• Title/Summary/Keyword: Path Validity

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The Influence of Core Sales Task on the Sales Service of Fashion Brand Salesperson -Focusing on the Mediating Effect of Organizational Member Relationship- (패션브랜드 판매원의 판매 중심 업무가 판매서비스에 미치는 영향 -조직구성원 관계의 매개 효과를 중심으로-)

  • Hyun-Jeong Oh
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.1
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    • pp.37-49
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    • 2024
  • This study confirmed the relationship between variables developed by qualitative ground theory through quantitative research. The purpose of the study is to explain the effect of core sales tasks on sales services and the mediating effect of organizational member relationships on sales services. The data were collected through a survey of fashion brand salespeople in Gwangju from September to October 2020 with data from 235 responses analyzed using SPSS 27.0 and AMOS 26.0. The validity of the research model verified the confirmatory factor analysis and the research hypothesis was verified through path analysis and multi-mediated analysis of the structural model. The research results were as follows. First, sales management did not directly affect sales services, and customer management affected sales services. Second, a meaningful causal relationship was shown to exist between organizational member relationships and sales management, but organizational member relationships and customer management did not have a significant relationship. Third, the total and individual indirect effects of headquarters relations, colleague relations, and customer management were all statistically significant.

Critical Success Factor of Noble Payment System: Multiple Case Studies (새로운 결제서비스의 성공요인: 다중사례연구)

  • Park, Arum;Lee, Kyoung Jun
    • Journal of Intelligence and Information Systems
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    • v.20 no.4
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    • pp.59-87
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    • 2014
  • In MIS field, the researches on payment services are focused on adoption factors of payment service using behavior theories such as TRA(Theory of Reasoned Action), TAM(Technology Acceptance Model), and TPB (Theory of Planned Behavior). The previous researches presented various adoption factors according to types of payment service, nations, culture and so on even though adoption factors of identical payment service were presented differently by researchers. The payment service industry relatively has strong path dependency to the existing payment methods so that the research results on the identical payment service are different due to payment culture of nation. This paper aims to suggest a successful adoption factor of noble payment service regardless of nation's culture and characteristics of payment and prove it. In previous researches, common adoption factors of payment service are convenience, ease of use, security, convenience, speed etc. But real cases prove the fact that adoption factors that the previous researches present are not always critical to success to penetrate a market. For example, PayByPhone, NFC based parking payment service, successfully has penetrated to early market and grown. In contrast, Google Wallet service failed to be adopted to users despite NFC based payment method which provides convenience, security, ease of use. As shown in upper case, there remains an unexplained aspect. Therefore, the present research question emerged from the question: "What is the more essential and fundamental factor that should takes precedence over factors such as provides convenience, security, ease of use for successful penetration to market". With these cases, this paper analyzes four cases predicted on the following hypothesis and demonstrates it. "To successfully penetrate a market and sustainably grow, new payment service should find non-customer of the existing payment service and provide noble payment method so that they can use payment method". We give plausible explanations for the hypothesis using multiple case studies. Diners club, Danal, PayPal, Square were selected as a typical and successful cases in each category of payment service. The discussion on cases is primarily non-customer analysis that noble payment service targets on to find the most crucial factor in the early market, we does not attempt to consider factors for business growth. We clarified three-tier non-customer of the payment method that new payment service targets on and elaborated how new payment service satisfy them. In case of credit card, this payment service target first tier of non-customer who can't pay for because they don't have any cash temporarily but they have regular income. So credit card provides an opportunity which they can do economic activities by delaying the date of payment. In a result of wireless phone payment's case study, this service targets on second of non-customer who can't use online payment because they concern about security or have to take a complex process and learn how to use online payment method. Therefore, wireless phone payment provides very convenient payment method. Especially, it made group of young pay for a little money without a credit card. Case study result of PayPal, online payment service, shows that it targets on second tier of non-customer who reject to use online payment service because of concern about sensitive information leaks such as passwords and credit card details. Accordingly, PayPal service allows users to pay online without a provision of sensitive information. Final Square case result, Mobile POS -based payment service, also shows that it targets on second tier of non-customer who can't individually transact offline because of cash's shortness. Hence, Square provides dongle which function as POS by putting dongle in earphone terminal. As a result, four cases made non-customer their customer so that they could penetrate early market and had been extended their market share. Consequently, all cases supported the hypothesis and it is highly probable according to 'analytic generation' that case study methodology suggests. We present for judging the quality of research designs the following. Construct validity, internal validity, external validity, reliability are common to all social science methods, these have been summarized in numerous textbooks(Yin, 2014). In case study methodology, these also have served as a framework for assessing a large group of case studies (Gibbert, Ruigrok & Wicki, 2008). Construct validity is to identify correct operational measures for the concepts being studied. To satisfy construct validity, we use multiple sources of evidence such as the academic journals, magazine and articles etc. Internal validity is to seek to establish a causal relationship, whereby certain conditions are believed to lead to other conditions, as distinguished from spurious relationships. To satisfy internal validity, we do explanation building through four cases analysis. External validity is to define the domain to which a study's findings can be generalized. To satisfy this, replication logic in multiple case studies is used. Reliability is to demonstrate that the operations of a study -such as the data collection procedures- can be repeated, with the same results. To satisfy this, we use case study protocol. In Korea, the competition among stakeholders over mobile payment industry is intensifying. Not only main three Telecom Companies but also Smartphone companies and service provider like KakaoTalk announced that they would enter into mobile payment industry. Mobile payment industry is getting competitive. But it doesn't still have momentum effect notwithstanding positive presumptions that will grow very fast. Mobile payment services are categorized into various technology based payment service such as IC mobile card and Application payment service of cloud based, NFC, sound wave, BLE(Bluetooth Low Energy), Biometric recognition technology etc. Especially, mobile payment service is discontinuous innovations that users should change their behavior and noble infrastructure should be installed. These require users to learn how to use it and cause infra-installation cost to shopkeepers. Additionally, payment industry has the strong path dependency. In spite of these obstacles, mobile payment service which should provide dramatically improved value as a products and service of discontinuous innovations is focusing on convenience and security, convenience and so on. We suggest the following to success mobile payment service. First, non-customers of the existing payment service need to be identified. Second, needs of them should be taken. Then, noble payment service provides non-customer who can't pay by the previous payment method to payment method. In conclusion, mobile payment service can create new market and will result in extension of payment market.

