• 제목/요약/키워드: Passenger Satisfaction

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An Investigation into Improving Service Quality Distribution and Perceived Value in the Passenger Loyalty of Low-Cost Airlines in Thailand

  • Sirawit PINKUM;Karun KIDRAKARN
    • 유통과학연구
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    • 제21권4호
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    • pp.21-33
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    • 2023
  • Purpose: To study, analyze, and investigate how to improve the service quality distribution and perceived value of passenger loyalty in low-cost airlines in Thailand. Research Design, data, and methodology: The data was collected from low-cost airline passengers who had used low-cost airlines within Thailand more than twice in the last 12 months. In total, 632 questionnaires were received, representing 97.32%, and in-depth interviews were done using the semi-structured technique. The key informants were either executives or representatives from 4 low-cost airlines operating in Thailand. We utilized structural modeling techniques to examine the data relevant to the investigation. Results: The results show that low-cost airline passengers in Thailand have strong opinions about the perceived value of the passenger loyalty of low-cost airlines within this sector of the Thai air travel industry. The variables were sorted in order of importance and included passenger loyalty, satisfaction, trust, perceived value, and service quality distribution. The relationship between the service quality distribution variables and the significance in relation to passenger loyalty according to low-cost airlines in Thailand showed that service quality distribution had a positive effect on perceived value and that passenger satisfaction has a direct positive effect on passenger loyalty. Conclusions: The 8 QPSTL strategy is successful in terms of service quality distribution and passenger satisfaction, therefore it is an important aspect of low-cost airlines in Thailand.

A Cruise Ship Itinerary Planning Model for Passenger Satisfaction

  • Cho, Seong-Cheol
    • 한국항해항만학회지
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    • 제43권5호
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    • pp.273-280
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    • 2019
  • This study developed an optimization model, defined as the IPS (Itinerary for Passenger Satisfaction), for a cruise ship to identify an itinerary that maximizes passenger satisfaction. A 0-1 integer programming model was developed to provide an optimal sequence of ports of call, assigning a destination to each day of the cruise. The concepts of the destination access network and the neighborhood of a destination were designed and manipulated to organize the complex network of destinations so that each next destination is selected within a practical overnight sail. The developed model can also be viewed as a reduced variant of the traveling salesperson problem with less constraints. A set of example tests shows that practical scenarios of the IPS with moderate cruise duration can be easily solved with light computation loads. Considering cruise ship passengers usually make their decisions not relying on only one destination but on an itinerary in its entirety, the purpose of this study was to identify itinerary alternatives to attract potential cruise passengers for attaining maximum occupancy level.

이용자 만족도를 반영한 최적 버스 배차 간격 설정 모형의 개발 (Improvement of Optimal Bus Scheduling Model Reflecting Bus Passenger's Degree of Satisfaction)

  • 배상훈;김탁영;류병용
    • 한국ITS학회 논문지
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    • 제6권3호
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    • pp.12-23
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    • 2007
  • 본 연구의 목적은 현행 버스 배차 간격 설정 시스템의 문제점을 제시하고, 이용자의 만족도와 버스 회사의 운영 효율성을 동시에 높일 수 있도록 이용자 만족도를 반영한 최적의 버스 배차 간격 설정 모형의 개발에 있다. 본 연구에서는 기존의 버스 운영비용, 승객 대기시간 비용 및 승객 통행시간 비용의 합으로 총 교통비용을 최소화하는 기존 모형에 이용자 만족도를 반영하여 최적 버스 배차 간격 설정 모형을 개발하였다. 본 연구는 최적 배차 간격 설정을 위해 선형계획법을 사용하였고, 이를 위해 선형계획법을 기반한 LINGO 프로그램을 사용하였다. 또한 부산의 일반 사례를 총 교통비용을 최소화하는 기존의 모형 및 현행 버스 배차간격 설정 시스템과 개발한 모형에 각각 적용하여 총 교통비용의 차이를 비교하였다.

