as transference from offline trust to another type trust. that is, control trust. The objective of this study is to analyze the effect of offline trust on online transaction uses mediated by perceived security. For this purpose, we suggest a research model based on technology acceptance model (TAM). Reuse intention is adopted as a dependent variable and TAM is modified by adding perceived risk (PR) as well as two beliefs of using Internet banking, perceived usefulness (PU) and perceived ease of use (PEOU). Moreover, perceive security (PS) is adopted as an external variable for PR and PU, while offline trust (OT) is an antecedent of PS. For an empirical test, sampling from 108 visitors to the banks in Daegu, Korea, we analyze our model by partial least square (PLS) approach. In result, our model is shown to explain 51.4% of the variance in reuse intention and all hypothesis are supported statistically. A theoretical implication of this study is to identify a role of PS between offline trust and reuse intention of using online transaction services. According to our result, PS can be considered as a mediation variable for bridging between two different concepts: trust that explains social aspects of customers and companies, and TAM that explains customers' reuse intention.

• 서비스연구
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• 제9권2호
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• pp.55-76
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• 2019

본 연구는 스마트 홈 서비스 이용의도에 영향을 미치는 요인을 실증적인 분석과정을 통해 규명하고자 하였다. 우선 관련 선행연구를 통해 스마트 홈 서비스의 서비스특성이 스마트 홈 서비스 사용자들의 이용의도에 중요한 영향을 미침을 확인하였고, 서비스특성에 관한 구성변수로서 편재접속성, 신뢰성, 상황인식성, 보안성 등 네 변수를 도출하였다. 또한 기술수용에 관한 이론적 모형들인 기술수용모형(TAM) 및 수정된 기술수용모형(Updated TAM), 이성적 행동이론(TRA)과 정보시스템 성공모형을 기반으로 하여 스마트 홈 서비스 이용의도에 영향을 미치는 요인들로서 지각된 유용성 및 지각된 용이성과 주관적 규범 등 세 변수를 도출하고, 조절 변수로서 사용자 혁신성을 포함하여 이들 변수들 간의 관계에 대한 연구 모형과 가설들을 도출하였다. 가설검증을 위한 자료수집을 위해 스마트홈 서비스를 현재 사용자이거나 사용예정자인 447명을 대상으로 설문조사를 실시하여 이중 분석 가능한 436명의 응답결과에 대해 가설검증을 실시하였다 가설검증 결과 신뢰성, 상황인식성, 보안성은 지각된 유용성과 지각된 용이성에 영향을 미치는 것으로 나타났으나, 편재접속성은 지각된 용이성에만 영향을 미치고 지각된 용이성에는 영향을 미치지 못하는 것으로 나타났고 지각된 용이성과 유용성, 주관적 규범 모두 스마트 홈 서비스 이용의도에 유의한 영향을 미치는 것으로 나타났다. 또한, 조절변수인 사용자 혁신성은 편재접속성과 지각된 유용성 간의 관계에 유의한 영향을 주는 것으로 나타났고, 신뢰성과 지각된 용이성 간의 관계에 유의한 영향을 주는 것으로 나타났다. 이는 일반적인 스마트 홈 서비스 사용자보다 혁신성이 강한 사용자일수록 편재접속성이 스마트 홈 서비스의 유용성에 더욱 중요한 요인으로 여기며, 또한 스마트 홈 서비스에 대한 신뢰성이 높을 때 스마트 홈 서비스 서비스의 사용이 보다 용이하다고 느끼는 것으로 해석할 수 있다.