• Title/Summary/Keyword: Patronage

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The Study of Purchase Behaviors of Foreign-Brand Formal Wear (국외상표의 정장의류에 대한 구매행동 연구)

  • 김미숙;김태연
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.3
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    • pp.481-492
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    • 1996
  • The purposes of the present study were (1) to examine the differences between the experienced group in buying foreign-brand formal wear and the non-experienced group in terms of demographic characteristics, clothing expenditures, and purchase behaviors of formal wear, and (2) to investigate the purchase behaviors of and the extent of post-purchase satisfaction to foreign-brand formal wears for purchase group of foreign-brand formal wear. By using questionnaire consisting of 20 questions, data were collected from 754 female consumers in age range of 20~59. Chi-square analysis and t-test were used for data analysis. Significant differences were found between the groups in educational levels, monthly clothing expenditures, monthly household income, the number of formal wear purchased per season, store patronage, items often purchased, perceived proper price per item, and criteria for selecting stores and evaluating products. The group with experiences in purchasing foreign-brand formal wear showed high satisfaction levels with the quality of foreign-brand formal wears. When buying foreign-brand formal wears, the experienced group considered styles and color as important evaluative criteria, and favored stores having sales with wide assortmetsn.

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Innerwear Consumer Segmentation According to the Shopping Orientation (내의류 소비자의 구매 성향에 따른 시장 세분화 연구)

  • 김세희;이은영
    • Journal of the Korean Home Economics Association
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    • v.39 no.11
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    • pp.73-88
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    • 2001
  • Apparel has been generally considered to be high involvement merchandise. But, there are many kinds of merchandises with various attributes within the apparel category. Among apparel merchandises, innerwears have been known to be relatively low-involved and convenience products. Lately, many brands with brand name, high quality, and fashionability were launched, and innerwear consumers became more sophisticated and individualized. Therefore, investigating the shopping orientations and behavious of innerwear consumers is needed. Consumers perceived the images and attributes of competing brands to be similar. So, those brands in competition need to establish differentiation strategy. Generally, the innerwear shopping orientation of consumers was passive and low-involved. But, they could be segmented into apathetic group, brand oriented/loyal group, and rational/economic purchaser group. These groups showed significant differences in demographic characteristics, store patronage, and information sources of innerwear. Therefore, there are consumer groups with various shopping orientations and purchasing behaviors in the innerwear market.

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Consumer's Clothing Brand Loyalty and Clothing Buying Behavior (소비자의 의복 상표충성도와 의복구매행동)

  • 김순아;이영신
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.4
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    • pp.602-614
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    • 1995
  • The purposes of this study were 1) to reveal the consumer's brand loyalty on clothing, 2) to identify the relationships between the consumer's clothing brand loyalty and consumer characteristics, product characteristics, and consumer's clothing buying behavior. Subjects were selected from the employed and unemployed housewives living in Taejon. A questionnaire was developed and administered by 316 housewives during Spring in 1992. Data were analysed by frequency, Pearson's correlation coefficient, regression and oneway- ANOVA. The result.; of the study were as follows: 1) The half of subjects had brand loyalty on clothing. 2) The relationships between consumer's clothing brand loyalty and housewives' and her husbands 'educational level and average income of a month were significant. Consumer's clothing brand loyalty and housewives 'age had significantly negative relationship. 3) Consumer's clothing brand loyalty was significantly related to price of clothing. 4) The relationships between consumer's clothing brand loyalty and satisfaction toward brands, and the store patronage behavior were significant. The relationships between consumer's clothing brand loyalty and her prepurchase information search behavior, and the amount of purchasing of clothing were not significant.

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Survey Methodology for Estimating Patronage of High-Speed Rail in Korea

  • Lee, Jin-Sun;Nam, Doo-Hee
    • International Journal of Railway
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    • v.4 no.2
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    • pp.29-33
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    • 2011
  • High-speed rail study needs to focus on passenger movements as a key element of the planning process. A particular challenge is obtaining comprehensive information on high-speed rail passenger movements. A national preference stated survey was conducted from October to November of 2011 to meet this challenge through direct personal interviews of travelers between Seoul and Busan (the so called Kyung-Bu corridor). Over 40 interviewers were hired and trained to conduct personal interviews at several stations along locations within Kyung-Bu Seoul and Busan corridor. A total of 4,550 travelers were interviewed, furnishing an extensive database on high-speed rail passenger movements. The methodology and procedure employed to collect the national data for Korean high-speed train KTX are described. Specific issues investigated include survey design, questionnaire and strategy. Lessons learned from the high-speed rail passenger movement study provide insights for other countries contemplating similar high-speed rail studies.

Iconoclasm and the Capitalistic Spirit of "making things new": a New Print Culture from the English Civil Wars and its Modern Legacy

  • Choi, Jaemin
    • English & American cultural studies
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    • v.18 no.1
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    • pp.23-51
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    • 2018
  • This paper focuses on historical instances of iconoclasm after the Reformation to reveal how iconoclasm had greatly contributed to the formation of the Protestant mindset in the early modern times. During the English civil war, when iconoclastic campaigns and movements were in full tide, the paper argues that the notions of novelty and progress were more positively accepted among radical religious groups. To put it in another way, the paper suggests a different way of looking the formation of Protestant habitus by giving accounts of how iconoclastic impulses spurred diverse religious groups during the civil war to break the mold of conservative thinking and to revolutionize the print culture hitherto based on patronage and served as a buttress for status-quo. From this analysis, then, we are ledto the different portrait of the protestant in the seventeenth century, whose mindset was not quite as solitary and guilt ridden as Max Weber would have us believe.