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The Impact of Airport Staff Communication Types and Nonverbal Communication Factors on Passenger Satisfaction after the Pandemic

  • Sunmi LEE
    • 산경연구논집
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    • 제15권1호
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    • pp.1-8
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    • 2024
  • Purpose: The purpose is to investigate the types of communication between aviation industry workers and passengers according to environmental changes following the COVID-19 pandemic. This study analyzes the impact of verbal and non-verbal communication styles of airport staff, especially those working at airline check-in counters, on passenger satisfaction. Research Design: The research design focuses on the impact of verbal communication styles and non-verbal communication factors of airline check-in counter staff, who represent the initial point of contact with passengers among airport staff, on passenger satisfaction. The survey period for sample collection was from July 1 to July 30, 2023, and the study was conducted targeting passengers boarding aircraft through Incheon Airport and Gimpo Airport. Result: First, it is important for airport staff to recognize all passengers, especially corporate customers, as corporate customers rather than simply as individuals boarding an airplane. Second, as the importance of non-verbal expressions increases due to the impact of COVID-19, physical and verbal responses are necessary. Third, it is important to check which language the passenger understands. Conclusions: Since communication through nonverbal expressions has become more important since COVID-19, airport employees need to recognize the importance of nonverbal communication. This awareness can serve as a foundation for building trust between airport staff and passengers.

무궁화호 시트의 디자인 개선 및 평가 (Design Improvement and Evaluation of Mugunghwa-ho Passenger Seat)

  • 정광태;최기섭;구재광;조동우
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2000년도 추계학술대회 논문집
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    • pp.210-218
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    • 2000
  • It is absolutely important to design passenger seat so that train passengers can satisfy because passenger seat is one of the most important parts in tile determination of passenger's satisfaction for train.. So, it is necessary to consider passengers' characteristics, requirements, and dissatisfactions in seat design. However, passengers' dissatisfactions for the seat of Mugunghwa-ho train have been often raised through various routes. It is necessary to resolve their dissatisfactions to provide comfortable trip to passengers. So, we designed a seat of new Mugunghwa-ho train that resolved passengers' dissatisfactions. Our focusing design parts were the seat pan and the backrest of passenger seat. We investigated passengers' dissatisfactions for the seat of Mugunghwa-ho train through various methods and the human factors design guidelines of passenger seat through literature survey. We designed a new seat on the basis of investigated results. For newly designed seat, we evaluated comfort, sensible satisfaction, and fitness in comparison with the existing seat. An experimental method and a subjective method were used in this evaluation. In all aspects, new seat was superior to the existing.

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설계변수의 통계적.기술적.실질적 측면을 고려한 자동차 내장재질의 만족도 모형 개발 (Development of Satisfaction Models for Passenger Car Interior Materials Considering Statistical, Technical, and Practical Aspects of Design Variables)

  • 유희천;류태범;오경희;윤명환;김광재
    • 산업공학
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    • 제17권4호
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    • pp.482-489
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    • 2004
  • As the functional characteristics of passenger cars have reached to a satisfactory level, customers place more concerns with the aesthetic aspects of interior designs. The present study developed satisfaction models of passenger car interior materials for six parts including crash pad, steering wheel, transmission gearshift knob, audio panel, metal grain, and wooden grain. Eight to fifteen material design variables such as color, embossing, and smoothness were defined for the six interior parts based on literature survey, customer reviews, and expert opinions. A satisfaction survey was conducted for 30 vehicles with 30 participants ($mean{\pm}SD$ of age = $28.7{\pm}6.6$) by using a modified magnitude estimation scale. Based on the survey results, the material design variables were screened from statistical, technical, and practical aspects. With the screened variables, satisfaction models were developed by using the quantification I method for the six interior parts, indicating the importance of material design variables and preferred material properties.

