• 한국컴퓨터정보학회논문지
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• 제20권10호
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• pp.133-140
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• 2015

In this paper, I propose some policy and theoretical implications by analyzing moderating effects of volunteering activity in the causal relationships between social welfare major choice and their job choice. For the purpose of the goal of this study, I surveyed 242 university students in 2~4 grades majoring social welfare in Gwangju and South and North Jeolla Province. Analysis results showed that the personal motive on choosing a major affects the occupational aptitude & interests and economic feasibility of career when they choose their jobs. However, the social motive didn't affect the occupational aptitude & interests and economic feasibility of career. It means that they didn't choose their majors considering their aptitude & interests, but chose them by following the advice of the surrounding people. Also, moderating effects of volunteering activity was not significant, which means that volunteering period and schedules are too short and tend to be operated as a mere formality. This study suggests the policy implications so that they have the correct major selection and career options based on the analysis results.

• Nutrition Research and Practice
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• 제4권1호
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• pp.43-50
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• 2010

The aim of this study was to provide descriptive information on meal and snack patterns and to investigate snacks in relation to energy intake and food choice according to the meal patterns of employed people in Korea. 683 employed people (292 males, 391 females) were interviewed to collect one day dietary data by using 24-h dietary recall. A recorded day was divided into 3 meal and 3 snack periods by the respondent's criteria and the time of consumption. To analyze the eating pattern participants were divided as the more frequent snack eaters (MFSE) and the less frequent snack eaters (LFSE). They were also categorized into 6 groups according to the frequency of all eating occasions. The common meal pattern in nearly half of the subjects (47.6%) was composed of three meals plus one or two snacks per day. A trend of an increasing the number of snacks in between main meals emerges, although the conventional meal pattern is still retained in most employed Korean adults. Women, aged 30-39, and urban residents, had a higher number of being MFSE than LFSE. Increasing eating occasions was associated with higher energy, protein, and carbohydrate intakes, with the exception of fat intakes. 16.8% of the total daily energy intake came from snack consumption, while the 3 main meals contributed 83.2%. Energy and macronutrient intakes from snacks in the MFSE were significantly higher than the LFSE. Instant coffee was the most popular snack in the morning and afternoon, whereas heavy snacks and alcohol were more frequently consumed by both of the meal skipper groups ($\leq$2M+2,3S and $\leq$2M+0,1S) in the evening. In conclusion, meal pattern is changing to reflect an increase of more snacks between the three main meals. Meal and snack patterns may be markers for the energy and macronutrient intakes of employed people in Korea.

• 한국조경학회지
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• 제23권1호
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• pp.123-139
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• 1995

The megalopolis citizens are reevaluating the expectant value and the perception of leisure aceording to increasing the level of their incomes, The leisure of citizens is increasing in the aspect of quantity and quality of life nowadays In the site planning of leisure, the concrete understanding about people's choice of a leisure site will be the most important thing, not only for the aspect of improvement of the quality of life but also efficiencies of the land use The purposes of chi study are firstly, to find out the factors which are influenced on a choice of Outdoor leisure facilities in neighbourhood unit and to Compare the Characteristics Of Choice models between the three metropolitan areas, secondly, to predict a limitation of use areal according to the change of a needed time based on the metropolitan's standard choice model For the choice model establishment this research used Logit Model which has been used in the field of the traffic, the tourism and the economics. This research made the results which find out the influencing variables with needed times, the accessibility and the percentage of facilities. The lindtations of use areas come out the results which are predicted according to the change of needed times as a most influencing factors. The range of each preferred leisure facility is about 956 meter distant in the neighbourhood park about 644 meter distant in the pocket park about 604 meter distant in the recreation center, about 628 meter distant in the tennis court about 974 meter distant in the private hob by facility and about 528 meter distant in the library from the apartment unit The recreation center and the library are nearer facilities than the other facilities. But these facilities are surveyed to be more or less influenced by an interesting progran, a context of events and the level of useful facilities, etc.

