• Title/Summary/Keyword: Partial Least-Squares

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The role of trust in online shopping: A hierarchical relationship perspective (온라인 쇼핑에서 신뢰의 역할 - 위계적 관계 관점)

  • Lee, Jae Nam;Kang, Minhyung
    • Knowledge Management Research
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    • v.14 no.3
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    • pp.15-35
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    • 2013
  • Nowadays, online shopping has become popular among consumers. As such, gaining loyal online shopping customers has become a rising concern for online shopping vendors. In this study, we investigated the hierarchical relationships among Lewicki and Bunker's three different types of trust, namely, calculus-based trust, knowledge-based trust, and identification-based trust, in the context of online shopping and their impacts on customer satisfaction and loyalty. A total of 104 responses from online shopping users were analyzed to test the proposed model and its hypotheses using Partial Least Squares (PLS). The results showed that, in the online environment, hierarchical relationships between different types of trust exist and that, among them, knowledge-based trust has the strongest impact on customer satisfaction. This finding implied that practitioners should focus on developing appropriate online strategies for building trust-based relationships with online customers.

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Generalization of Quantification for PLS Correlation

  • Yi, Seong-Keun;Huh, Myung-Hoe
    • The Korean Journal of Applied Statistics
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    • v.25 no.1
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    • pp.225-237
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    • 2012
  • This study proposes a quantification algorithm for a PLS method with several sets of variables. We called the quantification method for PLS with more than 2 sets of data a generalization. The basis of the quantification for PLS method is singular value decomposition. To derive the form of singular value decomposition in the data with more than 2 sets more easily, we used the constraint, $a^ta+b^tb+c^tc=3$ not $a^ta=1$, $b^tb=1$, and $c^tc=1$, for instance, in the case of 3 data sets. However, to prove that there is no difference, we showed it by the use of 2 data sets case because it is very complicate to prove with 3 data sets. The keys of the study are how to form the singular value decomposition and how to get the coordinates for the plots of variables and observations.

Rapid Analysis of Melamine Content in Powdered and Liquid Milk Using Fourier Transform Infrared Spectroscopy

  • Wang, Jun;Jun, Soo-Jin;Li, Qing X.
    • Food Science and Biotechnology
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    • v.18 no.5
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    • pp.1199-1203
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    • 2009
  • Melamine is a chemical intermediate to manufacture amino resins and plastics, which cannot be used as food additive since it can cause kidney stones. A qualitative determination method of melamine residue in powdered and liquid milk was developed using Fourier transform infrared (FTIR) spectroscopic technique. The calibration sets consisted of 21 standard melamine solutions, in which 1% trichloroacetic acid aqueous solution and acetonitrile (3:1, v/v) were used as solvent. The model was validated using 10 standard melamine solutions which were unused to build up the calibration set. Infrared (IR) absorbance peaks specific to almost all chemical groups in melamine molecule were shown in the spectral range between 1,100 and 1,800/cm. Combined partial least squares (PLS)-$2^{nd}$ derivative calibration model coupled with mean centering (MC) mathematical enhancement showed the highest correlation coefficients ($R^2$>0.99). In brief, the FTIR technique can be used for quantitative analysis of melamine in milk samples.

Non-invasive Blood Glucose Measurement by a Portable Near Infrared (NIR) System (휴대용 근적외선 분광분석기를 이용한 비침투 혈당 측정)

  • 강나루;우영아;차봉수;이현철;김효진
    • YAKHAK HOEJI
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    • v.46 no.5
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    • pp.331-336
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    • 2002
  • The purpose of this study is to develop a non-invasive blood glucose measurement method by a portable near infrared (NIR) system which was newly integrated by our lab. The portable NIR system includes a tungsten halogen lamp, a specialized reflectance fiber optic probe and a photo diode array type InGaAs detector; which was developed by a microchip technology based on the lithography. Reflectance NIR spectra of different parts of human body (finger tip, earlobe, and inner lip) were recorded by using a fiber optic probe. The spectra were collected over the spectral range 1100 ∼ 1740 nm. Partial least squares regression (PLSR) was applied for the calibration and validation for the determination of blood glucose. The calibration model from earlobe spectra presented better results, showing good correlation with a glucose oxidase method which is a mostly used standard method. This model predicted the glucose concentration for validation set with a SEP of 33 mg/dL. This study indicated the feasibility for non-invasive monitoring of blood glucose by a portable near infrared system.

Discrimination of Oil Seeds According to Geographical Origin Using Near Infrared Reflectance Spectroscopy (근적외선 분광분석법을 이용한 유량종자의 원산지 판별)

  • Kwon, Hye-Soon
    • Journal of the Korean Applied Science and Technology
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    • v.16 no.1
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    • pp.21-24
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    • 1999
  • Sesame seed (Sesamum indicum L.) is an important seasoning in Korea and most korean consumer tend to eat the korean sesame seed as the best than other ones produced in oriental countries such as China and Japan. Near infrared reflectance spectroscopy (NIRS) was applied for discrimination according to geographical origin (Korea, China and so on) of sesame seeds. Near-infrared spectroscopy among the many kinds of techniques could provide a rapid screening, low cost solution to discriminate geographical origin of sesame seed. The objective of this study is to determine if NIR technique could be used to discriminate between the korean sesame seed and non-korean sesame seed by using the new method. Rapid, precise and nondestructive analysis method for determination of the geographic origin of sesame seeds were discriminated relative accurately according to geographical origin using PLS regression method.

