• 가정과삶의질연구
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• 제30권1호
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• pp.55-64
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• 2012

This study examined the mediation effect of life satisfaction between aggression and loneliness. The subjects were two hundred and eighty fifth-year elementary school and second-year middle school adolescents in Seoul. Data were analyzed by using the t-test, Pearson's correlation and regression. Major findings were as follows: First, when it comes to aggressiveness, the fifth graders showed a significantly higher degree of personal attack, whereas the eighth graders were found to show more expression of anger. The fifth graders scored higher than the eighth graders in each subcategory of life satisfaction. No significant difference was found in the category of loneliness. Second, the fifth graders showed a positive relationship among verbal attack, personal attach, expression of anger and loneliness, whereas the eighth graders showed a positive relationship between expression of anger and loneliness. The two age groups, in turn, also exhibited some differences in the relationship between loneliness and life satisfaction. Third, we found that life satisfaction is a complete parameter between aggressiveness and loneliness in the fifth graders. In the case of the eighth graders, life satisfaction turned out to be a partial parameter between aggressiveness and loneliness. This perhaps indicates that adolescents with similar levels of aggressiveness might show different degrees of loneliness, depending on whether they have positive attitudes toward their lives and whether they feel satisfied with their lives.

• 한국의류학회지
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• 제43권1호
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• pp.17-32
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• 2019

This study examines the effects of SNS fashion influencer's authenticity on the followers' relationship maintenance intention and product purchase intention through the mediating role of fanship. In addition, influencer's attractiveness is proposed as a moderator affecting the authenticity on fanship; in addition, authenticity is operationalized as honesty and expertise. A written survey is developed for 181 female Instagram users. The analyses of the data yields the following findings. First, honesty has a positive effect on fanship, relationship maintenance intention and purchase intention, while expertise affects fanship and relationship maintenance intention, but does not have a significant effect on purchase intention. Second, honesty and expertise have a positive effect on follower behavior intention through the partial mediation of fanship. Third, social attractiveness and physical attractiveness have a significant effect on fanship. However, all interaction effects between authenticity and attractiveness are not significant. Unlike authenticity, attractiveness has no direct effect on follower behavior intention. This study verifies the critical role of authenticity for an influencer in the context of SNS marketing and commerce, as this factor leads to followers behavioral intention as well as fanship in both direct and mediated paths.

• Journal of Information Technology Applications and Management
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• 제28권2호
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• pp.1-16
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• 2021

In recent years, as IT technologies such as cloud computing and mobile payment have evolved and Internet users have increased, the Internet financial market has become intelligent, mobile, and platformed. This study considers the impact of the psychological characteristics of platform systems and users on the performance of fintech platforms. The results of this study are as follows. Information quality affected trust and commitment, service quality affected commitment only, and system quality affected trust and commitment. The perceived risk affected trust and commitment, and the perceived benefit only affected trust and was shown to have an insignificant relationship with immersion. Trust has been shown to have a significant relationship with commitment, and both trust and commitment affected performance. In the validation of mediation effects, trust has shown a partially mediated effect between information quality, system quality, perceived risks, and perceived benefits and performance. There was no mediation effect between service quality and performance. Immersion has been shown to have a partial mediating effect between information quality, service quality, system quality, perceived risk and performance, and there is no mediating effect between perceived benefits and performance. This study showed what are the main factors that affect the performance of the fintech platform and will be used as a useful foundation for increasing the performance of the platform in the future.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.625-633
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• 2021

This study analyzes the impact of the reward variable on employees' performance through work motivation and employee engagement. This study's specific purpose is to investigate employee engagement's mediating role in the relationship between reward and employee performance. The sample of research is the employee at Sukorejo, Pasuruan Indonesia. The sample is permanent employees at manufacture corporate. The sample size is 150 employees of the total 759 workers through the calculation of the Slovin formula. Respondents in this study were employees with the criteria for having worked for at least last five years. The data obtained is in the form of answers from employees to the statements submitted. The data analysis was used structural equation modeling partial least square. To test the relationship between variables, it was equipped with a Sobel mediation test of statistics. SmartPLS 3.0 is used to help analyze the relationship between variables. The result shows that the reward does not have a direct influence on the performance of employees. However, it has a significant positive effect on the performance of employees through employee engagement. While working motivation variable does not have the role as a mediation variable related to the effect of reward on employee performance.