• 한국생활과학회지
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• 제16권2호
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• pp.443-454
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• 2007

Survey questionnaires were conducted on housewives under 60 who had bought an apartment in Daegu. The data used in this study is collected Dalseo-Gu, Soosung-Gu and Buk-Gu by means of cluster sampling and from those chosen samples I use convenience sampling. The data were analyzed by SPSS WIN 10.0 program. The purpose of this study is to examine housing characteristics and apartment choice as a social class closely in order to improve value of apartment and to provide housing plan of apartment supply which is distinguished by a social class and moreover, to achieve efficient marketing strategy according to a recent recognition that housing is a kind of commodities. Objective and subjective measure of value are used to classify a social class. Objective measure of value includes scale apartment, a form of possession, a price of apartment, an occupation of husband, family income and academic background and subjective measure of value includes the standard of living out of people's own head. These measure of value are classified by giving consequence to each item with reference to ISC (index of status characteristics) of Wanner. There is a difference of housing characteristics and apartment choice as a social class as a consequence of this study. Therefore, this study suggests repeatedly that it should need not standardized housing supply but apartment supply of diverse demand desire because there is a difference of housing characteristics and apartment choice as a social class.

• 한국병원경영학회지
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• 제22권3호
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• pp.31-45
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• 2017

The research is to examine medical service quality factors affecting choice of hospital(revisiting intention, and recommendation) in large general hospitals based on the SERVQUAL model. The study have surveyed 400 respondents in Gangbuk-gu not having any tertiary hospital. The main results of the analyses indicate: 1) 'assurance' and 'empathy' of medical service are basically, positively affect revisiting intention and recommendation; 2) 'empathy' is the most important factor affecting revisiting intention; and 3) 'tangibility' significantly affects recommendation of general hospitals to other people. The study suggests that it is necessary to pay more attention on 'empathy' among SERVQUAL factors to increase satisfaction of patients and to find better ways of improving medical service quality.

• 도시과학
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• 제9권2호
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• pp.63-68
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• 2020

In recent years, the planning of livable communities has emerged as a new paradigm. The concept of livable communities is related to both the spatial balance of working, playing, and living and the promotion of green modes of transportation, such as walking and biking. This study uses a disaggregate travel survey conducted by the Seoul Metropolitan Area in 2006. I applied a multi-level random intercept logit model to estimate the effects of land-use characteristics on the choice of green modes, holding a traveler's socio-demographic characteristics constant. The empirical results show that higher density and more mixed land-use development encourages people to walk and bike even when individuals have the same socio-economic characteristics. This paper demonstrates that land-use planning by itself can play a role in the creation of livable cities and the decline of greenhouse gas production.

• Asia pacific journal of information systems
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• 제24권4호
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• pp.493-513
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• 2014

With the development of related technologies, Location-Based Services (LBS) are growing fast and being used in many ways. Past LBS studies have focused on adoption of LBS because of the fact that LBS users have privacy concerns regarding revealing their location information. Meanwhile, the number of LBS users and revenues from LBS are growing rapidly because users can get some benefits by revealing their location information. Little research has been done on how LBS affects consumers' information search behavior in product purchase. The purpose of this paper is examining the effect of LBS information filtering on buyers' uncertainty and their information search behavior. When consumers purchase a product, they try to reduce uncertainty by searching information. Generally, there are two types of uncertainties - knowledge uncertainty and choice uncertainty. Knowledge uncertainty refers to the lack of information on what kinds of alternatives are available in the market and/or their important attributes. Therefore, consumers having knowledge uncertainty will have difficulties in identifying what alternatives exist in the market to fulfil their needs. Choice uncertainty refers to the lack of information about consumers' own preferences and which alternative will fit in their needs. Therefore, consumers with choice uncertainty have difficulties selecting best product among available alternatives.. According to economics of information theory, consumers narrow the scope of information search when knowledge uncertainty is high. It is because consumers' information search cost is high when their knowledge uncertainty is high. If people do not know available alternatives and their attributes, it takes time and cognitive efforts for them to acquire information about available alternatives. Therefore, they will reduce search breadth. For people with high knowledge uncertainty, the information about products and their attributes is new and of high value for them. Therefore, they will conduct searches more in-depth because they have incentive to acquire more information. When people have high choice uncertainty, people tend to search information about more alternatives. It is because increased search breadth will improve their chances to find better alternative for them. On the other hand, since human's cognitive capacity is limited, the increased search breadth (more alternatives) will reduce the depth of information search for each alternative. Consumers with high choice uncertainty will spend less time and effort for each alternative because considering more alternatives will increase their utility. LBS provides users with the capability to screen alternatives based on the distance from them, which reduces information search costs. Therefore, it is expected that LBS will help users consider more alternatives even when they have high knowledge uncertainty. LBS provides distance information, which helps users choose alternatives appropriate for them. Therefore, users will perceive lower choice uncertainty when they use LBS. In order to test the hypotheses, we selected 80 students and assigned them to one of the two experiment groups. One group was asked to use LBS to search surrounding restaurants and the other group was asked to not use LBS to search nearby restaurants. The experimental tasks and measures items were validated in a pilot experiment. The final measurement items are shown in Appendix A. Each subject was asked to read one of the two scenarios - with or without LBS - and use a smartphone application to pick a restaurant. All behaviors on smartphone were recorded using a recording application. Search breadth was measured by the number of restaurants clicked by each subject. Search depths was measured by two metrics - the average number of sub-level pages each subject visited and the average time spent on each restaurant. The hypotheses were tested using SPSS and PLS. The results show that knowledge uncertainty reduces search breadth (H1a). However, there was no significant correlation between knowledge uncertainty and search depth (H1b). Choice uncertainty significantly reduces search depth (H2b), but no significant relationship was found between choice uncertainty and search breadth (H2a). LBS information filtering significantly reduces the buyers' choice uncertainty (H4) and reduces the negative relationship between knowledge uncertainty and search breadth (H3). This research provides some important implications for service providers. Service providers should use different strategies based on their service properties. For those service providers who are not well-known to consumers (high knowledge uncertainty) should encourage their customers to use LBS. This is because LBS would increase buyers' consideration sets when the knowledge uncertainty is high. Therefore, less known services have chances to be included in consumers' consideration sets with LBS. On the other hand, LBS information filtering decrease choice uncertainty and the near service providers are more likely to be selected than without LBS. Hence, service providers should analyze geographically approximate competitors' strength and try to reduce the gap so that they can have chances to be included in the consideration set.

