• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.319-336
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• 2016

This study is aimed at suggesting the implications about the importance of authentic leadership through the analysis of what influence of supervisor's authentic leadership has on job performance for employees. Especially, this study investigates whether employee's organizational commitment, organizational citizenship behavior mediates the relationship between authentic leadership and job performance. Survey was carried out among employees in a variety of organizations. Total 440 sheets of sample have been derived and analysed by SPSS/WIN 24.0 and Stata 14.0. The result revealed that supervisor's authentic leadership was positively related to organizational commitment, organizational citizenship behavior, and job performance for employees. Further, organizational commitment, organizational citizenship behavior mediated the effects of authentic leadership on employee's job performance. The salient point was that in order to improve employee's job performance is to improve the employee's voluntary participation and cooperation behavior through the supervisor's authentic leadership.

• Journal of the Korean Society of School Health
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• v.16 no.2
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• pp.111-123
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• 2003

The purpose of this study was to identify the expectation about school health program of primary school parents as an important variable for growth of school health program fore area locked primary school parents 631 by self-administered questionnaire between June 20 and September 29, 2001 The results were as follows 1. General characteristic of the Subjects Age rates of the subjects were 45.5% on 35~39 years old and 34.7% over 40 years old. Economic status were middle level 86%, participation rates of school health education for parent were 16.8%, recognition rates on significance of school health education were 89.9%. 2. Health knowledge of parents The mean score on health knowledge of the subjects was 6.8 from a total of 10. there was a statistically significant difference with regard to health knowledge among the 7school(F=3.46, p=.016). 3. Health behavior of parents The mean score on health behaviors of the subjects was 77.3 from a total of 100. there was no statistically difference in health behavior among the school. 4. The expectation about school health program of the parents The mean score on the expectation about school health program of the subjects was 51.1 from a total of 140. there was a statistically significant difference with regard to the expe ctation about school health program among the school(F=3.75, p=.010). 5. Health behaviors and the expectation about school health program from sociod emogr aphic Backgrounds of the Subjects. In the backgrounds of the subjects, the score on health behavior was higher the mothers(t=2.89,p=.004), the upper class(F=7.38, p=.000), the higher participation level of school health education of parent(F=7.38, p=.000) and the higher recognition level on significance of school health education of parent(F=9.94, p=.000). The score on the expectation about school health program was higher the lower recognition level on significance of school, health education of parent and on the expectation about health screening & preventive services was significant difference by age. however, the difference was not significant in the others.

• Korean journal of communication and information
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• v.60
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• pp.28-51
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• 2012

This study explored the influence of media use on the audiences' intention to vote as well as their political cynicism in 2012 General elections. I offered three research questions: Research Question 1: What is the impact of media use on the political cynicism? Research Question 2: What are the impact of political intersest, political knowledge, media malaise, political efficacy on the political cynicism? Research Question 3: What is the impact of political cynicism on vote behavior? This study analysed survey data. Based on the results of hierarchial regression analysis and path analysis(AMOS), Internet news use was found to have a significant impact on the political cynicism. But the use of newspaper, TV news were not related to political cynicism. The political efficacy decreased political cynicism effectively, The findings from this study indicate that the relationship between media use and political cynicism is contingent on many factors and that cynicism has a negligible impact on citizen participation. This study also found that persons higher in efficacy were less cynical than low in efficacy. This suggest that cynicism is not always bad thing, that it may in fact be an indication of "an interested and critical citizenry". In conclusion this study showed that we need more in-depth analyses on the relationships among attention to media use, political cynicism and voting behavior to activate political participation.

