• 한국정보시스템학회지:정보시스템연구
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• 제31권2호
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• pp.289-320
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• 2022

Purpose The purpose of this study is to empirically investigate impacts of e-Commerce traits on intention to use platform extended services based on Value-Attitude-Behavior(VAB) framework as well as the moderating effect of network impact as the current e-Commerce platforms provide more extended services to their customers. Design/methodology/approach The research model was developed based on the literature review and VAB framework in order to empirically investigate impacts of e-Commerce platform characteristics. The survey was conducted in order to test proposed hypotheses. 298 collected responses were analyzed for the structural equational modeling(SEM) with SmartPLS 3.0. Findings Findings show that all proposed hypotheses were supported with exception of responsiveness. Among five constructs represented as e-Commerce platform characteristics, product variety had a highest impact on platform value. In addition, this study confirmed that the variable - network effect - strength the relationship between platform attitude and intention to use extended service.

• 한국항공운항학회지
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• 제32권1호
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• pp.49-60
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• 2024

This study used the Unified Theory of Acceptance and Use of Technology(UTAUT) model to find factors that influence consumer acceptance intention toward Vertiport, a physical ground support technology required to implement AAM services. The analysis showed that among the four independent variables, Vertiport's social influence and facilitating conditions have a significant impact on future Vertiport usage behavior. At this point, the public has not yet had actual experience with Vertiport, so there is a limitation of considering it as a future concept based on speculation and measuring acceptance by actual behaviors related to its use (inquiries, information gathering, interest, etc.). Research on acceptance and attitudes toward new transportation methods should be further activated and developed along with future service development. Through the results of this study, we aim to understand the initial public acceptance of Vertiport as a ground-based infrastructure in the AAM field (or UAM) and propose strategic implications for the direction of service development.

• 한국의류산업학회지
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• 제10권2호
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• pp.173-180
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• 2008

The purposes of this study are to investigate what star marketing is and to examine whether star marketing influences clothing purchase behavior of adolescents or not. The concept and the instances of star marketing were reviewed and the characteristics and clothing behavior of adolescence were analyzed. The data were obtained from questionnaires completed by 341 middle and high school students and analyzed by frequency, t-test, chi-square test, cluster analysis, ANOVA, and Scheffe test. The Cronbach's alphas were calculated for the internal consistency. The results of the study are as follows. The sample was classified into three groups(high interest/high awareness group, high interest/low awareness group, and low interest/low awareness group) by the interest of TV watching and TV stars, the identification with TV stars, and the awareness and the interest of star marketing. There were significant differences in clothing purchase motives, the use of information sources, clothing buying places, clothing purchase frequency, and clothing expenditure among three groups.

• 패션비즈니스
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• 제12권1호
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• pp.63-75
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• 2008

The purpose of this study was to identify purchasing behavior and attitudes toward naturalistic cosmetics according to women's LOHAS lifestyle. Self-administered questionnaires were distributed to 500 women aged 19-59. SPSS was used for data analysis. The results were as follows: 1. Factors of LOHAS lifestyle were social consciousness, reduce resources, family centered, individuality & environmental consciousness, healthy food life, and information search. Women were clustered into bad-being group, environmentalists, LOHAS group, well-being group, and individualists. 2. Most women had a bit of knowledge and experienced naturalistic cosmetics. Over 85% of women had intention to use naturalistic cosmetics. 3. Bad-being group and individualists included university women and had little knowledge and experiences of naturalistic cosmetics. LOHAS group and well-being group included more career women with higher education, had more knowledge and experiences. 4. Knowledge and experiences of naturalistic cosmetics were the most effective factors on the use intention of naturalistic cosmetics.

• Journal of Korean Biological Nursing Science
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• 제15권4호
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• pp.202-209
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• 2013

Purpose: The purpose of this study is to investigate relationships among sun-screening agents use, bone health promotion behavior, and bone mineral density. Methods: The participants of this study were 105 female college students. The data were collected using a questionnaire about sun-screening agent use and bone health promotion behavior. Bone mineral density was measured with Ultrasound Bone Densitometer/Osteo Pro Series. Data were analyzed with the SPSS/Win 18.0 program. Results: The mean Z-score in female college students was $-1.04{\pm}1.26$, and the T-score was $-1.16{\pm}1.22$, 21.39% of the participants have osteopenia. Bone mineral density showed a significant correlation with weight. Bone mineral density showed no significant correlation between sun-screening agent use, and bone health promotion behavior. There was a significant correlation between protection power of sun-screening agents and the protection by clothes. Conclusion: According to the results of this study, we need to develop an intervention program for bone health promotion of female college students.

• Asian Pacific Journal of Cancer Prevention
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• 제16권4호
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• pp.1415-1420
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• 2015

Background: We compared the health-promoting behavior of long-term cancer survivors with those of the general population to identify necessary behavioral interventions to reduce the health risk among cancer patients. Materials and Methods: We used data from the 2007 and 2012 Korea National Health and Nutrition Examination Surveys (KNHANES IV [2007~2009] and KNHANES V [2010~2012]) on smoking status, alcohol use, physical exercise, and disease screening. We compared long-term cancer survivors with members of the general population; the controls were matched by propensity score matching. A multiple logistic regression model was used to investigate the association between cancer status and health-promoting behavior. Results: Long-term cancer survivors had a lower risk of smoking than the general population controls (OR: 0.42, 95%CI: 0.25-0.71). In addition, the long-term cancer survivors had a lower risk of alcohol use than the general population controls (OR: 0.70, 95%CI: 0.50-0.98). However, in terms of physical exercise and disease screening, no statistically significant differences were detected (physical exercise OR: 1.01, 95%CI: 0.75-1.35; disease screening OR: 1.27, 95%CI: 0.93-1.74). All covariates were adjusted. Conclusions: The long-term cancer survivors had a much lower risk of smoking and alcohol use than the general population controls. However, almost no differences in physical exercise and screening for cancer recurrence or secondary disease were detected between the long-term cancer survivors and general population controls. To reduce the health risks and challenges facing long-term cancer survivors, interventions to encourage physical exercise and screening for cancer recurrence and secondary disease should be implemented.