A Study of the Environmental Consciousness Influences on the Psychological Reaction of Forest Ecotourists (환경의식에 따른 산림생태관광객의 심리적 반응에 관한 연구)

  • Yan, Guang-Hao;Na, Seung-Hwa
    • Journal of Distribution Science
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    • v.10 no.1
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    • pp.43-52
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    • 2012
  • With the slowdown in environmental issues and the change of environmental consciousness, ecotourism is being discussed in various social fields. Ecotourism is being popularized for environmental protection, and now it is becoming a mainstream product from one of mass tourism. Ecotourism's emphasis on sustainable development in the tourism destination's society, economy, and environment, through ecotourism study and education, enable people to understand the core value of the ecological environment. 2011 was nominated as "the Year of World Forest" by the UN. In the recent years, forests are becoming increasingly important with their own values and functions in environment, economy, society, and culture. In particular, the global environmental issues caused by climate change are becoming an international agenda. Forests are the only effective solution for the carbon dioxide that causes global warming. Moreover, forests constitute a major part of ecotourism, and are now most used by ecotourists. For example, Korea, wherein 60% of the land is forest, attracts ecotourists. With the increasing interests in environment, the number of tourists visiting the ecosystem forest, which is highly valued for its conservation, is increasing significantly every year and is receiving considerable attention from the government. However, poor facilities in the forest ecotourism sites and improper market strategies are the reasons for the poor running of these sites. Furthermore, tourists' environmental awareness affects ecology environmental pollution or the optimization of forest ecotourism. In order to verify the relationships among tourist attractiveness, environmental consciousness, charm degrees of the attractions, and attitudes after tours, we established some scales based on existing research achievement. Then, using these scales, the researcher completed the questionnaire survey. From December 20, 2010 to February 20, 2011, after conducting surveys for 12 weeks, we finally obtained 582 valid questionnaires, from a total of 700 questionnaires, that could be used in statistical analysis. First, for the method of research and analysis, the researcher initially applied the Cronbach's (Alpha) for verifying the reliability, and subsequently applied the Exploratory factor analysis for verifying the validity. Second, in order to analyze the demographics, the researcher makes use of the Frequency analysis for the AMOS, measurement model, structural equation model computing, and also utilizes construct validity, convergent validity, discriminant validity, and nomological validity. Third, for the analysis of the ecotourists' environmental consciousness, impacts on tourist attractiveness, charm degrees of the attractions, and attitudes after the tour, the researcher uses AMOS 19, with the path analysis and equation of structure. After the research, researchers found that high awareness of natural protection lead to high tourist motivation and satisfaction and more positive attitude after the tour. Moreover, this research shows the psychological and behavioral reactions of the ecotourists to the ecotourist development. Accordingly, environmental consciousness does not affect the tourist attractiveness that has been interpreted as significant. Furthermore, people should focus on the change of natural protection consciousness and psychological reaction of ecotourists while ensuring the sustainable development of ecotourists and developing some ecotourist programs.

