• Title/Summary/Keyword: Partial Least Squares(PLS)

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The Effect of VDI Technical Characteristics on Interaction and Work Performance (VDI 기술특성이 상호작용과 업무성과에 미치는 영향에 관한 실증적 연구)

  • Kwak, Young;Shin, Min Soo
    • Journal of Information Technology Services
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    • v.20 no.4
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    • pp.95-111
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    • 2021
  • Recently, many organizations are actively adopting VDI (Virtual Desktop Infrastructure), an IT-based business system, to build a non-face-to-face business environment for smart-work. However, most of the existing research on VDI has focused on the satisfaction of system service quality or the use of IT resources and investment for VDI introduction. However, research on effective management and utilization of factors according to the characteristics of VDI technology is urgently required. This study is an empirical research study on how VDI technology characteristics affect interactions and work performance by identifying differences in utilization factors between general organization members and IT managers, presenting standards for business utilization and management. This study proposed a model and hypothesis that the system technology characteristics for VDI use are mediated by interactions in which users respond to functions appropriate to their work. In order to verify the hypothesis, a questionnaire survey was conducted on 188 people of companies and institutions that have adopted and used VDI through a questionnaire survey. Data analysis was performed with partial least squares (PLS), a structural equation modeling (SEM) technique that uses a component-based approach to estimation. As a result of the empirical analysis, the same environmental function for performing work, N-th security, and remote access function factors for non-face-to-face work have a significant effect on interactivity, and IT managers have an additional significant effect on the management technology characteristics of resource reallocation. Has been shown to affect. The results of this study aim to minimize trial and error due to new introduction by presenting considerations for future VDI introduction through case analysis.

The Influence of Cultural Orientation on Electronic Word-of-Mouth in Online Communities (온라인커뮤니티에서 문화적 성향이 구전에 미치는 영향)

  • Park, Seongho;Kim, Pansoo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.4
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    • pp.228-237
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    • 2018
  • The importance of eWOM (electronic word-of-mouth) communication through online communities is increasing on a daily basis. This study analyzed how the relationship between eWOM (electronic Word-Of-Mouth) factor and eWOM communication depends on the cultural orientation of users in the online community. The research model was developed based on four cultural orientations of individual affect Social tie and usefulness. The model consists of variables such as social tie and perceived usefulness as predecessors of eWOM, four dimensions of cultural orientation (Horizontal Individualism, Horizontal Collectivism, Vertical Individualism, Vertical Collectivism), and eWOM. The model was tested empirically using the PLS (partial least squares) structure equation model. Survey was conducted for online community users in South Korea. Data was statistically validated whether fits on research model. The study results reveal that Social Tie have a positive effect on Perceived Usefulness. Social Tie and Perceived Usefulness have a positive effect on eWOM. 3 of cultural orientations (HC, VI, VC) have a positive effect on Social Tie. Only one of cultural orientations (HC) have an negative effect on Perceived Usefulness. Especially, horizontal collectivism (HC) shows strong correlation with perceived usefulness, whereas vertical collectivism (VC) shows weak correlation with perceived usefulness andvertical individualism (VI) shows strongly correlation with social tie, whereas horizontal individualism (HI) shows weak correlation with social tie. Based on the study results, customized service strategy could be formulated according to the different vertical styles and various eWOM factors.

Evaluation of benzene residue in edible oils using Fourier transform infrared (FTIR) spectroscopy