An Empirical Study of Relationships among IT Capability, Trust, and Attitude on RFID Adoption in Korea

  • Lim, Se-Hun;Kim, Soh-Young;Kim, Jin-Soo
    • Journal of Digital Convergence
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    • v.7 no.1
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    • pp.99-109
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    • 2009
  • Recently, many enterprises are interest in implementing Radio Frequency IDentification (RFID). However, they have some difficulty in implementing RFID because of incompleteness of RFID technology and uncertainty of Return on Investment (ROI). Even though usefulness of RFID are recognized, many enterprises are just interested in planning of RFID rather than implementation of RFID. Among successful factors of RFID implementation, Information Technology (IT) capability is the most important one. If enterprises have systematic IT capability, it would make positive attitude to implement RFID. In addition, it will provide trust about RFID and promote adoption of RFID implementation. This study, therefore, empirically analyzed the relationships of trust, attitude, IT capability, and intention to RFID adoption using Partial Least Squares (PLS) approach. The result show useful guidelines and practical implication in implementing RFID.

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Robust Optical Odometry Using Three Optical Mice (3개의 광 마우스를 이용한 강건한 광학식 거리주행계)

  • Kim, Sung-Bok;Kim, Hyung-Gi
    • Journal of Institute of Control, Robotics and Systems
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    • v.12 no.9
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    • pp.861-867
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    • 2006
  • This paper presents the robust mobile robot localization method exploiting redundant motion information acquired from three optical mice that are installed at the bottom of a mobile robot in a regular triangular form. First, we briefly introduce a low-cost optical motion sensor, HDNS-2000, and a commercial device driver development tools, WinDriver, to be used in this research. Second, we explain the basic principle of the mobile robot localization using the motion information from three optical mice, and propose the least squares based localization algorithm which is robust to the noisy measurement and partial malfunctioning of optical mice. Third, we describe the development of the experimental optical odometer using three PC optical mice and the user-friendly graphic monitoring program. Fourth, simulations and experiments are performed to demonstrate the validity of the proposed localization method and the operation of the developed optical odometer. Finally, along with the conclusion, we suggest some future work including the installation parameter calibration, the optical mouse remodelling, and the high-performance motion sensor adoption.

Element Level System Identification Method without Input Data (미지의 입력자료를 이용한 요소수준의 구조물 손상도 추정기법)

  • Cho, Hyo-Nam;Choi, Young-Min;Moon, Chang
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 1997.04a
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    • pp.89-96
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    • 1997
  • Most civil engineering structures, such as highway bridges, towers, power plants and offshore structures suffer structural damages over their service lives caused by adverse loading such as heavy transportation loads, machine vibrations, earthquakes, wind and wave forces. Especially, if excessive load would be acted on the structure, general or partial stiffness should be degraded suddenly and service lives should be shortened eventually For realistic damage assessment of these civil structures, System Identification method using only structure dynamic response data with unknown input excitation is required and thus becoming more challenging problem. In this paper, an improved Iterative Least Squares method is proposed, which seems to be very efficient and robust method, because only the dynamic response data such as acceleration, velocity and displacement is used without input data, and no information on the modal properties is required. The efficiency and robustness of the proposed method is proved by numerical problems and real single span beam model test.

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The Study on the Mobile internet proliferation in Korea (한국에서의 모바일인터넷활용에 관한 연구)

  • Kim, Kyung-Woo
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2016.01a
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    • pp.147-148
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    • 2016
  • The purpose of this paper is to investigate the diffusion process of mobile internet use in Korea and to explore the determinants driving MIU. A survey was conducted to collect data to empirically assess the research model. In total, 543 usable responses were collected using a questionnaire derived from previous research. Both the structural equation model and partial least squares were used to study the model concerning different user groups. Findings, The results indicate that there are significant differences in the users' perceptions of mobile internet usage during its different innovation diffusion stages. Of the determinants, perceived enjoyment is the most important predictor of mobile internet use. In addition to motivating users by making services more enjoyable, the findings suggest that practitioners should take the differences of adopter groups into account. Making the mobile internet easy to use and compatible with users' lifestyles would promote the use of technology as well.

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Determination of Water Content in Skin by using a FT Near Infrared Spectrometer

  • Suh Eun-Jung;Woo Young-Ah;Kim Hyo-Jin
    • Archives of Pharmacal Research
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    • v.28 no.4
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    • pp.458-462
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    • 2005
  • The water content of skin was determined using a FT near infrared (NIR) spectrometer. NIR diffuse reflectance spectra were collected from hairless mouse, in vitro, and from human inner arm, in vivo. It was found that the variation of NIR absorbance band 1450 nm from OH vibration of water and 1940 nm from the combination involving OH stretching and OH deformation, depending on the absolute water content of separated hairless mouse skin, in vitro, using the FT NIR spectrometer. Partial least squares regression (PLSR) was applied to develop a calibration model. The PLS model showed good correlation. For practical use of the evaluation of human skin moisture, the PLS model for human skin moisture was developed in vivo on the basis of the relative water content of stratum corneum from the conventional capacitance method. The PLS model predicted human skin moisture with a standard errors of prediction (SEP) of 3.98 at 1130-1830 nm range. These studies showed the possibility of a rapid and nondestructive skin moisture measurement using FT NIR spectrometer.