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A Hybrid Link Quality Assessment for IEEE802.15.4 based Large-scale Multi-hop Wireless Sensor Networks (IEEE802.15.4 기반 대규모 멀티 홉 무선센서네트워크를 위한 하이브리드 링크 품질 평가 방법)

  • Lee, Sang-Shin;Kim, Joong-Hwan;Kim, Sang-Cheol
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.48 no.4
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    • pp.35-42
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    • 2011
  • Link quality assessment is a crucial part of sensor network formation to stably operate large-scale wireless sensor networks (WSNs). A stability of path consisting of several nodes strongly depends on all link quality between pair of consecutive nodes. Thus it is very important to assess the link quality on the stage of building a routing path. In this paper, we present a link quality assessment method, Hybrid Link Quality Metric (HQLM), which uses both of LQI and RSSI from RF chip of sensor nodes to minimize set-up time and energy consumption for network formation. The HQLM not only reduces the time and energy consumption, but also provides complementary cooperation of LQI and RSSI. In order to evaluate the validity and efficiency of the proposed method, we measure PDR (Packet Delivery Rate) by exchanging multiple messages and then, compare PDR to the result of HQLM for evaluation. From the research being carried out, we can conclude that the HQLM performs better than either LQI- or RSSI-based metric in terms of recall, precision, and matching on link quality.

Design and Verification of Ceramic Heating Element-based Tankless Instant Electric Water Heater (세라믹 발열체기반 비저장식 순간 전기 온수기 개발 및 검증)

  • Ahn, Sung-Su;Kim, Woo-Hyun
    • Journal of the Institute of Electronics and Information Engineers
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    • v.53 no.11
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    • pp.151-159
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    • 2016
  • This paper proposes a ceramic heating element-based tankless instant electric water heater for hand/face washing that does not require a lot of hot water. The heating module, which heats the input water and outputs hot water, operates the ceramic heating element detecting input water using a flow sensor. Inside of the heating module is designed to form one flow path in order to get almost $15^{\circ}C$ increased heated water compared to the input water temperature within 2 second after 1.5 liter per minute water supply. The design validity is verified using a heat flow analysis of the water flow and temperature variations inside of the heating module also. Based on the design data, the heating module is constructed including a single rod-type ceramic heating element. After that, a prototype system having temperature setting function by three steps were constructed. The prototype system is connected to a 1.5 liter per minute water supply line, and the water output temperature and time measurement experiments confirmed that the proposed system output the heated water increased by $18.3^{\circ}C$ in case of third step setting within 2 second after water supply. And standby power is under 1 W and peak power does not exceed the permissible range for the general house usage. Several performance results verify that the proposed tankless instant electric water heater is applicable for the washstand of the house, highway rest area and factory so on as winter-time hand/face washing.

Transfer Impedence of Trip Chain with a Railway Mode Embedded - Using Seoul Metroplitan Transportation Card Data - (철도수단이 내재된 통행사슬의 환승저항 추정방안 - 수도권 교통카드자료를 활용하여 -)