• Management & Information Systems Review
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• v.36 no.4
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• pp.187-209
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• 2017

Service industry performance and competitive advantage depend on the attitudes and behavior of customer service employees who produce and deliver services through contact with customers. Most studies on customer service employees so far have concentrated on kindness, attitudes, or benefits. This study focuses on the increasing importance of customer service employees and intends to study them from the viewpoint of human brands that recognize customer service employees as a brand. In addition to the role of the employee at the service contact point, the customer participation behavior affects the interaction process with the customer service employee. Ultimately, customers could no longer be excluded from control to improve service quality. This study based on theory that the human brand characteristics of the customer service employees lead the customer's participation, which has a positive effect on the relationship with the service brand and the service brand attitude surveyed and analyzed customers who use service brand. This study is summarized as follows. First, the relationship between the service brand and the customer is examined. Second, this study also expands prior studies by examining the human brand characteristics of customer service employees and customers' willingness to participate in providing information on the impact of the consumer-brand relationship. The results of the study indicate that among the customer service employees' human brand characteristics reliability, familiarity, and empathy were found to affect the relationship between customers, the service brand, and the attitude toward the service brand the most. This study provides important implications for theoretical and practical strategies by examining the qualities and characteristics of customer service employees, which are the most important agents of marketing.

• Journal of the Korean Institute of Landscape Architecture
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• v.39 no.1
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• pp.56-64
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• 2011

Ecotourism is an alternative tourism which can be defined as responsible tourism in natural areas. This study deals with changing the tourists' environmental attitudes of ecotourism activities based on the elaboration likelihood model(ELM). The surveys were conducted based on the same participants to clearly measure the differences of environmental attitudes between pre and post-participation ecotourism activities. A total of 183 samples were collected in Upo Wetlands. The results showed that there were significant differences in the tourists' environmental attitudes between pre and post-participation ecotourism activities. This indicates that ecotourism participants delicately reinforce their eco-friendly attitudes through various ecotourism experiences and educational programs. The most significant finding is that anti-environmental behavior can be relieved with eco-friendliness through participation in ecotourism.

• Journal of Distribution Science
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• v.17 no.2
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• pp.91-100
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• 2019

Purpose - The importance of customer experiences has been increasing in retail industry as wells as theme park industry. The purpose of this research is to investigate relationships among brand experience, customer perceived value and brand support behavior in theme park industry. Furthermore, we tried to examine the moderating effects of interaction with customers in the relationships between brand experience and customer perceived value. Besides, we provided some implications for not only the theme park industry but also other service industries such as retail industry. Research design, data, and methodology - The research model has nine hypotheses, and we examined them empirically in this study. Five hypotheses were about relationships among theme park brand experiences, customer perceived value, and brand support behavior. The other four hypotheses were about the moderating effects of customer interactions in the causal relationship between brand experiences and customer perceived value. A total of 167 samples who had visited the theme park were surveyed and the hypotheses were tested with the statistical package programs such as SPSS 21.0 and AMOS 21.0. Results - The results of this study are as follows. First, it was proved that theme park visitors' sensory experience, emotional experience, and cognitive experience have significant positive effects on perceived value, although the hypothesis about the causal relationship between behavioral experience and perceived value is not supported. Second, the customer perceived value has a positive effect on brand support behavior. Third, customer interaction has a positive moderating effect between brand experiences and perceived value, except for behavioral experience. Conclusions - Based on the results of this study, there can be following significances and implications from both theoretical and practical perspectives. First, we confirmed the importance of experiential marketing in other service industries such as retail industry as well as the theme park industry. The marketing managers in these industries need to design various experience programs considering the various characteristics of experiences such as sensory, emotional, and cognitive experiences. Second, it will be necessary for the theme park managers to encourage active participation of customers, and raise the level of interaction between employees and customers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.456-464
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• 2017

These days, the sports industry and related industries are growing very fast due to active sports participation. Recently, tourism products that integrate tourism with sport have already appeared. The products include tourism behavior, such as sports activities, sports spectating, and visiting sports memorial halls and museums, etc. This study examined the relationship among the tourist behavior, sports spectating factors, and team association components. Based on the theoretical study, a field survey was performed by questionnaires. The sports spectating factors and team association components have a slight influence on the tourist behavior after analysis using the SPSS program. The implications are as follows. First, sports teams should make efforts not only on the team's win at the sports game, but also to develop marketing strategies about the sports complex, and star players of their team. Second, sports teams have to develop tourist products that collaborate with the local tourism industry linked to tourist attractions, accommodations, souvenir shop, and entertainment facilities for sports spectators.