  • Joshi, Ritu;Cho, Byoung-Kwan;Lohumi, Santosh;Joshi, Rahul;Lee, Jayoung;Lee, Hoonsoo;Mo, Changyeun
    • Korean Journal of Agricultural Science
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    • v.46 no.2
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    • pp.257-271
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    • 2019
  • The use of food grade hexane (FGH) for edible oil extraction is responsible for the presence of benzene in the crude oil. Benzene is a Group 1 carcinogen and could pose a serious threat to the health of consumer. However, its detection still depends on classical methods using chromatography which requires a rapid non-destructive detection method. Hence, the aim of this study was to investigate the feasibility of using Fourier transform infrared (FTIR) spectroscopy combined with multivariate analysis to detect and quantify the benzene residue in edible oil (sesame and cottonseed oil). Oil samples were adulterated with varying quantities of benzene, and their FTIR spectra were acquired with an attenuated total reflectance (ATR) method. Optimal variables for a partial least-squares regression (PLSR) model were selected using the variable importance in projection (VIP) and the selectivity ratio (SR) methods. The developed PLS models with whole variables and the VIP- and SR-selected variables were validated against an independent data set which resulted in $R^2$ values of 0.95, 0.96, and 0.95 and standard error of prediction (SEP) values of 38.5, 33.7, and 41.7 mg/L, respectively. The proposed technique of FTIR combined with multivariate analysis and variable selection methods can detect benzene residuals in edible oils with the advantages of being fast and simple and thus, can replace the conventional methods used for the same purpose.

Feasibility Study for an Optical Sensing System for Hardy Kiwi (Actinidia arguta) Sugar Content Estimation

  • Lee, Sangyoon;Sarkar, Shagor;Park, Youngki;Yang, Jaekyeong;Kweon, Giyoung
    • Journal of agriculture & life science
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    • v.53 no.3
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    • pp.147-157
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    • 2019
  • In this study, we tried to find out the most appropriate pre-processing method and to verify the feasibility of developing a low-price sensing system for predicting the hardy kiwis sugar content based on VNIRS and subsequent spectral analysis. A total of 495 hardy kiwi samples were collected from three farms in Muju, Jeollabukdo, South Korea. The samples were scanned with a spectrophotometer in the range of 730-2300 nm with 1 nm spectral sampling interval. The measured data were arbitrarily separated into calibration and validation data for sugar content prediction. Partial least squares (PLS) regression was performed using various combinations of pre-processing methods. When the latent variable (LV) was 8 with the pre-processing combination of standard normal variate (SNV) and orthogonal signal correction (OSC), the highest R2 values of calibration and validation were 0.78 and 0.84, respectively. The possibility of predicting the sugar content of hardy kiwi was also examined at spectral sampling intervals of 6 and 10 nm in the narrower spectral range from 730 nm to 1200 nm for a low-price optical sensing system. The prediction performance had promising results with R2 values of 0.84 and 0.80 for 6 and 10 nm, respectively. Future studies will aim to develop a low-price optical sensing system with a combination of optical components such as photodiodes, light-emitting diodes (LEDs) and/or lamps, and to locate a more reliable prediction model by including meteorological data, soil data, and different varieties of hardy kiwi plants.

A Study on Organizational Competence and Organizational Performance for Smart Factory Implementation of Korean Small and Medium Enterprises (국내 중소기업의 스마트공장 구축을 위한 조직역량과 조직성과에 관한 연구)

  • Seo, Pan Jong;Kim, Dong Hui;Moon, Tae Soo
    • The Journal of Information Systems
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    • v.31 no.1
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    • pp.197-218
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    • 2022
  • Purpose This study examines the roles of firm-level smart factory implementation in the relationship between organizational competence and organizational performance in the context of Korean small and medium Enterprises (SMEs). To achieve this goal, this study presents and empirically tests a research model with evaluation data conducted by industrial experts on how organizational competence can be exploited to positively influence organizational performance through smart factory implementation. Design/methodology/approach Organizational competence are based on the research construct developed by Odważny et al.(2018). Research constructs on smart factory are based on the measurement model developed by Korea Technology and Information Promotion Agency for Korea small and medium Enterprises (TIPA) (2020) and organizational performance are based on the performance construct developed by Kwon(2019). To complete the investigation, we collected 31 firm data conducted by industrial experts in Korea from Dec 2018 to Dec 2020. Most of firm was implemented officially by government budget granted for smart factory of Korea SMEs. To test our hypotheses, partial least squares (PLS) method was employed. Findings The findings indicate that organizational competence is antecedent to influence smart factory implementation, while smart factory implementation has significant relationship with organizational performance. This study provides a better understanding of the connection between organizational competence and organizational performance through smart factory implementation. So companies should focus on enhancing organizational competence and implementing smart factory to obtain sustainable competitiveness.