  • Lee, Mee young;Sohn, Jhieon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.36 no.6
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    • pp.1083-1091
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    • 2016
  • This research uses public transportation card data to analyze the inter-regional transfer times, transfer frequencies, and transfer resistance that passengers experience during transit amongst the metropolitan public transportation modes. Currently, mode transfers between bus and rail are recorded up to five times during one transit movement by Trip Chain, facilitating greater comprehension of intermodal movements. However, lack of information on what arises during these transfers poses a problem in that it leads to an underestimation of transfer resistances on the Trip Chain. As such, a path choice model that reflects passenger movements during transit activities is created, which attains explanatory power on transfer resistance through its inclusion of transfer times and frequencies. The methodology adopted in this research is to first conceptualize the idea of metropolitan public transportation transfer, and in the case that mode transfers include the city-rail, to newly conceptualize the idea of transfer resistance using transportation card data. Also, the city-rail path choice model within the Trip Chain is constructed, with transfer time and frequency used to reevaluate transfer resistance. Further, in order to align bus and city-rail station administrative level small-zone coordinates to state and regional level mid-zone coordinates, the big node methdod is utilized. Finally, case studies on trip chains using at least one transfer onto the city-rail is used to determine the validity of the results obtained.

The Impact of Competitive Environments on the Configuration of e-Biz Integration Determinants and the Business Performance (경쟁적 환경이 e-Biz통합의 결정요인 구성과 경영성과에 미치는 영향)

  • Han, Bong-Ho;Kim, Chul-Soo;Seo, Chang-Soo
    • Asia pacific journal of information systems
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    • v.21 no.2
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    • pp.59-87
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    • 2011
  • These days, firms are focusing on the improvement of relationships with business partners. The supply chain integrations are taking critical role in improving the relationships with business partners. In accordance with the development of the IT technology, it became possible for firms not only to integrate inner parts of the organization, but also to integrate the company with other organizations in the supply chain. Therefore, in e-Biz environments, it is imperative for firms to strengthen the core capacity through the supply chain, and to precisely determine the components of the determinants of e-Business integration which impact the firm performance. This study analyzed determinants that have impacts on e-business integration in e-business capacity perspectives in competitive environments. This study based on the premise that the resources and capacities that Grant(1991) and Hart(1995) emphasized do not directly influence the corporate performance. This study focused on the fact that corporate must create core competencies based on these capacities to establish competitive edge. Therefore, this study model analyzed to find out which e-Biz competencies are needed to integrate e-Biz according to competitive environment elements. This study designed to empirically analyze the impact of the e-Biz competencies to the e-Biz integration and to the corporate performance. Independent variables of this study-IT management, partner management, e-Biz knowledge, e-Biz establishment and proliferation, process innovation-are selected based on precedent studies on e-Biz competencies. We selected intermediate variables to verify that e-Biz competencies do not have direct impact on the corporate performance, but have impact on the e-Biz integration, which is intermediate effect. That is to verify that if the components of supply chain improve the integration level using e-Biz competencies, the overall supply chain performances will improve. Dependent variables are selected to verify that e-Biz integration has impacts on corporate performances. This study used factor analysis, path analysis, moderating effect analysis as statistical tests. First, we used exploratory factor analysis and confirmatory factor analysis to analyze reliability and validity. Because e-Biz competencies are presented variously by preceding studies, we used SPSS16.0 to verify if survey questionnaire used by theoretical backgrounds is properly composed. Second, we tested the property of structure model by AMOS. We did path analysis using AMOS16.0 to test structure that is composed of e-Biz competencies and e-Biz integration. Last, we tested moderating effects of measure factors. We analyzed 163 domestic companies to find out many significant suggestive points. First, relationship improvement capacity, e-business knowledge sharing capacity with business partners, and process innovation capacity are adopted as determinants of differentiation and competitive edges against competing firms. Second, e-business knowledge sharing capacity, and process innovation capacity are analyzed as the determinants of e-business integration in the firm which demand fluctuation in the market is high. On the other hand, among the determinants that require capturing ideas on new products, and strengthening the technological power, process innovation capacity are adopted as the determinants. These results provide us the foundation that the determinants that we have analyzed can impact the supply chain integration strategies which take into account the competitive environments.

