• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.63-74
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• 2018

Youth unemployment including college graduates has become more serious in recent years. It is very necessary to study the factors affecting entrepreneurship and entrepreneurial intentions. These days, the number of female entrepreneurs has been increased dramatically. There have been many successful entrepreneurs with technology background in Korea. Until now, there have been not so many empirical studies examining moderating effects of gender and college major. A lot of studies have examined the relationship between entrepreneurial orientation and entrepreneurial intention of college students. The purpose of this article is to examine gender and major as moderators in the relationship. Until now, there has been very few research investigating the moderating effects of gender and major on the relationship between entrepreneurial orientation and entrepreneurial intention. Survey questionaries were given to 400 college students randomly chosen in Gangwon-do. Finally, 334 surveys were used to analyze the relationship. The findings of our study are as follows. First, similar to previous studies, entrepreneurial orientation of college students has a positive effect on entrepreneurial intention. Second, participation both in school entrepreneurship courses and out of school entrepreneurship education does positively affect entrepreneurial intention. Gender and major are moderating variables between entrepreneurial orientation and entrepreneurial intention. Third, compared to male students, female students with low entrepreneurial orientation show much lower entrepreneurial intention. Fourth, compared to Non-STEM students, STEM students with low entrepreneurial orientation show much lower entrepreneurial intention. Thus, in order to improve entrepreneurial intention among college students, it is very important to develop entrepreneurial orientation, especially for female and STEM college students.

• Management & Information Systems Review
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• v.36 no.1
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• pp.251-271
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• 2017

This research examined a study on the effect of the self-determination and motivation in the crowdsourcing on the continuous participation intention. This study has classified the three elements of the self-determination which is not forced by outer pressure has intended to analyze practically the effect on the motivation of the customers participating in the crowdsourcing into the intrinsic motivation phase and extrinsic motivation phase. The autonomy, competence and relatedness could be verified with the intrinsic motivation phase of the participants who affect positively the enjoyment and accomplishment. In the effect autonomy, competence and relatedness on the monetary compensation and recognition by others of the extrinsic motivation phase, the hypothesis that the effect autonomy, competence and relatedness of the on the monetary compensation would be negative was overruled, which must have been because while the participation in the crowdsourcing is proposing voluntarily one's own ideas, the concept that the monetary compensation makes the participants participate in order to perceive others not in the voluntary proposals but in the competitive relationships and win them worked and thus the autonomy was perceived negatively. Also, the reason why the relationship between the monetary compensation and the autonomy, competence and relatedness was not supported can be said to be because the crowding-out effect which decreases the intrinsic motivation affected the external compensation and the motivation.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.397-404
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• 2021

The web-based crowdfunding platform provides small-cap companies the opportunity to reduce financial risks and to reliably produce new products through pre-orders. Meanwhile, crowdfunding projects are also helping companies as a channel to test new products before mass production. Despite these advantages, from the point of view of businesses and consumers, it is true that web-based crowdfunding platforms have limitations in the retail environment. For example, the limited social elements of a web-based platform are somewhat in conflict with the basic characteristics of crowdfunding projects - which inevitably demand high social influences for the success. As such, understanding the mechanisms of social factors of crowdfunding platforms from the consumers' perspective is important. Therefore, in this study, we empirically tested the effect of social factors of crowdfunding platform on consumer participation and evaluation. Based on the Social Influence Theory and Social Presence Theory, we developed a conceptual framework where the social group size and social presence of other backers were the independent variables and the purchaser's intention to participate as the dependent variable. In the results, the size of the social group size and the perceived social presence have a significant positive effect on purchaser's participation intent. In addition, the social presence had a greater influence on the purchaser's intention to participate than the size of the sponsor's social group. We believe that our findings contribute to the extant literature by empirically demonstrating the valid effect of social factors of crowdfunding platforms on consumer evaluations.

• Korean Journal of Community Nutrition
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• v.12 no.4
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• pp.489-500
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• 2007

The purpose of this study was to determine factors affecting intention to participate in school breakfast programs of middle and high school students in Seoul using the Theory of Planned Behavior. Out of 2,280 questionnaires distributed to the middle and high school students, 2,060 were returned (90.4% response rate) and 1,799 were analyzed (78.9% analysis rate). To determine factors affecting intention to participate in school breakfast programs, logistic regression analyses were conducted for middle and high school students, respectively. For logistic regression, data of 1,217 out of 1,799 students (637 middle and 580 high school students) were used after excluding 582 students which had an answer 'Not sure' to the question about intention to participate in school breakfast programs. In case of middle school students, male than female students (OR = 1.504), the students who skipped all breakfast (OR = 1.851), who ate breakfast $1{\sim}2$ times (OR = 3.474) or $3{\sim}4$ times (OR = 1.950) than those who ate breakfast everyday during weekdays of the previous week were more likely to participate in school breakfast programs. In case of high school students, male than female (OR = 1.967), the students who skipped all breakfast (OR = 4.187), the students who ate breakfast $1{\sim}2$ times (OR = 3.024) or $3{\sim}4$ times (OR = 2.095) than those who ate breakfast everyday during weekdays of the previous week were more likely to participate in school breakfast programs. In addition, both possibility of middle and high school students' participation in school breakfast programs increased as the satisfaction with school lunch service (OR = 1.704, 1.653) increased. Middle school students who perceived their household income level 'low or middle low' (OR = 1.999) than those who perceived their household income level 'middle' and the students who had more positive 'attitude' (OR = 1.311) toward eating breakfast were more likely to participate in school breakfast programs. However, high school students who had higher 'perceived difficulty in access to breakfast' (OR = 1.370) were more likely to participate in school breakfast programs. The results of this study could be useful data to plan and develop school breakfast programs in Korea.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.105-118
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• 2021