Factors Influencing the Purchase Intention of EVs Among Korean and Chinese Consumers

  • Jian Cong;Kyoung-Suk Choi;Tongshui Xia
    • Journal of Korea Trade
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    • v.27 no.4
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    • pp.77-100
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    • 2023
  • Purpose - Using the Model of Goal-Directed Behavior (MGB), this study identifies the critical factors that influence consumer intention to purchase an electric vehicle (EV). This study also provides differentiated policy implications to the Korean and Chinese governments and EV-related companies for the expansion of the EV market in both countries by comparing consumers' perceptions of EV purchase intentions. Design/methodology - Our extended MGB model adds to the standard model consideration of financial incentives, perceived risks, and environmental concerns. An online survey was conducted of Korean and Chinese consumers. Based on the collected responses, all tested hypotheses were verified using PLS-SEM (Partial Least Squares-Structural Equation Modeling). Differences in the path analysis results between Korea and China were compared and verified using Henseler's MGA (multi-group analysis), the parametric test, and the Welch-Satterthwaite test. Findings - The most critical factor that influences the intent to purchase an EV in consumers from both countries is personal desire. PBC and SN were identified as the critical factors that respectively increase personal desire in Korea and China. In addition, in Korea, among the three factors EC, FIP, and PR, environmental concerns were found to have the most significant impact on attitudes and purchase intention. In contrast, in China, economic factors (specifically financial incentives) had greater importance than environmental issues. Originality/value - This study has academic contributions in that it presents a new research model that includes financial incentive policies, environmental concerns, and perceived risk variables based on the MGB to explore consumers' purchase intentions. This study can also make a practical contribution in that it provides some meaningful implications to the governments and EV-related companies of both countries based on the differences in the analysis results of the Korean and Chinese markets.

A Study on the Effect and Determinants of Virtual Presence in Live Commerce: Focusing on the Characteristics of Live Shopping Media and Influencers (라이브커머스에서 가상실재감의 효과와 결정요인 연구: 라이브쇼핑 매체 및 인플루언서 특성을 중심으로)

  • Choi, Su Jeong;Kim, Tae Kyung
    • The Journal of Information Systems
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    • v.32 no.1
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    • pp.23-51
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    • 2023
  • Purpose: Live commerce is a new type of electronic commerce in combination with live streaming services. It is expected to increase virtual presence in the context of online shopping by overcoming a lack of social interactions between sellers and buyers which have been raised as a limitation in electronic commerce. Drawing on the studies of communication media, this study examines how live commerce contributes to the increase of virtual presence which consists of telepresence and social presence. Telepresence refers to a buyer's perception that he or she is present at the physical shopping mall during live shopping streaming whereas social presence refers to a buyer's perception of social interaction with a seller which is human warm, social, sensitive, and personal. In this study, we verify key determinants of virtual presence and its consequences. More specifically, this study proposes virtual presence contributes to the increase of buyers' trust in products and further purchase intentions. Furthermore, we verify influential factors of virtual presence from the technical and influencer perspectives of live commerce. Design/methodology/approach: To test the proposed hypotheses, the partial least squares (PLS) analysis is conducted with a total of 250 data collected on users with experience in the TaoBao live streaming shopping platform. Findings: The results show that first, telepresence and social presence are increased by visibility, media richness and attractiveness in the context of live shopping streaming. Second, buyers' trust in product trust and purchase intentions are positively influenced by telepresence and social presence. Finally, buyers' trust in product has a direct, positve effect on their purchase intentions. Overall, the findings offer new insights into the studies of electronic commerce by introducting the concepts of virtual presence and media richness from the literature of communication media in the field of live commerce.