A study on the effect of brand recognition on brand personality, brand image and customer-brand relationship quality in the university contract foodservice industry (대학교 위탁급식업체의 브랜드 인지가 브랜드 개성, 브랜드 이미지, 소비자-브랜드 관계의 질(BRQ)에 미치는 영향연구)

  • Lee, Yun-Jung;Han, Kyung-Su;Choi, Duck-Joo;Kim, Yun-Kyeong
    • Culinary science and hospitality research
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    • v.17 no.2
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    • pp.51-73
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    • 2011
  • Companies are required to invest in numerous intial marketing costs for establishing brand power, thus, many companies in the foodservice industry are increasing their budgets on communication to strengthen their own brand equity components such as brand recognition, brand royalty, perceived quality and associated image using mass media that has not been used before. For this study, 617 samples were analyzed by such analytic methods as a frequency analysis, cross-tabulation, a factor analysis and a reliability analysis for validity, and a confirmatory factory analysis, a model adequacy evaluation, and a path analysis using AMOS 17.0. The hypothesis verification by the AMOS analysis has revealed that all hypotheses positively influenced contract foodservice brands, and the brand recognition of a university contract foodservice company has an impact on sincerity and refinement. Therefore, positive brand image formation encourages strong brand establishment between a university contract foodservice business and customers, and this study strongly suggests continuous further studies about constructing a positive brand image.

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A Study on the Process of Being Delinquent (청소년 비행화과정에 관한 연구 - 중학생을 중심으로 -)

  • Lee, Ik-Seob;Kim, Geun-Sik
    • Korean Journal of Social Welfare
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    • v.35
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    • pp.319-344
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    • 1998
  • The endeavor to reveal reasons and backgrounds of juvenile's being delinquent has been continuing. Most of them, however, are not multi-dimensional and integrative, but one-dimensional which has had just focused on the factor of family or individual. One of the main purposes of this. study is to get implications on practical programs through the ecological-systematic analysis on factors and processes of juvenile delinquency. In this study, region has separated into two, one is of poor and the other is non, and then informations on factors and process of being delinquent were gathered by comparing between them. Eleven hundreds and sixteen cases were sampled from six junior-high schools which have met the purpose of this study. The survey had been committed with structured questionnaire which had been consisted in several variables; personal; familial; school and peer related; delinquent characteristics. Reliability and validity of each variables had been tested through pilot test. Effects of independent variables on dependent variables were analyzed according to the region through path analysis. In the analysis, remarkable differences on the processes of being delinquent had been found and three path models of being delinquent had been made on the basis of those differences. Each of them has shown different effecting patterns of personal, familial, and school and peer related variables on one's degree of delinquency. In Pattern 1, peer related variables have committed more powerful effects on the degree of delinquency than the others have. School related variables, in Pattern 2, commit most striking effects on the dependent variables. The degree of delinquency in Pattern 3 is most strongly effected by familial variables. The limitations that personal behavior oriented approach might be confronted in the field of juvenile delinquency have been proved by these results of this study. These results have given many implications to us on the needs of distinctive and integrative approaches to the problems of juvenile delinquency.

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A Study on Stabilization of Underwater TAS Winch System Deploy/Recover Operation Performance (수중용 TAS윈치 전개/회수 성능 안정화 방안에 관한 연구)

  • Chang, Ho-Seong;Cho, Kyu-Lyong;Hwang, Jae-Gyo;Lee, Sang-Yong;Kim, Yong-Tae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.6
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    • pp.472-482
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    • 2019
  • This paper describes the stabilization of underwater TAS winch system Deploy/Recover operation performance. TAS winch installed on the stern of submarine performs to deploy/recover sensor, towing cable and rope tail which is deployed from the stern and separated from submarine itself. Also TAS winch provides transmission path of power to the sensor and data transmitting/receiving path which data are acquired from underwater environment like sound, depth and temperature. At the step of TAS winch evaluation test, sporadic standstill and rotating speed oscillation phenomenon were occurred. Winch motor provides the available torque to deploy/recover TAS and root cause analysis to the winch motor was done to find exact reason to sporadic malfunction. When winch motor was disassembled, eccentricity of rotor, slip-ring and the other composition part for winch motor were found. These might cause magnetic field distortion. To make TAS winch system more stable and block magnetic field distortion, this paper suggests methods to enhance fixing status installed in winch motor. For reliable data acquisition for TAS winch operation, the deploy/recover function of the improved type of TAS winch was verified in LBTS making similar condition with sea status. At the end of stage, improved type of TAS winch was tested on some functions not only deploy/recover function, but sustainability of TAS operation on specific velocity, steering angle of submarine in the sea trial. Improved type of TAS winch was verified in accordance with design requirement. Also, validity of suggested methods were verified by the sea trial.