This study pays attention to the fact that the fake news is attracting attention because it causes various social problems. To find out these fake news' influence, the study conducted the experiment to examine that the fake news related to the electronic voting system affects on the news users' attitude of using the system, intention to participate in the election through the system and reliability of news services. The results have shown that the fake news framed with negative contents reduced users' attitude of using the system and intention of participation in the election. Especially, as a result of examining the difference in the fake news' influence according to each news services, in the case that users recognized that the news was fake after exposing to the general internet news, the attitude of using the system and the intention of participation in the election have reduced and recovered again. However, users who exposed to Naver, Facebook believed the negative content of the fake news more strongly. Through these results, this study empirically confirmed that the fake news has a tendency to exert influence on users' cognitive dimension and to reinforce awareness in a direction consistent with the initial exposure information.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.337-349
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• 2023

Interest in bodybuilding, such as weight training, has increased, but research on the motivation and behavioral intention of college students is lacking. Therefore, this study aimed to examine the motives of bodybuilding participation for college students and to find out the effect on behavioral intention by mediating the psychological resistance that occurs during the bodybuilding. As for the research method, a questionnaire was conducted on 250 users through an online survey from May 30 to June 10, 2023, and a total of 232 copies were used for the final analysis. As a result of the study, first, among college students' motivation to participate in weight training, the health-oriented type and self-development type had a positive effect on voluntary acceptance. Second, among the motives for participating in weight training, the home-oriented type was found to have a negative effect on opportunistic acceptance. Finally, voluntary acceptance had a positive effect on learning outcomes, and opportunistic acceptance had a negative effect on learning outcomes. Using the results of this study, it is expected that it will be helpful to understand the factors and policies in promoting the physical health of college students.

• Management & Information Systems Review
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• v.34 no.5
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• pp.295-312
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• 2015

Companies are recently emphasizing social capital that is formed by the network and trust among organization members to secure continuous competitive edge. Social capital induces the members' adaptation and immersion through the interactions with multidimensional factors within an organization, and contributes to increasing an organization's performance by causing cooperative behaviors as a passage of communications and participation. This study analyzed the influence of social capital and organizational support recognition formed in an organization on the turnover intention, and examined the moderating effect of organizational support recognition in the relationship between social capital and turnover intention. To achieve the purpose, this research conducted a survey on small and medium sized manufacturing companies in Busan and Gyeongnam and performed an empirical analysis using hierarchical regression analysis. According to the empirical analysis, the structural and relational dimensions of social capital had a negative (-) influence on the turnover intention. Especially, the relational dimension had a huge influence on the turnover intention, showing that it is important to form trust among an organization's members through their interactions. Second, organizational support recognition also had a negative (-) influence on the turnover intention, demonstrating that attention and complete support at an organizational dimension were needed for individual members. Third, organizational support recognition appeared to mediate the relationship between social capital and the turnover intention. The higher the organizational support recognition was, the lower the negative (-) influence of the relational dimension of social capital on the turnover intention was. Based on these results, this paper discussed the theoretical and practical implications of this research as well as future assignments.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.365-374
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• 2013

This study was performed to find out the knowledge and attitude of smoking, and smoking cessation recommendation among nursing students. The data were collected from 529 nursing students being at three colleges in Gwangju city through structured questionnaire from 1 to 30 October 2012. In results, the smoking cessation recommendation showed statistically significant differences in grading, residence, subjective health perception, recognition about smoking, present smoking, assessment experience of smoking history, experience of smoking cessation recommendations, and participation intention of smoking cessation intervention education. The smoking cessation recommendation had correlated with smoking knowledge and smoking attitude. In multiple regression analysis, the participation intention of smoking cessation intervention education, the attitude and knowledge of smoking, and experience of smoking cessation recommendation were significant factors of the smoking cessation recommendation explaining 15.5% of the variables. To enhance recommendations of smoking cessation for patients, there are necessary to enforce smoking cessation intervention program for nursing students and increase the experience of smoking cessation intervention recommendation of nursing students in clinical practice.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.151-160
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• 2017

Giving behavior can be defined to be a behavior intended to benefit the society's charity works and public works via sharing one's financial resources. The determinants of giving behavior largely consist of sociodemographic factors, such as the income, age, gender, religion, education level, residential areas, and tax deduction policy, etc. This paper considers the income level, self-esteem, and perceived responsibility toward social welfare, as the major research variables. Statistical results, based on 2014 Korean Welfare Panel data, show that the income level and self-esteem have positive influence on participation intention in charitable giving. However, welfare responsibility has negative impact on participation intention. Second, household income was the only salient, negative factor for giving efforts defined as the amount of donation over income, implying that the higher income brackets are giving less money relative to their income level, than those with lower income level. Contrary to our expectation, self-esteem and welfare responsibility were not statistically significant explanatory variables.

• Journal of Korean Library and Information Science Society
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• v.48 no.1
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• pp.245-265
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• 2017

The objective of this research is to develop & operate classical literature reading education program for youth, to verify the difference in effect with respect to the influence of classical literature reading education on youth's character and competency development and to clarify the difference in effect depending on intention to participate in classical literature reading education and instruction method. Main result of research is summarized as follows. First, after classical literature reading education was found to be effective to the character and the youth's competency development increased. Second, verifying the effect of classical literature reading education on intention to participate voluntarily, it was found to be more effective for group of voluntary participation than group of involuntary participation. Third, verifying the effect of classical literature reading education depending on instruction method, it was found to be more effective for group of discussion lesson based on character key words than group of lesson based on recital.