Characteristics of Doenjang (Soybean Paste) Fermented with Multiple Starters Including Tetragenococcus halophilus

  • Ji Yeon Yoo;Dong Sin Kim;Tae Jin Kim;Yun Ji Kang;Min Jae Kim;Jeong Hwan Kim
    • Microbiology and Biotechnology Letters
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    • v.51 no.2
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    • pp.147-156
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    • 2023
  • Tetragenococcus halophilus CY54, an isolate from jeotgal, grows best in media with 5% NaCl and can grow at 18% and higher salt concentration. Three different doenjang samples were prepared with multiple starters including T. halophilus CY54. TBZA doenjang was prepared with T. halophilus, Bacillus subtilis, Zygosaccharomyces rouxii and Aspergillus oryzae. BZA doenjang was prepared with the same 3 starters except T. halophilus. KACC doenjang was prepared with a single starter, B. subtilis KACC16750. During 16 weeks of fermentation at 25℃, the viable counts were maintained in the range of 7-8 log CFU/g in all 3 samples. As fermentation progressed, pH decreased and titratable acidity (TA) gradually increased. Crude protein contents decreased slightly. TBZA doenjang showed higher amino-type nitrogen (ANN) and volatile basic nitrogen (VBN) contents, and KACC doenjang showed higher ammonia-type nitrogen (AMN) content. TBZA doenjang showed higher fibrinolytic and protease activity than other doenjang samples. Metabolites analyses by GC/MS showed that doenjang samples were separated from each other by partial least squares-discriminant analysis (PLS-DA) analysis. Seventeen major metabolites involved in the differences between samples were identified and they included organic acids, amino acids, sugars, fatty acids and alcohols. TBZA doenjang showed higher contents for most metabolites responsible for flavor and taste of fermented foods including doenjang. These results showed that T. halophilus could be useful as a starter for doenjang and can improve the product quality by accelerating the fermentation processes.

A Case Study of Decision-Making Towards Using Online Food Distribution Services After Covid-19 In Vietnam

  • Thuc Duc TRAN;Thong Van PHAM;Phu Cam Thi NGUYEN;Loc Tan LOUIS;Ngoc Nhu Thi LE
    • Journal of Distribution Science
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    • v.22 no.3
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    • pp.33-47
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    • 2024
  • Purpose: Most emerging-market countries are concerned about the technology boom, which is accompanied by an increase in revenue from online sales and services. This finding has been demonstrated during the COVID-19 pandemic; however, is this tendency continuing in the new normal, and what factors are driving the increase in consumer decisions? The purpose of this research is to investigate how the decision to utilize online services will be affected in the new normal as well as propose a new research approach in this field. Research Design, Methodology and Approach: By following a deductive research method associated with positivist philosophy, a survey in South Vietnam with 426 respondents using a convenience sampling method was conducted. The reliability of the measurement scales was examined by using the SPSS program. The SmartPLS programme was utilised to assess the measurement and structural models as well as test hypotheses by using partial least squares structural equation modelling. Results: According to the research findings, decision-making has been impacted by social influences, perceived usefulness, perceived ease of use, perceived trust, perceived price, and perceived convenience. Conclusions: The research results also bring significant contributions not only in practice in providing management implications but also in theory. The research model has also demonstrated the feasibility of employing the stimuli-organism-response framework and combining the theory of perceived risk with the technology acceptance model via the explanation of decision-making.

Impacts of e-Grocery Consumers' Shadow Work on Mobile Shopping Avoidance and Switching Behavior (온라인 식료품 소비자의 그림자노동인식이 모바일 쇼핑회피와 전환행동에 미치는 영향)

  • Sang Cheol Park;Jong Uk Kim
    • Information Systems Review
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    • v.23 no.4
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    • pp.165-182
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    • 2021
  • In nowadays, Covid-19 has transformed patterns of consumers' behavior into a non-face-to-face mode. As the patterns of consumption have been digitalized, it has become a daily routine for consumers who perform so-called shadow work, which involves unpaid jobs that they have to do by themselves. In mobile grocery service context, consumers' shadow work could lead to shopping avoidance as well as switching toward other shopping channels. Thus, this study is to examine how consumers' perception of shadow work affect mobile shopping avoidance and switching intention toward other shopping channels. This study collected 283 survey data from online respondents who have experience on subscription services for ordering groceries in online. We also tested our research model by using partial least squares. Based on our results, this study has found that the perception of shadow work had a positive effect on mobile shopping avoidance as well as switching intention. We expect that our findings could contribute to relevant research on shadow work and suggest practical implications for digital platforms dealing with subscription business models