• The Journal of Asian Finance, Economics and Business
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• 제10권2호
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• pp.83-90
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• 2023

This study aims to determine the direct effect of positive online reviews, negative online reviews, the usefulness of online reviews, reviewers' expertise, timeliness of online reviews, the volume of online reviews, and comprehensiveness of online reviews on accommodation booking intentions and also the indirect effect of positive online reviews on the intention of booking accommodations through trust as mediation. Research respondents are users of the accommodation booking application in Yogyakarta. Hypothesis testing was carried out using SEM (Partial Least Square). Data was collected by distributing questionnaires to 135 respondents. The results of this study indicate that the Usefulness of Online Reviews, Volume of Online Reviews, and Comprehensiveness of Online Reviews have a direct positive and significant influence on the accommodation booking Intention of booking application users in Yogyakarta. The variables of Negative Online Reviews and Timeliness of Online Reviews have negative and significant influences on the accommodation booking Intention of booking application users in Yogyakarta. Positive Online Reviews and Reviewer Expertise variables are not significant in this study. At the same time, the Trust variable has a full mediation relationship in an indirect relationship between the Positive Online Reviews variables and the accommodation booking Intention of booking application users in Yogyakarta.

• Journal of Korea Trade
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• 제27권5호
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• pp.63-90
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• 2023

Purpose - This study aims to identify the relationship between logistics companies' Logistics 4.0 technology adoption with logistics innovation capability and logistics performance, and analyze the mediating effect of logistics innovation capability and the mediated moderation effect of firm size through logistics innovation capability. Design/methodology - Research models and hypotheses were established based on prior research related to Industry 4.0, Logistics 4.0, logistics technology, logistics performance, and firm size. The survey was conducted on the employees of logistics companies, and exploratory factor analysis, reliability analysis, confirmatory factor analysis, discriminant validity analysis, structural equation model analysis, mediation effect, moderation effect, and the mediated moderation effect analysis were performed. Findings - The adoption of Logistics 4.0 technology was found to significantly affect logistics innovation capability and logistics performance. Logistics innovation capability was found to significantly affect logistics performance. Moreover, logistics innovation capability was found to have a significant mediation effect on the relationship between Logistics 4.0 technology adoption and logistics performance. The moderation effect based on firm size was found to have a partial effect on logistics innovation capability and logistics performance, but the mediated moderation effect was not significant. Originality/value - This study is meaningful in that it empirically analyzed the relationship of Logistics 4.0 technology adoption with logistics innovation capability and logistics performance, the mediating effect of logistics innovation capability, the moderation effect of firm size, and the mediated moderation effect of firm size, which were not addressed in previous studies.

• 산경연구논집
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• 제11권1호
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• pp.49-57
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• 2020

Purpose : The purpose of this study is to examine the effect of the attributes of mobile shopping apps on the purchase intention of fashion products in the steadily growing mobile commerce market and analyze the mediation effect of shopping flow. Research design, data and methodology : In this study, a survey was conducted on users in their 20s to 50s who had experience of fashion products via mobile shopping apps. The questionnaire was analyzed on the final 507. The research issues were verified using Frequency analysis, Exploratory factor analysis, Reliability analysis, Confirmatory factor analysis, and Structural equation model. Results : Among the attributes of mobile shopping apps, reliability, enjoyment and ease of use were found to have a significant impact on shopping flow and fashion product purchase intention, while shopping flow had a significant impact on fashion product purchase intention. Product diversity and usefulness of shopping apps didn't show a significant effect. After examining the mediation effect, reliability, enjoyment, and ease of use were shown to have indirect effects by showing partial mediation effects. Conclusions : Studies show that consumers are not putting much emphasis on how diverse a product line is available and how useful a mobile shopping app is when they shop for fashion products on mobile devices. Factors that affect consumers' purchase intention are reliability, enjoyment and ease of use of shopping apps. These results shows that it is important to provide reliable information about fashion products, provide reliability to customers by setting up means for safe transactions, and provide a wider variety of services and information to make using the mobile shopping app enjoyable. In addition, there is a need to make it easy to find a fashion product that consumers like and make it easy to purchase when consumers find out fashion products that they like, and to configure how to use the app easily. Consequently, consumers become immersed in shopping which is also able to improve consumers' purchase intention on fashion products when a reliable, enjoyable and easy to use mobile shopping app is provided.