• Asia Marketing Journal
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• 제15권3호
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• pp.159-172
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• 2013

In the present study, we apply the multiple cue probability learning (MCPL) paradigm to examine consumer learning from feedback in repeated trials. This paradigm is useful in investigating consumer learning, especially learning the relationships between the overall quality and attributes. With this paradigm, we can analyze what people learn from repeated trials by using the lens model, i.e., whether it is knowledge or consistency. In addition to introducing this paradigm, we aim to demonstrate that knowledge people gain from repeated trials with feedback is robust enough to weaken one of the most often examined contextual effects, the asymmetric dominance effect. The experiment consists of learning session and a choice task and stimuli are sport rafting boats with motor engines. During the learning session, the participants are shown an option with three attributes and are asked to evaluate its overall quality and type in a number between 0 and 100. Then an expert's evaluation, a number between 0 and 100, is provided as feedback. This trial is repeated fifteen times with different sets of attributes, which comprises one learning session. Depending on the conditions, the participants do one (low) or three (high) learning sessions or do not go through any learning session (no learning). After learning session, the participants then are provided with either a core or an extended choice set to make a choice to examine if learning from feedback would weaken the asymmetric dominance effect. The experiment uses a between-subjects experimental design (2 × 3; core set vs. extended set; no vs. low vs. high learning). The results show that the participants evaluate the overall qualities more accurately with learning. They learn the true trade-off rule between attributes (increase in knowledge) and become more consistent in their evaluations. Regarding the choice task, there is a significant decrease in the percentage of choosing the target option in the extended sets with learning, which clearly demonstrates that learning decreases the magnitude of the asymmetric dominance effect. However, these results are significant only when no learning condition is compared either to low or high learning condition. There is no significant result between low and high learning conditions, which may be due to fatigue or reflect the characteristics of learning curve. The present study introduces the MCPL paradigm in examining consumer learning and demonstrates that learning from feedback increases both knowledge and consistency and weakens the asymmetric dominance effect. The latter result may suggest that the previous demonstrations of the asymmetric dominance effect are somewhat exaggerated. In a single choice setting, people do not have enough information or experience about the stimuli, which may lead them to depend mostly on the contextual structure among options. In the future, more realistic stimuli and real experts' judgments can be used to increase the external validity of study results. In addition, consumers often learn through repeated choices in real consumer settings. Therefore, what consumers learn from feedback in repeated choices would be an interesting topic to investigate.