• 한국정보시스템학회지:정보시스템연구
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• 제22권1호
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• pp.65-87
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• 2013

The development and expansion of communication technology in the field of information technology (IT) have changed the method and culture of communication, mediating communication among people. In particular, since social network service (SNS) has the attributes of information delivery and processing, it has a more powerful dissipating effect and influence than other existing communication methods. The role of users in SNS is important because it has the communication structure of producer-consumer, which consists of sharing, connection and participation of users. In this line, the purpose of this study is to investigate the intention for continued use of SNS by user ability. In order to explain the motivation and behavior for continued use of SNS by users, this study employed the motivation theory and post-adaptation model. The study applied 'media literacy' to the characteristics of SNS media and environment and expanded it into the concept of 'SNS literacy' to identify the moderating effect by user ability. Referred to as 'user's ability that is required to use SNS,' the SNS literacy was verified for its moderating effect with the three sub-dimensions: 'technical accessing ability,' 'understanding ability' and 'creative ability.' The major findings of this study are as follows. First, the perceived usefulness and playfulness were found to have a significant effect on the intention for continued use of SNS, showing the same result with previous studies on technology acceptance. In other words, usefulness and playfulness are variables with an explanatory power in the SNS environment as well. Second, the conceptualization of SNS literacy with accessing ability, understanding ability and creative ability was found to be valid. Third, it was verified that there was a significant difference in the SNS literacy between perceived usefulness and continued use, indicating that users with higher ability respond sensitively to usefulness and affect continued behavior. The moderating effect of SNS literacy was also verified in the relationship between perceived playfulness and intention for continued use. The results above confirm the difference in post-adaptation behavior of individuals, and are expected to provide several implications.

• 한국정보시스템학회지:정보시스템연구
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• 제17권2호
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• pp.49-72
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• 2008

Today, the World Wide Web (WWW) impacts many facets of our lives, including communication, entertainment, social activities, shopping, etc. The web portal is the most accessed type of site and is advertising-supported the more users who visit the site, the more income it generates. User perception to a web site is very important much research has focused on the internet users' behavior. Some well-known theories, such as the technology acceptance model have been used to examine variables that motivate individuals to accept and use an IS. But Understanding continued use is the goal of this study. We focus on user beliefs (specifically, perceived usefulness) and attitude because pier studies of IT usage, predominantly based on the technology acceptance model (TAM) and similar models, have established these perceptions as the dey determinants of both initial IT usage (acceptance) and long-term usage (continuance) intention and behavior (Bhattacherjee 2001; Davis et al. 1989). Any change in beliefs or attitudes will likely have a corresponding impact on, and may even revers, users' continuance intention and behavior. Also, continuance use have some features which are prior use, habit, feature-centric view of technology. So this research reflected continuance use features. Examination of the paths in the model revealed several interesting results. First, Perceived usefulness was a stronger predictor of acceptance intention in TAM than attitude, But attitude was a stronger predictor of continuance intention in this study than perceive usefulness. Second, confirmation was not affect directly to attitude. Last, Habit was strongest predictor of continuance intention in this study.

• 대한가정학회지
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• 제43권2호
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• pp.191-202
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• 2005

The purpose of this study was to identify the characteristics of late credit card bill payers. Data were collected through a questionnaire survey of 621 credit card users residing in five metropolitan cities including Seoul and Gyeonggi Province. The results indicated that credit card delinquents showed irrational behavior in managing the use of credit cards. That is, they unnecessarily subscribed for credit cards, used their credit cards without signature, or excessively used the credit cards regardless of their payment capability. From these study results, two recommendations were made : 1) consumer education on credit card use and credit management and 2) law revision on regulating credit card use.

• Animal cells and systems
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• 제9권1호
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• pp.41-46
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• 2005

This study was conducted to reveal tree species preference and inter-specific difference of foraging behavior among four canopy-dwelling birds at forest dominated by Quercus mongolica, Acer pseudosieboldian and Carpinus cordata at 1,000 meters above sea level during breeding season of birds from 1995 to 1997 in Mt. Jumbongsan. Breeding birds were about 25 species and dominant birds were Erithacus cyane, Parus ater and Parus palustris. A relatively high number of bush-nesters can be a characteristic of breeding bird community at study area. Three gleaners (Tits, P. varius, P. palustris and P. ater) selectively preferred the trees irrespective of dominant tree species, whereas bark foragers (Nuthatch, Sitta europaea) utilized the dominant trees. The four birds showed significant inter-specific difference in use of foraging location, but the three tits did not show significant inter-specific difference in use of foraging maneuver and trees. Closely related tits may coexist with each other by inter-specific different use of foraging location determined by foliage structure and leaf arrangement.