• 한국콘텐츠학회논문지
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• 제17권6호
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• pp.86-97
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• 2017

본 연구는 아르바이트의 업무자율성과 진로의식성숙의 관계에서 업무만족도의 매개효과를 검토하여 고등학생의 진로의식성숙을 향상시킬 수 있는 실천적 방안을 모색하고자 하였다. 조사대상은 아르바이트 경험이 있는 고등학생 849명으로 연구결과는 다음과 같다. 첫째, 업무자율성, 업무만족도, 진로의식성숙은 전반적으로 남학생보다 여학생이, 교육포부에 따라서는 고졸 희망학생이 전문대졸, 대졸이상 학생보다 더 높았다. 둘째, 아르바이트 업무자율성은 성별과 교육포부에 따라 진로의식성숙에 정적(+)인 영향을 미쳤다. 셋째, 업무만족도는 아르바이트 업무자율성과 진로의식성숙의 관계에서 부분매개 하였으며, Sobel test 결과 업무만족도의 매개효과는 유의한 것으로 나타났다. 이러한 결과는 아르바이트를 통한 진로의식성숙을 위해 청소년들에게 일의 주체로서 적극적으로 참여할 수 있는 기회를 현장에서 부여해야 함을 시사한다. 또한 고용주들은 청소년 직업교육 협조자 역할을 인식할 필요가 있으며, 학교와 지역사회는 질 높은 아르바이트를 통해 청소년들이 진로의식을 높일 수 있도록 아르바이트 진입경로를 공식화 할 수 있는 지원체계를 마련할 필요가 있다.

• 기술혁신연구
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• 제23권3호
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• pp.255-286
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• 2015

본 연구는 구매자-공급자 간 협력에 기반을 둔 기술혁신 성과창출에서 공급자 조직 학습역량의 역할에 초점을 두고 있다. 이를 위해 본 연구는 국내 제조업에 종사하고 있는 중소기업 221개사를 이용하여 매개효과분석을 수행하였다. 실증검증 결과, 공급자의 기술혁신 성과에 대한 구매자의 직접지원(기술인력 지원, 기계도구 및 검사장비 지원, 설비사용 교육)은 통계적으로 유의하지 않았지만, 구매자의 간접지원(지식, 노하우, 가치, 정보 공유)은 긍정적이며 유의한 효과를 갖는 것으로 나타났다. 매개효과분석을 위한 추가 검증 결과, 공급자의 학습역량과 구매자의 간접지원 사이에 부분 매개효과가 존재한 반면에 구매자의 직접지원과 공급자의 학습역량 간에는 완전 매개효과가 존재하는 것으로 나타났다. 이 연구결과는 구매자의 간접지원이 공급자의 기술혁신 성과를 향상시키는데 더욱 중요한 역할을 할 수 있음을 제시한다.

• 복식문화연구
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• 제24권6호
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• pp.854-872
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• 2016

The purpose of this paper is to examine the effect that Chinese tourists' perceptions of beauty products and their friendliness toward Korean culture have on beauty tourism, particularly on Chinese tourists' intent to purchase, re-purchase, and recommend beauty products. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan, and Daegu using SPSS 21.0. Cronbach's ${\alpha}$ was undertaken to test the reliability of the questions and an analysis of the frequency, factors, t-test, and Sobel test used in the study. Korean beauty was derived from two factors: "product favorability" and "product excellence and credibility." Product favorability had a significant effect on the intent to purchase, as did participants' friendliness toward Korean culture. Re-purchases and the intent to recommend beauty products were also significantly affected. In the relationship between the perception of beauty products and the intent to purchase, the study revealed partial mediation effects of the participants' friendliness toward Korean culture on product favorability and complete mediation effects on product excellence and credibility. Friendliness toward Korean culture had partially mediated the effect that product favorability had on the intent to re-purchase and recommend. Tourists' friendliness toward Korean culture had complete mediation on the effect that product excellence and credibility had on the intent to re-purchase and recommend. According to the Gender Equality and Family Act, the difference between buying and selling beauty depends on the difference between purchase and intentions. Friendliness toward Korean culture has become an important variable thanks to product superiority and reliability.