HALPERN TSENG'S EXTRAGRADIENT METHODS FOR SOLVING VARIATIONAL INEQUALITIES INVOLVING SEMISTRICTLY QUASIMONOTONE OPERATOR

  • Wairojjana, Nopparat;Pakkaranang, Nuttapol
    • Nonlinear Functional Analysis and Applications
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    • v.27 no.1
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    • pp.121-140
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    • 2022
  • In this paper, we study the strong convergence of new methods for solving classical variational inequalities problems involving semistrictly quasimonotone and Lipschitz-continuous operators in a real Hilbert space. Three proposed methods are based on Tseng's extragradient method and use a simple self-adaptive step size rule that is independent of the Lipschitz constant. The step size rule is built around two techniques: the monotone and the non-monotone step size rule. We establish strong convergence theorems for the proposed methods that do not require any additional projections or knowledge of an involved operator's Lipschitz constant. Finally, we present some numerical experiments that demonstrate the efficiency and advantages of the proposed methods.

ON TRIPOLAR FUZZY IDEALS IN ORDERED SEMIGROUPS

  • NUTTAPONG WATTANASIRIPONG;NAREUPANAT LEKKOKSUNG;SOMSAK LEKKOKSUNG
    • Journal of applied mathematics & informatics
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    • v.41 no.1
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    • pp.133-154
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    • 2023
  • In this paper, we introduce the concept of tripolar fuzzy sub-semigroups, tripolar fuzzy ideals, tripolar fuzzy quasi-ideals, and tripolar fuzzy bi-ideals of an ordered semigroup and study some algebraic properties of them. Moreover, we prove that tripolar fuzzy bi-ideals and quasi-ideals coincide only in a particular class of ordered semigroups. Finally, we prove that every tripolar fuzzy quasi-ideal is the intersection of a tripolar fuzzy left and a tripolar fuzzy right ideal.

ACCELERATED STRONGLY CONVERGENT EXTRAGRADIENT ALGORITHMS TO SOLVE VARIATIONAL INEQUALITIES AND FIXED POINT PROBLEMS IN REAL HILBERT SPACES

  • Nopparat Wairojjana;Nattawut Pholasa;Chainarong Khunpanuk;Nuttapol Pakkaranang
    • Nonlinear Functional Analysis and Applications
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    • v.29 no.2
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    • pp.307-332
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    • 2024
  • Two inertial extragradient-type algorithms are introduced for solving convex pseudomonotone variational inequalities with fixed point problems, where the associated mapping for the fixed point is a 𝜌-demicontractive mapping. The algorithm employs variable step sizes that are updated at each iteration, based on certain previous iterates. One notable advantage of these algorithms is their ability to operate without prior knowledge of Lipschitz-type constants and without necessitating any line search procedures. The iterative sequence constructed demonstrates strong convergence to the common solution of the variational inequality and fixed point problem under standard assumptions. In-depth numerical applications are conducted to illustrate theoretical findings and to compare the proposed algorithms with existing approaches.

Effects of Mentoring Function on Career Development and Organizational Effectiveness in Private Security Service Organization (경호경비조직의 멘토링기능이 경력개발 및 조직유효성에 미치는 영향)

  • Yoo, Young-Chang;Kim, Hyo-Joon;Kim, Chan-Sun
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.326-336
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    • 2011
  • The Purpose of this study was to examine effects of mentoring function on career development and organizational effectiveness in private security service organization. Example number used on interpretation finally using purposive sampling method after this study establishes 5 places private security service company's security guard by population in Seoul on March, 2010 is total 227 people. Reliability of questionnaire appeared Cronbach's ${\alpha}$ value more than .667. Conclusions that appears in this study is as following. First, private security service organization's Mentoring function affects in career development. That is, if friendship, patronage, career management, society mind, and role model are mobilized, innovative own development, special capacity development, and information competitive power development are helped. Second, private security service organization's Mentoring function affects in organization effectiveness. If friendship, patronage, career management, society mind, and role model are mobilized, career satisfaction, organization immersion, and job satisfaction increase. On the other hand, change of jobs intention decreases if function of society mind is mobilized. Third, private security service organization's career development affects in organization effectiveness. If reform and special capacity development are helped, career satisfaction, organization immersion, and job satisfaction increase. While change of jobs intention decreases as development of information competition is helped. Fourth, Mentoring function exerts influence of causality on career development and organization effectiveness. That is, Mentoring exerts direct influence on organization effectiveness, but it exerts indirect effect through career development.

Diversion Rate Estimation Model for Unexperienced Transportation Mode by Considering Maximum Willingness-to-pay: A Case Study of Personal Rapid Transit (최대 지불의사액을 고려한 미경험 교통수단의 전환율 추정모형: Personal Rapid Transit 사례를 중심으로)

  • Yu, Jeong Whon;Choi, Jung Yoon
    • Journal of Korean Society of Transportation
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    • v.31 no.3
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    • pp.33-44
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    • 2013
  • Personal Rapid Transit(PRT) has emerged as a promising transportation mode for transit-oriented sustainable communities. In this study, an alternative design of questionnaire survey is proposed in order to capture traveler's perception of an unexperienced transportation mode. This study aims at predicting the mode choice diversion behavior of potential PRT users who do not have experience of using it previously, considering their willingness-to-pay. The proposed model was applied to predict an aggregate forecast of PRT patronage for the city of Songdo where PRT is considered to be constructed. For validation of the proposed model, the price elasticity of PRT demand was analyzed, compared with existing models. The analysis results suggest that the proposed design of questionnaire survey is able to capture respondents' attitude and perception to unexperienced transportation mode in an effective manner. Also, they show that the proposed diversion rate model is more realistic than existing models in explaining the effects of users' willingness-to-pay for predicting PRT patronage.