• Journal of Agricultural Extension & Community Development
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• v.14 no.2
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• pp.257-278
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• 2007

The purpose of this study is to explore factors influencing them and properties of exercise behaviors among rural elderly in Korea. To implementing it, data were gathered from a total of 356 elderly aged 65 and over living at the Seniors Well-being Villages being developed by the Rural Development Administration in Korea, using the structured questionnaires. also, data were analyzed by the SPSS / windows program. Results show that the exercise behavior of rural elderly was medium level as the average of 3.06 score($1{\sim}5$ score) and 44.2 percent among them didn't exercise regularly and 66.8% didn't participate in sports groups. Second, there were the difference in exercise behavior according to sex and age. Specifically, elderly men exercised more regularly and were aware of proper exercise methods than elderly women. However, there were no difference in exercise behavior according to age. Third, when we analyzed the difference in exercise behavior with the regularity of execution, the elderly who exercise regularly showed higher preference, awareness of necessity, regularity of execution, execution of stretching, participation in sports gatherings and awareness of proper methods than the counterparts. Fourth, we found that unhealthy elderly were more aware of necessity of exercise, exercised regularly, and participated in sports groups frequently than healthy elderly. Also, there was a positive influence of regularity of execution on exercise behavior. These results suggested that regular exercising is very important in health of rural elderly. Therefore, to improve their health, above all, exercise program must be developed

• Journal of Korean society of Dental Hygiene
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• v.15 no.1
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• pp.119-127
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• 2015

Objectives: The purpose of the study is to investigate the relationship between dental caries and oral health behaviors in middle and high school students by web-based survey of the ninth(2013) Korean youth risk behavior. Methods: The subjects were 75,149 students from 400 middle schools and 400 high schools. Finally, the survey participation rate was 96.4%(72,435 students from 799 schools) by complex sample design. The questionnaire consisted of general characteristics of the subjects, oral health behaviors, and oral health status. General characteristics included gender, types of schools, economic condition, and residential types. Oral health behaviors included subjective oral health condition, frequency of tooth brushing, tooth brushing after meal within recent 7 days, sealant within 12 months, fluoride application within 12 months, scaling within 12 months, and oral health education experience within 12 months. Oral health condition included dental caries incidence within 12 months. Results: Oral health behavior influenced on dental caries in the middle and high school students in Korea. This study showed the relationship between the sociodemographic characteristics, tooth brushing frequency, sealant experience, dental caries and halitosis experience, and scaling within 12 months. Scaling is the best prevention method for dental caries and halitosis in the students. Conclusions: The study showed the necessity for practical oral health education and the effect of fluoride application for dental caries prevention.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.208-221
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• 2012

The purpose of this study is to investigate the antecedent variables of customer citizenship behavior selected by a social exchange point of view on the Boryeong Mud Festival. Of all the questionnaires collected, 239 were included in the analysis which was performed using SPSS. Date analysis method used to frequency analysis, factor analysis, reliability analysis and canonical correlation analysis. As the results of the canonical correlation analysis between the customer citizenship behavior and the social exchange point of view, there was a significant relationship between the attributes of customer citizenship behavior - loyalty, cooperation, Participation and social exchange point of view - customer satisfaction, customer confidence, perceived support of customers, justice perception. Therefore, marketing practitioner should recognize the importance of customer's perception in the service circumstance and make a managerial effort to offer the best service to customer. The result of this paper may help local festival planner and marketers for festival marketing strategy.