Airline Passenger Repurchase Behavior Intention Model: Moderating Effect of Leisure and Corporate Travel in Korea Market

  • DongRyeol CHOI;Sukhoon CHUNG;Jin-Woo PARK
    • 유통과학연구
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    • 제21권8호
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    • pp.69-82
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    • 2023
  • Purpose: This research aims to explore the effects of airline's pricing and service quality through service distribution process on repurchasing intention of the air passengers with meditations of passenger satisfaction and airline brand. Research design, data and methodology: This paper particularly focused on employing the moderating effect with two different market segmentations, namely leisure and corporate purpose travelers, in the Korean market. The total sample size of this research is 363 respondents of the general public in Korea. For the methodology of this research, structural equation modeling (SEM) was utilized for the statistical analysis. Results: It figured out that passenger satisfaction is ultimately the most important among variables of price, service quality and repurchase intention for both groups. On the contrary, the relationships, between price and airline brand in both groups, and between airline brand and repurchase intention in the leisure travel only, were not noted as beneficial effects. Conclusions: More noteworthy was that airline brand had a positive influence on repurchase intention in the corporate travel group. Based on this research, the results will deliver the contributions to the commercial airlines in the future.

인천국제공항에서 환승하는 중국인.일본인의 환승만족도에 대한 차이분석 (A Comparative Study of Satisfaction of Chinese and Japanese Transit Passengers at Incheon International Airport)

  • 윤한영;박성식;방장규
    • 한국항공운항학회지
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    • 제19권3호
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    • pp.69-82
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    • 2011
  • This paper tried to find out what the main factors are to impact on satisfaction level of transit passengers at Incheon airport. Incheon airport has made lots of transit facilities and services to attract transit passengers from neighboring airports to increase transit rate as high as advanced foreign airports such as Heathrow, Schiphol and Hong Kong. A survey was performed on 450 transit passengers resting at airport transit lounge in airside area. According to the result, it was found out to be significant factors affecting satisfaction of transit that convenience of security screening, price of duty-free product, a direction board & signage and terminal orientation among Chinese transit passengers. On the other hands, it seemed that Japanese transit passengers thought diversity of airline routes, convenient transfer flight schedule, total transit time and terminal orientation are major variables affecting their satisfaction. Considering the effect of demographic factors, Chinese passenger's satisfaction was more affected by age, travel purpose, the number of travel per year and flight destinations. However, Japanese transit passenger's satisfaction was only affected by the flight destinations, especially willing to travel to North America and Europe.

무궁화호 열차 시트의 설계 개선 및 평가 (Design improvement and evaluation for the passenger seat of Mugunghwa-ho train)

  • 정광태;최기섭;구재광
    • 산업공학
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    • 제14권2호
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    • pp.210-217
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    • 2001
  • Because passenger seat is one of the most important parts in the determination of passengers' satisfaction for train, it is absolutely important to design the passenger seat so that train passengers can satisfy. So, in the seat design it is necessary to consider passengers' characteristics, requirements, and dissatisfactions. However, passengers' dissatisfactions for the seat of Mugunghwa-ho train have been often raised through various routes. It is necessary to resolve their dissatisfactions to provide comfortable trip to passengers. So, we designed a new seat of Mugunghwa-ho train that resolved passengers' dissatisfactions. Our focusing design parts were the seat pan and the backrest of passenger seat. We investigated passengers' dissatisfactions for the seat of Mugunghwa-ho train through various methods and the human factors design guidelines through literature survey. We designed a new seat on the basis of investigated results. For newly designed seat, we evaluated comfort and sensible satisfaction in comparison with the existing seat. An experimental method and subjective methods were used in this evaluation. In all aspects, the new seat was superior to the existing.

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Research on Impact of Airport Service Quality on Passenger Satisfaction: A Comparison of Incheon Airport and Beijing Capital Airport

  • Liu, Zi-Yang;Guo, HanWen
    • 한국컴퓨터정보학회논문지
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    • 제24권2호
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    • pp.149-155
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    • 2019
  • The purpose of this paper is to design a survey of passenger satisfaction by using the Likert five-scale for the passengers of Incheon International Airport and Beijing Capital International Airport in China, and to combine the actual service situation of the airports in the two countries, using SPSS statistical software. Analyze and process statistics. Using the questionnaire survey method and exploratory factor analysis method, the airport service quality is analyzed to analyze the impact model of customer satisfaction. We will sort out the customer satisfaction with the two airports, compare and analyze the gaps in airport services between the two countries, and identify problems to formulate optimization and improvement plans.