• Asia Marketing Journal
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• 제14권2호
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• pp.97-125
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• 2012

연구목적 - 최근 기업에서 마케팅이나 광고를 할 때 아트를 활용하여 기존의 명화나 아티스트들과 협업한 새로운 작품을 제품에 접목하거나, 마케팅에 활용하는 경우가 늘어나는 추세이다. 아트 콜라보레이션 제품을 새로운 자극으로 생각하고, 자극에 민감하게 반응하는 독특성 추구성향과 호기심이 많은 소비자일수록 아트 콜라보레이션 제품에 대한 호감도가 증가할 것으로 본다. 따라서 본 연구는 아트마케팅에 대해 전반적으로 살펴보고, 개인특성인 호기심과 독특성 추구성향이 아트 콜라보레이션 제품에 대한 소비자의 감정에 미치는 영향과 구매의도에 미치는 영향을 알아 보았다. 그리고 성별에 따라 개인특성과 소비자의 감정 사이에 미치는 영향은 차이가 있을 것이라 예측하고 성별의 조절효과를 살펴보았다. 연구결과 - 호기심은 긍정적 감정에 정의 영향을 미치며, 환기와 부정적 감정에는 영향을 미치지 않는 것으로 나타났다. 독특성 추구성향 중 창의적 선택은 긍정적 감정과 환기에 정의 영향을 미치며, 부정적 감정에 부의 영향을 미치는 것으로 나타났다. 독특성 추구성향 중 비대중적 선택은 긍정적 감정과 부정적 감정에는 영향이 없는 것으로 나타났으며, 환기에는 유의한 것으로 나타났다. 그리고 독특성 추구성향 중 유사성 회피는 소비자의 감정에 어떠한 영향도 미치지 않는 것으로 나타났다. 그리고 성별에 따른 차이를 살펴본 결과, 창의적 선택과 부정적 감정 사이와 비대중적 선택과 부정적 감정 사이에서만 남녀 간의 차이가 유의한 것으로 나타났다. 시사점 - 소비자의 호기심을 유발시킬 수 있는 새로운 디자인이나 전략을 시도하면 효과적일 것을 알 수 있으며, 독특성 욕구 중 자신의 정체성을 표현하고자 하는 욕구가 높은 사람이 아트 제품에 대하여 감정의 영향을 많이 받음을 알 수 있다. 따라서 지속적으로 예술가들과 콜라보레이션 활동을 통해 소비자의 감성을 자극하는 제품을 생산해야 할 것이다. 성별에 따른 큰 차이가 없으므로 남녀 구분없이 모두의 관심을 끌 수 있는 마케팅을 해도 무관하다는 것을 알 수 있다.

• 한국중재학회지:중재연구
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• 제20권1호
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• pp.133-167
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• 2010

The enforcement of commercial arbitration awards in the People's Republic of China is one the controversial obstacles faced by foreign investors in China. The foreign investor will fail to enforce the arbitration award, if the Chinese court refuses the enforcement in China, even if the arbitration tribunal rules the award in favor of foreign investor who is in dispute with Chinese partners. In Korea, we have not many researches in the enforcement of foreign related awards and awards ruled by other jurisdiction. In recent times, Professor Kyung-Ja Cha(2005) and Professor Sun-Jeong Kim(2008) analyzed the enforcement of arbitration awards in China. Professor Kyung-Ja Cha(2005) reports the details of the enforcement statistics of CIETAC during 1990s. Professor Sun-Jeong Kim(2008) analyzed the obstacles of the enforcement of foreign related awards in China. This paper extends their researches in the field of the enforcement of arbitration awards in China. First, this paper extends Professor Kyung-Ja Cha(2005)'s study by introducing the Chinese enforcement situation during the period of 2000-2007. Second, this paper extends Professor Sunjung Kim(2008) emphasizes the local protectionism and the weakness of judiciary as key factors of obstacles to enforce the foreign related awards in People's Republic of China. This paper, additionally, highlights the role of the Guanxi and the antagonism of court toward arbitration institution to enforce the foreign related awards in People's Republic of China. Third, this study provides the recent developments of Supreme People's Court(SPC)'s rules to narrow down the gap between the practices of international arbitration and those of People's Republic of China. The Implications of this study are as follows. First, it is desirable for foreign investors to appoint the CIETAC or BAC as the arbitration commission in China. Second, the local competent attorney is the best choice to solve the respondent's insolvency in China. Third, foreign investors is required to monitor the provisions on the electronic instruments such as EDI and Email in Chinese law.