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http://dx.doi.org/10.14400/JDC.2017.15.10.151

An Exploratory Study on Factors influencing the Giving Behavior : focusing on Self-Esteem and Perceived Responsibility toward Social Welfare  

Park, Seong-Taek (School of Business, Chungbuk National University)
Kim, Woon-Ha (Boolim Global)
Kim, Tae Ung (School of Business, SungKyunKwan University)
Publication Information
Journal of Digital Convergence / v.15, no.10, 2017 , pp. 151-160 More about this Journal
Abstract
Giving behavior can be defined to be a behavior intended to benefit the society's charity works and public works via sharing one's financial resources. The determinants of giving behavior largely consist of sociodemographic factors, such as the income, age, gender, religion, education level, residential areas, and tax deduction policy, etc. This paper considers the income level, self-esteem, and perceived responsibility toward social welfare, as the major research variables. Statistical results, based on 2014 Korean Welfare Panel data, show that the income level and self-esteem have positive influence on participation intention in charitable giving. However, welfare responsibility has negative impact on participation intention. Second, household income was the only salient, negative factor for giving efforts defined as the amount of donation over income, implying that the higher income brackets are giving less money relative to their income level, than those with lower income level. Contrary to our expectation, self-esteem and welfare responsibility were not statistically significant explanatory variables.
Keywords
Giving Behavior; Giving Efforts; Self-Esteem; Social Welfare; Type II Tobit model;
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Times Cited By KSCI : 4  (Citation Analysis)
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